Dipti Shankar Barge | Shivaji University, Kolhapur, India (original) (raw)
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Papers by Dipti Shankar Barge
Social Science Research Network, Apr 3, 2015
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident ... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident to validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human being on environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
Social Science Research Network, 2015
Present study is an effort to understand the preferences of samples, towards the attributes of so... more Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment.The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances.The effort has been made through experimentation to find out part utility samples have towards selectedfeatures of soap using conjoint analysis.The analysis has approached using regression analysis. Dummy variables havebrought in use to define the attributes and ranking were taken from select samples purposively from every socio economic class. Two experiments were conducted with slight change in the combination of attributes to assess the change in preferences of samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz., D1, D2 and E2.
Behavioral & Experimental Economics eJournal, 2016
Present study is an effort to understand the preferences of samples, towards the attributes of so... more Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment.The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances.The effort has been made through experimentation to find out part utility samples have towards selectedfeatures of soap using conjoint analysis.The analysis has approached using regression analysis. Dummy variables havebrought in use to define the attributes and ranking were taken from select samples purposively from every socio economic class. Two experiments were conducted with slight change in the combination of attributes to assess the change in preferences of samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz., D1, D2 and E2.
It is imperative to study demographic factors while studying buying behavior of customers as demo... more It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior, researchers have critically analyzed, research articles, research papers and research reports of this aspect. The review found thirty three articles that studied demographic factors from various perspectives of green buying behavior. Review has been presented in the synthesized format. Studying the relationship between impacts of demographic parameters on green buying behaviour has seen three major results. Few researchers conclude to have significant relationship between demographic parameters and green buying behaviour. Few researchers outcome is against this. Some researchers arouse controversial findings stating different demographic parameters has different role to play in the determination of g...
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident ... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident to validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human being on environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
SSRN Electronic Journal, 2000
A common thread has been observed through rigorous review of literature about high price of eco f... more A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study attitude of the users of eco-friendly products and non-users of eco-friendly products, towards pricing of eco-friendly products. It has observed that, users of eco-friendly products have shown favorable attitude towards pricing of eco-friendly products. However non-users of eco-friendly productshave unfavorable attitude towards pricing of eco friendly products, as samples believe that the price of environmentally safe product is usually more than the other products. This unfavorable attitude about pricing is one of reason that these samples do not buy eco friendly products despite being aware of.
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evidentt... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evidentto validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human beingon environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and
for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment.
Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
A common thread has been observed through rigorous review of literature about high price of eco f... more A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly
products.Effort has been made to study attitude of the users of eco-friendly products and non-users of eco-friendly products,
towards pricing of eco-friendly products. It has observed that, users of eco-friendly products have shown favorable attitude
towards pricing of eco-friendly products. However non-users of eco-friendly productshave unfavorable attitude towards pricing of
eco friendly products, as samples believe that the price of environmentally safe product is usually more than the other products. This unfavorable attitude about pricing is one of reason that these samples do not buy eco friendly products despite being aware of.
Social Science Research Network, Apr 3, 2015
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident ... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident to validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human being on environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
Social Science Research Network, 2015
Present study is an effort to understand the preferences of samples, towards the attributes of so... more Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment.The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances.The effort has been made through experimentation to find out part utility samples have towards selectedfeatures of soap using conjoint analysis.The analysis has approached using regression analysis. Dummy variables havebrought in use to define the attributes and ranking were taken from select samples purposively from every socio economic class. Two experiments were conducted with slight change in the combination of attributes to assess the change in preferences of samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz., D1, D2 and E2.
Behavioral & Experimental Economics eJournal, 2016
Present study is an effort to understand the preferences of samples, towards the attributes of so... more Present study is an effort to understand the preferences of samples, towards the attributes of soap as a product, through research experiment.The product attributes used as variables viz. percentage of hydrogen (Ph), price, ingredients, and fragrances.The effort has been made through experimentation to find out part utility samples have towards selectedfeatures of soap using conjoint analysis.The analysis has approached using regression analysis. Dummy variables havebrought in use to define the attributes and ranking were taken from select samples purposively from every socio economic class. Two experiments were conducted with slight change in the combination of attributes to assess the change in preferences of samples. The result of conjoint analysis reveals that, among all the socio economic classes highest utility has been given to price followed by natural ingredients. Fragrances received highest utility among lowest socio economic classes, viz., D1, D2 and E2.
It is imperative to study demographic factors while studying buying behavior of customers as demo... more It is imperative to study demographic factors while studying buying behavior of customers as demographic factors are the major determinants of buying behavior. To verify the green buying behavior of customers and to evaluate the influence of demographic factors on green buying behavior, researchers have critically analyzed, research articles, research papers and research reports of this aspect. The review found thirty three articles that studied demographic factors from various perspectives of green buying behavior. Review has been presented in the synthesized format. Studying the relationship between impacts of demographic parameters on green buying behaviour has seen three major results. Few researchers conclude to have significant relationship between demographic parameters and green buying behaviour. Few researchers outcome is against this. Some researchers arouse controversial findings stating different demographic parameters has different role to play in the determination of g...
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident ... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evident to validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human being on environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment. Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
SSRN Electronic Journal, 2000
A common thread has been observed through rigorous review of literature about high price of eco f... more A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly products.Effort has been made to study attitude of the users of eco-friendly products and non-users of eco-friendly products, towards pricing of eco-friendly products. It has observed that, users of eco-friendly products have shown favorable attitude towards pricing of eco-friendly products. However non-users of eco-friendly productshave unfavorable attitude towards pricing of eco friendly products, as samples believe that the price of environmentally safe product is usually more than the other products. This unfavorable attitude about pricing is one of reason that these samples do not buy eco friendly products despite being aware of.
With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evidentt... more With ‘eco-friendly’ becoming a crucial component of corporate business strategies, it is evidentto validate its infiltration to all the stakeholders. Customer being a major stakeholder widely influences the fate of such strategies. Present study endeavors to investigate the “reach and status” of eco-friendly attribute of a product among customers. Researcher studied the awareness of customers about impact of buying activity of human beingon environment deterioration; Opinion of samples on steps would like to take for minimizing environment deterioration and
for being environment friendly, awareness about eco-friendly product. Kind and Brand of eco-friendly products that customer uses as well as aware about. It has observed that, customers are aware about impact of buying activity on environment.
Majority are aware about as well as they use eco-friendly products. Yet, majorities are unaware that, the product they presume to be eco-friendly, actually may not.
A common thread has been observed through rigorous review of literature about high price of eco f... more A common thread has been observed through rigorous review of literature about high price of eco friendly products. Researchers attempted to study attitude of customers towards pricing of eco friendly products and similar aspects of pricing of eco-friendly
products.Effort has been made to study attitude of the users of eco-friendly products and non-users of eco-friendly products,
towards pricing of eco-friendly products. It has observed that, users of eco-friendly products have shown favorable attitude
towards pricing of eco-friendly products. However non-users of eco-friendly productshave unfavorable attitude towards pricing of
eco friendly products, as samples believe that the price of environmentally safe product is usually more than the other products. This unfavorable attitude about pricing is one of reason that these samples do not buy eco friendly products despite being aware of.