Lorena Bašan | University of Rijeka (original) (raw)

Papers by Lorena Bašan

FMTU - EU projekt Riviera4Seasons, 2018

Hotelska kuća

Svrha – Svrha je ovog rada utvrditi uporabu okolišnih, društveno-kulturnih i ekonomskih atributa ... more Svrha – Svrha je ovog rada utvrditi uporabu okolišnih, društveno-kulturnih i ekonomskih atributa na web-stranicama hotela za komunikaciju održivosti destinacije, odnosno informiranje o održivosti destinacije te motiviranje i uključivanje dionika u destinaciji u primjenu održivosti. Metode – Empirijsko istraživanje provedeno je u periodu od ožujka do lipnja 2018. godine. U okviru istraživanja primijenjena je analiza sadržaja web-stranica hotela s 4 i 5 zvjezdica u Republici Hrvatskoj. Istraživanjem je obuhvaćeno ukupno 236 web-stranica hotela ili 70,2 % svih hotela s 4 i 5 zvjezdica u Republici Hrvatskoj, odnosno 37 web-stranica hotela s 5 zvjezdica (83,8 %) i 205 web-stranica hotela s 4 zvjezdice (68,6 %). Analizirane dimenzije odnose se na okolišne, društveno-kulturne i ekonomske atribute značajne u kontekstu informiranja te uključivanja i motiviranja dionika destinacije s ciljem efikasnije i efektivnije komunikacije održivosti destinacije putem web-stranica hotela. Korišten je Pea...

23rd CROMAR Congress: Marketing in a Dynamic Environment – Academic and Practical Insights, Congress proceedings, 2013

2nd Advances in Hospitality and Tourism Marketing & Management Conference (AHTMM), 2012

Ekonomski vjesnik, 2021

Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the co... more Purpose: This paper discusses tourists’ attitudes towards sustainable marketing factors in the context of cultural tourism. It aims to examine the influence of tourists’ attitudes on satisfaction with the overall cultural experience and perceived ecological, social, and economic effects and their impact on satisfaction. Methodology: The survey was conducted in Croatia in 2020 on a sample of 205 domestic tourists. Based on previous research, two sets of marketing items were defined: items closely related to sustainability (CRS) and items not closely related to sustainability (NCRS). Exploratory factor analysis (EFA) was applied to extract factors, followed by Principal Component Analysis (PCA). Multiple linear regression analysis was used to test the factors’ impact on satisfaction and perceived cultural tourism effects. Results: The results of factor analysis generated two CRS factors (Sustainable destination policies, Propensity for sustainable behaviour) and two NCRS factors (Resp...

In competitive tourism market service quality and customer satisfaction have important role in ac... more In competitive tourism market service quality and customer satisfaction have important role in achieving and maintaining business success and profitability. Consequently, the efforts of service managers and academic researchers are directed to understanding how customers perceive the quality of service. This study aims to contribute to the knowledge of perceived service quality in hotel settings. The purpose of the study is to examine dimensions of perceived service quality in Croatian hotel industry. A modified SERVQUAL scale was used in order to assess service quality perceptions from the perspective of domestic and international tourists. Data was collected during summer 2007, using a self-administered questionnaire. Data analysis is based on 253 valid questionnaires. Exploratory factor analysis was conducted in order to determine factors that explain customers’ perceptions of hotel service quality. Furthermore, the reliability analysis was performed to test the reliability of th...

The purpose of this paper is to examine the role of museum websites content in the promotion of c... more The purpose of this paper is to examine the role of museum websites content in the promotion of cultural heritage of a tourist destination and their significance in attracting new visitors. It has been assumed that the websites content has influence on the intended behavior of persons who visit them, on their wish to revisit the museum websites and to recommend them to their friends, as well as on the probability of the physical visit to the museum. In order to fulfill the purpose of this paper, the method of content analysis and the survey method have been used. By applying the content analysis method the museum websites presenting the cultural heritage of the region Istria have been analyzed. By the survey method it has been established that the museum websites with richer content influence positively the intention of revisiting the website, the individual visit to the museum and the recommending of the museum website to friends and family. The contribution of this paper is seen i...

Emerging Science Journal, 2022

Background: The relationship between Length Of Stay (LOS) and Metres Above Sea Level (MASL) of Cl... more Background: The relationship between Length Of Stay (LOS) and Metres Above Sea Level (MASL) of Climate Therapy Stays (CTSs) and their therapeutic effectiveness and efficiency has been underresearched in the last four decades. As a consequence, the potentials of short-term and low-altitude CTSs remain unknown. Objectives: The purpose of this study is twofold. Firstly, it aims to ascertain whether LOS and MASL are related to the percentage change of Forced Expiratory Volume in 1 second (FEV1) and the percentage change of FEV1 Compound Daily Improvement Rate (FEV1 CDIR % Change). Secondly, it aims to provide an evidence-based positioning of CTSs by considering the same specific variables. Methods/Analysis: The study focuses on young people (age ˂18) who have asthma problems. The Resource-Based Theory, postulating the valuability of natural resources generating above-average benefits, has been adopted as a conceptual lens. Primary studies carried out in eastern and western European countries and separately reviewed have been considered jointly. Spearman's rank correlation coefficient was used to determine the relationship between LOS and MASL of CTSs with FEV1Change (%) and FEV1Change CDIR (%) as indicators of health improvements. The descriptive statistics were implemented in calculating standardized and aggregated values. Findings: Negative and significant relationships have been highlighted between FEV1 Change (%) and MASL and between FEV1 Change CDIR % and LOS. In other words, subjects can achieve significant health improvements even by experiencing very short climate therapy stays at very low altitude mountain centres. Considering the FEV1Change (%) and the FEV1 Change CDIR (%) of climate stays by duration and elevation, the evidence-based knowledge platform has been established as a possible framework for developing an evidence-based marketing strategy for new health tourism products. Novelty/Improvement: Notwithstanding the need for further research, the metrics facilitating interdisciplinary, human health and economic studies have been devised. Further research on the effects of low altitude climate therapy stays could help define the healing potentials of macro and microclimatic conditions as potentially valuable 'health devices' for those suffering from respiratory diseases living in the COVID-19 era. Quantifying these effects through further studies, an evidence-based approach to formulating marketing strategies may be devised, useful both for supporting public health provision and policies, and for facilitating practitioners in health tourism interested in offering nature-based activities for their clients.

Tourism in Southern and Eastern Europe, 2021

Purpose – This study focuses on common identity attributes of Croatian island destinations based ... more Purpose – This study focuses on common identity attributes of Croatian island destinations based on pull travel motivators. Its main purpose is to determine the significance of the gaps between the importance and performance of these attributes, as well as to examine their influence on overall satisfaction and destination brand loyalty. Methodology – The survey was conducted in Croatia in 2020, using two interrelated questionnaires designed for two target groups, domestic tourists and Destination Marketing Organization (DMO) managers. A total of 116 valid questionnaires were collected from tourists and 6, from the DMOs of all coastal counties. Importance-performance analysis (IPA) was applied, followed by a paired sample t-test and simple linear regression analysis. Findings – The IPA results show a negative and statistically significant difference between the importance and performance of natural and cultural attributes, making them the key points of future interest for DMO manager...

The Retail and Marketing Review, 2019

Tourism hospitality management, 2007

As a business system, an enterprise represents a complex, dynamic, stochastic, open and organisat... more As a business system, an enterprise represents a complex, dynamic, stochastic, open and organisational system. Certain specific features of a hotel enterprise as a business system of project business result from the activity it performs and from project-based business and development management. As an enterprise based on project business, its distinguishing features include the interconnectedness of business subsystems and the overlapping a hotel enterprise’s business function.

In order to determine the level of application of current technology in communication with the ma... more In order to determine the level of application of current technology in communication with the market, so as to deal with more extensive health tourism, a content analysis of websites of specialty hospitals and spas in the Republic of Croatia was conducted. It was observed that specialty hospitals and health resorts do not sufficiently use the full potential of websites as a communicational channel for the purpose of advertising their health tourism offer.

Strategija Grada Opatije je dugorocni razvojni dokument u kojem su problemi i pojave promatrani u... more Strategija Grada Opatije je dugorocni razvojni dokument u kojem su problemi i pojave promatrani u njihovoj složenosti, dinamicnosti i povezanosti u sustav ciljeva od lokalne (gradske), regionalne, nacionalne do EU razine. Za takav složeni pristup drustvenom sustavu prevladava u knjizi holisticki i sustavni pristup uz koristenje znanstvenih metoda analize. Za definiranje analize stanja i izrade matrice razvojnih izazova Grada Opatije koristeni su i prikazani u knjizi rezultati primarnih istraživanja autora (obrađena anketna istraživanja, brojne radionice, SWOT analize, rezultati primarnih istraživanja za razdoblje 2004. − 2012. godina, ocjena turisticke ponude Opatije i Kvarnera u okviru znanstvenih istraživanja Fakulteta za menadžment u turizmu i ugostiteljstvu) kao i dostupni sekundarni izvori. Autori su uvažili i konzultirali visu razinu ciljeva, od regionalnih, nacionalnih do europskih, uz pomoc tzv. GOPP metodologije cija se teorijska i prakticna vrijednost ocituje u sustavnom p...