febianti febianti | Universite de Paris I-Pantheon Sorbonne (original) (raw)

Papers by febianti febianti

Research paper thumbnail of Peranan Housekeeping Department dalam Memberikan Pelayanan Berkualitas Kepada Tamu

Jurnal Ilmiah Pariwisata dan Bisnis

Pelayanan berkualitas yang diberikan oleh housekeeping staf di suatu hotel sangat penting dalam m... more Pelayanan berkualitas yang diberikan oleh housekeeping staf di suatu hotel sangat penting dalam memberikan kepuasan kepada tamu yang menginap. Penelitian yang dilakukan ini bertujuan untuk mengetahui peran housekeeping staff dalam memberikan pelayanan berkualitas kepada tamu yang menginap sehingga mereka puas dan tidak menyampaikan keluhan atas pelayanan yang telah diterimanya selama menginap di Wyndham Garden Kuta Beach Bali Hotel. Analisis yang digunakan untuk mengetahui peran housekeeping staff adalah analisis deskriftif. Data dikumpulkan dengan menggunakan metode wawancara, observasi, dan kepustakaan. Hasil yang diperoleh adalah secara umum tamu yang menginap merasa puas dengan pelayanan housekeeping staff namun masih ada beberapa keluhan yang disampaikan atas layanan yang telah diberikan. Adapun keluhannya adalah masalah kamar belum siap saat tamu sudah tiba di hotel, air panas untuk mandi yang tidak tersedia cukup, air conditioning (AC) yang tidak dapat dioperasikan dengan bai...

Research paper thumbnail of Tourist’s Profile and Perception Towards Ecotourism Product in Ambengan Village, Singaraja, Bali

Journal of business on hospitality and tourism, Dec 30, 2018

The development of the tourism industry in the south of Bali tend to be uncontrolled and opened a... more The development of the tourism industry in the south of Bali tend to be uncontrolled and opened an opportunity for other development of alternative tourism destination in other regions of Bali such as Singaraja. One of destination with natural and cultural tourism attraction is Ambengan Village. In the increase of tourist demand, the community needs to do some innovations and development of tourism product. Furthermore, it requires to prioritize the existing market segmentation and reaching the other one. It necessary due to the existing product has some weaknesses compared to tourism product attributes. The objective of this research is to discover the tourist's profile and their perception of ecotourism product in Ambengan Village with qualitative and quantitative method. To obtain the data, the research instruments used were questionnaire to 100 mixes of domestic and international tourist, interview guidelines to government, village chief, local community, and checklist observation. Majority of the tourist were satisfied with natural attraction been offered, informative local people, and safety atmosphere surrounding area. The local community has been aware of tourism potential in their village. They are in the state of euphoria level. However it wasn't completed with other supported attributes such as accommodation; restaurant; accessibility; route direction; moneychanger and souvenir shop. Government needs to allocate more budgets in supervising the community to develop tourism potential. The data obtained also assists them practically to create marketing strategy and guidance of ecotourism product in Ambengan Village.

Research paper thumbnail of Pengaruh Corporate Social Responsibility dan Corporate Governance Terhadap Tax Avoidance (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2016)

Research paper thumbnail of Penanganan Keluhan Tamu di Senses Restaurant of Ritz-Carlton Nusa Dua Bali

Jurnal Ilmiah Pariwisata dan Bisnis, Mar 30, 2023

Research paper thumbnail of Pengaruh brand image dan iklan media sosial terhadap keputusan pembelian konsumen

Jurnal Ilmiah Pariwisata dan Bisnis, Dec 30, 2022

Mannaka is a coffee shop located in Petitenget. Increasing umkm in the same field, namely the cof... more Mannaka is a coffee shop located in Petitenget. Increasing umkm in the same field, namely the coffee shop, resulting in intense competition and many choices of brands for consumers so that consumers compare the brand image of Mannaka with other coffee shops where This can change consumer purchasing decisions. In attracting the attention of consumers to improve purchasing decisions, now many coffee shops do advertisements on social media with Upload photos of their products and designs for their coffee shop. Based on this research This aims to analyze whether the brand image owned by Mannaka and also media advertising social activities that have been carried out influence consumer purchasing decisions. The type of research used is quantitative with data collection methods through distribution of Questionnaires, Observations, Interviews and Documentation. The sample used amounted to 40 consumers who are met by chance in Mannaka (accidental sampling). Data analysis technique used is multiple linear regression with hypothesis testing using SPSS 23. The results of this study indicate that simultaneously brand image (X1) and social media advertising (X2) influences the purchase decision (Y) by obtaining an F count > F table even though it is partial brand image does not affect purchasing decisions partially because it obtains a sig value > 0.05 but social media advertising partially influences purchasing decisions by acquiring sig value ≤0.05. With a coefficient of determination of 0.425. This means that the brand variable image (X1) and social media advertising (X2) have a joint contribution of 42.5% to the purchasing decision variable (Y) while the remaining 57.5% is influenced by other factors which were not examined in this study.

Research paper thumbnail of Memperkuat Citra Pariwisata Budaya: Denpasar Sebagai Nominasi Jaringan Kota Kreatif Unesco

Jurnal Master Pariwisata, Jun 1, 2015

UNESCO has long been known as one of the elements that support cultural heritage conservation. In... more UNESCO has long been known as one of the elements that support cultural heritage conservation. In 2004, UNESCO began to build and trigger the birth of a new creativity by developing concept of creative city network which is divided into several themes, such as design, music, literature, film, media art, gastronomy, crafts and folk art. In line with the concept of tourism and creative economy that is actively promoted by Indonesian Ministry of Tourism, several cities in Indonesia have been trying to join the network, one of them is Denpasar. With all the cultural potencies owned, in 2014 Denpasar governments proposed to join UNESCO creative city network as a 'Creative City of Crafts and Folk Art', where it can provide an opportunity for artist and crafters of Denpasar to introduce and interact with other creative city, notably in terms on how to develop local culture in globalization. This study contributes on evaluating strengths, weakness, challenges and opportunities as well as discovering efforts which should be obtained by Denpasar based on the criteria and characteristics served as a guide to join UNESCO creative cities network.

Research paper thumbnail of Upaya Peningkatan Brand Awareness Sababay Winery Melalui Aktivitas Marketing Public Relation

Jurnal Ilmiah Pariwisata dan Bisnis

Di masa pandemi Covid-19 dan era persaingan globalisasi menjadi permasalahan di sektor pariwisata... more Di masa pandemi Covid-19 dan era persaingan globalisasi menjadi permasalahan di sektor pariwisata terutama industri makanan dan minuman yang terkena dampaknya. Salah satu perusahaan industri minuman di Bali yaitu Sababay Winery yang mampu survive di keadaan krisis ini. Selain Sababay Winery terdapat beberapa perusahaan wine lokal menjadi kompetitor Sababay yaitu Hatten Wine, Plaga, Cape Discovery, dan Isola yang sama-sama beroperasi. Kondisi tersebut memunculkan persaingan di antara perusahaan – perusahaan wine lokal yang harus menciptakan maupun meningkatkan brand yang kuat di tengah masyarakat. Dalam upaya tersebut peran Public Relation sangat penting untuk meningkatkan Brand Awareness di masyarakat. Fokus penelitian ini adalah peran Public Relation dalam meningkatkan kesadaran masyarakat terhadap produk dan perusahaan Sababay Winery. Menggunakan teori strategi bauran pemasaran Humas Thomas L. Harris yang terkenal dengan konsep ‘P.E.N.C.I.L.S’. Metode penelitian adalah deskriptif ...

Research paper thumbnail of Kepuasan Wisatawan Terhadap Paket Wisata Gastronomi DI Desa Bakas, Klungkung-Bali

Jurnal Ilmiah Ilmu Terapan Universitas Jambi

The purpose of this study is to measure tourists' satisfaction with Bakas village's gastr... more The purpose of this study is to measure tourists' satisfaction with Bakas village's gastronomic tour packages. Observation, interviews, documentation and distribution of questionnaires were used as data collection methods in this study. Descriptive qualitative as well as quantitative data analysis on a Likert scale is used as a data analysis method. In this study, it is known that gastronomic tourism here meets the definition. In addition, tourists are also offered other activities that are not listed in the travel packages sold. Through this study, it is also seen that tourists who buy gastronomic packages from Bakas Village are satisfied with what they get.

Research paper thumbnail of Es Krim Dengan Bahan Dasar Susu Kuda Liar

Jurnal Ilmiah Pariwisata dan Bisnis

Es krim merupakan salah satu produk pastry yang sangat disukai semua kalangan baik anak-anak, rem... more Es krim merupakan salah satu produk pastry yang sangat disukai semua kalangan baik anak-anak, remaja, maupun dewasa. Pada umumnya es krim terbuat dari susu sapi, dan kedelai namun dalam penelitian ini, peneliti tertarik untuk menggunakan susu kuda liar sebagai bahan dasar pembuatan Es krim. Peneliti menggunakan teknik analisis deskriptif kuantitatif untuk menganalisa data tes organoleptik dan biaya produksi yang akan dinilai oleh 15 panelis. Hasil dari penelitian ini dapat disimpulkan bahwa kualitas es krim berbahan dasar susu kuda liar mendapatkan respon dari segi rasa dengan kategori enak, dari segi aroma dengan kategori cukup harum, dari segi tekstur dengan kategori lembut, dari segi warna dengan kategori cukup menarik. Untuk biaya yang dibutuhkan dalam pembuatan es krim berbahan dasar susu kuda liar sebanyak 1 resep yang dihitung dari dari fix cost dan variable cost adalah Rp.85.700 dengan harga jual untuk 1 cup adalah Rp. 5.713. Ice cream is one of the most popular pastry pro...

Research paper thumbnail of Pengaruh E-Service Quality dan Promosi Terhadap Keputusan Pembelian Konsumen Generasi Milenial Pada Layanan Traveloka

Jurnal Ilmiah Pariwisata dan Bisnis

Traveloka salah satu Online Travel Agent di Asia Tenggara. Penelitian ini bertujuan mengetahui ku... more Traveloka salah satu Online Travel Agent di Asia Tenggara. Penelitian ini bertujuan mengetahui kualitas pelayanan dan promosi belum terbukti dapat meningkatkan keputusan pembelian konsumen. Dengan teknik pengumpulan data menggunakan kuesioner dengan jenis penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sejumlah 100 pengguna. Analisis data, yaitu statistik deskriptif, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa E-Service Quality dan Promosi memiliki pengaruh secara simultan terhadap Keputusan Pembelian Konsumen Generasi Milenial yang berpengaruh dan signifikan terhadap keputusan pembelian sehingga konsumen generasi milenial yang sudah pernah menggunakan layanan Traveloka maupun pengguna yang baru menggunakan layanan Traveloka merasa nyaman dengan E-Service Quality yang dimiliki oleh layanan Traveloka saat melakukan transaksi pembelian. Jumlah konsumen yang melakukan transaksi pada layanan Traveloka akan semakin meningkat ...

Research paper thumbnail of Strategi Pemasaran Brits Hotel Legian Di Era Normal Baru Pasca Pandemi Covid-19

Jurnal Ilmiah Pariwisata dan Bisnis

Bali adalah salah satu destinasi yang paling terkena dampak COVID-19 sehingga mengharuskan untuk ... more Bali adalah salah satu destinasi yang paling terkena dampak COVID-19 sehingga mengharuskan untuk memberhentikan operasional maskapai penerbangan, larangan perjalanan wisata dan ditutupnya destinasi wisata bagi wisatawan ini merupakan beberapa kasus kecil yang berdampak pada denyut nadi industri pariwisata di Bali yang sebelumnya sedang mengalami kemajuan pesat. Bali sebagai salah satu destinasi favorit wisman dilaporkan mengalami penurunan kunjungan yaitu 99,93% dibandingkan bulan April 2019 atau year on year. Salah satu akomodasi yang turut merasakan dampak akibat COVID-19 adalah Brits Hotel Legian. Maka penelitian ini diharapkan dapat membantu manajemen Brits Hotel Legian untuk menentukan strategi pemasaran serta efektifitas dari penerapan strategi tersebut dengan teknik bauran pemasaran dan metode SWOT, sehingga dapat meningkatkan volume penjualan di Brits Hotel Legian. teknik pengumpulan data yang dilakukan dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Sedan...

Research paper thumbnail of Penanganan Keluhan Tamu di Senses Restaurant of Ritz-Carlton Nusa Dua Bali

Jurnal Ilmiah Pariwisata dan Bisnis

Penanganan keluhan tamu bermanfaat sebagai suatu pedoman dimasa yang akan datang supaya tidak ter... more Penanganan keluhan tamu bermanfaat sebagai suatu pedoman dimasa yang akan datang supaya tidak terjadi keluhan yang sama, meningkatkan kualitas layanan ataupun produk yang ada di restoran, mengetahui penilaian dan keinginan tamu, menentukan kelemahan atau penyimpangan standar, dan mengetahui prestasi kerja karyawan. Hal tersebut membuat peneliti tertarik dengan melakukan penelitian tentang Bagaimana Penanganan Keluhan Tamu di Senses Restoran of Ritz-Carlton Nusadua Bali. Penelitian ini menggunakan pendekatan deskriftif kualitatif yaitu menjelaskan faktor-faktor penyebab keluhan tamu dan penanganan keluhan tamu. Penelitian ini menghasilkan temuan bahwa ada beberapa keluhan yang di keluhkan tamu seperti pelayanan pesanan terlalu lama, pesanan tidak sesuai dengan permintaan tamu, kurangnya persiapan operasional, dan kekeliruan cara mengatasi masalah yang dihadapi pramusaji kepada tamu. Selain itu masih ada beberapa staff yang belum menjalankan prosedur dalam operasional seperti tidak ad...

Research paper thumbnail of Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Masa Pandemi Covid-19 di Restoran Happy Chappy Seminyak

Jurnal Ilmiah Pariwisata dan Bisnis

Masuknya Pandemi Covid-19 di Indonesia pada tanggal 1 Maret 2020 memberikan dampak buruk bagi sek... more Masuknya Pandemi Covid-19 di Indonesia pada tanggal 1 Maret 2020 memberikan dampak buruk bagi sektor pariwisata, beberapa dampak dari Covid-19 diantaranya adanya penurunan pemasukan dan banyak restoran yang mulai tutup. Oleh karena itu untuk dapat mempertahankan penjualan restoran dibutuhkannya strategi-strategi pemasaran yang tepat dan dapat di gunakan pada masa Pandemi Covid-19. Dalam Penelitian ini dilakukan di Restoran Happy Chappy Seminyak, bertujuan untuk mengetahui strategi alternatif yang dapat digunakan pada masa Pandemi Covid-19 sehingga restoran dapat memenuhi target penjualan. Dengan meneliti variabel STP (Segmenting, Targeting, Positioning) dan bauran pemasaran untuk mengetahui kondisi eksternal dan internal perusahaan. Tehnik pengumpulan data menggunakan metode wawancara, angket observasi dan dokumentasi. Tehnik analisis data menggunakan metode deskriptif kualitatif dengan tehnik analisis SWOT, IFAS dan EFAS, kuadran SWOT beserta Matriks SWOT. Hasil penelitian mengguna...

Research paper thumbnail of Pengaruh brand image dan iklan media sosial terhadap keputusan pembelian konsumen

Jurnal Ilmiah Pariwisata dan Bisnis

Mannaka merupakan salah satu coffee shop yang berada di Petitenget. Meningkatnya umkm di bidang y... more Mannaka merupakan salah satu coffee shop yang berada di Petitenget. Meningkatnya umkm di bidang yang sama yaitu coffee shop mengakibatkan ketatnya persaingan dan banyaknya pilihan brand bagi konsumen sehingga konsumen membandingkan brand image Mannaka dengan coffee shop lainnya dimana hal ini dapat merubah keputusan pembelian konsumen. Dalam menarik perhatian konsumen untuk meningkatkan keputusan pembelian kini banyak coffee shop melakukan iklan di media sosial dengan mengunggah foto produk maupun desain tempat coffee shop mereka. Berdasarkan hal tersebut penelitian ini bertujuan untuk menganalisis apakah brand image yang dimiliki oleh Mannaka dan juga iklan media sosial yang telah dilakukan mempengaruhi keputusan pembelian konsumen. Jenis penelitian yang digunakan adalah kuantitatif dengan metode pengumpulan data melalui penyebaran Kuisioner, Observasi, Wawancara dan Dokumentasi. Sampel yang digunakan berjumlah 40 orang konsumen yang secara kebetulan ditemui di Mannaka (accidental ...

Research paper thumbnail of Memperkuat Citra Pariwisata Budaya: Denpasar Sebagai Nominasi Jaringan Kota Kreatif Unesco

UNESCO has long been known as one of the elements that support cultural heritage conservation. In... more UNESCO has long been known as one of the elements that support cultural heritage conservation. In 2004, UNESCO began to build and trigger the birth of a new creativity by developing concept of creative city network which is divided into several themes, such as design, music, literature, film, media art, gastronomy, crafts and folk art. In line with the concept of tourism and creative economy that is actively promoted by Indonesian Ministry of Tourism, several cities in Indonesia have been trying to join the network, one of them is Denpasar. With all the cultural potencies owned, in 2014 Denpasar governments proposed to join UNESCO creative city network as a ‘Creative City of Crafts and Folk Art’, where it can provide an opportunity for artist and crafters of Denpasar to introduce and interact with other creative city, notably in terms on how to develop local culture in globalization. This study contributes on evaluating strengths, weakness, challenges and opportunities as well as di...

Research paper thumbnail of Hubungan Antara Dukungan Keluarga Dengan Kepatuhan Minum Obat Pada Pasien Yang Mendapatkan Terapi Antibiotik DI Poli Penyakit Dalam Rumah Sakit Pertamina Bintang Amin Bandar Lampung Tahun 2019

Di Indonesia penyakit infeksi menjadi masalah utama dalam bidang kesehatan, sebab penyakit ini me... more Di Indonesia penyakit infeksi menjadi masalah utama dalam bidang kesehatan, sebab penyakit ini mempunyai angka kejadian yang cukup tinggi menyerang masyarakat Indonesia. Salah satu pengobatan penyakit infeksi adalah dengan menggunakan obat antibiotik. Berbagai penyakit infeksi memerlukan terapi antibiotik. Antibiotik. Salah satu upaya untuk meningkatkan kepatuhan pasien terhadap pengobatannya saat ini adalah dengan melakukan pemberian informasi obat atau konseling pasien. Memberikan informasi dapat meningkatkan pengetahuan, mengubah perilaku, memberikan motivasi dan meningkatkan kepatuhan pasien (Siregar, 2016). Penelitian ini bertujuan untuk mengetahui hubungan antara dukungan keluarga dengan kepatuhan minum obat pada pasien yang mendapatkan terapi antibiotik di Poli Penyakit Dalam Rumah Sakit Pertamina Bintang Amin Bandar Lampung tahun 2019. Jenis penelitian ini adalah survey analitik korelatif dengan pendekatan cross sectional. Populasi penelitian ini adalah populasi dalam penel...

Research paper thumbnail of Tourist’s Profile and Perception Towards Ecotourism Product in Ambengan Village, Singaraja, Bali

Journal of Business on Hospitality and Tourism, 2018

The development of the tourism industry in the south of Bali tend to be uncontrolled and opened a... more The development of the tourism industry in the south of Bali tend to be uncontrolled and opened an opportunity for other development of alternative tourism destination in other regions of Bali such as Singaraja. One of destination with natural and cultural tourism attraction is Ambengan Village. In the increase of tourist demand, the community needs to do some innovations and development of tourism product. Furthermore, it requires to prioritize the existing market segmentation and reaching the other one. It necessary due to the existing product has some weaknesses compared to tourism product attributes. The objective of this research is to discover the tourist’s profile and their perception of ecotourism product in Ambengan Village with qualitative and quantitative method. To obtain the data, the research instruments used were questionnaire to 100 mixes of domestic and international tourist, interview guidelines to government, village chief, local community, and checklist observati...

Research paper thumbnail of The Influence Of Brand Awareness And E-Service Quality On Consumer Purchasing Decisions In Booking Hotel Rooms On Traveloka

Journal of Business on Hospitality and Tourism, 2018

This study was to determine the effect of brand awareness and e-service quality on consumer purch... more This study was to determine the effect of brand awareness and e-service quality on consumer purchasing decisions in booking hotel rooms in traveloka. The subject of this study amounted to 100 random people who had booked a hotel room through the Traveloka website. The results of the questionnaire were analyzed using multiple linear regression to see the effect between variable brand awareness, e-service quality and purchasing decisions. The results of this study indicate that brand awareness and e-service quality have a significant effect of 67.1% on the variables of consumer purchasing decisions in hotel room bookings, on the traveloka website. The implication of this research is to see the contribution of the variables studied to be used as consumer decisions in making purchases on room sales services on the website, so marketing is important to know.

Research paper thumbnail of Pengaruh Corporate Social Responsibility dan Komisaris Independen terhadap Agresivitas Pajak

JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, 2018

This study aims to determine the effect of the corporate sosial responsibility and independent co... more This study aims to determine the effect of the corporate sosial responsibility and independent commissioners on tax aggressiveness. This study are conducted on 130 firm-years manufacturing firms listed in the Indonesian Stock Exchange during period of 2012 to 2016, selected based on purposive sampling method. Tax aggressiveness is proxy by ETR. Corporate social responsibility activities measured based on disclosures referring to Gobal Reporting Initiative (GRI) guideline. Independent commissioner is the proportion of independent commissioner in the board of commissioners. The results show that: 1) tax aggressiveness can be suppressed by the increasing activity of corporate social responsibility, 2) tax aggressiveness is not influenced by independent commissioners in the company.

Research paper thumbnail of Development of Wine Tourism and It's Impact for Local Community in North Bali

Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016), 2017

As the impact of tourism, wine industry in Bali are growing rapidly in recent years. Hotels, rest... more As the impact of tourism, wine industry in Bali are growing rapidly in recent years. Hotels, restaurants and bars sell numerous amounts of wines. In general perspectives, the image of wine is very close to elegance, relaxation, hedonism, hospitality and tourism. Wines are also have a good pairing with selected foods. Formerly, wines in Bali are very expensive since all wines were imported from major wine producing countries, e.g. France, Australia, USA, and many others. As there were a high demand and opportunities, wine industries in Bali develops since 1990s, however only few sustain due to challenges on legal regulation and economic fluctuation in Indonesia. As Bali still facing the challenges on dividing its tourism to all parts of Bali, not only in southern area, the idea to develop wine tourism could be one of the alternatives. Aims of this study are to identify the contribution of wine industry as the impact of tourism for the local community in North Bali through qualitative research, by interviewing the local community in North Bali and representatives from industries. Both sides are examined in order to conduct a sustainable wine tourism, notably on wine tourism with community involvement in Northern area of Bali. There are plentiful studies had taken previously, but none specifically observing the wines development in Bali and its contribution to the local community.

Research paper thumbnail of Peranan Housekeeping Department dalam Memberikan Pelayanan Berkualitas Kepada Tamu

Jurnal Ilmiah Pariwisata dan Bisnis

Pelayanan berkualitas yang diberikan oleh housekeeping staf di suatu hotel sangat penting dalam m... more Pelayanan berkualitas yang diberikan oleh housekeeping staf di suatu hotel sangat penting dalam memberikan kepuasan kepada tamu yang menginap. Penelitian yang dilakukan ini bertujuan untuk mengetahui peran housekeeping staff dalam memberikan pelayanan berkualitas kepada tamu yang menginap sehingga mereka puas dan tidak menyampaikan keluhan atas pelayanan yang telah diterimanya selama menginap di Wyndham Garden Kuta Beach Bali Hotel. Analisis yang digunakan untuk mengetahui peran housekeeping staff adalah analisis deskriftif. Data dikumpulkan dengan menggunakan metode wawancara, observasi, dan kepustakaan. Hasil yang diperoleh adalah secara umum tamu yang menginap merasa puas dengan pelayanan housekeeping staff namun masih ada beberapa keluhan yang disampaikan atas layanan yang telah diberikan. Adapun keluhannya adalah masalah kamar belum siap saat tamu sudah tiba di hotel, air panas untuk mandi yang tidak tersedia cukup, air conditioning (AC) yang tidak dapat dioperasikan dengan bai...

Research paper thumbnail of Tourist’s Profile and Perception Towards Ecotourism Product in Ambengan Village, Singaraja, Bali

Journal of business on hospitality and tourism, Dec 30, 2018

The development of the tourism industry in the south of Bali tend to be uncontrolled and opened a... more The development of the tourism industry in the south of Bali tend to be uncontrolled and opened an opportunity for other development of alternative tourism destination in other regions of Bali such as Singaraja. One of destination with natural and cultural tourism attraction is Ambengan Village. In the increase of tourist demand, the community needs to do some innovations and development of tourism product. Furthermore, it requires to prioritize the existing market segmentation and reaching the other one. It necessary due to the existing product has some weaknesses compared to tourism product attributes. The objective of this research is to discover the tourist's profile and their perception of ecotourism product in Ambengan Village with qualitative and quantitative method. To obtain the data, the research instruments used were questionnaire to 100 mixes of domestic and international tourist, interview guidelines to government, village chief, local community, and checklist observation. Majority of the tourist were satisfied with natural attraction been offered, informative local people, and safety atmosphere surrounding area. The local community has been aware of tourism potential in their village. They are in the state of euphoria level. However it wasn't completed with other supported attributes such as accommodation; restaurant; accessibility; route direction; moneychanger and souvenir shop. Government needs to allocate more budgets in supervising the community to develop tourism potential. The data obtained also assists them practically to create marketing strategy and guidance of ecotourism product in Ambengan Village.

Research paper thumbnail of Pengaruh Corporate Social Responsibility dan Corporate Governance Terhadap Tax Avoidance (Studi Empiris pada Perusahaan Manufaktur yang Terdaftar di Bursa Efek Indonesia Tahun 2014-2016)

Research paper thumbnail of Penanganan Keluhan Tamu di Senses Restaurant of Ritz-Carlton Nusa Dua Bali

Jurnal Ilmiah Pariwisata dan Bisnis, Mar 30, 2023

Research paper thumbnail of Pengaruh brand image dan iklan media sosial terhadap keputusan pembelian konsumen

Jurnal Ilmiah Pariwisata dan Bisnis, Dec 30, 2022

Mannaka is a coffee shop located in Petitenget. Increasing umkm in the same field, namely the cof... more Mannaka is a coffee shop located in Petitenget. Increasing umkm in the same field, namely the coffee shop, resulting in intense competition and many choices of brands for consumers so that consumers compare the brand image of Mannaka with other coffee shops where This can change consumer purchasing decisions. In attracting the attention of consumers to improve purchasing decisions, now many coffee shops do advertisements on social media with Upload photos of their products and designs for their coffee shop. Based on this research This aims to analyze whether the brand image owned by Mannaka and also media advertising social activities that have been carried out influence consumer purchasing decisions. The type of research used is quantitative with data collection methods through distribution of Questionnaires, Observations, Interviews and Documentation. The sample used amounted to 40 consumers who are met by chance in Mannaka (accidental sampling). Data analysis technique used is multiple linear regression with hypothesis testing using SPSS 23. The results of this study indicate that simultaneously brand image (X1) and social media advertising (X2) influences the purchase decision (Y) by obtaining an F count > F table even though it is partial brand image does not affect purchasing decisions partially because it obtains a sig value > 0.05 but social media advertising partially influences purchasing decisions by acquiring sig value ≤0.05. With a coefficient of determination of 0.425. This means that the brand variable image (X1) and social media advertising (X2) have a joint contribution of 42.5% to the purchasing decision variable (Y) while the remaining 57.5% is influenced by other factors which were not examined in this study.

Research paper thumbnail of Memperkuat Citra Pariwisata Budaya: Denpasar Sebagai Nominasi Jaringan Kota Kreatif Unesco

Jurnal Master Pariwisata, Jun 1, 2015

UNESCO has long been known as one of the elements that support cultural heritage conservation. In... more UNESCO has long been known as one of the elements that support cultural heritage conservation. In 2004, UNESCO began to build and trigger the birth of a new creativity by developing concept of creative city network which is divided into several themes, such as design, music, literature, film, media art, gastronomy, crafts and folk art. In line with the concept of tourism and creative economy that is actively promoted by Indonesian Ministry of Tourism, several cities in Indonesia have been trying to join the network, one of them is Denpasar. With all the cultural potencies owned, in 2014 Denpasar governments proposed to join UNESCO creative city network as a 'Creative City of Crafts and Folk Art', where it can provide an opportunity for artist and crafters of Denpasar to introduce and interact with other creative city, notably in terms on how to develop local culture in globalization. This study contributes on evaluating strengths, weakness, challenges and opportunities as well as discovering efforts which should be obtained by Denpasar based on the criteria and characteristics served as a guide to join UNESCO creative cities network.

Research paper thumbnail of Upaya Peningkatan Brand Awareness Sababay Winery Melalui Aktivitas Marketing Public Relation

Jurnal Ilmiah Pariwisata dan Bisnis

Di masa pandemi Covid-19 dan era persaingan globalisasi menjadi permasalahan di sektor pariwisata... more Di masa pandemi Covid-19 dan era persaingan globalisasi menjadi permasalahan di sektor pariwisata terutama industri makanan dan minuman yang terkena dampaknya. Salah satu perusahaan industri minuman di Bali yaitu Sababay Winery yang mampu survive di keadaan krisis ini. Selain Sababay Winery terdapat beberapa perusahaan wine lokal menjadi kompetitor Sababay yaitu Hatten Wine, Plaga, Cape Discovery, dan Isola yang sama-sama beroperasi. Kondisi tersebut memunculkan persaingan di antara perusahaan – perusahaan wine lokal yang harus menciptakan maupun meningkatkan brand yang kuat di tengah masyarakat. Dalam upaya tersebut peran Public Relation sangat penting untuk meningkatkan Brand Awareness di masyarakat. Fokus penelitian ini adalah peran Public Relation dalam meningkatkan kesadaran masyarakat terhadap produk dan perusahaan Sababay Winery. Menggunakan teori strategi bauran pemasaran Humas Thomas L. Harris yang terkenal dengan konsep ‘P.E.N.C.I.L.S’. Metode penelitian adalah deskriptif ...

Research paper thumbnail of Kepuasan Wisatawan Terhadap Paket Wisata Gastronomi DI Desa Bakas, Klungkung-Bali

Jurnal Ilmiah Ilmu Terapan Universitas Jambi

The purpose of this study is to measure tourists' satisfaction with Bakas village's gastr... more The purpose of this study is to measure tourists' satisfaction with Bakas village's gastronomic tour packages. Observation, interviews, documentation and distribution of questionnaires were used as data collection methods in this study. Descriptive qualitative as well as quantitative data analysis on a Likert scale is used as a data analysis method. In this study, it is known that gastronomic tourism here meets the definition. In addition, tourists are also offered other activities that are not listed in the travel packages sold. Through this study, it is also seen that tourists who buy gastronomic packages from Bakas Village are satisfied with what they get.

Research paper thumbnail of Es Krim Dengan Bahan Dasar Susu Kuda Liar

Jurnal Ilmiah Pariwisata dan Bisnis

Es krim merupakan salah satu produk pastry yang sangat disukai semua kalangan baik anak-anak, rem... more Es krim merupakan salah satu produk pastry yang sangat disukai semua kalangan baik anak-anak, remaja, maupun dewasa. Pada umumnya es krim terbuat dari susu sapi, dan kedelai namun dalam penelitian ini, peneliti tertarik untuk menggunakan susu kuda liar sebagai bahan dasar pembuatan Es krim. Peneliti menggunakan teknik analisis deskriptif kuantitatif untuk menganalisa data tes organoleptik dan biaya produksi yang akan dinilai oleh 15 panelis. Hasil dari penelitian ini dapat disimpulkan bahwa kualitas es krim berbahan dasar susu kuda liar mendapatkan respon dari segi rasa dengan kategori enak, dari segi aroma dengan kategori cukup harum, dari segi tekstur dengan kategori lembut, dari segi warna dengan kategori cukup menarik. Untuk biaya yang dibutuhkan dalam pembuatan es krim berbahan dasar susu kuda liar sebanyak 1 resep yang dihitung dari dari fix cost dan variable cost adalah Rp.85.700 dengan harga jual untuk 1 cup adalah Rp. 5.713. Ice cream is one of the most popular pastry pro...

Research paper thumbnail of Pengaruh E-Service Quality dan Promosi Terhadap Keputusan Pembelian Konsumen Generasi Milenial Pada Layanan Traveloka

Jurnal Ilmiah Pariwisata dan Bisnis

Traveloka salah satu Online Travel Agent di Asia Tenggara. Penelitian ini bertujuan mengetahui ku... more Traveloka salah satu Online Travel Agent di Asia Tenggara. Penelitian ini bertujuan mengetahui kualitas pelayanan dan promosi belum terbukti dapat meningkatkan keputusan pembelian konsumen. Dengan teknik pengumpulan data menggunakan kuesioner dengan jenis penelitian kuantitatif. Sampel yang digunakan dalam penelitian ini sejumlah 100 pengguna. Analisis data, yaitu statistik deskriptif, analisis regresi linier berganda, dan uji hipotesis. Hasil penelitian menunjukkan bahwa E-Service Quality dan Promosi memiliki pengaruh secara simultan terhadap Keputusan Pembelian Konsumen Generasi Milenial yang berpengaruh dan signifikan terhadap keputusan pembelian sehingga konsumen generasi milenial yang sudah pernah menggunakan layanan Traveloka maupun pengguna yang baru menggunakan layanan Traveloka merasa nyaman dengan E-Service Quality yang dimiliki oleh layanan Traveloka saat melakukan transaksi pembelian. Jumlah konsumen yang melakukan transaksi pada layanan Traveloka akan semakin meningkat ...

Research paper thumbnail of Strategi Pemasaran Brits Hotel Legian Di Era Normal Baru Pasca Pandemi Covid-19

Jurnal Ilmiah Pariwisata dan Bisnis

Bali adalah salah satu destinasi yang paling terkena dampak COVID-19 sehingga mengharuskan untuk ... more Bali adalah salah satu destinasi yang paling terkena dampak COVID-19 sehingga mengharuskan untuk memberhentikan operasional maskapai penerbangan, larangan perjalanan wisata dan ditutupnya destinasi wisata bagi wisatawan ini merupakan beberapa kasus kecil yang berdampak pada denyut nadi industri pariwisata di Bali yang sebelumnya sedang mengalami kemajuan pesat. Bali sebagai salah satu destinasi favorit wisman dilaporkan mengalami penurunan kunjungan yaitu 99,93% dibandingkan bulan April 2019 atau year on year. Salah satu akomodasi yang turut merasakan dampak akibat COVID-19 adalah Brits Hotel Legian. Maka penelitian ini diharapkan dapat membantu manajemen Brits Hotel Legian untuk menentukan strategi pemasaran serta efektifitas dari penerapan strategi tersebut dengan teknik bauran pemasaran dan metode SWOT, sehingga dapat meningkatkan volume penjualan di Brits Hotel Legian. teknik pengumpulan data yang dilakukan dalam penelitian ini adalah observasi, wawancara, dan dokumentasi. Sedan...

Research paper thumbnail of Penanganan Keluhan Tamu di Senses Restaurant of Ritz-Carlton Nusa Dua Bali

Jurnal Ilmiah Pariwisata dan Bisnis

Penanganan keluhan tamu bermanfaat sebagai suatu pedoman dimasa yang akan datang supaya tidak ter... more Penanganan keluhan tamu bermanfaat sebagai suatu pedoman dimasa yang akan datang supaya tidak terjadi keluhan yang sama, meningkatkan kualitas layanan ataupun produk yang ada di restoran, mengetahui penilaian dan keinginan tamu, menentukan kelemahan atau penyimpangan standar, dan mengetahui prestasi kerja karyawan. Hal tersebut membuat peneliti tertarik dengan melakukan penelitian tentang Bagaimana Penanganan Keluhan Tamu di Senses Restoran of Ritz-Carlton Nusadua Bali. Penelitian ini menggunakan pendekatan deskriftif kualitatif yaitu menjelaskan faktor-faktor penyebab keluhan tamu dan penanganan keluhan tamu. Penelitian ini menghasilkan temuan bahwa ada beberapa keluhan yang di keluhkan tamu seperti pelayanan pesanan terlalu lama, pesanan tidak sesuai dengan permintaan tamu, kurangnya persiapan operasional, dan kekeliruan cara mengatasi masalah yang dihadapi pramusaji kepada tamu. Selain itu masih ada beberapa staff yang belum menjalankan prosedur dalam operasional seperti tidak ad...

Research paper thumbnail of Strategi Pemasaran Untuk Meningkatkan Penjualan Pada Masa Pandemi Covid-19 di Restoran Happy Chappy Seminyak

Jurnal Ilmiah Pariwisata dan Bisnis

Masuknya Pandemi Covid-19 di Indonesia pada tanggal 1 Maret 2020 memberikan dampak buruk bagi sek... more Masuknya Pandemi Covid-19 di Indonesia pada tanggal 1 Maret 2020 memberikan dampak buruk bagi sektor pariwisata, beberapa dampak dari Covid-19 diantaranya adanya penurunan pemasukan dan banyak restoran yang mulai tutup. Oleh karena itu untuk dapat mempertahankan penjualan restoran dibutuhkannya strategi-strategi pemasaran yang tepat dan dapat di gunakan pada masa Pandemi Covid-19. Dalam Penelitian ini dilakukan di Restoran Happy Chappy Seminyak, bertujuan untuk mengetahui strategi alternatif yang dapat digunakan pada masa Pandemi Covid-19 sehingga restoran dapat memenuhi target penjualan. Dengan meneliti variabel STP (Segmenting, Targeting, Positioning) dan bauran pemasaran untuk mengetahui kondisi eksternal dan internal perusahaan. Tehnik pengumpulan data menggunakan metode wawancara, angket observasi dan dokumentasi. Tehnik analisis data menggunakan metode deskriptif kualitatif dengan tehnik analisis SWOT, IFAS dan EFAS, kuadran SWOT beserta Matriks SWOT. Hasil penelitian mengguna...

Research paper thumbnail of Pengaruh brand image dan iklan media sosial terhadap keputusan pembelian konsumen

Jurnal Ilmiah Pariwisata dan Bisnis

Mannaka merupakan salah satu coffee shop yang berada di Petitenget. Meningkatnya umkm di bidang y... more Mannaka merupakan salah satu coffee shop yang berada di Petitenget. Meningkatnya umkm di bidang yang sama yaitu coffee shop mengakibatkan ketatnya persaingan dan banyaknya pilihan brand bagi konsumen sehingga konsumen membandingkan brand image Mannaka dengan coffee shop lainnya dimana hal ini dapat merubah keputusan pembelian konsumen. Dalam menarik perhatian konsumen untuk meningkatkan keputusan pembelian kini banyak coffee shop melakukan iklan di media sosial dengan mengunggah foto produk maupun desain tempat coffee shop mereka. Berdasarkan hal tersebut penelitian ini bertujuan untuk menganalisis apakah brand image yang dimiliki oleh Mannaka dan juga iklan media sosial yang telah dilakukan mempengaruhi keputusan pembelian konsumen. Jenis penelitian yang digunakan adalah kuantitatif dengan metode pengumpulan data melalui penyebaran Kuisioner, Observasi, Wawancara dan Dokumentasi. Sampel yang digunakan berjumlah 40 orang konsumen yang secara kebetulan ditemui di Mannaka (accidental ...

Research paper thumbnail of Memperkuat Citra Pariwisata Budaya: Denpasar Sebagai Nominasi Jaringan Kota Kreatif Unesco

UNESCO has long been known as one of the elements that support cultural heritage conservation. In... more UNESCO has long been known as one of the elements that support cultural heritage conservation. In 2004, UNESCO began to build and trigger the birth of a new creativity by developing concept of creative city network which is divided into several themes, such as design, music, literature, film, media art, gastronomy, crafts and folk art. In line with the concept of tourism and creative economy that is actively promoted by Indonesian Ministry of Tourism, several cities in Indonesia have been trying to join the network, one of them is Denpasar. With all the cultural potencies owned, in 2014 Denpasar governments proposed to join UNESCO creative city network as a ‘Creative City of Crafts and Folk Art’, where it can provide an opportunity for artist and crafters of Denpasar to introduce and interact with other creative city, notably in terms on how to develop local culture in globalization. This study contributes on evaluating strengths, weakness, challenges and opportunities as well as di...

Research paper thumbnail of Hubungan Antara Dukungan Keluarga Dengan Kepatuhan Minum Obat Pada Pasien Yang Mendapatkan Terapi Antibiotik DI Poli Penyakit Dalam Rumah Sakit Pertamina Bintang Amin Bandar Lampung Tahun 2019

Di Indonesia penyakit infeksi menjadi masalah utama dalam bidang kesehatan, sebab penyakit ini me... more Di Indonesia penyakit infeksi menjadi masalah utama dalam bidang kesehatan, sebab penyakit ini mempunyai angka kejadian yang cukup tinggi menyerang masyarakat Indonesia. Salah satu pengobatan penyakit infeksi adalah dengan menggunakan obat antibiotik. Berbagai penyakit infeksi memerlukan terapi antibiotik. Antibiotik. Salah satu upaya untuk meningkatkan kepatuhan pasien terhadap pengobatannya saat ini adalah dengan melakukan pemberian informasi obat atau konseling pasien. Memberikan informasi dapat meningkatkan pengetahuan, mengubah perilaku, memberikan motivasi dan meningkatkan kepatuhan pasien (Siregar, 2016). Penelitian ini bertujuan untuk mengetahui hubungan antara dukungan keluarga dengan kepatuhan minum obat pada pasien yang mendapatkan terapi antibiotik di Poli Penyakit Dalam Rumah Sakit Pertamina Bintang Amin Bandar Lampung tahun 2019. Jenis penelitian ini adalah survey analitik korelatif dengan pendekatan cross sectional. Populasi penelitian ini adalah populasi dalam penel...

Research paper thumbnail of Tourist’s Profile and Perception Towards Ecotourism Product in Ambengan Village, Singaraja, Bali

Journal of Business on Hospitality and Tourism, 2018

The development of the tourism industry in the south of Bali tend to be uncontrolled and opened a... more The development of the tourism industry in the south of Bali tend to be uncontrolled and opened an opportunity for other development of alternative tourism destination in other regions of Bali such as Singaraja. One of destination with natural and cultural tourism attraction is Ambengan Village. In the increase of tourist demand, the community needs to do some innovations and development of tourism product. Furthermore, it requires to prioritize the existing market segmentation and reaching the other one. It necessary due to the existing product has some weaknesses compared to tourism product attributes. The objective of this research is to discover the tourist’s profile and their perception of ecotourism product in Ambengan Village with qualitative and quantitative method. To obtain the data, the research instruments used were questionnaire to 100 mixes of domestic and international tourist, interview guidelines to government, village chief, local community, and checklist observati...

Research paper thumbnail of The Influence Of Brand Awareness And E-Service Quality On Consumer Purchasing Decisions In Booking Hotel Rooms On Traveloka

Journal of Business on Hospitality and Tourism, 2018

This study was to determine the effect of brand awareness and e-service quality on consumer purch... more This study was to determine the effect of brand awareness and e-service quality on consumer purchasing decisions in booking hotel rooms in traveloka. The subject of this study amounted to 100 random people who had booked a hotel room through the Traveloka website. The results of the questionnaire were analyzed using multiple linear regression to see the effect between variable brand awareness, e-service quality and purchasing decisions. The results of this study indicate that brand awareness and e-service quality have a significant effect of 67.1% on the variables of consumer purchasing decisions in hotel room bookings, on the traveloka website. The implication of this research is to see the contribution of the variables studied to be used as consumer decisions in making purchases on room sales services on the website, so marketing is important to know.

Research paper thumbnail of Pengaruh Corporate Social Responsibility dan Komisaris Independen terhadap Agresivitas Pajak

JURNAL MANAJEMEN DAN KEWIRAUSAHAAN, 2018

This study aims to determine the effect of the corporate sosial responsibility and independent co... more This study aims to determine the effect of the corporate sosial responsibility and independent commissioners on tax aggressiveness. This study are conducted on 130 firm-years manufacturing firms listed in the Indonesian Stock Exchange during period of 2012 to 2016, selected based on purposive sampling method. Tax aggressiveness is proxy by ETR. Corporate social responsibility activities measured based on disclosures referring to Gobal Reporting Initiative (GRI) guideline. Independent commissioner is the proportion of independent commissioner in the board of commissioners. The results show that: 1) tax aggressiveness can be suppressed by the increasing activity of corporate social responsibility, 2) tax aggressiveness is not influenced by independent commissioners in the company.

Research paper thumbnail of Development of Wine Tourism and It's Impact for Local Community in North Bali

Proceedings of the International Conference on Tourism, Gastronomy, and Tourist Destination (ICTGTD 2016), 2017

As the impact of tourism, wine industry in Bali are growing rapidly in recent years. Hotels, rest... more As the impact of tourism, wine industry in Bali are growing rapidly in recent years. Hotels, restaurants and bars sell numerous amounts of wines. In general perspectives, the image of wine is very close to elegance, relaxation, hedonism, hospitality and tourism. Wines are also have a good pairing with selected foods. Formerly, wines in Bali are very expensive since all wines were imported from major wine producing countries, e.g. France, Australia, USA, and many others. As there were a high demand and opportunities, wine industries in Bali develops since 1990s, however only few sustain due to challenges on legal regulation and economic fluctuation in Indonesia. As Bali still facing the challenges on dividing its tourism to all parts of Bali, not only in southern area, the idea to develop wine tourism could be one of the alternatives. Aims of this study are to identify the contribution of wine industry as the impact of tourism for the local community in North Bali through qualitative research, by interviewing the local community in North Bali and representatives from industries. Both sides are examined in order to conduct a sustainable wine tourism, notably on wine tourism with community involvement in Northern area of Bali. There are plentiful studies had taken previously, but none specifically observing the wines development in Bali and its contribution to the local community.