Fawaz Lawal | University of Lagos (original) (raw)
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Thesis Chapters by Fawaz Lawal
This project looks at the influence of the reality television series, ‘Keeping Up with the Kardas... more This project looks at the influence of the reality television series, ‘Keeping Up with the Kardashians’ on the Lifestyle of University of Lagos Undergraduates. Four research questions guided the study – How often do respondents watch ‘Keeping Up with the Kardashians’? What are the factors that influence viewership? To what extent does ‘Keeping Up with the Kardashians’ influence youth perception of reality? Does ‘Keeping Up with the Kardashians’ influence the lifestyle of respondents? Appropriate literature for study was stated to help understand the topic along with relevant theories, Social Categories and Cultivation theory. Using the survey method with questionnaire as the research instrument, 100 respondents were selected using random sampling method. All 100 questionnaires were returned. The response provided by the respondents were subsequently analyzed and interpreted from which conclusion and recommendations were drawn. This study found out that there is a high level of viewership among of the reality television series amongst the respondents but they seldom watch. Friends and social media are the major factors that influence their viewership and reality television show slightly influences their perception of reality as most think it is ‘not real’. In terms of the influence on their lifestyle respondents were found to have a role model from the series as a result of personality, dressing and attitude. Based on these findings, the researcher recommends the following: The need for local producers to get creative, and produced contents that appeal to the youths and also promotes the societal cultural and moral ideals. This is will serve as a substitute for foreign programmes that promote foreign ideals and the detriment of ours.
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Bookmarks Related papers MentionsView impact
Bookmarks Related papers MentionsView impact
This project looks at the influence of the reality television series, ‘Keeping Up with the Kardas... more This project looks at the influence of the reality television series, ‘Keeping Up with the Kardashians’ on the Lifestyle of University of Lagos Undergraduates. Four research questions guided the study – How often do respondents watch ‘Keeping Up with the Kardashians’? What are the factors that influence viewership? To what extent does ‘Keeping Up with the Kardashians’ influence youth perception of reality? Does ‘Keeping Up with the Kardashians’ influence the lifestyle of respondents? Appropriate literature for study was stated to help understand the topic along with relevant theories, Social Categories and Cultivation theory. Using the survey method with questionnaire as the research instrument, 100 respondents were selected using random sampling method. All 100 questionnaires were returned. The response provided by the respondents were subsequently analyzed and interpreted from which conclusion and recommendations were drawn. This study found out that there is a high level of viewership among of the reality television series amongst the respondents but they seldom watch. Friends and social media are the major factors that influence their viewership and reality television show slightly influences their perception of reality as most think it is ‘not real’. In terms of the influence on their lifestyle respondents were found to have a role model from the series as a result of personality, dressing and attitude. Based on these findings, the researcher recommends the following: The need for local producers to get creative, and produced contents that appeal to the youths and also promotes the societal cultural and moral ideals. This is will serve as a substitute for foreign programmes that promote foreign ideals and the detriment of ours.
Bookmarks Related papers MentionsView impact