Alessandra Sellone | University of Cassino and Southern Latium (original) (raw)
Graduated in Global Economy and Business with a Thesis in Place Marketing. The main subject is the analys of territories characterized by film-induced tourism and place maketing strategies, with a deep analysis of the local territories of the Southern Lazio.
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Only in Italy there are over 1700 locations used by the cinema (examples par excellence: The Post... more Only in Italy there are over 1700 locations used by the cinema (examples par excellence: The Postman with Procida and Salina; The Passion with Matera; Il Ciclone shots in Tuscany; Stealing beauty shows the wonder of Sienese countryside; Il commissario Montalbano in Porto Empedocle, Mulino Bianco advertising with the mill in Chiusdino Siena, without forgetting the examples of Roman Holiday or August Vacation and some Italian comedies recorded in different parts of Italy and the world, then become obligatory destinations). To deal with the performance of the film tourism in Italy there is the Cultural Association Movie Art and Music with the "Cinema and Territory" project.
The second part of the previous paper, with a focus on the economic impact that the film-tourism ... more The second part of the previous paper, with a focus on the economic impact that the film-tourism can bring on territories, with an analysis of the European situation (Di Cesare's research based).
The present article has the aim to understand the film induced tourism or film tourism phenomenon... more The present article has the aim to understand the film induced tourism or film tourism phenomenon in application to place marketing and tourism marketing, and to comprise which are the effect of film tourism on territories and the main differences in territories organized in place marketing strategy and not organized.
Only in Italy there are over 1700 locations used by the cinema (examples par excellence: The Post... more Only in Italy there are over 1700 locations used by the cinema (examples par excellence: The Postman with Procida and Salina; The Passion with Matera; Il Ciclone shots in Tuscany; Stealing beauty shows the wonder of Sienese countryside; Il commissario Montalbano in Porto Empedocle, Mulino Bianco advertising with the mill in Chiusdino Siena, without forgetting the examples of Roman Holiday or August Vacation and some Italian comedies recorded in different parts of Italy and the world, then become obligatory destinations). To deal with the performance of the film tourism in Italy there is the Cultural Association Movie Art and Music with the "Cinema and Territory" project.
The second part of the previous paper, with a focus on the economic impact that the film-tourism ... more The second part of the previous paper, with a focus on the economic impact that the film-tourism can bring on territories, with an analysis of the European situation (Di Cesare's research based).
The present article has the aim to understand the film induced tourism or film tourism phenomenon... more The present article has the aim to understand the film induced tourism or film tourism phenomenon in application to place marketing and tourism marketing, and to comprise which are the effect of film tourism on territories and the main differences in territories organized in place marketing strategy and not organized.