sambudi hamali | University of Padjadjaran (UNPAD) (original) (raw)

Papers by sambudi hamali

The biggest challenge for SMEs in the face of the ASEAN Economic Community (AEC) is how to be abl... more The biggest challenge for SMEs in the face of the ASEAN Economic Community (AEC) is how to be able to determine the right strategy in order to win the competition. Small industry of Garment must innovate in order to compete with other countries. This study aims to investigate the effect of dimensions of innovation (product; process; marketing and organization) on business performance in garment small industry in Bandung City. The number of samples are ninety small industry and survey method is used to analyze the collected data. Data analysis used multiple linear regression.
Multiple regression analysis indicate that product; process; marketing and organization dimensions of innoatin has significant and positive effects on business performance.

Keywords: Innovation, Dimensions of Innovation, Business Performance, Multiple Regression.

The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship ma... more The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship marketing, innovation, and to propose a conceptual model of entrepreneurial and relationship marketing to innovation and the impact on business performance of wearing apparel small industy in West Java. The approach of this paper is a dimensional approach, conducting an assessment of the dimensions of the variables contained in entrepreneurial marketing, relationship marketing and innovation. A conceptual model of the entrepreneurial and relationship marketing created increasing innovations, and the impact on business performance. Academic implications of this paper in exploring the concept of entrepreneurial and relationship marketing increasing innovation and their impact on business performance of wearing apparel small industy in West Java. The practical implication will give some ideas and practical suggestions in the decision to implement its entrepreneurial marketing, relationship marketing and innovation. Original contribution of this paper is the establishment of a conceptual model of the dimensions of entrepreneurial and relationship marketing can increase innovation, and the types of innovations that can be applicable in increasing business performance of wearing apparel small industy in West Java.

Keywords: Entrepreneurial marketing, Relationship marketing, Innovation, Business performance, Wearing apparel small industy

The purpose of this paper is to examine the concept of entrepreneurial marketing and innovation, ... more The purpose of this paper is to examine the concept of entrepreneurial marketing and innovation, and to propose a conceptual model of increasing innovation through entrepreneurial marketing and the impact on marketing performance of garment SMEs in West Java.
The approach of this paper is a dimensional approach, conducting an assessment of the dimensions of the variables contained in entrepreneurial marketing and innovation. A conceptual model of the entrepreneurial marketing created increasing innovations, and the impact on marketing performance.
Academic implications of this paper in exploring the concept of entrepreneurial marketing increasing innovation and its impact on marketing performance of garment SMEs in West Java. The practical implication will give some ideas and practical suggestions in the decision to implement its entrepreneurial marketing and innovation.
Original contribution of this paper is the establishment of a conceptual model of the dimensions of entrepreneurial marketing can increase innovation, and the types of innovations that can be applicable in increasing marketing performance of garment SMEs in West Java.
Keywords: Entrepreneurial marketing, innovation, marketing performance, garment small and medium-sized enterprises (SMEs).

This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proact... more This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactiveness; calculated risk-taking; innovativeness; opportunity focus; resource leveraging; customer intensity; value creation and legitimacy, on business performance in garment small industry in Bandung City Indonesia. Ninety small industries are used as samples in this survey. Data analysis used in this study is multiple linear regression. This multiple regression analysis indicates that proactiveness, resources leveraging, value creation and customer intensity dimensions of entrepreneurial marketing has significant and positive effects on business performance.
Keywords: Entrepreneurial Marketing, Dimensions of Entrepreneurial Marketing, Business Performance, Multiple Regression.

The biggest challenge for SMEs in the face of the ASEAN Economic Community (AEC) is how to be abl... more The biggest challenge for SMEs in the face of the ASEAN Economic Community (AEC) is how to be able to determine the right strategy in order to win the competition. Small industry of Garment must innovate in order to compete with other countries. This study aims to investigate the effect of dimensions of innovation (product; process; marketing and organization) on business performance in garment small industry in Bandung City. The number of samples are ninety small industry and survey method is used to analyze the collected data. Data analysis used multiple linear regression.
Multiple regression analysis indicate that product; process; marketing and organization dimensions of innoatin has significant and positive effects on business performance.

Keywords: Innovation, Dimensions of Innovation, Business Performance, Multiple Regression.

The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship ma... more The purpose of this paper is to examine the concept of entrepreneurial marketing, relationship marketing, innovation, and to propose a conceptual model of entrepreneurial and relationship marketing to innovation and the impact on business performance of wearing apparel small industy in West Java. The approach of this paper is a dimensional approach, conducting an assessment of the dimensions of the variables contained in entrepreneurial marketing, relationship marketing and innovation. A conceptual model of the entrepreneurial and relationship marketing created increasing innovations, and the impact on business performance. Academic implications of this paper in exploring the concept of entrepreneurial and relationship marketing increasing innovation and their impact on business performance of wearing apparel small industy in West Java. The practical implication will give some ideas and practical suggestions in the decision to implement its entrepreneurial marketing, relationship marketing and innovation. Original contribution of this paper is the establishment of a conceptual model of the dimensions of entrepreneurial and relationship marketing can increase innovation, and the types of innovations that can be applicable in increasing business performance of wearing apparel small industy in West Java.

Keywords: Entrepreneurial marketing, Relationship marketing, Innovation, Business performance, Wearing apparel small industy

The purpose of this paper is to examine the concept of entrepreneurial marketing and innovation, ... more The purpose of this paper is to examine the concept of entrepreneurial marketing and innovation, and to propose a conceptual model of increasing innovation through entrepreneurial marketing and the impact on marketing performance of garment SMEs in West Java.
The approach of this paper is a dimensional approach, conducting an assessment of the dimensions of the variables contained in entrepreneurial marketing and innovation. A conceptual model of the entrepreneurial marketing created increasing innovations, and the impact on marketing performance.
Academic implications of this paper in exploring the concept of entrepreneurial marketing increasing innovation and its impact on marketing performance of garment SMEs in West Java. The practical implication will give some ideas and practical suggestions in the decision to implement its entrepreneurial marketing and innovation.
Original contribution of this paper is the establishment of a conceptual model of the dimensions of entrepreneurial marketing can increase innovation, and the types of innovations that can be applicable in increasing marketing performance of garment SMEs in West Java.
Keywords: Entrepreneurial marketing, innovation, marketing performance, garment small and medium-sized enterprises (SMEs).

This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proact... more This study aims to investigate the effect of entrepreneurial marketing dimensions, namely: proactiveness; calculated risk-taking; innovativeness; opportunity focus; resource leveraging; customer intensity; value creation and legitimacy, on business performance in garment small industry in Bandung City Indonesia. Ninety small industries are used as samples in this survey. Data analysis used in this study is multiple linear regression. This multiple regression analysis indicates that proactiveness, resources leveraging, value creation and customer intensity dimensions of entrepreneurial marketing has significant and positive effects on business performance.
Keywords: Entrepreneurial Marketing, Dimensions of Entrepreneurial Marketing, Business Performance, Multiple Regression.