Mohd Irwan Dahnil | Universiti Malaysia Sabah (original) (raw)

Papers by Mohd Irwan Dahnil

Research paper thumbnail of The Impacts of Modernization Towards Ethnic Food Practices

Research paper thumbnail of Articles : Visitor Motivation, Expectation and Satisfaction of Local Cultural Event in Sabah -A Case Study Of Tamu Besar Kota Belud

Local cultural events have been one of the most important components of tourism nowadays. This ev... more Local cultural events have been one of the most important components of tourism nowadays. This event seen as an instrument for tourism development and can be part of tourism destination marketing. The result of having the events can be seen from economic, sociocultural, local businesses and political dimensions. The effectiveness of organising such event can be evaluated from the perspective of the visitor and tourist. The purpose of this study is to investigate various expectations and satisfactory of visitor of cultural events and activities organised. Moreover, this study also evaluate the visitors’ satisfactory towards the facilities that was provided during the event as well as the activities organised. The analysis utilised a sample collected during Tamu Besar Kota Belud, Sabah involving 141 respondents with self-administered survey. The result of the study reveals that the main motivation of the visitor to participate is to experience the cultural event. In general, the event...

Research paper thumbnail of Visitor Motivation, Expectation and Satisfaction of Local Cultural Event in Sabah: A Case Study of Tamu Besar Kota Belud

Local cultural events have been one of the most important components of tourism nowadays. This ev... more Local cultural events have been one of the most important components of tourism nowadays. This event seen as an instrument for tourism development and can be part of tourism destination marketing. The result of having the events can be seen from economic, sociocultural, local businesses and political dimensions. The effectiveness of organising such event can be evaluated from the perspective of the visitor and tourist. The purpose of this study is to investigate various expectations and satisfactory of visitor of cultural events and activities organised. Moreover, this study also evaluate the visitors " satisfactory towards the facilities that was provided during the event as well as the activities organised. The analysis utilised a sample collected during Tamu Besar Kota Belud, Sabah involving 141 respondents with self-administered survey. The result of the study reveals that the main motivation of the visitor to participate is to experience the cultural event. In general, the...

Research paper thumbnail of Factors Influencing SMEs Adoption of Social Media Marketing

Procedia - Social and Behavioral Sciences, 2014

Social media marketing usage and adoption as a new communication tools by organization and SMEs i... more Social media marketing usage and adoption as a new communication tools by organization and SMEs is increasingly globally and offers unique opportunities for small and medium enterprises and marketing researchers to undertake research that will have an impact. The purpose of the paper is to review the academic literature on factors that drive social media marketing adoption in SMEs and organization. The topic enable others to establish a balanced picture of the current state of global social media marketing adoption research. It also offers a useful means to analyze the kinds of research that needs to be pursued to make additional research progress in the related area of social media marketing.

Research paper thumbnail of The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Procedia - Social and Behavioral Sciences, 2014

Social media has become the modus operandi of the 21st century. Building on the foundation of Web... more Social media has become the modus operandi of the 21st century. Building on the foundation of Web 2.0, social media applications have facilitated unprecedented growth in human interaction in modern times. This study attempts to study the impact of social media marketing medium toward brand loyalty and purchase intention in Generation Y. Surveys are conducted randomly and questionnaire distributed to undergraduate students of Malaysian universities. Two Hundred questionnaires were distributed with 75 percent response rate. Two propositions and three hypotheses were developed and tested using mean and regression analysis. The result indicated that the online marketing communications, specifically, E-WOM, online communities and online advertisement are effective in promoting brand loyalty and product purchase intention through company website and social media platforms. These finding indicate to marketing managers that social media marketing medium has become an important marketing tool to reach emerging younger generation consumers. It also indicates that cyber world play an important role in modern marketing, enabling marketers to reach customers faster and more efficiently. This research provides a guideline for global brand players in considering applying social media marketing activities to promote their product, and brand.

Research paper thumbnail of ICSIMPoster

Research paper thumbnail of The Impacts of Modernization Towards Ethnic Food Practices

Research paper thumbnail of Articles : Visitor Motivation, Expectation and Satisfaction of Local Cultural Event in Sabah -A Case Study Of Tamu Besar Kota Belud

Local cultural events have been one of the most important components of tourism nowadays. This ev... more Local cultural events have been one of the most important components of tourism nowadays. This event seen as an instrument for tourism development and can be part of tourism destination marketing. The result of having the events can be seen from economic, sociocultural, local businesses and political dimensions. The effectiveness of organising such event can be evaluated from the perspective of the visitor and tourist. The purpose of this study is to investigate various expectations and satisfactory of visitor of cultural events and activities organised. Moreover, this study also evaluate the visitors’ satisfactory towards the facilities that was provided during the event as well as the activities organised. The analysis utilised a sample collected during Tamu Besar Kota Belud, Sabah involving 141 respondents with self-administered survey. The result of the study reveals that the main motivation of the visitor to participate is to experience the cultural event. In general, the event...

Research paper thumbnail of Visitor Motivation, Expectation and Satisfaction of Local Cultural Event in Sabah: A Case Study of Tamu Besar Kota Belud

Local cultural events have been one of the most important components of tourism nowadays. This ev... more Local cultural events have been one of the most important components of tourism nowadays. This event seen as an instrument for tourism development and can be part of tourism destination marketing. The result of having the events can be seen from economic, sociocultural, local businesses and political dimensions. The effectiveness of organising such event can be evaluated from the perspective of the visitor and tourist. The purpose of this study is to investigate various expectations and satisfactory of visitor of cultural events and activities organised. Moreover, this study also evaluate the visitors " satisfactory towards the facilities that was provided during the event as well as the activities organised. The analysis utilised a sample collected during Tamu Besar Kota Belud, Sabah involving 141 respondents with self-administered survey. The result of the study reveals that the main motivation of the visitor to participate is to experience the cultural event. In general, the...

Research paper thumbnail of Factors Influencing SMEs Adoption of Social Media Marketing

Procedia - Social and Behavioral Sciences, 2014

Social media marketing usage and adoption as a new communication tools by organization and SMEs i... more Social media marketing usage and adoption as a new communication tools by organization and SMEs is increasingly globally and offers unique opportunities for small and medium enterprises and marketing researchers to undertake research that will have an impact. The purpose of the paper is to review the academic literature on factors that drive social media marketing adoption in SMEs and organization. The topic enable others to establish a balanced picture of the current state of global social media marketing adoption research. It also offers a useful means to analyze the kinds of research that needs to be pursued to make additional research progress in the related area of social media marketing.

Research paper thumbnail of The Impact of Social Media Marketing Medium toward Purchase Intention and Brand Loyalty among Generation Y

Procedia - Social and Behavioral Sciences, 2014

Social media has become the modus operandi of the 21st century. Building on the foundation of Web... more Social media has become the modus operandi of the 21st century. Building on the foundation of Web 2.0, social media applications have facilitated unprecedented growth in human interaction in modern times. This study attempts to study the impact of social media marketing medium toward brand loyalty and purchase intention in Generation Y. Surveys are conducted randomly and questionnaire distributed to undergraduate students of Malaysian universities. Two Hundred questionnaires were distributed with 75 percent response rate. Two propositions and three hypotheses were developed and tested using mean and regression analysis. The result indicated that the online marketing communications, specifically, E-WOM, online communities and online advertisement are effective in promoting brand loyalty and product purchase intention through company website and social media platforms. These finding indicate to marketing managers that social media marketing medium has become an important marketing tool to reach emerging younger generation consumers. It also indicates that cyber world play an important role in modern marketing, enabling marketers to reach customers faster and more efficiently. This research provides a guideline for global brand players in considering applying social media marketing activities to promote their product, and brand.

Research paper thumbnail of ICSIMPoster