Éva Harnos | University of Public Service (original) (raw)

Papers by Éva Harnos

International Spectator, Dec 7, 2022

LingBaW, Dec 31, 2022

The paper presents interdisciplinary research using the framework of cognitive linguistics based ... more The paper presents interdisciplinary research using the framework of cognitive linguistics based metaphor theory and nationalism studies of political science. Frames of movement are placed under scrutiny during the discourse analysis of the 2016 and 2021 election manifestos of the Scottish National Party and social media posts. In relation to metaphors of movement, images describing the future of an independent Scotland are also detected. The authors attempt to analyse and interpret findings both from the perspective of cognitive linguistics and ethno-symbolism. Apart from the texts of the manifestos, the timeframe of the research involved social media posts two months preceding and two months following the elections in both cases. Methodology was issuedriven and computer assisted but supervised: key words linked to movement were extracted from the manifestos and clustered. Their occurrence and frequency in the social media posts was checked. In the qualitative analysis phase, messages of the manifestos and of the posts were contrasted in order to answer our research question what kind of persuasive political discourse was used when options for the citizens were outlined.

International Journal of Sociology and Social Policy

PurposePoliticians' response to the coronavirus disease 2019 (COVID-19) pandemic worldwide re... more PurposePoliticians' response to the coronavirus disease 2019 (COVID-19) pandemic worldwide relied on war scenarios having a tradition in disease management. The study contrasts how the political measures introduced during the state of emergency were presented by the Prime Minister of Hungary in his social media posts and his speeches and announcements broadcast by public media.Design/methodology/approachA computer-assisted content analysis was conducted to extract data on war and military metaphors, followed by a qualitative analysis of the metaphor scenarios used for explaining the situation and justifying action. The role of the prime minister (PM) indicated by the social media posts and by his transcripted speeches was compared with the suggestion of the visual illustrations.FindingsThe study’s findings were that verbal communication shifted between war-related metaphoric to military-related realistic. The third conceptual domain identified was fear. Messages were mostly abou...

Politikatudományi szemle

A koronavírus-világjárványra reagálva a politikusok világszerte alkalmazták a háborús forgatóköny... more A koronavírus-világjárványra reagálva a politikusok világszerte alkalmazták a háborús forgatókönyveket, amelyeknek már hagyománya van a járványkezelésben. A tanulmány összehasonlítja a magyar miniszterelnök járványkezelésről szóló közösségi média-posztjait a közszolgálati médiában közzétett beszédeivel és bejelentéseivel. A szövegekből szoftveres kvantitatív tartalomelemzéssel nyertünk adatokat a háborús és a katonai témájú metaforákra vonatkozóan, amelyet a helyzet megmagyarázására és az intézkedések indokolására szolgáló metaforikus forgatókönyvek kvalitatív elemzése követett. Végül összevetettük a miniszterelnöknek a közösségi média-posztok és a beszédek, valamint a bejelentések szövegeiben megjelenő és a vizuális illusztrációk által sugallt szerepeit. A verbális kommunikáció a háborúval kapcsolatos metaforikus és a katonasággal kapcsolatos valóságos megállapítások között váltakozott. Harmadik fogalmi tartományt is azonosítottunk, amely a félelem volt. Az üzenetek többnyire a nem...

Porta Lingua

A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rám... more A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rámutat a befolyásolás eszközeinek minden rétegben kimutatható szerepére. Röviden áttekinti a politika nyelvének többnyire pragmatikai alapú elemzési módszereit a modern, interdiszciplináris politikai diskurzuselemzésig. Hangsúlyozza a médiában megjelenő politikai kommunikációban szereplő politikai szakszavak, illetve fogalmak eltérő nyelvhasználók általi eltérő értelmezését. A politika nyelvét a nyelvi tervezés szempontjából vizsgálja, példaként elemezve az Európai Unió két, fordításra szakosodott honlapjának a működését.

Porta Lingua

A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rám... more A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rámutat a befolyásolás eszközeinek minden rétegben kimutatható szerepére. Röviden áttekinti a politika nyelvének többnyire pragmatikai alapú elemzési módszereit a modern, interdiszciplináris politikai diskurzuselemzésig. Hangsúlyozza a médiában megjelenő politikai kommunikációban szereplő politikai szakszavak, illetve fogalmak eltérő nyelvhasználók általi eltérő értelmezését. A politika nyelvét a nyelvi tervezés szempontjából vizsgálja, példaként elemezve az Európai Unió két, fordításra szakosodott honlapjának a működését.

Defence Review, 2016

The study analyses the impact of technological change in the communicative channel on political ... more The study analyses the impact of technological change in the communicative channel on political communication between the elite groups and the masses. Techniques of persuasion and the potential for manipulation are outlined from the beginning of the mass production of printed newspapers through the spread of radios and televisions to the interactive online news websites and the social media. The issue is examined from the aspect of communication theories, political discourse analysis and the history of propaganda. Methods developed for analysing and evaluating the content of media communication are referred to. The author concludes that online news texts allow a greater degree of manipulation than the previous ones. The new media, especially user generated content, or pretended user generated content, have changed strategic communication and have led to a convergence of Information Operations and Media Operations.
Key words: psychological operations, persuasion, strategic communication, news text, history of propaganda, convergence

China in the Light of Global Challenges, 2017

ABSTRACT: China’s New Silk Road project, which was officially announced in 2013, has been consid... more ABSTRACT: China’s New Silk Road project, which was officially announced in 2013, has been considered by analysts as one with long-term economic and geopolitical impacts. The discourse analytical study of the articles on economic home pages reveals both their explicit and implicit content. Explicit content is represented by the structure, the stated topics and the rhetorical devices of the articles, and can be summarised as mostly arguments against the realisation of the project. The attitudes, assumptions and forecasts of the analysts are encoded in the texts implicitly. These can be detected in the use of discourse metaphors and analogies from the past as well as in the construction of future situation models. On one hand, they represent a clash of interests, on the other hand, they forecast possible counteraction and future conflicts along the route.
KEY WORDS: discourse analysis, economic analysis, argumentation, sphere of influence, hard and soft power

Defence Review, 2017

The news consumers’ perception of reality depends on the way and on the language in which the me... more The news consumers’ perception of reality depends on the way and on the language in which the media cover the events. As it is known from strategic communication, business communication and political discourse analysis, the choice of words and phrases determines what cognitive scenarios are triggered in the minds of the news consumers. These are culture dependent, deeply rooted in communities, and shape the attitudes of the public. The study summarises some typical features of the reports on global news websites at the peak of the migration crisis in Europe from mid-August, 2015 to late October, 2015, and points out the impact of the model of reality presented by the news texts on the political management of the crisis. The analysis also focuses on which aspects are covered extensively and which ones are dismissed as insignificant or ignored, since these may provide possible clues to a better understanding of the background of the crisis.
Key words: news texts, strategic communication, discourse analysis, implicit content, cognitive scenarios

International Spectator, Dec 7, 2022

LingBaW, Dec 31, 2022

The paper presents interdisciplinary research using the framework of cognitive linguistics based ... more The paper presents interdisciplinary research using the framework of cognitive linguistics based metaphor theory and nationalism studies of political science. Frames of movement are placed under scrutiny during the discourse analysis of the 2016 and 2021 election manifestos of the Scottish National Party and social media posts. In relation to metaphors of movement, images describing the future of an independent Scotland are also detected. The authors attempt to analyse and interpret findings both from the perspective of cognitive linguistics and ethno-symbolism. Apart from the texts of the manifestos, the timeframe of the research involved social media posts two months preceding and two months following the elections in both cases. Methodology was issuedriven and computer assisted but supervised: key words linked to movement were extracted from the manifestos and clustered. Their occurrence and frequency in the social media posts was checked. In the qualitative analysis phase, messages of the manifestos and of the posts were contrasted in order to answer our research question what kind of persuasive political discourse was used when options for the citizens were outlined.

International Journal of Sociology and Social Policy

PurposePoliticians' response to the coronavirus disease 2019 (COVID-19) pandemic worldwide re... more PurposePoliticians' response to the coronavirus disease 2019 (COVID-19) pandemic worldwide relied on war scenarios having a tradition in disease management. The study contrasts how the political measures introduced during the state of emergency were presented by the Prime Minister of Hungary in his social media posts and his speeches and announcements broadcast by public media.Design/methodology/approachA computer-assisted content analysis was conducted to extract data on war and military metaphors, followed by a qualitative analysis of the metaphor scenarios used for explaining the situation and justifying action. The role of the prime minister (PM) indicated by the social media posts and by his transcripted speeches was compared with the suggestion of the visual illustrations.FindingsThe study’s findings were that verbal communication shifted between war-related metaphoric to military-related realistic. The third conceptual domain identified was fear. Messages were mostly abou...

Politikatudományi szemle

A koronavírus-világjárványra reagálva a politikusok világszerte alkalmazták a háborús forgatóköny... more A koronavírus-világjárványra reagálva a politikusok világszerte alkalmazták a háborús forgatókönyveket, amelyeknek már hagyománya van a járványkezelésben. A tanulmány összehasonlítja a magyar miniszterelnök járványkezelésről szóló közösségi média-posztjait a közszolgálati médiában közzétett beszédeivel és bejelentéseivel. A szövegekből szoftveres kvantitatív tartalomelemzéssel nyertünk adatokat a háborús és a katonai témájú metaforákra vonatkozóan, amelyet a helyzet megmagyarázására és az intézkedések indokolására szolgáló metaforikus forgatókönyvek kvalitatív elemzése követett. Végül összevetettük a miniszterelnöknek a közösségi média-posztok és a beszédek, valamint a bejelentések szövegeiben megjelenő és a vizuális illusztrációk által sugallt szerepeit. A verbális kommunikáció a háborúval kapcsolatos metaforikus és a katonasággal kapcsolatos valóságos megállapítások között váltakozott. Harmadik fogalmi tartományt is azonosítottunk, amely a félelem volt. Az üzenetek többnyire a nem...

Porta Lingua

A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rám... more A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rámutat a befolyásolás eszközeinek minden rétegben kimutatható szerepére. Röviden áttekinti a politika nyelvének többnyire pragmatikai alapú elemzési módszereit a modern, interdiszciplináris politikai diskurzuselemzésig. Hangsúlyozza a médiában megjelenő politikai kommunikációban szereplő politikai szakszavak, illetve fogalmak eltérő nyelvhasználók általi eltérő értelmezését. A politika nyelvét a nyelvi tervezés szempontjából vizsgálja, példaként elemezve az Európai Unió két, fordításra szakosodott honlapjának a működését.

Porta Lingua

A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rám... more A cikk a politika nyelvének társadalmi funkcióiból kiindulva felvázolja annak rétegződését és rámutat a befolyásolás eszközeinek minden rétegben kimutatható szerepére. Röviden áttekinti a politika nyelvének többnyire pragmatikai alapú elemzési módszereit a modern, interdiszciplináris politikai diskurzuselemzésig. Hangsúlyozza a médiában megjelenő politikai kommunikációban szereplő politikai szakszavak, illetve fogalmak eltérő nyelvhasználók általi eltérő értelmezését. A politika nyelvét a nyelvi tervezés szempontjából vizsgálja, példaként elemezve az Európai Unió két, fordításra szakosodott honlapjának a működését.

Defence Review, 2016

The study analyses the impact of technological change in the communicative channel on political ... more The study analyses the impact of technological change in the communicative channel on political communication between the elite groups and the masses. Techniques of persuasion and the potential for manipulation are outlined from the beginning of the mass production of printed newspapers through the spread of radios and televisions to the interactive online news websites and the social media. The issue is examined from the aspect of communication theories, political discourse analysis and the history of propaganda. Methods developed for analysing and evaluating the content of media communication are referred to. The author concludes that online news texts allow a greater degree of manipulation than the previous ones. The new media, especially user generated content, or pretended user generated content, have changed strategic communication and have led to a convergence of Information Operations and Media Operations.
Key words: psychological operations, persuasion, strategic communication, news text, history of propaganda, convergence

China in the Light of Global Challenges, 2017

ABSTRACT: China’s New Silk Road project, which was officially announced in 2013, has been consid... more ABSTRACT: China’s New Silk Road project, which was officially announced in 2013, has been considered by analysts as one with long-term economic and geopolitical impacts. The discourse analytical study of the articles on economic home pages reveals both their explicit and implicit content. Explicit content is represented by the structure, the stated topics and the rhetorical devices of the articles, and can be summarised as mostly arguments against the realisation of the project. The attitudes, assumptions and forecasts of the analysts are encoded in the texts implicitly. These can be detected in the use of discourse metaphors and analogies from the past as well as in the construction of future situation models. On one hand, they represent a clash of interests, on the other hand, they forecast possible counteraction and future conflicts along the route.
KEY WORDS: discourse analysis, economic analysis, argumentation, sphere of influence, hard and soft power

Defence Review, 2017

The news consumers’ perception of reality depends on the way and on the language in which the me... more The news consumers’ perception of reality depends on the way and on the language in which the media cover the events. As it is known from strategic communication, business communication and political discourse analysis, the choice of words and phrases determines what cognitive scenarios are triggered in the minds of the news consumers. These are culture dependent, deeply rooted in communities, and shape the attitudes of the public. The study summarises some typical features of the reports on global news websites at the peak of the migration crisis in Europe from mid-August, 2015 to late October, 2015, and points out the impact of the model of reality presented by the news texts on the political management of the crisis. The analysis also focuses on which aspects are covered extensively and which ones are dismissed as insignificant or ignored, since these may provide possible clues to a better understanding of the background of the crisis.
Key words: news texts, strategic communication, discourse analysis, implicit content, cognitive scenarios