Admilson Veloso | Corvinus University of Budapest (original) (raw)

Talks by Admilson Veloso

KOMMenTÁR – Young Researchers’ Meeting, 2021

In one decade, the time spent online by adolescents has doubled (in comparison with 2010), and sm... more In one decade, the time spent online by adolescents has doubled (in comparison with 2010), and smartphones have become their main source of Internet connection - according to EU Kids Online (2020). Despite this growth in mobile devices usage, there’s still a deficit in Social Communication studies to address it. Mainly, to discuss the meaning and nature of being a teenager in contemporary times (Veloso, 2018). Based on this gap, this article aims at promoting a theoretical discussion in two aspects: the very concept of adolescence and the issues concerning mobile connection in the digital culture.

InMECS - International Media and Cultural Studies , 2021

Digital images and social media usage have become trending research topics in visual communicatio... more Digital images and social media usage have become trending research topics in visual communication and new media studies in the past decades, yet many questions and concepts within their interconnection remain undiscussed. Hereby, this paper aims at examining how add-on features in ephemeral content platforms such as Instagram impact notions and uses of contemporary images. In order to approach this interrogation, the article is divided into two parts: first, it provides a theoretical discussion and possible definition of digital-networked images (Kasra, 2017a) from a visual communication perspective (Worth and Gross, 1974; Gross, 1980; Lester, 1995; Mitchell, 1986; 2005) and social media visualities (Serafinelli and Villi, 2017; Karsa, 2017a, 2017b; Manovich, 2017; Highfield and Leaver, 2016); elaborated on the previous ideas, a second part brings on an empirical qualitative descriptive analysis of Instagram Stories features with the use of netnography (Kozinets, 2015). As a result, it is understood that digital-networked images need to be analyzed and defined within their context; the studied platform presents changes in structural aspects of contemporary visual content production and affordances; and the technical characteristics found are directly interrelated to sociocultural aspects. Despite ephemerality becoming ubiquitous in online digital image sharing, further research is still needed from Communication Science scholars to fully understand its relationship with other visual communication practices online.

Book Reviews by Admilson Veloso

International Journal of Communication , 2022

The intersection of technology and contemporary society is a rich field for academic exploration,... more The intersection of technology and contemporary society is a rich field for academic exploration, and it has become trendy in communication science, especially with the rise of the Internet, smartphones, social media platforms, and artificial intelligence, to mention a few. In addition to that, it is also a constantly and rapidly changing topic due to new inventions and their appropriation by users. In Understanding Digital Culture, author Vincent Miller explores, explains, and analyzes aspects related to digital culture from both descriptive and critical perspectives. The author opens the book by providing a review of previous technologies, more specifically television in the second half of the 20th century and discusses it as a "revolutionary technology" with the contributions of Raymond Williams (1975/1990). In this review, I will start by presenting an overview of Miller's work, the author's main ideas, the structure of the book, and a discussion of its strengths, weaknesses, and contributions to digital culture research.

Books by Admilson Veloso

Narrativas Midiaticas Contemporaneas Epistemologias Dissidentes, 2020

O Brasil registra 6.329 aglomerados e favelas subnormais espalhados por 323 municípios. A formaçã... more O Brasil registra 6.329 aglomerados e favelas subnormais espalhados por 323 municípios. A formação desses espaços ocorreu principalmente nos últimos 150 anos, após a abolição da escravatura, o desenvolvimento urbano acelerado e a migração de pessoas pobres do campo para as cidades (VALLADARES, 2000, 2009; COSTA & AZEVEDO, 2006; CARRIL, 2006). Tradicionalmente associado pela mídia à violência, pobreza e criminalidade JAGUARIBE, 2004; VAZ et al, 2005; ROSAS-MORENO & STRAUBHAAR, 2015; DAVIS, 2015), o advento da tecnologia móvel e da cultura digital, alinhados às transformações socioeconômicas, permitem agora aos moradores de favelas disputar o imaginário social por meio das redes sociais online (CASTELLS et al, 2009; CUNHA & POLIVANOV, 2017; NEMER, 2016 ; ALMEIDA & MOTA, 2019). Nesse sentido, como se constrói a visibilidade por meio de imagens vinculadas a hashtags associadas a aglomerados subnormais no Instagram no Brasil? Que disputas de visibilidade podem ser percebidas nesse contexto das redes sociais online? Por meio de uma pesquisa qualitativa (BAUER & GASKELL, 2002) - utilizando Netnografia (Kozinets, 2014) - realizada entre dezembro de 2019 e fevereiro de 2020 no Instagram com as hashtags #Favela e #AglomeradoDaSerra, nota-se que Agentes Internos ativos disputam a construção de visibilidade com base em imagens e discursos digitais que representam sua rotina no aglomerado, indo além dos estereótipos veiculados (e também contestados) pelos Agentes Externos. Esses Agentes Internos muitas vezes oferecem novas perspectivas sobre sua vida cotidiana ao mundo e tentam quebrar as imagens racistas estabelecidas nas quais foram enquadrados. No entanto, também é importante discutir outros aspectos específicos dessas disputas, como a forma como os algoritmos interferem na visibilidade contemporânea e nas noções de raça nas mídias sociais, bem como a forma como as disputas ocorrem em outras regiões geográficas subdesenvolvidas específicas.

Papers by Admilson Veloso

PAULUS, 2024

Este artigo explora o papel das câmeras dos smartphones na comunicação visual móvel entre os jove... more Este artigo explora o papel das câmeras dos smartphones na comunicação visual móvel entre os jovens nascidos no século XXI. Ele destaca a prevalência dos aparelhos integrados a nossas vidas diárias, demonstrando sua multifuncionalidade além da fotografia, por meio de interações com o ambiente e conosco mesmos. O estudo é baseado em uma pesquisa qualitativa por meio de grupos focais com 43 participantes de 20 países realizada em Budapeste, Hungria. As transcrições foram analisadas tematicamente, resultando em três temas principais: as câmeras como extensão das funções do corpo, como suporte técnico para tarefas cotidianas, e como dispositivo de comunicação visual interpessoal. Por fim, o artigo apresenta exemplos específicos dentro de cada tema, evidenciando as diversas formas como as câmeras dos smartphones são utilizadas no dia a dia para a comunicação visual móvel.

Information & Media, Nov 22, 2023

Obra digit@l, Dec 20, 2023

FILOLÓGIA.HU, 2023

Afghanistan has been depicted in traditional Western media as a violent place due to wars and con... more Afghanistan has been depicted in traditional Western media as a violent place due to wars and conflicts, but visual mobile social media, such as Instagram, may contribute to changing its depiction by diversifying the content and narratives. Hence, this paper analyses how Afghanistan is presented by collective photographers on @everydayafg, based on three aspects: what/who is visually depicted, what actions/issues are discussed, and what associations are made in the posts. Applying netnography and content analysis, we systematically sampled and coded the first monthly photo since the account creation (2014/2021, N = 76). Results demonstrate that @everydayafg deviates from representations of violence in at least three ways: 1) depicting Afghanistan with human agents; 2) covering more favourable and uplifting topics, as for tourist destinations; and 3) associating the country with a "place of living" and with its "cultural richness". However, some narratives still raise significant issues, such as human rights and labour conditions in the region. Hence, Instagram is used to challenge prevalent perspectives in the media while generating awareness of relevant local problems.

Youth and Generation Studies, 2024

This paper discusses Generation Z’s perception of communication strategies used by companies in H... more This paper discusses Generation Z’s perception of communication strategies used by companies in Hungary for employer branding and their expectations from prospective employers. The study applies a mixed method approach, with qualitative and quantitative techniques that combine six focus group interviews and an online survey with young people aged 18 to 26 (N = 156). Our findings indicate that Generation Z favors workplace values over salaries and expects personalized job descriptions and a deep understanding of company culture, usually acquired with peers or at job fairs. However, different subgroups within Generation Z have varying job preferences and motivations. Finally, these findings offer insights into employer branding strategies that can contribute to companies in Hungary to attract and retain younger workers.

Obra Digital, 2023

Instagram has impacted the form in which athletes present and communicate with their audiences wi... more Instagram has impacted the form in which athletes present and communicate with their audiences without the need for mass media mediators, such as journalists. Por lo tanto, this study explores opportunities for professional fencers to develop strategies for self-presentation and communication on the platform. The methodological approach is based on netnography and content analysis, evaluating the accounts of the 10 best shooters (FIE). The findings signal how these athletes build their brand to increase engagement and fan interaction by sharing training videos, competition photos and personal stories, while collaborating with sponsors and brands to open commercial opportunities and income sources.

Information and Media, 2023

The first organized feminist movement in Colombia demanded the right for women to vote in 1954 an... more The first organized feminist movement in Colombia demanded the right for women to vote in 1954 and, despite its progressist agendas and decades of work, it still tends to be distorted by traditional media representation. With social media, these activists can reach the audience directly, disseminate information, and dispute narratives. Hence, this study addresses the question: how are the discourses about feminism constructed on Instagram in Colombia? Based on netnography and critical discourse analysis, the paper analyzes the discussions on publications and comments on the most popular feminist Instagram account in Colombia, @ LasIgualadas. The results indicate that the platform usage could help create a less stereotypical perspective on the movement while informing society on its agendas and raising awareness about rights violations. However, the debate on @LasIgualadas is still predominantly carried out by women (80.5%), and some topics, such as abortion and LGBTQI+ rights, are distorted or deviated from by some Instagram users' comments.

International Journal of Balkan Studies, 2020

Smartphones have become an important tool for adolescents to access information, talk with friend... more Smartphones have become an important tool for adolescents to access
information, talk with friends, consume online content, and share images on social media. How do teenagers appropriate these platforms to express the world around themselves and to build on their identities through mobile applications? With the objective to contribute to the knowledge about this phenomenon from Communication perspectives, this article discusses the use of apps among adolescents in Belo Horizonte, Brazil, as a channel for visibility from the context of digital culture. It begins with an understanding of the development of Information and Communication Technologies (ICTs), highlighting the advent of smartphones; after that it addresses the concept of digital generation and its specificities in the age of connectivity when it comes to visibility, dialoguing with Le Breton (2017a, 2017b), Palfrey and Gasser (2008), Livingstone (2011), and Sibilia (2016). From this point, the author presents an empirical qualitative research conducted with 32 teenagers, using participant observation (Cottle, 2009) and semi-structured interviews
(Triviños, 1987), in a public school in Belo Horizonte, applying Content Analysis (Bardin, 1977) to analyze the transformations that the mediation of mobile devices bring to the relations of this young generation with visibility practices. Results show that although coming from an underdeveloped community, the group has been using smartphones in
their daily life since an early age, a majority of them spend more than ⅓ of the day online, mostly on social media, and ephemeral images are now a significant part of their visual digital expression.