Mojca Bavdaž | University of Ljubljana (original) (raw)
Papers by Mojca Bavdaž
Motivation in Business Survey Response Behavior : Influencing motivation to improve survey outcome
Survey organizations are typically faced withand burdened because ofnonresponse and measurement e... more Survey organizations are typically faced withand burdened because ofnonresponse and measurement errors in business surveys. These errors are assumed not to be so much a result of actual response burden as of perceived burden. This suggests that a driving force, i.e. the motivation for participation, and accurate and timely response, is lacking. Knowledge of sources from which this motivation comes from in business surveys, promises to enhance capabilities of survey organizations to influence the response behavior. This paper seeks to identify these sources of motivation based on motivation theory on the one hand and empirical data from the Netherlands and Slovenia on the other, and suggests recommendations for increasing motivation in business surveys. These recommendations should be a useful asset for survey organizations to develop strategies to improve survey participation and response quality.
Odnosi Med Spletnim Trženjem Od Ust Do Ust, Oglaševanjem in Dimenzijami Premoženja Blagovne Znamke
Teorija in praksa
Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, z... more Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, zato je pomembno poznati njihov vpliv na proces ustvarjanja premoženja blagovne znamke. V članku pod drobnogled vzamemo vpliv spletnega trženja od ust do ust in televizijskega oglaševanja na posamezne dimenzije premoženja blagovne znamke v očeh porab-nikov in ga preverjamo na vzorcu slovenskih porab-nikov. Raziskava potrjuje pomembno vlogo obeh vrst orodij, a tudi opozarja na previdnost pri naslavljanju posameznih dimenzij premoženja blagovne znamke. Rezultati pritrjujejo nadgradnji tradicionalnih trženj-sko-komunikacijskih orodij z interaktivnimi orodji, ki običajno vključujejo porabnike in jih spodbujajo k soustvarjanju blagovne znamke, vendar ne na račun zanemarjanja tradicionalnega oglaševanja. Ključni pojmi: trženjsko komuniciranje, spletno trženje od ust do ust, televizijsko oglaševanje, premoženje bla-govne znamke v očeh porabnikov
CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)
DOAJ (DOAJ: Directory of Open Access Journals), 2022
Odnosi Med Spletnim Trženjem Od Ust Do Ust, Oglaševanjem in Dimenzijami Premoženja Blagovne Znamke
Teorija in praksa, Dec 29, 2022
Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, z... more Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, zato je pomembno poznati njihov vpliv na proces ustvarjanja premoženja blagovne znamke. V članku pod drobnogled vzamemo vpliv spletnega trženja od ust do ust in televizijskega oglaševanja na posamezne dimenzije premoženja blagovne znamke v očeh porab-nikov in ga preverjamo na vzorcu slovenskih porab-nikov. Raziskava potrjuje pomembno vlogo obeh vrst orodij, a tudi opozarja na previdnost pri naslavljanju posameznih dimenzij premoženja blagovne znamke. Rezultati pritrjujejo nadgradnji tradicionalnih trženj-sko-komunikacijskih orodij z interaktivnimi orodji, ki običajno vključujejo porabnike in jih spodbujajo k soustvarjanju blagovne znamke, vendar ne na račun zanemarjanja tradicionalnega oglaševanja. Ključni pojmi: trženjsko komuniciranje, spletno trženje od ust do ust, televizijsko oglaševanje, premoženje bla-govne znamke v očeh porabnikov
Conducting research on the response process in business surveys
Statistical journal of the IAOS, 2009
Measuring Investment in Intangible Assets
Economic and business review, Dec 20, 2018
Statistika blagovne menjave s tujino je nepogrešljiva za vodenje ekonomske politike in oblikovanj... more Statistika blagovne menjave s tujino je nepogrešljiva za vodenje ekonomske politike in oblikovanje poslovnih strategij. Slovenija ustvari med 75 % in 80 % te blagovne menjave z državami članicami EU, pri čemer zbiranje podatkov o blagovni menjavi z EU (Intrastat) predstavlja kar polovico celotne obremenitve podjetij s poročanjem uradni statistiki; posledično so že dlje časa prisotni pritiski, da se to obremenitev zmanjša. Prispevek na primeru Slovenije analizira učinke izbranih razvojnih scenarijev (popravki metodologije in alternativni viri podatkov) na obremenitve podjetij, stroške zbiranja in točnost statističnih podatkov, kar lahko služi tudi kot zgled za presojo stroškov in koristi podatkov.
Statistical journal of the IAOS, Jul 16, 2021
In the fast-changing environment, the amount of available data is exploding and transforming it q... more In the fast-changing environment, the amount of available data is exploding and transforming it quickly into actionable information is not easy. Thus, reliable and comparable statistics are in increasingly high demand by the public, even more so in troubled times such as financial crisis and pandemics. However, crisis is also an exciting opportunity to tap into the interest of young people and harness their talent for working with official statistics. Two initiatives at the European level are already in place to advance education in official statistics. As production environment started to change with increasingly rapid evolution of technologies and new data sources, Eurostat together with the European Statistical System (ESS) brought to life European Statistical Training Programme (ESTP) and European Master in Official Statistics (EMOS). This papers briefly describes the origin and the main characteristics of both models of training, the bridges that they build, and discusses the way ahead.
Journal of Official Statistics, Dec 1, 2022
Statistical offices frequently use cutoff sampling to determine which businesses in a population ... more Statistical offices frequently use cutoff sampling to determine which businesses in a population should be surveyed. Examples include business surveys about international trade, production, innovation, ICT usage and so on. Cutoff thresholds are typically set in terms of key variables of interest and aim to satisfy a minimum coverage ratio-the share of aggregate values of reporting units. In this article we propose a simple cost-benefit approach to determination of the sampling cutoff by taking into account the response burden. In line with existing practice, we use the coverage ratio as our measure of accuracy and provide either analytical or numerical solutions to cutoff determination. Using a business survey on response burden of reporting trade flows within the EU (Intrastat), we present an application that illustrates our approach to cutoff determination. An important practical implication is the possibility to set industry-contingent cutoffs.
Statistical journal of the IAOS, Nov 24, 2015
The national statistical institutes (NSIs), the pillars of official statistics, have become incre... more The national statistical institutes (NSIs), the pillars of official statistics, have become increasingly aware of the importance of serving their users well. Several quality initiatives require NSIs to monitor satisfaction of their users. However, practical implementation of this obligation is left to the discretion of every institution, as relevant theoretical foundations and operationalization are lacking. To fill that gap, this paper reviews the relevant theoretical bases and proposes a conceptual model for measuring user satisfaction. Data from a satisfaction survey of official statistics users in Slovenia was used to empirically verify the model. The results suggest that monitoring and managing satisfaction is imperative for producers of official statistics. They also confirm that technical quality (quality of official statistics data) is of utmost importance, as long as users get high-quality data they are not so sensitive to the quality of service delivery. However, the quality of service delivery is more important for infrequent and novice users.
Economic and business review, Dec 31, 2009
Non-mandatory business surveys generally suffer from low response rates and potential non-respons... more Non-mandatory business surveys generally suffer from low response rates and potential non-response bias. Achieving a response is most problematic in small-and medium-sized enterprises because of their scarce human resources. The problem becomes exacerbated in fast-growing companies-'gazelles'. The paper addresses the effectiveness of data collection efforts to achieve a response among the top Slovenian gazelles in 2008. We analyse the impact on response rates and data quality. Finally, we look for evidence of non-response bias.
Advances in Business Statistics, Methods and Data Collection: Introduction
Advances in Business Statistics, Methods and Data Collection, Jan 20, 2023
Official statistics data are needed in the workplace (for benchmarking, market analysis, etc.) bu... more Official statistics data are needed in the workplace (for benchmarking, market analysis, etc.) but have been largely under-utilized. A study among businesses of five countries in the BLUE-ETS project suggests it might be hard to find relevant data and use them adequately, which might also reflect the lack of search skills and knowledge about how to apply official statistics to the business situation and interpret the results. In this paper we link the origins of this state of affairs to higher education where an important part of future labor force obtains relevant knowledge about, attitudes towards, and skills to find and use, official statistics. Building on a survey among educators from the European EQUIS-accredited business schools, we aim to provide answers to two questions: (1) how can business school educators contribute to the broader use of official statistics, and (2) how can official statistics providers support business school educators.
Final report integrating findings on business perspectives related to NSIs' statistics, Deliverable 3.2. Blue-Ets Project
Business use of NSI statistics based on external sources, Deliverable 3.1. Blue-Ets Project
Journal of official statistics
Measurement errors are commonly ascribed to four sources: the respondent, the interviewer, the in... more Measurement errors are commonly ascribed to four sources: the respondent, the interviewer, the instrument (i.e., the survey questionnaire), and the mode of data collection. The unique characteristics of business populations and business surveys contribute to the occurrence of specific measurement errors. Although several authors have already exposed other sources of measurement errors in business surveys, in particular records, the information system, and the organization, some sources of measurement errors still lack exposure. This article proposes a typology to cover all known sources of measurement errors in business surveys based on previous research findings and an empirical study. It also elaborates on some implications for detecting, reducing, and preventing measurement errors in business surveys.
Motivation in Business Survey Response Behavior : Influencing motivation to improve survey outcome
Survey organizations are typically faced withand burdened because ofnonresponse and measurement e... more Survey organizations are typically faced withand burdened because ofnonresponse and measurement errors in business surveys. These errors are assumed not to be so much a result of actual response burden as of perceived burden. This suggests that a driving force, i.e. the motivation for participation, and accurate and timely response, is lacking. Knowledge of sources from which this motivation comes from in business surveys, promises to enhance capabilities of survey organizations to influence the response behavior. This paper seeks to identify these sources of motivation based on motivation theory on the one hand and empirical data from the Netherlands and Slovenia on the other, and suggests recommendations for increasing motivation in business surveys. These recommendations should be a useful asset for survey organizations to develop strategies to improve survey participation and response quality.
Odnosi Med Spletnim Trženjem Od Ust Do Ust, Oglaševanjem in Dimenzijami Premoženja Blagovne Znamke
Teorija in praksa
Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, z... more Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, zato je pomembno poznati njihov vpliv na proces ustvarjanja premoženja blagovne znamke. V članku pod drobnogled vzamemo vpliv spletnega trženja od ust do ust in televizijskega oglaševanja na posamezne dimenzije premoženja blagovne znamke v očeh porab-nikov in ga preverjamo na vzorcu slovenskih porab-nikov. Raziskava potrjuje pomembno vlogo obeh vrst orodij, a tudi opozarja na previdnost pri naslavljanju posameznih dimenzij premoženja blagovne znamke. Rezultati pritrjujejo nadgradnji tradicionalnih trženj-sko-komunikacijskih orodij z interaktivnimi orodji, ki običajno vključujejo porabnike in jih spodbujajo k soustvarjanju blagovne znamke, vendar ne na račun zanemarjanja tradicionalnega oglaševanja. Ključni pojmi: trženjsko komuniciranje, spletno trženje od ust do ust, televizijsko oglaševanje, premoženje bla-govne znamke v očeh porabnikov
CORRIGENDUM TO: “CONSUMER-BASED BRAND EQUITY: DO BRAND RELATIONSHIPS MATTER?” [Management 27(1) 191–212] (https://doi.org/10.30924/mjcmi.27.1.11)
DOAJ (DOAJ: Directory of Open Access Journals), 2022
Odnosi Med Spletnim Trženjem Od Ust Do Ust, Oglaševanjem in Dimenzijami Premoženja Blagovne Znamke
Teorija in praksa, Dec 29, 2022
Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, z... more Trženjsko-komunikacijska orodja v interak-tivnem okolju niso več pod polnim nadzorom tržni-kov, zato je pomembno poznati njihov vpliv na proces ustvarjanja premoženja blagovne znamke. V članku pod drobnogled vzamemo vpliv spletnega trženja od ust do ust in televizijskega oglaševanja na posamezne dimenzije premoženja blagovne znamke v očeh porab-nikov in ga preverjamo na vzorcu slovenskih porab-nikov. Raziskava potrjuje pomembno vlogo obeh vrst orodij, a tudi opozarja na previdnost pri naslavljanju posameznih dimenzij premoženja blagovne znamke. Rezultati pritrjujejo nadgradnji tradicionalnih trženj-sko-komunikacijskih orodij z interaktivnimi orodji, ki običajno vključujejo porabnike in jih spodbujajo k soustvarjanju blagovne znamke, vendar ne na račun zanemarjanja tradicionalnega oglaševanja. Ključni pojmi: trženjsko komuniciranje, spletno trženje od ust do ust, televizijsko oglaševanje, premoženje bla-govne znamke v očeh porabnikov
Conducting research on the response process in business surveys
Statistical journal of the IAOS, 2009
Measuring Investment in Intangible Assets
Economic and business review, Dec 20, 2018
Statistika blagovne menjave s tujino je nepogrešljiva za vodenje ekonomske politike in oblikovanj... more Statistika blagovne menjave s tujino je nepogrešljiva za vodenje ekonomske politike in oblikovanje poslovnih strategij. Slovenija ustvari med 75 % in 80 % te blagovne menjave z državami članicami EU, pri čemer zbiranje podatkov o blagovni menjavi z EU (Intrastat) predstavlja kar polovico celotne obremenitve podjetij s poročanjem uradni statistiki; posledično so že dlje časa prisotni pritiski, da se to obremenitev zmanjša. Prispevek na primeru Slovenije analizira učinke izbranih razvojnih scenarijev (popravki metodologije in alternativni viri podatkov) na obremenitve podjetij, stroške zbiranja in točnost statističnih podatkov, kar lahko služi tudi kot zgled za presojo stroškov in koristi podatkov.
Statistical journal of the IAOS, Jul 16, 2021
In the fast-changing environment, the amount of available data is exploding and transforming it q... more In the fast-changing environment, the amount of available data is exploding and transforming it quickly into actionable information is not easy. Thus, reliable and comparable statistics are in increasingly high demand by the public, even more so in troubled times such as financial crisis and pandemics. However, crisis is also an exciting opportunity to tap into the interest of young people and harness their talent for working with official statistics. Two initiatives at the European level are already in place to advance education in official statistics. As production environment started to change with increasingly rapid evolution of technologies and new data sources, Eurostat together with the European Statistical System (ESS) brought to life European Statistical Training Programme (ESTP) and European Master in Official Statistics (EMOS). This papers briefly describes the origin and the main characteristics of both models of training, the bridges that they build, and discusses the way ahead.
Journal of Official Statistics, Dec 1, 2022
Statistical offices frequently use cutoff sampling to determine which businesses in a population ... more Statistical offices frequently use cutoff sampling to determine which businesses in a population should be surveyed. Examples include business surveys about international trade, production, innovation, ICT usage and so on. Cutoff thresholds are typically set in terms of key variables of interest and aim to satisfy a minimum coverage ratio-the share of aggregate values of reporting units. In this article we propose a simple cost-benefit approach to determination of the sampling cutoff by taking into account the response burden. In line with existing practice, we use the coverage ratio as our measure of accuracy and provide either analytical or numerical solutions to cutoff determination. Using a business survey on response burden of reporting trade flows within the EU (Intrastat), we present an application that illustrates our approach to cutoff determination. An important practical implication is the possibility to set industry-contingent cutoffs.
Statistical journal of the IAOS, Nov 24, 2015
The national statistical institutes (NSIs), the pillars of official statistics, have become incre... more The national statistical institutes (NSIs), the pillars of official statistics, have become increasingly aware of the importance of serving their users well. Several quality initiatives require NSIs to monitor satisfaction of their users. However, practical implementation of this obligation is left to the discretion of every institution, as relevant theoretical foundations and operationalization are lacking. To fill that gap, this paper reviews the relevant theoretical bases and proposes a conceptual model for measuring user satisfaction. Data from a satisfaction survey of official statistics users in Slovenia was used to empirically verify the model. The results suggest that monitoring and managing satisfaction is imperative for producers of official statistics. They also confirm that technical quality (quality of official statistics data) is of utmost importance, as long as users get high-quality data they are not so sensitive to the quality of service delivery. However, the quality of service delivery is more important for infrequent and novice users.
Economic and business review, Dec 31, 2009
Non-mandatory business surveys generally suffer from low response rates and potential non-respons... more Non-mandatory business surveys generally suffer from low response rates and potential non-response bias. Achieving a response is most problematic in small-and medium-sized enterprises because of their scarce human resources. The problem becomes exacerbated in fast-growing companies-'gazelles'. The paper addresses the effectiveness of data collection efforts to achieve a response among the top Slovenian gazelles in 2008. We analyse the impact on response rates and data quality. Finally, we look for evidence of non-response bias.
Advances in Business Statistics, Methods and Data Collection: Introduction
Advances in Business Statistics, Methods and Data Collection, Jan 20, 2023
Official statistics data are needed in the workplace (for benchmarking, market analysis, etc.) bu... more Official statistics data are needed in the workplace (for benchmarking, market analysis, etc.) but have been largely under-utilized. A study among businesses of five countries in the BLUE-ETS project suggests it might be hard to find relevant data and use them adequately, which might also reflect the lack of search skills and knowledge about how to apply official statistics to the business situation and interpret the results. In this paper we link the origins of this state of affairs to higher education where an important part of future labor force obtains relevant knowledge about, attitudes towards, and skills to find and use, official statistics. Building on a survey among educators from the European EQUIS-accredited business schools, we aim to provide answers to two questions: (1) how can business school educators contribute to the broader use of official statistics, and (2) how can official statistics providers support business school educators.
Final report integrating findings on business perspectives related to NSIs' statistics, Deliverable 3.2. Blue-Ets Project
Business use of NSI statistics based on external sources, Deliverable 3.1. Blue-Ets Project
Journal of official statistics
Measurement errors are commonly ascribed to four sources: the respondent, the interviewer, the in... more Measurement errors are commonly ascribed to four sources: the respondent, the interviewer, the instrument (i.e., the survey questionnaire), and the mode of data collection. The unique characteristics of business populations and business surveys contribute to the occurrence of specific measurement errors. Although several authors have already exposed other sources of measurement errors in business surveys, in particular records, the information system, and the organization, some sources of measurement errors still lack exposure. This article proposes a typology to cover all known sources of measurement errors in business surveys based on previous research findings and an empirical study. It also elaborates on some implications for detecting, reducing, and preventing measurement errors in business surveys.