Ugochukwu L A W R E N C E Okorozoh | University of Nigeria, Nsukka (original) (raw)

Ugochukwu L A W R E N C E Okorozoh

A proactive young researcher desirous of impacting the world of academic research in Business, Entrepreneurship and Social Science.
Supervisors: Prof. Justita Nnabuko and Prof. Chigozie Ibekwe
Phone: 08068359056
Address: 42, Nwabueze Street, Emene, Enugu State, Nigeria

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Papers by Ugochukwu L A W R E N C E Okorozoh

Research paper thumbnail of BRANDING AS A COMPETITIVE EDGE IN MULTI-PRODUCT ALCOHOLIC DRINKS MARKETS IN NIGERIA

INTERNATIONAL JOURNAL OF ECONOMIC AND BUSINESS MANAGEMENT, 2024

Research paper thumbnail of OKOROZOH

Research paper thumbnail of THE INFLUENCE OF AUGMENTED SHOPPING REALITY ON CONSUMER PERCEPTIONS AND PURCHASING BEHAVIOUR

Journal of Data Acquisition and Possessing, 2023

The importance of virtual reality is pronounced across different sectors. This is based on the un... more The importance of virtual reality is pronounced across different sectors. This is based on the understanding that it allows users to actually integrate products into real-life setting without being in physical possession of the products, allowing them to see how the product would fit in before making final purchase decision. However, majority of the studies in this context have been undertaken in developed nations. To fill the existing gap in developing nations, this study sought to assess the influence of augmented shopping relation on consumer perception and purchasing behaviour. A total of 250 valid responses were analysed using SEM. Findings indicate that ASR positively and significantly influences access to product information, visualization, trial, and placement; thus, leading to direct positive influence on consumers perceptions and purchase behaviour. It is recommended that companies seeking to enhance consumers' perception and purchase behaviour would need to integrate.

Conference Presentations by Ugochukwu L A W R E N C E Okorozoh

Research paper thumbnail of OKOROZOH, UGOCHUKWU LAWRENCE(2)

Social Works and Entrepreneurship Symposium, 2023

Research paper thumbnail of BRANDING AS A COMPETITIVE EDGE IN MULTI-PRODUCT ALCOHOLIC DRINKS MARKETS IN NIGERIA

INTERNATIONAL JOURNAL OF ECONOMIC AND BUSINESS MANAGEMENT, 2024

Research paper thumbnail of OKOROZOH

Research paper thumbnail of THE INFLUENCE OF AUGMENTED SHOPPING REALITY ON CONSUMER PERCEPTIONS AND PURCHASING BEHAVIOUR

Journal of Data Acquisition and Possessing, 2023

The importance of virtual reality is pronounced across different sectors. This is based on the un... more The importance of virtual reality is pronounced across different sectors. This is based on the understanding that it allows users to actually integrate products into real-life setting without being in physical possession of the products, allowing them to see how the product would fit in before making final purchase decision. However, majority of the studies in this context have been undertaken in developed nations. To fill the existing gap in developing nations, this study sought to assess the influence of augmented shopping relation on consumer perception and purchasing behaviour. A total of 250 valid responses were analysed using SEM. Findings indicate that ASR positively and significantly influences access to product information, visualization, trial, and placement; thus, leading to direct positive influence on consumers perceptions and purchase behaviour. It is recommended that companies seeking to enhance consumers' perception and purchase behaviour would need to integrate.

Research paper thumbnail of OKOROZOH, UGOCHUKWU LAWRENCE(2)

Social Works and Entrepreneurship Symposium, 2023

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