Petra Barišić - Profile on Academia.edu (original) (raw)

Papers by Petra Barišić

Nacionalni identitet kao osnova za brendiranje Hrvatske

Migracije i identitet Kultura, ekonomija, država, 2018

Održivi Ruralni Razvoj U Uvjetima Globalne Digitalne Transformacije

Social media and tourist destination choice - example of the city of Dubrovnik and selected social media platforms

Problem istraživanja postavljen je na razmeđu drustvenih medija i odabira turisticke destinacije,... more Problem istraživanja postavljen je na razmeđu drustvenih medija i odabira turisticke destinacije, stoga ce se ovim istraživanjem utvrditi njihova povezanost i prisutnost drustvenih medija u pojedinim fazama odabira. Generalno je poznato da je uloga drustvenih medija iz dana u dan sve veca, kao i da se sve veci broj turista okrece drustvenim medijima prilikom odabira, no jos je uvijek nejasno koliko je zaista znacenje drustvenih medija u navedenom kontekstu. Stoga je cilj ovog istraživanja kroz fokus na cetiri odabrane platforme drustvenih medija, tj. Facebook, YouTube, TripAdvisor i Booking.com putem analize sadržaja analizirati njihov znacaj kod odabira Dubrovnika kao turisticke destinacije, i to kroz tri genericke faze, tocnije prije posjete Dubrovniku, za vrijeme boravka u Dubrovniku, te po povratku iz Dubrovnika.

Utjecaj društvenih medija na proces odabira turističke destinacije

Uçuş Notları

“Turizmde Geleceği Anlamak: Akıllı Turizm, Hazırlıklar ve Çözümler Kongresi” 5-27 Haziran 2021 ta... more “Turizmde Geleceği Anlamak: Akıllı Turizm, Hazırlıklar ve Çözümler Kongresi” 5-27 Haziran 2021 tarihlerinde Nevşehir’de Kapadokya Üniversitesi ev sahipliğinde ve Journal of Tourism Intelligence and Smartness destekleriyle gerçekleştirilmiştir. Bu kitap, kongrede sunulan on bir tam metin ve on beş genişletilmiş özet bildiriden oluşmaktadır. Bildiriler, Covid-19 sonrası akıllı turizm, sosyal medyanın turist destinasyonlarının seçimine etkisi, salt teknoloji, Endüstri 4.0 teknolojilerinin turizme yansımaları, e-müzeler, turizmde mobil hizmetler, Avrupa akıllı turizm başkentleri, akıllı destinasyonlar, destinasyon gelir yönetim sistemleri, yapay zeka, nöropazarlama, moleküler gastronomi, Yeni İskandinav mutfağı, tatil tercihleri, turizm bilgi teknolojisi, turizmde drone teknolojisi, turizmde nesnelerin interneti ve pazarlama 4.0 konularına odaklanmıştır. Bildiri kitabının literatüre katkısının yanı sıra bu konularda strateji ve politika geliştiricilere ve sektöre yol göstermesi beklenmektedir."Understanding the Future of Tourism: Smart Tourism, Readiness and Solutions Congress” was held on 25-27 June 2021 in Nevşehir, hosted by Cappadocia University and with the support of Journal of T ourism Intelligence and Smartness. This book consists of eleven full texts and fifteen extended abstracts presented at the congress. Proceedings focused on the topics such as smart tourism after Covid-19, the effect of social media on the choice of tourist destinations, pure technology, impact of Industry 4.0 technologies on tourism, e-museums, mobile services in tourism, European smart tourism capitals, smart destinations, destination r evenue management systems, artificial intelligence, neuromarketing, molecular gastronomy, New Scandinavian cuisine, holiday preferences, tourism information technology, drone technology in tourism, internet of things in tourism and marketing 4.0. In addition to its contribution to the literature, the book is expected to guide strategy and policy developers and the tourism sector

Michelinov vodič potvrda vrijednosti hrvatske enogastronomije

Event as the Brand Ambassador of its Host City: Analyzing the Social Media Exposure of Split Generated by Ultra Europe Music Festival

Društveni mediji i odabir turističke destinacije - primjer grada Dubrovnika i odabranih platformi društvenih medija

Tourist Perception of Intangible Cultural Heritage-Based Tourism Products - the Case of Zagreb

The theoretical objectives of the paper are to critically analyse current scientific research ins... more The theoretical objectives of the paper are to critically analyse current scientific research insights related to the issue of intangible cultural heritage and to place it into tourism context ; to examine categories of intangible cultural heritage as potential tourism products ; to analyse promotional activities regarding tangible and intangible cultural heritage-based tourism products. The empirical objectives of the paper are two folded. The main objective and the purpose are to analyse tourist perception of intangible cultural heritage products in the city of Zagreb and to determine the ways how tourists become acquainted with such form of tourism product. Furthermore the purpose is to determine to what extent activities identified as elements of promotional mix are being recognized by tourists in the promotional efforts of this particular form of cultural heritage-based tourism product. The authors developed an electronic survey based on highly structured questionnaire. The que...

Analiza Situacije Digitalnog Marketinga Ruralnog Turizma U Republici Hrvatskoj

Zbornik radova – 1. međunarodna znanstveno- stručna konferencija za razvoj ruralnog turizma „Održivi i odgovorni razvoj u ruralnom turizmu“, 2021

The Role of Social Media to Increase Social Responsibility Among Sports Tourists

Springer International Publishing eBooks, 2022

This chapter is focused on the process of increased demand for sustainable practices in today’s t... more This chapter is focused on the process of increased demand for sustainable practices in today’s tourism. The purpose of this chapter is to explore and explain the importance of social responsibilities (SR) among all stakeholders in the sports tourism today. And to gain awareness knowledge about the role of social media to in providing timely information about those relevant codes of conduct for to sports tourists, as well. So, this chapter applies the content analysis method with the support of program NVivo of then posted firm generated and user generated content on the Facebook, YouTube, and Twitter. The research analyses observe social media as a good tool for sharing information about SR behaviour in sports tourism, and explores the nature and tone of communication between non-governmental organizations (NGOs) in Croatia, specifically HGSS (Croatian Mountain Rescue Service) and sports tourists, and tourists’ perception of social responsibility as something important and essential for their safety, and the safety of other tourists during sports activities. The results show that social media are a great tool for sharing large amount of information that can increase social responsibility among sports tourists, also improve tourist’s understanding of SR behaviour during sports activities, educate them and familiarize them with about the safety instructions, and codes of conduct while engaging during participation in sports activities on their travels.

Promocija sportskog turizma

Menadžment sportskog turizma i srodnih oblika turizma, 2021

Poglavlje se bavi promocijom sportskog turizma. Kroz elemente promotivnog miksa (oglašavenje, oso... more Poglavlje se bavi promocijom sportskog turizma. Kroz elemente promotivnog miksa (oglašavenje, osobni kontakt / osobnu prodaju, unapređenje prodaje, publicitet, odnose s javnošću, atmosferu, sponzorstva, licenciranje, izravni marketing i internetski marketing) pojašnjava se njihova uloga u sportskom turizmu.

The performance audit as a function for increasing tourism efficiency

Corporate governance ; Proceedings of the 2nd International OFEL Conference on Governance, Management and Entrepreneurship ; Inside And Outside Of Managerial Mind: Building the bridges between disciplines, 2014

During the past few decades tourism has experienced a boom, so there is an increased need for pro... more During the past few decades tourism has experienced a boom, so there is an increased need for providing effective and reliable tourist services, whereby performance audit plays an important role. Despite of these, the problem of performance audit in tourism and their role in increasing tourism efficiency is hardly addressed. This study highlights the importance of building and managing the performance audit in tourism, and based on the case studies of implemented audits in European Union and well-known Mediterranean destination of Croatia analyses how these destinations successfully managed their tourist activities. According to study, in Croatia is carried out only one performance audit in tourism, and it was as a pilot project, while the situation is bit different in the EU. That indicates that Croatian economy lags behind developed countries in understanding the importance of performance audit, and its influence on overall economy.

ЗБОРНИК РАДОВА ЕКОНОМСКОГ ФАКУЛТЕТА У ИСТОЧНОМ САРАЈЕВУ, 2017

The countries in the Balkan region report an increase in the number of tourist arrivals and spend... more The countries in the Balkan region report an increase in the number of tourist arrivals and spending but the question that remains is if their overall tourism industry is efficient. Using the methodology data envelopment analysis, this paper analyzes the efficiency of the tourism industry in the Balkans at the macro level. Eleven countries in the Balkan region were included in the research, namely Albania, Bosnia and Herzegovina, Bulgaria, Croatia, Greece, Macedonia, Montenegro, Romania, Serbia, Slovenia, and Turkey. The period of observation was six years (2010-2015). Two inputs and two outputs were selected. Visitor exports and domestic travel and tourism spending were inputs, while travel and tourism total contribution to GDP and employment were outputs. According to the obtained results, there was no country that was efficient in every year in every window, and it was found that the most efficient country in the whole observed period is Albania, while the least efficient country...

Evaluating the success of promotion campaign for major sports events: the case of FIBA EuroBasket 2015, Croatia

The efficiency of state aid on tourism development and supply of domestic products

The purpose of this study was to examine the role and importance of state aid on tourism developm... more The purpose of this study was to examine the role and importance of state aid on tourism development, as well as to address the problem of insufficient supply of domestic products in tourism and hospitality facilities, as one of the major barriers in implementationof consumer ethnocentrism as a factor of economic development. The increasing competitiveness of domestic tourism includes strong state support as well as continuous improvement in supply of products and services. The willingness to contribute to the domestic economy, and the lack of research which combine level of ethnocentric tendency of consumers, and insufficient state aid in tourism development have been the main reason for conducting this research. The results reflect the key factors affecting the economic developmentwith special emphasis on tourism development, as well as the manner in which state aid contribute to the achievement of key development goals. The research also shows different problems and barriers in tourism development. This paper is based on the results of the rigorous empirical research conducted on a sample of 201 small and medium size businesses in the territory of the Federation of Bosnia and Herzegovina. The respondents were directors, owners and managers.

Characteristics of sport sevent visitors ; the case of EuroBasket 2015

Branding the host city: analyzing the social media exposure of Zagreb generated by Vip Snow Queen Trophy

Uloga kontrolinga i IT potpore u nefinancijskom izvještavanju studija slučaja

The Role of Bike Sharing System in Developing Sustainable Urban Tourismdestination

Proceedings of FEB Zagreb International Odyssey Conference on Economics and Business, 2021

The aim of this paper is to provoke discussion regarding the sustainable mode of transport as a s... more The aim of this paper is to provoke discussion regarding the sustainable mode of transport as a solution for greener urban tourism destinations, and to point out that this solution lies in cycling, particularly in bike sharing as a relatively new sustainable transportation concept. A case study method was applied on the urban tourism destination Zagreb. Students perception toward cycling and bike sharing was collected via face-to-face survey. Students perceive cycling, and bike sharing as a good sustainable transport solution. The most important advantages of cycling are improvement of mental and physical health due to physical activity of people, and reduction in traffic congestions, pollution, noise, vibration and financial savings. Specifically, bike sharing impacts on the reduction of greenhouse gases and climate change, increases the quality of life in cities, and encourages people to engage in recreational activities and have more positive attitude towards the environment. The study provides theoretical implications for tourism and sustainability literature to enhance destination management knowledge about the concept of bike sharing underlying students attitude toward it. The implications for practitioners include better understanding of bike sharing as a solution for sustainable transport development. The limitation of the research is the convenience sampling technique, thus findings have limited generalizability. The present study contributes to tourism and sustainability literature in two ways. First, the tourism and sustainability industry must understand people perception toward sustainable mode of transport. People perception is essential for implementing new modes of transport as a solution for sustainable development of urban tourism destinations like Zagreb. Second, the findings provide guidelines for destination management in implementing sustainable transport solutions in urban destinations. Trends in the tourism market indicate that a preserved environment, and thus sustainable development will be even more important in the future. With the help of sustainable transport like bike sharing, and young people who accept the new forms of transportation green future is possible.