Visar Sylaj | Università di Bologna (original) (raw)
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Papers by Visar Sylaj
Conference paper, 2022
The severe impact of the COVID-19 outbreak has brought the world economy to its knees with far re... more The severe impact of the COVID-19 outbreak has brought the world economy to its knees with far reaching effects in many industries. Tourism has been among the most harmed sector and its recovery has gone through a long process of image repair. This process has also produced reflections by the academia to rethink pre-pandemic practices and to restart the sector by applying sustainability actions. While assuring the tourist’s perception of safety, media is the medium that could stimulate radical changes in the industry. In this context, the present study aims to explore the main themes covered in the Albanian media during 2020. The study seeks to understand whether and to what extent the sustainability principles were reflected and whether Covid-19 crises has given more emphasis to sustainability themes in the media. To this end, a content analysis of 658 online news articles from four Albanian media: Albanian Telegraphic Agency (ATA), Shqiptarja.com, Euronews Albania and Gazeta Dita, was performed. Based on frequency considerations, economic growth and recovery is identified as the recurrent theme associated with tourism in the Albanian media in 2020. This study evidences that discourses of economic growth and tourism recovery prevail over sustainability considerations and the COVID-19 outbreak has not triggered a change in the way how tourism is discussed and the immediate concerns for economic recovery have neglected a possible chance to reshape the Albanian tourism.
Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic ... more Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic and trade cooperation link of the 21st century connecting 138 countries and 30 international organizations through land and maritime routes. International media has constantly covered this remarkable achievement, but the themes and narratives framing the initiative vary from one country to another and from media to media, and are shaped by countries’ characteristics. This study draws on the case of the China and Albania partnership under BRI and China-CEEC “17+1” cooperation network and applies the corpus content analysis method on the media coverage of the Belt and Road Initiative and the China and Albania cooperation in Albania. Data composed of online news articles from Albanian public media: Albanian Telegraphic Agency (ATA) and Albanian Radio and Television (RTSH); Albanian private media: Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf and Javanews; an...
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015
Language Fieldwork Memoir VX, 2020
Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic ... more Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic and trade cooperation link of the 21st century connecting 138 countries and 30 international organizations through land and maritime routes. International media has constantly covered this remarkable achievement, but the themes and narratives framing the
initiative vary from one country to another and from media to media, and are shaped by countries’ characteristics. This study draws on the case of the China and Albania partnership under BRI and China-CEEC “17+1” cooperation network and applies the corpus content analysis method on the media coverage of the Belt and Road Initiative and the China and Albania cooperation in Albania. Data composed of online news articles from Albanian public media: Albanian Telegraphic Agency (ATA) and Albanian Radio and Television (RTSH); Albanian private media: Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf and Javanews; and international media in Albania: Voice of America (VOA) and China Radio International (CRI) Albania, dated between 2014 and 2019, were selected.
The study suggests that the Albanian media and the international media operating in Albania have framed the BRI as a framework of cooperation and development. Similarities and differences between reports were analyzed in terms of recurrent themes and linguistic expressions used to describe the Albania and China cooperation and the perception of Belt and Road Initiative in Albania. While the Albanian public media RTSH and
ATA and the Albanian private media Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf, and Javanews focus on topics related to the economic and cultural aspects. The international media operating in Albania offers a different representation of China’s BRI. When representing BRI, the American media VOA focuses on political aspects. Instead, the Chinese media CRI Albania focuses on the economic and development aspects of the BRI framework.
This study analyses the communication practice of corporate social responsibility (CSR) in Albani... more This study analyses the communication practice of corporate social responsibility (CSR) in Albania trying to actively endorse the engagement in social involvement, customer satisfaction, work environment, good reputation and environmental issues. The purpose of this paper is to investigate the trend of CSR communication by analyzing its content, identifying similarities and analyzing to what extent is CSR effectively communicated. We analyze two groups composed of 10 local and international companies operating in Albania. The results suggest that in spite of the existence of a high degree of similarity in the information released on CSR communication between Albanian and International corporations in two of the main dimensions of CSR there is a tangible difference between Albanian and International companies. International corporations place on prominent level all the dimensions of CSR, clearly expressing their commitment on issues, and devote more space to the description of information. Albanian companies, instead, are more focused on environment, society and economic dimensions, and present a common ground of information that is highly shared and misleads from their real commitment.
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015
Conference Presentations by Visar Sylaj
Conference paper, 2022
The severe impact of the COVID-19 outbreak has brought the world economy to its knees with far re... more The severe impact of the COVID-19 outbreak has brought the world economy to its knees with far reaching effects in many industries. Tourism has been among the most harmed sector and its recovery has gone through a long process of image repair. This process has also produced reflections by the academia to rethink pre-pandemic practices and to restart the sector by applying sustainability actions. While assuring the tourist’s perception of safety, media is the medium that could stimulate radical changes in the industry. In this context, the present study aims to explore the main themes covered in the Albanian media during 2020. The study seeks to understand whether and to what extent the sustainability principles were reflected and whether Covid-19 crises has given more emphasis to sustainability themes in the media. To this end, a content analysis of 658 online news articles from four Albanian media: Albanian Telegraphic Agency (ATA), Shqiptarja.com, Euronews Albania and Gazeta Dita, was performed. Based on frequency considerations, economic growth and recovery is identified as the recurrent theme associated with tourism in the Albanian media in 2020. This study evidences that discourses of economic growth and tourism recovery prevail over sustainability considerations and the COVID-19 outbreak has not triggered a change in the way how tourism is discussed and the immediate concerns for economic recovery have neglected a possible chance to reshape the Albanian tourism.
Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic ... more Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic and trade cooperation link of the 21st century connecting 138 countries and 30 international organizations through land and maritime routes. International media has constantly covered this remarkable achievement, but the themes and narratives framing the initiative vary from one country to another and from media to media, and are shaped by countries’ characteristics. This study draws on the case of the China and Albania partnership under BRI and China-CEEC “17+1” cooperation network and applies the corpus content analysis method on the media coverage of the Belt and Road Initiative and the China and Albania cooperation in Albania. Data composed of online news articles from Albanian public media: Albanian Telegraphic Agency (ATA) and Albanian Radio and Television (RTSH); Albanian private media: Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf and Javanews; an...
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015
Language Fieldwork Memoir VX, 2020
Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic ... more Launched in 2013, China’s “Belt and Road Initiative” (BRI) is the largest transnational economic and trade cooperation link of the 21st century connecting 138 countries and 30 international organizations through land and maritime routes. International media has constantly covered this remarkable achievement, but the themes and narratives framing the
initiative vary from one country to another and from media to media, and are shaped by countries’ characteristics. This study draws on the case of the China and Albania partnership under BRI and China-CEEC “17+1” cooperation network and applies the corpus content analysis method on the media coverage of the Belt and Road Initiative and the China and Albania cooperation in Albania. Data composed of online news articles from Albanian public media: Albanian Telegraphic Agency (ATA) and Albanian Radio and Television (RTSH); Albanian private media: Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf and Javanews; and international media in Albania: Voice of America (VOA) and China Radio International (CRI) Albania, dated between 2014 and 2019, were selected.
The study suggests that the Albanian media and the international media operating in Albania have framed the BRI as a framework of cooperation and development. Similarities and differences between reports were analyzed in terms of recurrent themes and linguistic expressions used to describe the Albania and China cooperation and the perception of Belt and Road Initiative in Albania. While the Albanian public media RTSH and
ATA and the Albanian private media Shqiptarja.com, Gazeta Shekulli, Gazeta Panorama, Gazeta Dita, Gazeta Telegraf, and Javanews focus on topics related to the economic and cultural aspects. The international media operating in Albania offers a different representation of China’s BRI. When representing BRI, the American media VOA focuses on political aspects. Instead, the Chinese media CRI Albania focuses on the economic and development aspects of the BRI framework.
This study analyses the communication practice of corporate social responsibility (CSR) in Albani... more This study analyses the communication practice of corporate social responsibility (CSR) in Albania trying to actively endorse the engagement in social involvement, customer satisfaction, work environment, good reputation and environmental issues. The purpose of this paper is to investigate the trend of CSR communication by analyzing its content, identifying similarities and analyzing to what extent is CSR effectively communicated. We analyze two groups composed of 10 local and international companies operating in Albania. The results suggest that in spite of the existence of a high degree of similarity in the information released on CSR communication between Albanian and International corporations in two of the main dimensions of CSR there is a tangible difference between Albanian and International companies. International corporations place on prominent level all the dimensions of CSR, clearly expressing their commitment on issues, and devote more space to the description of information. Albanian companies, instead, are more focused on environment, society and economic dimensions, and present a common ground of information that is highly shared and misleads from their real commitment.
Proceedings of The 4th Virtual International Conference on Advanced Research in Scientific Areas, 2015