Mona Helmy | Universität Stuttgart (original) (raw)
Uploads
Papers by Mona Helmy
The Journal of Public Space, 2020
Placemaking is an inclusive approach to the planning, design, and management of public places by ... more Placemaking is an inclusive approach to the planning, design, and management of public places by which people create and/or recreate places. In the context of the Arab cities, placemaking projects are often envisaged to transform communities’ spaces into lively and attractive places; to enhance quality of life and opportunity for existing residents. It also aims to (re)create a distinct sense of place or place branding at large. Exploring how contemporary Arab cities have framed placemaking processes within the contemporary urban conditions, and sometimes the threats to the quality of the city, are helping in creating healthier, equitable, and humane public places. Such challenges and opportunities of these processes is a core component of this special edition of The Journal of Public Space, which discusses various aspects of placemaking in Arab Cities, ranges from creating, enhancing, adapting and developing attractive and efficient public places in Arab Cities. In this context, ac...
The Academic Research Community publication, 2018
Today, introducing Urban Heritage into the architectural education curriculum is becoming an impo... more Today, introducing Urban Heritage into the architectural education curriculum is becoming an important component of the learning experience. It strengthens the sense of belonging, national pride, and cultural identity of students as an active and remarkable part of their history that guides their future. Urban Heritage allows previous generations a better understanding of their long and rich history. The main objective for introducing Urban Heritage into the architectural education was to link heritage practice with teaching and research activities, as well as to create synergies between the educational activities and the surrounding community in order to ensure the preservation and the appreciation of the heritage. As part of Hekma School of Design and Architecture, the architecture department at Dar Al- Hekma University reflected its mission “To graduate professionals in the field of architecture and equip them with the necessary knowledge and skills, focusing on sustainable desig...
This paper argues that urban art is an inclusive conception to contemporary placemaking, which ha... more This paper argues that urban art is an inclusive conception to contemporary placemaking, which has contributed significantly to (re)shaping the notion of public places in unprecedented dimension, perception, and scale. The concept of urban art implies an inclusive approach to public art, urban life and the public realm. Following the notion "the whole is greater than the sum of the parts", the emerging design trends attempt to (re)present public places as a comprehensive synthesis and interactive form of urban art combining elements of temporary and permanent, form and space, static and dynamic, active and passive, effects and impressions. This process has greatly transformed not only the way of making and/or remaking places, but it also extends to new horizons of perceiving, and interacting of both public space and the public arts by users in their tangible and intangible terms. The paper examines the case of Jeddah, the city of Arts; a case that has transformed the city ...
Since 1970, oil has given the Arab Gulf cities the opportunity to break regional and internationa... more Since 1970, oil has given the Arab Gulf cities the opportunity to break regional and international records in urban development and economic growth, experiencing dramatic changes in the political, economic and socio-cultural domains, and especially in architecture and urbanism. The development of oil urbanization was shaped by the different practices of "Urban Branding" and city marketing processes. More important, "Urban branding" presents the duality of the emerging cityscape, in which the "perceived images" of the city as a tangible experience of the "urban landscape" interacts with the "brand image" of the city created by the media generated image or "urban Mediascape", establishing new approaches and directions for research and interpretation. The research is concerned with three main enquiries: 1.To what extent can the creation of a successful image make changes in the urban landscape? 2.What are the opportunities off...
Thesis Chapters by Mona Helmy
The Journal of Public Space, 2020
Placemaking is an inclusive approach to the planning, design, and management of public places by ... more Placemaking is an inclusive approach to the planning, design, and management of public places by which people create and/or recreate places. In the context of the Arab cities, placemaking projects are often envisaged to transform communities’ spaces into lively and attractive places; to enhance quality of life and opportunity for existing residents. It also aims to (re)create a distinct sense of place or place branding at large. Exploring how contemporary Arab cities have framed placemaking processes within the contemporary urban conditions, and sometimes the threats to the quality of the city, are helping in creating healthier, equitable, and humane public places. Such challenges and opportunities of these processes is a core component of this special edition of The Journal of Public Space, which discusses various aspects of placemaking in Arab Cities, ranges from creating, enhancing, adapting and developing attractive and efficient public places in Arab Cities. In this context, ac...
The Academic Research Community publication, 2018
Today, introducing Urban Heritage into the architectural education curriculum is becoming an impo... more Today, introducing Urban Heritage into the architectural education curriculum is becoming an important component of the learning experience. It strengthens the sense of belonging, national pride, and cultural identity of students as an active and remarkable part of their history that guides their future. Urban Heritage allows previous generations a better understanding of their long and rich history. The main objective for introducing Urban Heritage into the architectural education was to link heritage practice with teaching and research activities, as well as to create synergies between the educational activities and the surrounding community in order to ensure the preservation and the appreciation of the heritage. As part of Hekma School of Design and Architecture, the architecture department at Dar Al- Hekma University reflected its mission “To graduate professionals in the field of architecture and equip them with the necessary knowledge and skills, focusing on sustainable desig...
This paper argues that urban art is an inclusive conception to contemporary placemaking, which ha... more This paper argues that urban art is an inclusive conception to contemporary placemaking, which has contributed significantly to (re)shaping the notion of public places in unprecedented dimension, perception, and scale. The concept of urban art implies an inclusive approach to public art, urban life and the public realm. Following the notion "the whole is greater than the sum of the parts", the emerging design trends attempt to (re)present public places as a comprehensive synthesis and interactive form of urban art combining elements of temporary and permanent, form and space, static and dynamic, active and passive, effects and impressions. This process has greatly transformed not only the way of making and/or remaking places, but it also extends to new horizons of perceiving, and interacting of both public space and the public arts by users in their tangible and intangible terms. The paper examines the case of Jeddah, the city of Arts; a case that has transformed the city ...
Since 1970, oil has given the Arab Gulf cities the opportunity to break regional and internationa... more Since 1970, oil has given the Arab Gulf cities the opportunity to break regional and international records in urban development and economic growth, experiencing dramatic changes in the political, economic and socio-cultural domains, and especially in architecture and urbanism. The development of oil urbanization was shaped by the different practices of "Urban Branding" and city marketing processes. More important, "Urban branding" presents the duality of the emerging cityscape, in which the "perceived images" of the city as a tangible experience of the "urban landscape" interacts with the "brand image" of the city created by the media generated image or "urban Mediascape", establishing new approaches and directions for research and interpretation. The research is concerned with three main enquiries: 1.To what extent can the creation of a successful image make changes in the urban landscape? 2.What are the opportunities off...