Aam Bastaman | Trilogi University (original) (raw)

Papers by Aam Bastaman

Journal of Entrepreneurship, Business and Economics, Aug 13, 2021

This study analyses Tokyo metropolitan train customers' response to a foreigner's request for hel... more This study analyses Tokyo metropolitan train customers' response to a foreigner's request for help, analyses the motives of the response relates to Japanese culture, and finally analyses the influence of metropolitan life on local consumers hospitality relating to their response for a small help from foreigners. The research uses a qualitative approach. As many as 25 people (informants) at several points of the city of Tokyo accidentally were asked for a small help to support a foreigner to guide or at least to give information on directions, such as the name of places, stations, train directions and building/offices. Data collection was conducted in the Metropolitan Tokyo area from 1 December to 5 December 2015. For data analysis purposes, expert interviews had also been conducted with 2 Japanese who stay temporarily in Jakarta and 2 Indonesian who have lived in Japan. Results of the study indicated that most people (23 out of 25) responded positively to a foreigner's request for help. The study indicates that train customers in metropolitan Tokyo are helpful and friendly to foreigners, despite their busy and tight schedules. Hospitality value is embedded in Japanese culture.

JBFEM

The paper examines the effect of Digital Marketing, Digital Branding, Perceived Service Quality w... more The paper examines the effect of Digital Marketing, Digital Branding, Perceived Service Quality with Customer Engagement on Brand Advocacy on the Digital Platform for Tourism Villages in Indonesia. The research population is local tourists who visit several tourist places in sustainable tourism places, and the samples taken as many as 440 tourists. Data was collected by online and offline surveys with the distribution of self-administered questionnaires. The findings of the study are that digital marketing has a positive and significant influence on customer engagement. This can be used to increase awareness of the use of technology and make maximum use of it to realize a digital-based tourism village. Digital marketing is not significant to brand advocacy, but it has a positive and significant influence on customer engagement. Perceived service quality has a positive and significant influence on brand advocacy, and digital marketing has a positive and significant influence on brand...

Russian Journal of Agricultural and Socio-Economic Sciences, Nov 30, 2021

The population in this study is the people in Tangerang City who are at least 17 years old and kn... more The population in this study is the people in Tangerang City who are at least 17 years old and know about smartphone products. The sample was taken by 150 respondents using purposive sampling. The data were obtained through questionnaires on the Likert scale 1-5, which has been widely used as an interval scale. The data was analyzed using Partial Least Square with the Smart PLS-3 software application program. From the results of this study can be concluded that: First, there is a positive and significant influence between eWOM on Brand Image with a value of 30,399 > 1.96 Second, there is a positive and significant influence between eWOM on Buy Interest with a value of 2,788 > 1.96. Third, there is a positive and significant influence between eWOM on Brand Trust with a value of 10,238 > 1.96. Fourth, there is a positive and significant influence between Brand Image on Buy Interest with a value of 4,896 > 1.96. Fifth, there is a positive and significant influence between Brand Trust on Buy Interest with a value of 2,774 > 1.96. Sixth, there is a positive and significant influence between eWOM on Buy Interest through Brand Image with a Sobel test statistic of 4,718 > 1.96. Seventh, there is a positive and significant influence between eWOM on Buy Interest through Brand Trust with a Sobel test statistic of 2,247 > 1.96.

Jurnal Desain Idea: Jurnal Desain Produk Industri Institut Teknologi Sepuluh Nopember Surabaya, 2020

JURNAL DESAIN IDEA: JURNAL DESAIN PRODUK INDUSTRI INSTITUT TEKNOLOGI SEPULUH NOPEMBER SURABAYA Ab... more JURNAL DESAIN IDEA: JURNAL DESAIN PRODUK INDUSTRI INSTITUT TEKNOLOGI SEPULUH NOPEMBER SURABAYA Abstrak-Usaha Kecil dan Menengah (UKM) merupakan usaha ekonomi produktif yang berdiri sendiri atas inisiatif seseorang atau sekelompok orang. Saat ini banyak UKM yang menjual produk yang dapat memenuhi kebutuhan saat berpergian pada masa normal baru dengan menggunakan teknologi digital printing salah satunya UKM Omorfa Matia. Tulisan ini membahas dari perancangan produk yang berupa satu rangkaian koleksi terdiri dari tote bag, masker, face shield, strap, dan tempat hand sanitizer untuk UKM Omorfa Matia. Perancangan ini melalui beberapa tahapan yaitu tahapan penelitian awal yang meliputi kegiatan pengumpulan data dengan teknik observasi, wawancara, dan pengumpulan data dari berbagai sumber. Data lapangan dianalisis menggunakan analisa SWOT, Space Matriks, IFAS EFAS, BCG, Benchmark Wheel, untuk mendapatkan rekomendasi yang akan dijadikan konsep desain yang sesuai kebutuhan pasar. Pengembangan konsep dilakukan dengan Metode Scamper. Hasil dari perancangan ini adalah produk tote bag, masker, face shield, strap, dan tempat handsanitizer tas yang inovatif berbahan printing canvas yang dapat digunakan untuk berpergian ke luar rumah. Kata Kunci-normal baru, pencetakan digital, tote bag Usaha Kecil dan Menengah (UKM)

Retail business is a growing Industry in Indonesia. Among others there are two important variable... more Retail business is a growing Industry in Indonesia. Among others there are two important variables in retail business: Marketing mix and service quality. This research are aimed first to know and to analysis the influence of marketing mix and service quality on corporate reputation and its impact on repurchase decision directly and indirectly. Secondly, to analysis which variables affect mostly on corporate reputation and on repurchase decision. The research approaches using quantitative approach with survey method. Tool for the statistical test used structural equation modeling (SEM) with LISREL 8.7 software. There are 200 respondents involved, mostly are middle income people. Method of sampling used non probability sampling method in particular by accidental sampling. The results: Marketing mix directly influenced corporate reputation and repurchase decision directly and indirectly mediated by corporate reputation. In the other hand, service quality directly did not influence corp...

International Journal of Supply Chain Management, 2018

Regional Government of Lombok, West Nusa Tenggara (previously known as Lesser Sunda Islands) has ... more Regional Government of Lombok, West Nusa Tenggara (previously known as Lesser Sunda Islands) has declared the island of Lombok as Islamic tourism destination. The aim is to keep Islamic tradition in Lombok and offer Lombok uniqueness with strong Islamic characteristics and background to visitors. This new Islamic branding also to differentiate Lombok with Bali which is perceived too western, despite its strong local culture. The Islamic tourism branding is also to attract Moslem visitors from both local and overseas as well non-Moslem to enjoy Lombok without having to leave Islamic way of life and for the host on welcoming and serving the tourists during the visit. This new branding however arises some new questions; how the non-Moslem would response to the new Islamic tourism branding and what are the related potential issues and concerns. To answer the questions a preliminary qualitative study was conducted through series of interview with some Indonesian non-Moslem informants wh...

International Journal of Supply Chain Management, 2020

The potential of Halal Travel Agents business is increasing by considering the increasing positio... more The potential of Halal Travel Agents business is increasing by considering the increasing position of Indonesia as a country that is the second largest Muslim tourist destination in 2018. Even the Indonesian government in 2019 targets the first rank as a country that becomes a Muslim tourist. In addition, related to the industrial revolution, the process has led to industry 4.0, so that in addition to referring to people's demands for Muslim travel services that are getting better, Halal Travel Agencies also need to carry out various evaluations and developments to run amid the ongoing 4.0 industrial revolution. This type of research is qualitative using a phenomenological with analytical techniques that refer to the VCIT model (Value, Innovation, Culture, Technology). The research results obtained are change the corporate mindset of the first travel agency, there must be more intensive and assertive promotion, education and details about Halal Travel Menu

Cities around the world competes each other not just to attract tourists to visit or to invest bu... more Cities around the world competes each other not just to attract tourists to visit or to invest but also to create a good reputation. City Branding is a way to enhance positive image about the city in order to gain a recognition and distinctive value for the city as a destination which differentiate it with other cities. Brand like in corporate level creates a distinctive value for a city. City brand reflects the image, reputation, credibility, capacity and competitive identity of a city. One approach for city branding is to provide room for community involvement to achieve desired branding objectives. This paper aims to explore the role of community involvement in city branding to gain city competitive value. Secondly to find and propose city special uniqueness which differentiate it from other city that can be utilized as city competitive value. The research takes place in Bandung city for the case study. Research methodology uses qualitative approach. Primary data collection is ma...

Consumers play a pivotal role in the efficiency program of energy which supports the environmenta... more Consumers play a pivotal role in the efficiency program of energy which supports the environmental friendly consumption for environmental sustainability. The energy generation depends on non-renewable resources to a great extent which are originated from fossil, such as coal, oil and gas. The fact is that the fossil resource so limited which is predicted will be last in the near decade. The usage of fossil energy is also blamed as the cause of global warming and climate change. The changing in consumer consumption behavior is important to solve or at least to ease the challenge of the scarcity of fossil energy. Now we can see the growing interest to the environmental protection which led to the emergence of new environmental paradigm (NEP). This research will test using the new environmental paradigm scale to predict the consumer awareness, afterwards to test the degree of relationship between environmental awareness to the environmental concerns, then to test the influence of envir...

Marketing is one of the main activities by entrepreneurs to maintain the viability of their busin... more Marketing is one of the main activities by entrepreneurs to maintain the viability of their business to grow and earn a profit. In addition, marketing knowledge is also very useful so that companies can compete and survive in the competition. This study aims to examine the effect of Value Creation and Excellent Service on Competitive Advantage, where Brand Equity and Brand Loyalty are the mediating variables. This research uses a descriptive quantitative approach. The population in this study were Bukalapak e-commerce users who live in the Jakarta and surrounding areas, and used a sample of 220 respondents. The method of analysis in this study uses Partial Least Square (PLS). The results of this study indicate that Value Creation has an effect on Brand Equity, Value Creation has an effect on Brand Loyalty, Excellent Service has an effect on Brand Equity, Excellent Service has an effect on Brand Loyalty, Brand Equity has an effect on Competitive Advantage, Brand Loyalty effects on Co...

Proceedings of the 2019 International Conference on Organizational Innovation (ICOI 2019), 2019

Muslim market has been increasingly an attractive market for tourism industry. With total populat... more Muslim market has been increasingly an attractive market for tourism industry. With total population of 1.6 Billion or 23% from total world population Muslim market is very lucrative and has to be treated in accordance with Muslim belief and way of life. Halal tourism becomes a must have in the industry to accommodate Muslim tourists. Hotel plays an important role in the growing halal tourism industry. The Success of tourist visit often depends on how acceptable is the hotel where they are staying with Muslim norms and facilities to conduct ibadah (worship) such as Sala (praying). Muslim tourists generally concern if hotel is Muslim friendly and could accommodate their halal life style. Some of the need of Muslim visitors during their stay are: the hotel provides a sign of Ka'bah direction, mat for praying, facility for ablution, wet toilet (water instead of tissue) in toilet, staff wearing modest dress, no pork on food, no alcohol, relevant music with Islamic atmosphere, no adultery entertainment, etc. therefore, it's far beyond halal food, but also not least to mention the segregation of public facilities for female and male as for majority of Moslem halal is a life style, including during travel. The objective of this research is to do exploratory analysis of halal hotel services based on practices of three halal hotel at three countries: Hotel Sofyan