Sahira Jabeen | Universiti Malaya (original) (raw)
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Papers by Sahira Jabeen
Religions, 2019
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump’s emerging ideology that positions him within anti-Islamic and anti- Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump’s statements during the American Presidential Elections of 2016. In order to examine Trump’s prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk’s Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results show...
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump's emerging ideology that positions him within anti-Islamic and anti-Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump's statements during the American Presidential Elections of 2016. In order to examine Trump's prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk's Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results showed that the self-other binary is strongly evidenced in Trump's statements and that he employed various discursive techniques to represent Islam and Muslims in a negative manner, while representing himself as very patriotic to the country. To legitimatize his arguments, he deployed several rhetoric strategies, including victimization, presupposition, authority, number game, evidentiality, polarization, and populism. Keeping the religious and economic context in view, the research reveals that Donald Trump has represented Islam and Muslims as a negative phenomenon and presented himself as an Islamophobe by negatively targeting Islamic components, like Shariah and Jihad. In his prejudicial representation of Islam, most of the Islamic beliefs are represented as anti-women and anti-American, threatening the security of America and its very way of life.
MDPI Religions, 2019
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump's emerging ideology that positions him within anti-Islamic and anti-Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump's statements during the American Presidential Elections of 2016. In order to examine Trump's prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk's Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results showed that the self-other binary is strongly evidenced in Trump's statements and that he employed various discursive techniques to represent Islam and Muslims in a negative manner, while representing himself as very patriotic to the country. To legitimatize his arguments, he deployed several rhetoric strategies, including victimization, presupposition, authority, number game, evidentiality, polarization, and populism. Keeping the religious and economic context in view, the research reveals that Donald Trump has represented Islam and Muslims as a negative phenomenon and presented himself as an Islamophobe by negatively targeting Islamic components, like Shariah and Jihad. In his prejudicial representation of Islam, most of the Islamic beliefs are represented as anti-women and anti-American, threatening the security of America and its very way of life.
Conference Presentations by Sahira Jabeen
![Research paper thumbnail of Interactive Meanings in Multimodal Visuals: A Socio-Semiotic Narratological Study of a Pakistani TV Advertisement [Conference Proceedings MAAL APC 2022]](https://attachments.academia-assets.com/112875158/thumbnails/1.jpg)
](PROCEEDINGS OF THE MALAYSIAN ASSOCIATION OF APPLIED LINGUISTICS ASIA PACIFIC CONFERENCE 2022 (MAAL APC 2022), 2023
TV commercials are interactive in nature and communicate social meanings through narratives, depl... more TV commercials are interactive in nature and communicate social meanings through narratives, deploying verbal and visual semiotic modes. It has been established that the interpersonal metafunction of language, under the theory of Hallidayan Systemic Functional Linguistics demonstrates an interaction between the addressee and the addresser in verbal communication. Similarly, Kress and van Leeuwen’s interactive domain of Visual Grammar deals with meaning making processes materialized by an interaction between the represented participant and the viewer in visual communication. This qualitative study is set in a Pakistani socio-cultural context and employs a socio-semiotic multimodal approach with the lens of narratology to analyze the interactive functions in the narrative of a Pakistani TV advertisement, Shan Thematic 2020’s #MoreThanJustACook. In this regard, a threefold analytical framework: Kress and van Leeuwen’s (2006, 2020), socio-semiotic Visual Grammar, Ryan’s (2006) Narrativity Conditions and Fog et al.’s (2010) Storytelling Elements has been deployed. The findings of the study unfold the gender roles and strong family ties that are reflected in the narrative of the TV advertisement. The representation of social relationships has been realized through the social distance and contact between the represented participants and the viewers in an interactive set up of the visual landscape. The results suggest that the indirect eye contact and frontal angle in the visual narrative induce the viewer to purchase the product and cherish family time. This study offers a methodological contribution towards the application of narratology, multimodal narrativity and socio-semiotic multimodal theories that can be highly effective for future research in the field of visual communication.
Religions, 2019
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump’s emerging ideology that positions him within anti-Islamic and anti- Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump’s statements during the American Presidential Elections of 2016. In order to examine Trump’s prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk’s Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results show...
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump's emerging ideology that positions him within anti-Islamic and anti-Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump's statements during the American Presidential Elections of 2016. In order to examine Trump's prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk's Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results showed that the self-other binary is strongly evidenced in Trump's statements and that he employed various discursive techniques to represent Islam and Muslims in a negative manner, while representing himself as very patriotic to the country. To legitimatize his arguments, he deployed several rhetoric strategies, including victimization, presupposition, authority, number game, evidentiality, polarization, and populism. Keeping the religious and economic context in view, the research reveals that Donald Trump has represented Islam and Muslims as a negative phenomenon and presented himself as an Islamophobe by negatively targeting Islamic components, like Shariah and Jihad. In his prejudicial representation of Islam, most of the Islamic beliefs are represented as anti-women and anti-American, threatening the security of America and its very way of life.
MDPI Religions, 2019
The Muslim community in America has been facing turmoil, particularly after the events of 9/11. M... more The Muslim community in America has been facing turmoil, particularly after the events of 9/11. Muslims are facing a number of anti-Islamic and anti-Muslim discriminatory practices, biases, and sentiments from many Americans. These religious prejudices are apparent at the public and political leadership levels, as well as other facets of the country. The current study has concentrated on Trump's emerging ideology that positions him within anti-Islamic and anti-Muslim discourses since he announced his candidature for the presidency. The study aims to examine and pin point the self-other representations that are evident in the Islamophobia and anti-Muslim sentiments in Trump's statements during the American Presidential Elections of 2016. In order to examine Trump's prejudicial discourse, the research engaged with Critical Discourse Studies as its framework, with a specific focus upon Van Dijk's Ideological Square Model as well as NVIVO 12 Pro for linguistic inquiry. The results showed that the self-other binary is strongly evidenced in Trump's statements and that he employed various discursive techniques to represent Islam and Muslims in a negative manner, while representing himself as very patriotic to the country. To legitimatize his arguments, he deployed several rhetoric strategies, including victimization, presupposition, authority, number game, evidentiality, polarization, and populism. Keeping the religious and economic context in view, the research reveals that Donald Trump has represented Islam and Muslims as a negative phenomenon and presented himself as an Islamophobe by negatively targeting Islamic components, like Shariah and Jihad. In his prejudicial representation of Islam, most of the Islamic beliefs are represented as anti-women and anti-American, threatening the security of America and its very way of life.
PROCEEDINGS OF THE MALAYSIAN ASSOCIATION OF APPLIED LINGUISTICS ASIA PACIFIC CONFERENCE 2022 (MAAL APC 2022), 2023
TV commercials are interactive in nature and communicate social meanings through narratives, depl... more TV commercials are interactive in nature and communicate social meanings through narratives, deploying verbal and visual semiotic modes. It has been established that the interpersonal metafunction of language, under the theory of Hallidayan Systemic Functional Linguistics demonstrates an interaction between the addressee and the addresser in verbal communication. Similarly, Kress and van Leeuwen’s interactive domain of Visual Grammar deals with meaning making processes materialized by an interaction between the represented participant and the viewer in visual communication. This qualitative study is set in a Pakistani socio-cultural context and employs a socio-semiotic multimodal approach with the lens of narratology to analyze the interactive functions in the narrative of a Pakistani TV advertisement, Shan Thematic 2020’s #MoreThanJustACook. In this regard, a threefold analytical framework: Kress and van Leeuwen’s (2006, 2020), socio-semiotic Visual Grammar, Ryan’s (2006) Narrativity Conditions and Fog et al.’s (2010) Storytelling Elements has been deployed. The findings of the study unfold the gender roles and strong family ties that are reflected in the narrative of the TV advertisement. The representation of social relationships has been realized through the social distance and contact between the represented participants and the viewers in an interactive set up of the visual landscape. The results suggest that the indirect eye contact and frontal angle in the visual narrative induce the viewer to purchase the product and cherish family time. This study offers a methodological contribution towards the application of narratology, multimodal narrativity and socio-semiotic multimodal theories that can be highly effective for future research in the field of visual communication.