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Papers by Ľudovít Nastišin

Eurasian studies in business and economics, 2022

Sustainability, Nov 24, 2022

This article is an open access article distributed under the terms and conditions of the Creative... more This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY

Journal of Tourism and Services

Tourism is one of those segments where the effect of implemented innovations tends to show relati... more Tourism is one of those segments where the effect of implemented innovations tends to show relatively quickly. The presented study aims to assess the links between knowledge and technological innovation and tourists' spending in a sample of developed countries. To this end, the research relied on annual data (2010-2019) from selected OECD countries (n = 36). Data presenting the innovation potential (Knowledge & technology Global Innovation Index) of selected countries (knowledge creation, impact of knowledge, and knowledge diffusion) was included in the analyzes. Four indicators represented tourism: Business Tourism Spending, Leisure Tourism Spending, Domestic Tourism Spending, Visitor Exports - Foreign spending. The panel regression analysis showed that demonstrable links were proved only for some assumptions, while the identified effects acquired negative trajectories, i.e., in countries where higher tourist spending was identified, lower outputs of innovation activities in th...

Lecture notes in networks and systems, 2022

Entrepreneurship and Sustainability Issues

Rail transport is one of the most widely used modes of transport in most parts of the world. Ther... more Rail transport is one of the most widely used modes of transport in most parts of the world. Therefore, knowing what customers think of its quality means valuable information for making informed decisions. The aim of this paper is to assess the statistical significance of the relationships between selected analyzed variables of passenger satisfaction with rail transport in the selected market. To achieve this goal, the paper made use of questionnaire data. Data collection took place in the months of February to April 2022. A total of 252 verified records were included in the analysis. Prior to the analysis, the authors researched relevant literature and existing research studies (basic framework for the analysis). The research part of the study made use of the Mann-Whitney U test and the Kruskal-Wallis test to analyze the differences, followed by the Spearman's correlation coefficient to assess the relationships. The results did not confirm the statistical significance of the differences in the context of the analyzed groups, but in the case of the context of the individual analyzed factors, statistical significance was observed. The findings were put into a wider context in terms of the existing research. The limitations of the study and the possibilities for future research were also outlined.

International Journal of Entrepreneurial Knowledge

The issue of reputation management in terms of increasing sustainable performance and competitive... more The issue of reputation management in terms of increasing sustainable performance and competitiveness is rapidly developing and undoubtedly is the most important tool in the business area. The study analyzes the reputation of 10 companies with the largest share in the aviation market that were selected on the basis of one of the most widely-used measures of airline size - passenger-kilometer (RPKs) as presented by the International Air Transport Association. The aim is to point out online reputation tools and present ways to improve the performance and competitiveness of analyzed subjects by managing several digital metrics that create this reputation. For this purpose, was applied a modified multi-factor analysis of the overall online reputation sentiment. The research results provide business units with reasonable evidence to proactively implement and invest in reputation management approach because such approach should have a positive impact on their sustainable performance dimen...

Advances in Digital Marketing and eCommerce, 2021

12th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES, 2021

In the current time of pandemic crisis, social media is one of the most effective tools for ecomm... more In the current time of pandemic crisis, social media is one of the most effective tools for ecommerce to keep in touch with customers. They spend more and more time on these platforms and attach more and more importance to them in gathering information necessary for purchasing decisions. One of the most affected segments worldwide is undoubtedly the tourist segment at this time. Therefore, our goal was to examine the perception of selected aspects of social media in the light of gender differences during a pandemic in the tourist segment, when these can convince or discourage the customer to buy. Keywords: Social Media, Ecommerce, Tourism, Pandemic

Innovative Marketing, 2019

The objective of the research was to identify statistically significant differences in selected e... more The objective of the research was to identify statistically significant differences in selected engagement indicators on Facebook – likes and shares in relation to the different types of content that brands on this platform add to. The analysis was performed on a sample of three global companies from the top 25 most valuable brands in the world and their posts. Using quantitative statistical methods – MANOVA (Multivariate analysis of variance) and Gammes-Howell post hoc test, a total of 1,280 brand posts were analyzed in order to differentiate the liking and sharing of content types. Data collection was carried out in the first half of 2018. The findings pointed to two statistically significant differences that were also interpreted in the discussion of the research. The findings have shown that in case of liking, in two cases out of three, there is a statistically significant difference in terms of the type of content added, when photos came out as those with the greatest potential...

Journal of Competitiveness, 2018

A brand is no longer what we tell the customer, it is what customers tell each other. The importa... more A brand is no longer what we tell the customer, it is what customers tell each other. The importance of using a social media mix for marketing purposes has never been greater than it is today. Ignoring these tools can have unfavourable effects on any company, whether in the form of lack of competitiveness or in the case of unnecessarily high costs for promotion with weak effect and targeting. We aim to examine the relationship between a customer's brand experience and loyalty to the brand, its image and willingness to recommend the brand to others. The paper examines the sample of 476 respondents questioned through the CAWI method-computer assisted web interviewing. A random sampling method was used. All of them are active users of social media tools. Data collection took place during the first half of 2016. We came to interesting findings concerning the existence of presented relationships. It appeared that a customer's brand experience is a crucial factor for the success of a company in the environment of social media. All the relationships presented in this study proved to be significant with a strong γ coefficient in all cases of branding experience relation to loyalty, image and willingness to recommend the brand. The findings are subsequently transformed into a set of recommendations that help in setting the right marketing activities of companies in the online environment. There are also implications for the development of strong social media presence.

Management & Marketing, 2018

Building a brand is a long-term process and it also applies to the world of social media. It is s... more Building a brand is a long-term process and it also applies to the world of social media. It is said that building a good brand reputation takes years, but it can be ruin in a moment. Therefore, it is important to look responsibly at all the aspects that have a role in building a brand on social media. The actual experience with the brand on social media is able to significantly affect brand building. The study focuses on exploring brand-building relationships in the social media environment. We selected a set of factors to predict customer experience with the brand in a social media environment and then we examined the relationship between this customer experience and the perceived brand image. 476 respondents filled out the electronic questionnaire. The study puts the greatest emphasis on respondents aged 20 to 35 years. We used correlation analysis to investigate the relationships in this issue. Out of the seven investigated relationships, up to two cases with medium dependence w...

Polish Journal of Management Studies, 2019

11th GLOBAL CONFERENCE ON BUSINESS AND SOCIAL SCIENCES

The importance of social media for business and e-commerce is growing at a rapid pace. More and m... more The importance of social media for business and e-commerce is growing at a rapid pace. More and more people are joining these platforms. Their effective and regular use thus becomes an important aspect for businesses and their activities. In addition, we do not assume that this trend would disappear in the near future. On the contrary, the extent to which these are expected to penetrate various spheres of lives is projected to grow. With such a forecast, the need to use the right channels of social media is inevitable - not because it is "in" or easy, but because the target audience of companies spend their time there, engaging with their favorite brands and connecting with them at multiple levels. In this environment, it is important to emphasize those indicators that show the success of branding activities on Facebook. The most basic ones we discuss in this study include Likes, Comments, and Shares. It is these indicators that tend to have different values for different ...

Mediterranean Journal of Social Sciences

In this paper we examine the relationship between the financial performance ratios and the online... more In this paper we examine the relationship between the financial performance ratios and the online reputation among 60 European enterprises belonging to the "Food industry. After setting a quantitative statistical analysis. this is what emerged: customers are not influenced by financial performance ratios since the statistics are not significant. This confirmed our hypothesis that financial performance and online reputation are two independent and not linked research fields. In conclusion, as we expected, online reputation depends upon values and emotions transmitted by the power as well as the brand.

This paper treats with the importance of a brand building and it shows an overall and present vie... more This paper treats with the importance of a brand building and it shows an overall and present view on the world biggest brands and the brand top risers. It describes the methodology of branding evaluation process and the analyses necessary for the brand value estimation. Work puts the branding process in the contrast of employment attractiveness as well as in case of consumers loyalty and brand reputation. It also points on a connection to the consumers decision making process.