Hazel Princess Rebollo | University of Mindanao (original) (raw)
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Papers by Hazel Princess Rebollo
Journal of Production, Operations Management and Economics
This study examines the responses of Generation Z consumers toward online food delivery services.... more This study examines the responses of Generation Z consumers toward online food delivery services. The findings suggest that e-service quality and satisfaction are the most important factors for the success of online food delivery services among Generation Z consumers. The study identified hedonic and convenience factors, privacy and security measures, information quality, perceived price, and navigation design as essential considerations for Generation Z consumers when choosing and evaluating online food delivery services. The study recommends that online food delivery services focus on improving e-service quality, satisfaction, and ease of use while considering factors such as privacy and security, information quality, and navigation design to cater to the needs and preferences of Generation Z consumers.
Journal of Advances in Humanities and Social Sciences
This study was conducted to theoretically develop and empirically test to explore the best it mod... more This study was conducted to theoretically develop and empirically test to explore the best it model of millennial tourist behavior towards tourism in Davao Region, Philippines. Structural equation was utilized in this study to test the causal relationship between variables. A total of 553 survey questionnaires was collected from selected millennial tourist in Davao Region. The data were obtained at the pre-departure area of Davao City Airport and selected major tourism destinations of Davao Region. Descriptive statistics, Pearson R, Stepwise Regression, and Goodness of Fit Test were used to analyze the data. The results revealed that tourist attitude, tourist motivation, social media, tourist visit intention, and tourist behavior were all rated as moderately high. Furthermore, tourist attitude, tourist motivation, social media, and tourist visit intention were highly correlated with tourist behavior. Meanwhile, tourist visit intention and tourist attitude were the best predictor of tourist behavior while tourist motivation and social media were the least predictors. Furthermore, the inal model passed all the goodness-ofit indices criteria. The implication of these indings can be applied to the enhancement of tourism destination competitiveness.
Journal of Production, Operations Management and Economics
This study examines the responses of Generation Z consumers toward online food delivery services.... more This study examines the responses of Generation Z consumers toward online food delivery services. The findings suggest that e-service quality and satisfaction are the most important factors for the success of online food delivery services among Generation Z consumers. The study identified hedonic and convenience factors, privacy and security measures, information quality, perceived price, and navigation design as essential considerations for Generation Z consumers when choosing and evaluating online food delivery services. The study recommends that online food delivery services focus on improving e-service quality, satisfaction, and ease of use while considering factors such as privacy and security, information quality, and navigation design to cater to the needs and preferences of Generation Z consumers.
Journal of Advances in Humanities and Social Sciences
This study was conducted to theoretically develop and empirically test to explore the best it mod... more This study was conducted to theoretically develop and empirically test to explore the best it model of millennial tourist behavior towards tourism in Davao Region, Philippines. Structural equation was utilized in this study to test the causal relationship between variables. A total of 553 survey questionnaires was collected from selected millennial tourist in Davao Region. The data were obtained at the pre-departure area of Davao City Airport and selected major tourism destinations of Davao Region. Descriptive statistics, Pearson R, Stepwise Regression, and Goodness of Fit Test were used to analyze the data. The results revealed that tourist attitude, tourist motivation, social media, tourist visit intention, and tourist behavior were all rated as moderately high. Furthermore, tourist attitude, tourist motivation, social media, and tourist visit intention were highly correlated with tourist behavior. Meanwhile, tourist visit intention and tourist attitude were the best predictor of tourist behavior while tourist motivation and social media were the least predictors. Furthermore, the inal model passed all the goodness-ofit indices criteria. The implication of these indings can be applied to the enhancement of tourism destination competitiveness.