Fani Sartika | University Muhammadiyah Aceh (original) (raw)

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Conference Presentations by Fani Sartika

To measure whether or not marketing efforts are successful it can be seen from its marketing perf... more To measure whether or not marketing efforts are successful it can be seen from its marketing performance. If it's good, it can lead to greater profitability that can ultimately ensure business continuity. Marketing performance becomes important especially in micro, small, medium scale enterprises. This study examine whether there is effects of marketing environment, innovation, and marketing with technology utilization to marketing-performance of small-medium enterprises of Aceh typical product in Banda Aceh. The number of respondent of this study is 53 respondents who produces Aceh typical product and owned small-medium enterprises in Banda Aceh. Results showned that marketing environment, innovation, and marketing with technology utilization affect marketing performance of micro, small, andmedium enterprises of Aceh typical products in Banda Aceh, partially and simultaneously. Partially, only marketing environment affect the marketing performance of micro, small, and medium enterprises of Aceh typical products in Banda Aceh.

Papers by Fani Sartika

Jurnal Ilmu Manajemen, Dec 30, 2019

To measure whether or not marketing efforts are successful it can be seen from its marketing perf... more To measure whether or not marketing efforts are successful it can be seen from its marketing performance. If it's good, it can lead to greater profitability that can ultimately ensure business continuity. Marketing performance becomes important especially in micro, small, medium scale enterprises. This study examine whether there is effects of marketing environment, innovation, and marketing with technology utilization to marketing-performance of small-medium enterprises of Aceh typical product in Banda Aceh. The number of respondent of this study is 53 respondents who produces Aceh typical product and owned small-medium enterprises in Banda Aceh. Results showned that marketing environment, innovation, and marketing with technology utilization affect marketing performance of micro, small, andmedium enterprises of Aceh typical products in Banda Aceh, partially and simultaneously. Partially, only marketing environment affect the marketing performance of micro, small, and medium enterprises of Aceh typical products in Banda Aceh.

Jurnal Ilmu Manajemen, Dec 30, 2019

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