Yeda Souza | Unisinos - Academia.edu (original) (raw)

Papers by Yeda Souza

XXVI Enanpad-Encontro Nacional da Anpad, Anais... …, 2002

Organizações de Aprendizagem ou Aprendizagem Organizacional: Fantasia ou Possibilidade para a Mud... more Organizações de Aprendizagem ou Aprendizagem Organizacional: Fantasia ou Possibilidade para a Mudança Organizacional Yeda Swirski de Souza (Programa de Mestrado em Administração/Centro de Ciências Econômicas/Centro 5/Universidade do Vale do Rio dos Sinos ...

The present study aims to analyze the concept of learning in the internationalization studies. Co... more The present study aims to analyze the concept of learning in the internationalization studies. Considering the relationship between learning and internationalization had its groundwork at the Uppsala University, we believe its relevant outlining the path from the main publications regarding the Uppsala School as well as the internationalization process model developed by them in order to comprehend the evolution of the concept of learning from this perspective. In addition, owing to the extension of the relationship between learning and internationalization, this paper analyzes some relevant organizational learning studies and their contributions in order to construe the internationalization process development. Therefore, the contribution of this study is the critical review on the concept of learning from the Uppsala School and also indicating contributions of this concept from the latest developments of this idea.

Administração: Ensino e Pesquisa, 2013

This paper aims to present an overview of articles published in the Journal of International Busi... more This paper aims to present an overview of articles published in the Journal of International Business Studies (jibs), since 2003 till 2012. According to Web of Knowledge website, jibs is the most impacting publication focused in International Business. We analyzed 498 articles in order to select papers built under qualitative basis. We found 65 articles under this premise. Firstly, we analyzed keywords under topics focusing in the entire period (2003-2012). Secondly, we analyzed whole abstracts, focusing in the last five years (2008-2012). Afterwards, we detailed keywords, objectives, strategy of research, object, industry and region where they took place. We concluded that qualitative papers are losing space in jibs. Last years, quantitative papers are serving more to confirm what we know from other studies. Paradoxically, meanwhile complex institutional environments are gaining evidence in International Business, statistics and calculi are those which have been gaining space. More qualitative studies might provide an enriching strategy for better understanding what is going on in new boundaries of IB, like emerging countries. It is a goal of jibs to expand qualitative studies; it could represent opportunities to researchers from countries less researched, like Brazil.

BASE - Revista de Administração e Contabilidade da Unisinos, 2012

Este artigo pretende ampliar a perspectiva teórica da dependência de trajetória na reconfiguração... more Este artigo pretende ampliar a perspectiva teórica da dependência de trajetória na reconfiguração de estratégias de entrada em negócios internacionais. A partir de um levantamento das origens dos estudos deste tema, que migrou da economia para a área organizacional, buscou-se entender como a visão baseada em recursos considera a dependência de fatos históricos nas decisões realizadas anteriormente e como podem influenciar a gestão e a coordenação de seus recursos e capacidades. Em seguida, são avaliados três aspectos que envolvem a dependência de trajetória em negócios internacionais: a aprendizagem associada ao comprometimento, os modos de entrada em mercados estrangeiros e as forças institucionais. Um modelo teórico que integre a dependência de trajetória e estratégias de modos de entrada em negócios internacionais é proposto para alargar o entendimento do tema. Verificou-se que é viável estender estudos nessa área, haja vista a relação estreita entre as mudanças organizacionais e o poder das instituições, no âmbito interno, como na indústria, no país e entre países, a partir do enfoque da dependência de trajetória. Palavras-chave: dependência de trajetória, negócios internacionais, visão baseada nas instituições, visão baseada em recursos.

This study aims at contributing for the analysis of the strategic process of internationalization... more This study aims at contributing for the analysis of the strategic process of internationalization of companies that manufacture fashion apparel in Brazil. The method adopted in this paper was the single case study that represents a Brazilian beachwear company and its connections with other companies and professionals that act in this market. The study analyzes an international insertion by means of performing intangible value-adding activities such as design, identity, distribution and retailing of the Brazilian beachwear company investigated. The results present the trajectory of this company, pointing out its strategic moves along its eleven years of existence.

RESUMO: Este estudo tem como objetivo analisar o processo de internacionalização de pequenas empr... more RESUMO: Este estudo tem como objetivo analisar o processo de internacionalização de pequenas empresas (MPEs) brasileiras da indústria de software e adota como base teórica modelo que sintetiza as perspectivas da aprendizagem experiencial, do planejamento sistemático e da abordagem contingencial na internacionalização de empresas. A base empírica do trabalho é formada por uma amostra de empresas do setor de software do Estado do Rio Grande do Sul (Brasil). Realizou-se, em uma primeira etapa, um levantamento de dados com uma amostra de 29 empresas com atuação internacional. Desta amostra foram selecionados cinco casos para uma análise qualitativa em uma abordagem de estudo de casos múltiplos. Os resultados indicaram que a internacionalização de MPEs não é consequência de um planejamento e, sim, de oportunidades percebidas pelos empresários em seus relacionamentos. Além disso, o estudo revela que capacidades organizacionais constituem-se em fator chave nesse processo e que a falta de c...

Universities are a relevant and little-explored context to the study of strategic action, conside... more Universities are a relevant and little-explored context to the study of strategic action, considering their need to adapt to environmental dynamics and establish a closer relationship with society. This study contributes to shedding light on how the changing process from a traditional university model to a more entrepreneurial model takes place. Thus, this study aims to analyze the role played by the universities’ strategic management to the establishment of entrepreneurial orientation (EO) in the academic environment. For this sake, we did a multiple case study focusing on managers’ decisions at the strategic level. The selected cases are three universities, two in Brazil and one in Sweden, recognized for their academic entrepreneurship approach in their environments. Based on these cases, the study reveals the influence of top-management decisions for the establishment of EO and how traditional institutions can pursue an entrepreneurial university model. The results emphasize the ...

BASE - Revista de Administração e Contabilidade da Unisinos

The establishment of entrepreneurial orientation (EO) in the academic environment, through its ba... more The establishment of entrepreneurial orientation (EO) in the academic environment, through its basilar conceptual dimensions such as proactiveness, innovativeness, and risk-taking, has been the subject of relevant debate for academics, higher education managers, and policy-makers. In this context, this article aims to analyze the establishment of EO in the academic environment, pursuing an entrepreneurial university model. Thus, the strategy of multiple case studies was adopted, based on three universities: two in Brazil, the Pontifical Catholic University of Rio Grande do Sul (PUC-RS) and the Pontifical Catholic University of Rio de Janeiro (PUC-Rio), and one in Sweden, the Lund University (LU). Results show that the EO established by the universities studied is seen in several times and in different ways through its conceptual dimensions, suitable to the academic context. The movements observed in the three cases researched show non-sporadic behaviors towards an entrepreneurial un...

Cuadernos de difusión

El propósito de este artículo es desarrollar un análisis general de cómo las pequeñas empresas se... more El propósito de este artículo es desarrollar un análisis general de cómo las pequeñas empresas se establecen y conquistan su porción de mercado en el cluster brasileño de calzado. Las organizaciones seleccionadas, cada una de las cuales da origen a un caso de estudio, ameritan una atención especial, ya que sobreviven y mejoran su desempeño a pesar de las limitaciones que usualmente enfrenta el estrato de las pequeñas empresas

Journal of Management Policy and Practice

Anais do XI EGEPE - Encontro de Estudos sobre Empreendedorismo e Gestão de Pequenas Empresas

Sinergie Italian Journal of Management

Purpose of the paper: This paper discusses decentralization of national public policies on Scienc... more Purpose of the paper: This paper discusses decentralization of national public policies on Science, Technology, and Innovation (ST&I) from the federal to the city government. Methodology: Empirical data is provided by the case studies of two Brazilian cities: Porto Alegre and São Leopoldo, which were selected because of their comparatively good results in promoting companies and ecosystems of innovation regarding other Brazilian cities. Findings: The main conclusions of the study are: (a) federal government public policy promotion in ST&I remains crucial to the development of entrepreneurial technologically-based ecosystems; (b) municipalities are capable of mobilizing resources, structuring incentive mechanisms, articulating actors, and organizing governance systems; (c) decentralization via municipalities can improve capillarity and effectiveness, strengthening regional innovation systems and consequently complementing national ST&I policies; (d) increased political and economic power of city governments can promote improvements in federal policies of ST&I. Research limits: This study requires further empirical validation and analysis of evidence of other initiatives of ST&I decentralization Practical implications: The study provides managerial implications suggesting how ST&I should be organized in a city to improve a tech-based business ecosystem. Originality of the paper: Governments around the world have been supporting companies and innovation ecosystems because of their relevance to economic viability and national sustainable development. However, despite the increasing political, social, and economic relevance of cities worldwide, their role has been underestimated in national ST&I policies. In this context, this study considers how municipal decentralization of national ST&I policies enhances capillarity, efficiency, and the strengthening of regional systems of innovation.

RAM. Revista de Administração Mackenzie

Purpose: This study aimed to assess processes related to absorptive capacity (AC) dimensions in i... more Purpose: This study aimed to assess processes related to absorptive capacity (AC) dimensions in innovation-generating companies of traditional sectors in the State of Rio Grande do Sul, Brazil. Originality/value: Companies may establish differential advantages in the market due to how far they apply acquired knowledge and use organizational mechanisms. These mechanisms include intangible elements essential to the development of AC, a capacity that companies do not often recognize as important to generate innovation. Based on previous studies, we established a summary of AC elements and AC within its different dimensions. Then we created an assessment tool for AC analysis and knowledge generation dynamics in innovative micro-processes in organizations of the traditional sectors. Design/methodology/approach: Data were collected using a semi-structured questionnaire with 47 items to assess potential and realized AC and their dimensions. We assessed two companies on their AC. These comp...

Sociology International Journal

This study contributes to the analysis of institutional change, considering the conditions in an ... more This study contributes to the analysis of institutional change, considering the conditions in an organizational field and the position held by institutional entrepreneurs. We studied the case of the change in intellectual property rights in Brazil in the 80's and 90's decades of the last century. Data sources were interviews and document research that were analysed on their content. The examination of the process of institutional change on intellectual property of software revealed a complex interaction between two organizational fields, one local and another global. Initially protected from external threats by a market reserve policy, the local organizational field legitimated practices that have been condemned in the global organizational field. We concluded that multiple and contradictory institutions favoured the emergence of the institutional change as well as agency of powerful actors at the centre of the global organizational field.

Journal of Operations and Supply Chain Management

To explore how companies develop capabilities for managing offshore operations, this study examin... more To explore how companies develop capabilities for managing offshore operations, this study examines the offshore operations of three companies in Brazil, Denmark, and Germany. The research results provide valuable information on the types of offshore operations implemented by the companies, the strategic role of offshore operations, barriers to implementing offshore operations, capabilities developed by companies for implementing offshore operations, and the role of dynamic capabilities elements (paths, positions, and processes) in the development of capabilities for managing offshore operations.

Revista Competência

Este estudo deseja contribuir para o entendimento de fatores que limitam ou impulsionam a inserçã... more Este estudo deseja contribuir para o entendimento de fatores que limitam ou impulsionam a inserção de empresas brasileiras no mercado internacional, especificamente aquelas com características de ambiente de experiência. O foco está no fenômeno da inserção e rápida expansão no mercado internacional das churrascarias com estilo e origem brasileiros. Para tanto, adotou-se como estratégia de investigação o estudo do caso da Churrascaria Fogo de Chão, que se inseriu nos Estados Unidos. O estudo analisa, por meio do caso investigado, uma proposição: as estratégias de marketing adotadas pelo ambiente de experiência, tais como atmosfera, os sentidos, aromas, iluminação, musica, comunicação, cores, arranjo espacial, metáfora teatral e as pessoas envolvidas podem explicar uma experiência bem sucedida no processo de internacionalização de uma churrascaria de origem brasileira.P a l a v r a s - c h a v e :Ambiente. Experiência. Internacionalização e Serviço.

Revista Alcance

A Teoria do Capital Humano (TCH) tem sido explicativa para os problemas relacionados à educação e... more A Teoria do Capital Humano (TCH) tem sido explicativa para os problemas relacionados à educação e ao desenvolvimento econômico. Este estudo recorre à TCH com o propósito de buscar entendimento para o fenômeno da disponibilidade ou escassez de recursos humanos com formação nas áreas de Ciências, Tecnologia, Engenharia, Matemática e afins, que são essenciais para o desenvolvimento de empresas da economia do conhecimento. Assim, o objetivo principal neste artigo é o de propor dimensões, categorias e elementos de análise, identificados na TCH, que favorecem a análise sobre o fenômeno da disponibilidade ou escassez desses recursos humanos. Para atingir tal objetivo foi realizada uma revisão da literatura sobre TCH, considerando referências seminais e contemporâneas. O estudo propõe os aspectos relacionados à formação e à qualificação; à presença de fatores motivadores em nível da organização; ao potencial de mobilidade profissional e às práticas de investimento em desenvolvimento da carr...

International Journal of Business and Emerging Markets

The internationalisation paths of firms are influenced by several internal and external factors. ... more The internationalisation paths of firms are influenced by several internal and external factors. This study analyses the internationalisation strategy of two software firms from an emergent context, by using a multilevel analysis model of the co-evolutionary perspective. The study broadens the understanding of the internationalisation, once it analyses the firms' internationalisation paths, movement of resources, and characteristics of this industry and business environment, with a qualitative way through comparative cases. Data were collected from websites of the firms and existing publications about them, as well as interviews. The approach covers three stages of the trajectories: conditioning, experiment, and expansion. The results show that the interaction between internal and external factors of the firm permeates its three evolution phases, nevertheless prevailing the internal sources of resources and sometimes the dynamic of the industry to decision-making on international expansion. The co-evolutionary perspective contributes to the analysis of interdependent different factors along the internationalisation path.