Luis Camilo Ortigueira-Sanchez | Universidad del Pacifico (original) (raw)

Papers by Luis Camilo Ortigueira-Sanchez

The present research shows a study of one of the major trends in distance education today and its... more The present research shows a study of one of the major trends in distance education today and its social impact: Massive Open Online Courses (MOOC), in Spanish (Cursos en Línea Masivos y Abiertos). It is contained in this paper its emergence and growing popularity because they hold a collection of online resource repositories, providing the possibility of active participation of a great number of students. Prestigious universities as Harvard, Stanford and the Massachusetts Institute of Technology (MIT) use platforms such as another means by which to offer their courses, it is a unique opportunity to access courses university professors and elite institutions by people who do not otherwise be possible. It also addresses the main challenges, trends and gaps they can become in development and research in this field. The paper concludes with an analytic thinking of their positive social impact in general and its use in Cuba.

International Review on Public and Nonprofit Marketing, Jul 26, 2016

The paper puts forward a systems conception of the policies associated with public organizations ... more The paper puts forward a systems conception of the policies associated with public organizations of all types. Using this approach it sheds light on diverse matters of great theoretical and practical significance regarding what is known as the 'System for Public Policies,' such as their boundaries, external and internal relationships and their epistemological problems. Other important considerations include the states and forms of representation, external and internal properties, and aspects of a dynamic character. In this paper, the Broken Windows Theory is considered as a specific case of the Systems approach to the formulation and evaluation of public policies. This paper analyses whether factors considered under the Broken Windows Theory predict citizens' concerns about public safety and policing. The empirical research consisted of a survey of residents in a Spanish city. Results reveal that the opinion of residents about the orderliness and cleanliness of their city affects the citizens' concerns about safety; this is considered to confirm the Broken Windows Theory in the case of Spanish cities.

International Review on Public and Nonprofit Marketing, Jun 5, 2021

Political humor is a wise communicative strategy for politicians to use. However, previous resear... more Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reaction and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the two presidential debates broadcast during the second round of the 2016 presidential election campaign in Peru. Results showed that voters’ educational level, candidates’ facial expressions while expressing the political humor, the type of camera shot displayed and the debate’s audience laughs influence voter’s positive emotional reaction and visual attention to instances of political humor.

RESUMEN Este artículo estudia la influencia de los factores determinantes del desempeño tales com... more RESUMEN Este artículo estudia la influencia de los factores determinantes del desempeño tales como factores estratégicos, factores de mercado, factores de desarrolloproceso y factores organizativos sobre el desempeño de la innovación de productos y cómo esas relaciones pueden variar dependiendo del tipo de innovación-incremental o radical. Analiza las relaciones entre los factores estratégicos, factores de mercado, factores de desarrollo-proceso y factores organizativos que determinan el desempeño de innovación de producto para ambos tipos de innovación (radical e incremental), utilizando un Meta-Análisis previo incluido en la literatura para establecer qué dimensiones y componentes tienen más incidencia e importancia al medir la innovación del producto. PALABRAS CLAVE: innovación, determinantes del rendimiento, desempeño de la innovación.

Sustainable technology and entrepreneurship, May 1, 2022

Zenodo (CERN European Organization for Nuclear Research), Jan 16, 2023

Sustainable Consumption is a research field that has surged in popularity over the years, as the ... more Sustainable Consumption is a research field that has surged in popularity over the years, as the need, and demand, for more sustainable practices becomes apparent with time. To study the current state of sustainable consumption research, we conducted a bibliometric analysis with 2168 articles from the Web of Science Core Collection using VOSviewer software. Our findings suggest England is the most productive country regarding sustainable consumption research. The most popular keywords are those related to the field of "sustainability" such as "sustainable development" and "sustainable production"; and "consumption", such as "consumer behavior" and "food".

Journal of Technology Management & Innovation, 2022

Social Science Research Network, 2015

Academia, Nov 26, 2019

Purpose-The purpose of this paper is to analyze how political marketing management in terms of co... more Purpose-The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters' emotional responses as they observe and listen to the discourse of a political leader. Design/methodology/approach-An experiment was conducted, in which participants watched the last debate of the campaign leading up the Peruvian presidential elections held in June 2016. During the experiment, the Emotient FACET technology codifies the facial micro-expressions of participants. Findings-The results reveal that a voter's political tendencies influence the intensity of their positive emotions, when the political leader communicated a challenging message. Rhetorical strategies and non-verbal behaviors accompany this type of message in order to emphasize the discourse and persuade the audience. Practical implications-The findings suggest that the gender gap in attitudes toward female politicians exists and could change the relationship found, influencing negative emotions instead of positive emotions. The implications of the findings for achieving political success are discussed. Originality/value-The study makes a methodological contribution, employing an experimental protocol based on Emotient FACET technology in a political context, thereby enabling more direct and objective measurement of voters' emotional responses.

DOAJ (DOAJ: Directory of Open Access Journals), Mar 1, 2016

Spanish abstract En el presente artículo se explora la aplicabilidad, utilidad y factibilidad del... more Spanish abstract En el presente artículo se explora la aplicabilidad, utilidad y factibilidad del uso de las nuevas tecnologías para fomentar el aprendizaje, el autoestudio, y el trabajo en grupo. En especial se hace referencia a las social media tales como Twitter, Prezi u otras y la formación de redes grupales de trabajo. Mediante un cuestionario, se indaga en aquellas herramientas que han sido de mayor interés y que han satisfecho en mayor o menor medida las expectativas de los alumnos con diferentes tecnologías aplicadas a la docencia. Se obtiene además información que corrobora que el empleo de estas unido a otras más tradicionales, como la docencia presencial y las videos conferencias, cobran una mayor importancia en el desarrollo de habilidades imprescindibles para culminar con éxito los estudios; aportando además una competencia necesaria para la futura incorporación al mercado laboral. English Abstract In this paper the applicability, utility and feasibility of using new technology is explored to encourage learning, self-study and group work. In particular reference to social media such as Twitter, Prezi or other group and the formation of networks is done. Through a questionnaire, investigates those tools that have been of greatest interest and have met to a greater or lesser extent the expectations of students with different technologies applied to teaching. Information that corroborates that the use of these together with other more traditional, such as classroom teaching and video conferences are increasingly important for developing essential skills to successfully complete the studies; also providing a necessary competence to obtain further future incorporation into the labor market.

Social Science Research Network, 2012

This paper presents models of criticism, communication and debate in public environment, focusing... more This paper presents models of criticism, communication and debate in public environment, focusing on the types of criticism and countercriticism manifested in political debates and public management. The paper proposes: (i) a normative model showing how rational criticism and countercriticism can be conducted, including process and alternative strategies; and (ii) a model of organizational excellence and rational criticism in public management. The paper also include the comments of reviewers of the journal Public Management Review.

International Review on Public and Nonprofit Marketing, Oct 12, 2013

This paper focuses on the leadership and communication as an information source in decision-makin... more This paper focuses on the leadership and communication as an information source in decision-making. The paper considers models of communication and debate in a public environment. The paper proposes: (I) a normative model showing how communication can be conducted; and (II) a content analysis of three Obama vs. McCain presidential debates with a multidimensional scaling and a Delphi method application. This paper analyse the association of the messages in debates with debaters and the comparison between their use and the results (communicated through instant polls after each debate). Findings indicate that arguments of leaders in presidential debates can explain the behavior of the followers and could be used for forecast analysis since reveal future political decisions. Causes of the economic crisis and strategies for solution were identified.

Zenodo (CERN European Organization for Nuclear Research), Jan 16, 2023

The purpose of this article is to analyze the evolution of research on knowledge-hiding, as we co... more The purpose of this article is to analyze the evolution of research on knowledge-hiding, as we consider that this situation may be occurring more frequently than expected knowledge sharing in research organizations. The study identified that research has been migrating from Canada, the Netherlands and Norway (2012-2013) to Asian countries such as China, India and Pakistan in recent years (2018-2022). This evolution of understanding about hiding knowledge includes: the concept of "Knowledge Management" (2018); the relationship with "knowledge sharing" (2019); the analysis of factors within the hiding knowledge construct such as: "emotional exhaustion", "organization identification", "distrust in supervisor" (2020); "relational climate", "competitive working environment", "working place bulling", "awareness" (2021); and "evasive knowledge hiding", "creativity", "diversity" (2022) among the most common terms used for the investigation of why knowledge is hidden in organizations.

Zenodo (CERN European Organization for Nuclear Research), Jan 5, 2018

This article analyzes key factors that have contributed to the growth and economic development of... more This article analyzes key factors that have contributed to the growth and economic development of Peru during the last fifteen years. An augmented fuzzy cognitive map (FCM) methodology has been applied to a sample of senior executives from top Peruvian companies. The results revealed a series of key aspects that explain the development achieved in the country and were compared with those of previous studies examining institutional influence over competitiveness.

Zenodo (CERN European Organization for Nuclear Research), Dec 6, 2022

Revista ESPACIOS, May 13, 2019

El presente articulo ofrece una revision de literatura sobre la relacion entre la distancia cultu... more El presente articulo ofrece una revision de literatura sobre la relacion entre la distancia cultural y la eleccion del modo de entrada en mercados internacionales. A partir de la revision se identifico una fuerte tendencia hacia estudios cuantitativos, siendo las dimensiones de Hofstede y la Teoria de Costos de Transaccion los enfoques de mayor aplicacion. Los resultados sugieren falta de consenso respecto a los efectos de una alta distancia cultural en la eleccion del modo de entrada, aspecto que algunos autores denominan como paradoja cultural.

Zenodo (CERN European Organization for Nuclear Research), Sep 23, 2014

Present paper study effectiveness in the evaluation of technological tools applied in learning pr... more Present paper study effectiveness in the evaluation of technological tools applied in learning process. The paper proposes to evaluate these tools to determine the contribution of them in terms of user's perceptions. Importance performance analysis with derived importance and diagonal model was applied to cover this objective. The results reveal the technological tools most involved in the process. Conclusion revealed that the use of IPA analysis permit to achieve better decisions about the use of technological tools that involve financial resource consumption.

Journal of business, 2021

In 2021, Peru celebrated 200 years of independence, marking an important milestone in its history... more In 2021, Peru celebrated 200 years of independence, marking an important milestone in its history, which leads us to the following question: In these 200 years, how much progress has been made in business studies in Peru? We found bibliometric analysis to be the most appropriate method to answer this question. The software used to analyze the interrelationships between articles was Vosviewer, a software that allows the creation and visualization of bibliometric networks. Using the search terms "Peru" and "Business", we retrieved 908 articles from the Scopus Database.

The present research shows a study of one of the major trends in distance education today and its... more The present research shows a study of one of the major trends in distance education today and its social impact: Massive Open Online Courses (MOOC), in Spanish (Cursos en Línea Masivos y Abiertos). It is contained in this paper its emergence and growing popularity because they hold a collection of online resource repositories, providing the possibility of active participation of a great number of students. Prestigious universities as Harvard, Stanford and the Massachusetts Institute of Technology (MIT) use platforms such as another means by which to offer their courses, it is a unique opportunity to access courses university professors and elite institutions by people who do not otherwise be possible. It also addresses the main challenges, trends and gaps they can become in development and research in this field. The paper concludes with an analytic thinking of their positive social impact in general and its use in Cuba.

International Review on Public and Nonprofit Marketing, Jul 26, 2016

The paper puts forward a systems conception of the policies associated with public organizations ... more The paper puts forward a systems conception of the policies associated with public organizations of all types. Using this approach it sheds light on diverse matters of great theoretical and practical significance regarding what is known as the 'System for Public Policies,' such as their boundaries, external and internal relationships and their epistemological problems. Other important considerations include the states and forms of representation, external and internal properties, and aspects of a dynamic character. In this paper, the Broken Windows Theory is considered as a specific case of the Systems approach to the formulation and evaluation of public policies. This paper analyses whether factors considered under the Broken Windows Theory predict citizens' concerns about public safety and policing. The empirical research consisted of a survey of residents in a Spanish city. Results reveal that the opinion of residents about the orderliness and cleanliness of their city affects the citizens' concerns about safety; this is considered to confirm the Broken Windows Theory in the case of Spanish cities.

International Review on Public and Nonprofit Marketing, Jun 5, 2021

Political humor is a wise communicative strategy for politicians to use. However, previous resear... more Political humor is a wise communicative strategy for politicians to use. However, previous research has not linked politicians’ use of political humor with voter’s emotional reaction and visual attention. Two experiments were conducted using facial expression analysis and eye-tracking technology to record the emotional reaction and visual attention of participants while watching one of the two presidential debates broadcast during the second round of the 2016 presidential election campaign in Peru. Results showed that voters’ educational level, candidates’ facial expressions while expressing the political humor, the type of camera shot displayed and the debate’s audience laughs influence voter’s positive emotional reaction and visual attention to instances of political humor.

RESUMEN Este artículo estudia la influencia de los factores determinantes del desempeño tales com... more RESUMEN Este artículo estudia la influencia de los factores determinantes del desempeño tales como factores estratégicos, factores de mercado, factores de desarrolloproceso y factores organizativos sobre el desempeño de la innovación de productos y cómo esas relaciones pueden variar dependiendo del tipo de innovación-incremental o radical. Analiza las relaciones entre los factores estratégicos, factores de mercado, factores de desarrollo-proceso y factores organizativos que determinan el desempeño de innovación de producto para ambos tipos de innovación (radical e incremental), utilizando un Meta-Análisis previo incluido en la literatura para establecer qué dimensiones y componentes tienen más incidencia e importancia al medir la innovación del producto. PALABRAS CLAVE: innovación, determinantes del rendimiento, desempeño de la innovación.

Sustainable technology and entrepreneurship, May 1, 2022

Zenodo (CERN European Organization for Nuclear Research), Jan 16, 2023

Sustainable Consumption is a research field that has surged in popularity over the years, as the ... more Sustainable Consumption is a research field that has surged in popularity over the years, as the need, and demand, for more sustainable practices becomes apparent with time. To study the current state of sustainable consumption research, we conducted a bibliometric analysis with 2168 articles from the Web of Science Core Collection using VOSviewer software. Our findings suggest England is the most productive country regarding sustainable consumption research. The most popular keywords are those related to the field of "sustainability" such as "sustainable development" and "sustainable production"; and "consumption", such as "consumer behavior" and "food".

Journal of Technology Management & Innovation, 2022

Social Science Research Network, 2015

Academia, Nov 26, 2019

Purpose-The purpose of this paper is to analyze how political marketing management in terms of co... more Purpose-The purpose of this paper is to analyze how political marketing management in terms of communication practices influence the voters' emotional responses as they observe and listen to the discourse of a political leader. Design/methodology/approach-An experiment was conducted, in which participants watched the last debate of the campaign leading up the Peruvian presidential elections held in June 2016. During the experiment, the Emotient FACET technology codifies the facial micro-expressions of participants. Findings-The results reveal that a voter's political tendencies influence the intensity of their positive emotions, when the political leader communicated a challenging message. Rhetorical strategies and non-verbal behaviors accompany this type of message in order to emphasize the discourse and persuade the audience. Practical implications-The findings suggest that the gender gap in attitudes toward female politicians exists and could change the relationship found, influencing negative emotions instead of positive emotions. The implications of the findings for achieving political success are discussed. Originality/value-The study makes a methodological contribution, employing an experimental protocol based on Emotient FACET technology in a political context, thereby enabling more direct and objective measurement of voters' emotional responses.

DOAJ (DOAJ: Directory of Open Access Journals), Mar 1, 2016

Spanish abstract En el presente artículo se explora la aplicabilidad, utilidad y factibilidad del... more Spanish abstract En el presente artículo se explora la aplicabilidad, utilidad y factibilidad del uso de las nuevas tecnologías para fomentar el aprendizaje, el autoestudio, y el trabajo en grupo. En especial se hace referencia a las social media tales como Twitter, Prezi u otras y la formación de redes grupales de trabajo. Mediante un cuestionario, se indaga en aquellas herramientas que han sido de mayor interés y que han satisfecho en mayor o menor medida las expectativas de los alumnos con diferentes tecnologías aplicadas a la docencia. Se obtiene además información que corrobora que el empleo de estas unido a otras más tradicionales, como la docencia presencial y las videos conferencias, cobran una mayor importancia en el desarrollo de habilidades imprescindibles para culminar con éxito los estudios; aportando además una competencia necesaria para la futura incorporación al mercado laboral. English Abstract In this paper the applicability, utility and feasibility of using new technology is explored to encourage learning, self-study and group work. In particular reference to social media such as Twitter, Prezi or other group and the formation of networks is done. Through a questionnaire, investigates those tools that have been of greatest interest and have met to a greater or lesser extent the expectations of students with different technologies applied to teaching. Information that corroborates that the use of these together with other more traditional, such as classroom teaching and video conferences are increasingly important for developing essential skills to successfully complete the studies; also providing a necessary competence to obtain further future incorporation into the labor market.

Social Science Research Network, 2012

This paper presents models of criticism, communication and debate in public environment, focusing... more This paper presents models of criticism, communication and debate in public environment, focusing on the types of criticism and countercriticism manifested in political debates and public management. The paper proposes: (i) a normative model showing how rational criticism and countercriticism can be conducted, including process and alternative strategies; and (ii) a model of organizational excellence and rational criticism in public management. The paper also include the comments of reviewers of the journal Public Management Review.

International Review on Public and Nonprofit Marketing, Oct 12, 2013

This paper focuses on the leadership and communication as an information source in decision-makin... more This paper focuses on the leadership and communication as an information source in decision-making. The paper considers models of communication and debate in a public environment. The paper proposes: (I) a normative model showing how communication can be conducted; and (II) a content analysis of three Obama vs. McCain presidential debates with a multidimensional scaling and a Delphi method application. This paper analyse the association of the messages in debates with debaters and the comparison between their use and the results (communicated through instant polls after each debate). Findings indicate that arguments of leaders in presidential debates can explain the behavior of the followers and could be used for forecast analysis since reveal future political decisions. Causes of the economic crisis and strategies for solution were identified.

Zenodo (CERN European Organization for Nuclear Research), Jan 16, 2023

The purpose of this article is to analyze the evolution of research on knowledge-hiding, as we co... more The purpose of this article is to analyze the evolution of research on knowledge-hiding, as we consider that this situation may be occurring more frequently than expected knowledge sharing in research organizations. The study identified that research has been migrating from Canada, the Netherlands and Norway (2012-2013) to Asian countries such as China, India and Pakistan in recent years (2018-2022). This evolution of understanding about hiding knowledge includes: the concept of "Knowledge Management" (2018); the relationship with "knowledge sharing" (2019); the analysis of factors within the hiding knowledge construct such as: "emotional exhaustion", "organization identification", "distrust in supervisor" (2020); "relational climate", "competitive working environment", "working place bulling", "awareness" (2021); and "evasive knowledge hiding", "creativity", "diversity" (2022) among the most common terms used for the investigation of why knowledge is hidden in organizations.

Zenodo (CERN European Organization for Nuclear Research), Jan 5, 2018

This article analyzes key factors that have contributed to the growth and economic development of... more This article analyzes key factors that have contributed to the growth and economic development of Peru during the last fifteen years. An augmented fuzzy cognitive map (FCM) methodology has been applied to a sample of senior executives from top Peruvian companies. The results revealed a series of key aspects that explain the development achieved in the country and were compared with those of previous studies examining institutional influence over competitiveness.

Zenodo (CERN European Organization for Nuclear Research), Dec 6, 2022

Revista ESPACIOS, May 13, 2019

El presente articulo ofrece una revision de literatura sobre la relacion entre la distancia cultu... more El presente articulo ofrece una revision de literatura sobre la relacion entre la distancia cultural y la eleccion del modo de entrada en mercados internacionales. A partir de la revision se identifico una fuerte tendencia hacia estudios cuantitativos, siendo las dimensiones de Hofstede y la Teoria de Costos de Transaccion los enfoques de mayor aplicacion. Los resultados sugieren falta de consenso respecto a los efectos de una alta distancia cultural en la eleccion del modo de entrada, aspecto que algunos autores denominan como paradoja cultural.

Zenodo (CERN European Organization for Nuclear Research), Sep 23, 2014

Present paper study effectiveness in the evaluation of technological tools applied in learning pr... more Present paper study effectiveness in the evaluation of technological tools applied in learning process. The paper proposes to evaluate these tools to determine the contribution of them in terms of user's perceptions. Importance performance analysis with derived importance and diagonal model was applied to cover this objective. The results reveal the technological tools most involved in the process. Conclusion revealed that the use of IPA analysis permit to achieve better decisions about the use of technological tools that involve financial resource consumption.

Journal of business, 2021

In 2021, Peru celebrated 200 years of independence, marking an important milestone in its history... more In 2021, Peru celebrated 200 years of independence, marking an important milestone in its history, which leads us to the following question: In these 200 years, how much progress has been made in business studies in Peru? We found bibliometric analysis to be the most appropriate method to answer this question. The software used to analyze the interrelationships between articles was Vosviewer, a software that allows the creation and visualization of bibliometric networks. Using the search terms "Peru" and "Business", we retrieved 908 articles from the Scopus Database.