Salsabila Rahadatul Aisy | Galuh University (original) (raw)

Papers by Salsabila Rahadatul Aisy

Research paper thumbnail of Customary criminal law in the Eastern of Indonesia: the special autonomy Province of Papua

Borobudur Law Review

Autonomy is often seen as an institutional instrument to manage sub state nationalist conflict. I... more Autonomy is often seen as an institutional instrument to manage sub state nationalist conflict. Its implementation is also a key in determining its impact on conflict. After the reform period 1999 “Autonomy and Decentralization” in Indonesia are widely welcomed. While Papua is an inseparable part of special autonomy in Indonesia. Papua as a former Dutch territory which was later handed over to Indonesia has many advantages, both in terms of culture, customary law and natural resources. But on the other hand, the fact is that the indigenous Papuan people does not agree to join as part of Indonesian territory. This rejection was accompanied by separatist actions based on their interest mentioned in the memorandum for Papuan independence. This research is the first to aim to measure whether the special autonomy given to Papua has been effectively carried out in an effort to defend Papua as a part of Indonesia. Second, in the application of this special autonomy related to the existent ...

Research paper thumbnail of Pengaruh Sales Promotion dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee (Suatu Studi pada Kanayyshop)

Universitas Galuh, 2022

This research refers to consumer behavior in making purchase spontaneously without thinking abou... more This research refers to consumer behavior in making purchase spontaneously
without thinking about its use in the long term, with sales promotion and hedonic
shopping motivation triggering factors. The formulation of the problem in this
study is how the influence of Sales Promotion and Hedonic Shopping Motivation
on Impulse Buying of Kanayyshop Products on the Shopee Marketplace?. The
purpose of this research was to determine effect of Sales Promotion and Hedonic
Shopping Motivation on Impulse Buying of Kanayyshop Products on the Shopee
Marketplace.
The research method used is descriptive method and verification method with a
quantitive approach. The population in this research was 33,000 people and the
sample in this research was taken as many as 100 people. Meanwhile, to analyze
the data obtained, it is used Simpple Correlation Coefficient Analysis, Multiple
Correlation Coefficient Analysis, Coefficient of Determination Analysis, Simple
Linear Regression Analysis, Hypotesis Testing using T Test and F Test.The result
of research and data processing show that the influence of sales promotion and
hedonic shopping motivation on impulse buying of Kanayyshop products on the
Shopee marketplace is 49% while the remaining 51% is influenced by other
factors not examined. The results of the calculation of the correlation coefficient
of 0.702 including the category of a strong relationship. Simultaneous hypothesis
testing obtained the results of Fcount of 47.22 which is greather than Ftable of 3.09,
the hypothesis that the researcher proposes, namely sales promotion and hedonic
shopping motivation influence on impulse buying is proven true.
Keyword: Sales Promotion, Hedonic Shopping Motivation, Impulse Buying

Thesis Chapters by Salsabila Rahadatul Aisy

Research paper thumbnail of Pengaruh Sales Promotion dan Hedonic Motivation Terhadap Impulse Buying di Marketplace Shopee (Suatu Studi pada Produk Kanayyshop

Faculty of Economics, Universitas Galuh, 2022

This research refers to consumer behavior in making purchase spontaneously without thinking abou... more This research refers to consumer behavior in making purchase spontaneously
without thinking about its use in the long term, with sales promotion and hedonic
shopping motivation triggering factors. The formulation of the problem in this
study is how the influence of Sales Promotion and Hedonic Shopping Motivation
on Impulse Buying of Kanayyshop Products on the Shopee Marketplace?. The
purpose of this research was to determine effect of Sales Promotion and Hedonic
Shopping Motivation on Impulse Buying of Kanayyshop Products on the Shopee
Marketplace.
The research method used is descriptive method and verification method with a
quantitive approach. The population in this research was 33,000 people and the
sample in this research was taken as many as 100 people. Meanwhile, to analyze
the data obtained, it is used Simpple Correlation Coefficient Analysis, Multiple
Correlation Coefficient Analysis, Coefficient of Determination Analysis, Simple
Linear Regression Analysis, Hypotesis Testing using T Test and F Test.The result
of research and data processing show that the influence of sales promotion and
hedonic shopping motivation on impulse buying of Kanayyshop products on the
Shopee marketplace is 49% while the remaining 51% is influenced by other
factors not examined. The results of the calculation of the correlation coefficient
of 0.702 including the category of a strong relationship. Simultaneous hypothesis
testing obtained the results of Fcount of 47.22 which is greather than Ftable of 3.09,
the hypothesis that the researcher proposes, namely sales promotion and hedonic
shopping motivation influence on impulse buying is proven true.
Keyword: Sales Promotion, Hedonic Shopping Motivation, Impulse Buying

Research paper thumbnail of Customary criminal law in the Eastern of Indonesia: the special autonomy Province of Papua

Borobudur Law Review

Autonomy is often seen as an institutional instrument to manage sub state nationalist conflict. I... more Autonomy is often seen as an institutional instrument to manage sub state nationalist conflict. Its implementation is also a key in determining its impact on conflict. After the reform period 1999 “Autonomy and Decentralization” in Indonesia are widely welcomed. While Papua is an inseparable part of special autonomy in Indonesia. Papua as a former Dutch territory which was later handed over to Indonesia has many advantages, both in terms of culture, customary law and natural resources. But on the other hand, the fact is that the indigenous Papuan people does not agree to join as part of Indonesian territory. This rejection was accompanied by separatist actions based on their interest mentioned in the memorandum for Papuan independence. This research is the first to aim to measure whether the special autonomy given to Papua has been effectively carried out in an effort to defend Papua as a part of Indonesia. Second, in the application of this special autonomy related to the existent ...

Research paper thumbnail of Pengaruh Sales Promotion dan Hedonic Shopping Motivation Terhadap Impulse Buying di Marketplace Shopee (Suatu Studi pada Kanayyshop)

Universitas Galuh, 2022

This research refers to consumer behavior in making purchase spontaneously without thinking abou... more This research refers to consumer behavior in making purchase spontaneously
without thinking about its use in the long term, with sales promotion and hedonic
shopping motivation triggering factors. The formulation of the problem in this
study is how the influence of Sales Promotion and Hedonic Shopping Motivation
on Impulse Buying of Kanayyshop Products on the Shopee Marketplace?. The
purpose of this research was to determine effect of Sales Promotion and Hedonic
Shopping Motivation on Impulse Buying of Kanayyshop Products on the Shopee
Marketplace.
The research method used is descriptive method and verification method with a
quantitive approach. The population in this research was 33,000 people and the
sample in this research was taken as many as 100 people. Meanwhile, to analyze
the data obtained, it is used Simpple Correlation Coefficient Analysis, Multiple
Correlation Coefficient Analysis, Coefficient of Determination Analysis, Simple
Linear Regression Analysis, Hypotesis Testing using T Test and F Test.The result
of research and data processing show that the influence of sales promotion and
hedonic shopping motivation on impulse buying of Kanayyshop products on the
Shopee marketplace is 49% while the remaining 51% is influenced by other
factors not examined. The results of the calculation of the correlation coefficient
of 0.702 including the category of a strong relationship. Simultaneous hypothesis
testing obtained the results of Fcount of 47.22 which is greather than Ftable of 3.09,
the hypothesis that the researcher proposes, namely sales promotion and hedonic
shopping motivation influence on impulse buying is proven true.
Keyword: Sales Promotion, Hedonic Shopping Motivation, Impulse Buying

Research paper thumbnail of Pengaruh Sales Promotion dan Hedonic Motivation Terhadap Impulse Buying di Marketplace Shopee (Suatu Studi pada Produk Kanayyshop

Faculty of Economics, Universitas Galuh, 2022

This research refers to consumer behavior in making purchase spontaneously without thinking abou... more This research refers to consumer behavior in making purchase spontaneously
without thinking about its use in the long term, with sales promotion and hedonic
shopping motivation triggering factors. The formulation of the problem in this
study is how the influence of Sales Promotion and Hedonic Shopping Motivation
on Impulse Buying of Kanayyshop Products on the Shopee Marketplace?. The
purpose of this research was to determine effect of Sales Promotion and Hedonic
Shopping Motivation on Impulse Buying of Kanayyshop Products on the Shopee
Marketplace.
The research method used is descriptive method and verification method with a
quantitive approach. The population in this research was 33,000 people and the
sample in this research was taken as many as 100 people. Meanwhile, to analyze
the data obtained, it is used Simpple Correlation Coefficient Analysis, Multiple
Correlation Coefficient Analysis, Coefficient of Determination Analysis, Simple
Linear Regression Analysis, Hypotesis Testing using T Test and F Test.The result
of research and data processing show that the influence of sales promotion and
hedonic shopping motivation on impulse buying of Kanayyshop products on the
Shopee marketplace is 49% while the remaining 51% is influenced by other
factors not examined. The results of the calculation of the correlation coefficient
of 0.702 including the category of a strong relationship. Simultaneous hypothesis
testing obtained the results of Fcount of 47.22 which is greather than Ftable of 3.09,
the hypothesis that the researcher proposes, namely sales promotion and hedonic
shopping motivation influence on impulse buying is proven true.
Keyword: Sales Promotion, Hedonic Shopping Motivation, Impulse Buying