Angel Purwanti | Universitas Putera Batam (original) (raw)
Papers by Angel Purwanti
Jurnal Jejak Hukum Indonesia, 2024
This research evaluates the effectiveness of the Batam City Bawaslu strategy in minimizing negati... more This research evaluates the effectiveness of the Batam City Bawaslu strategy in minimizing negative campaigns on social media during the 2020 Simultaneous Pilkada. This type of research uses qualitative research methods. The research results show that Bawaslu has implemented an outreach strategy through its official Instagram account, with a focus on education regarding election regulations, the role of supervisors, and the dangers of money politics. Despite these efforts, this research suggests the need for more in-depth evaluation of the effectiveness of these strategies in changing the behavior of political actors and society. Apart from that, this research also identifies several challenges faced by Bawaslu in efforts to minimize negative campaigns on social media.
The Journal of Academic Science, 2024
This study investigates the influence of social media, misinformation, and digital communication ... more This study investigates the influence of social media, misinformation, and digital communication strategies on public perception and trust. The primary objective is to qualitatively analyze the literature to understand how these factors shape public opinion and trust in information sources. The research employs a qualitative literature review methodology, synthesizing findings from academic articles, industry reports, case studies, and empirical studies to provide a comprehensive overview of current knowledge in this field.
Jurnal Masyarakat Mandiri (JMM), 2024
Nowadays, the youngsters are beginning to engage more frequently online interaction, which sugges... more Nowadays, the youngsters are beginning to engage more frequently online interaction, which suggests a decline of interest in speaking in front of the public. Therefore, this activity focuses on providing the training of public speaking for the SMA and SMK students in Batam. This activity improves both the participants’ confidence and English skill. It was held at SMA Putra Batam Batu Aji, SMA Ulul Ilmi Cendekia Sekupang, SMA Muhammadiyah 1 Batam, SMK Putra Jaya Tembesi, and SMK Globe Nasional Plus 2 Batam from January to April 2023. 147 participants participated in this training. Due to the aim of this training is that the participants may demonstrate public speaking, it matched the method of service-learning with the models of lecture, discussion, and practice doing. The participants answered 5 essay questions about public speaking, and 130 participants scored above 70 points. The results of this activity were that the participants gained the soft skill about the ability to speak in front of the public, reduce doubt and nervousness while speaking, and speak English. The participants’ public speaking skill reached 66%, and 88% of participants understood about public speaking by answering the questions given.
Puan Indonesia, 2024
The Ansor Youth Movement (GP) is a youth, community, national, and religious organization with a ... more The Ansor Youth Movement (GP) is a youth, community, national, and religious organization with a popular character. The spirit of struggle, nationalism, liberation, and heroic ethos colors GP Ansor. GP Ansor has a vision, mission, and goals as a structured organization. GP Ansor has spread throughout all regions in Indonesia, including in Batam. The coaching at GP Ansor Sagulung District is carried out with the following stages of coaching: GP Ansor Youth follows all the material that will be delivered at this coaching
Jurnal Puan Indonesia
Citizen journalism was present in Indonesia beginning with the tsunami disaster in Aceh in 2004. ... more Citizen journalism was present in Indonesia beginning with the tsunami disaster in Aceh in 2004. Recorded images that could not be covered directly by journalists were finally able to be witnessed by wide audiences both locally, nationally, and internationally. So that the presence of citizen journalism using social media makes it a competitor as well as a complement in producing information for mass media institutions. GP Ansor (GP) is a youth, social, national, and religious organization with a populist character. This coaching and training were aimed at GP Ansor Youth, namely female students from the Sirrul Illahiyah Islamic Boarding School Batam to follow all the material that would be presented in this coaching activity, namely the basics of journalism, news writing, and press releases. As a result of this activity, participants gain knowledge and training on journalism, especially in making news and press releases that will be published by the media. The training activities were carried out by the service team for the female students of the Sirrul Illahiyah Islamic Boarding School in the Panaran plot of Tembesi Village for 5 days taking place as planned with 20 children participating. Everyone is enthusiastic and aware of journalism.
What is Social Media? • Social media is an internet-based form of communication. Social media pla... more What is Social Media? • Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information, and create web content. • There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
Wacadesain
Dewasa ini merk air mineral kemasan yang bermunculan sehingga mau tak mau maka makin memunculkan ... more Dewasa ini merk air mineral kemasan yang bermunculan sehingga mau tak mau maka makin memunculkan persaingan Banyak pelaku usaha yang tidak begitu memperhatikan kemasan produknya, maka mereka akan tertinggal. Cleo sebagai salah satu merk air mineral kemasan yang berasal dari PT SARIGUNA PRIMA TIRTA TBK di pasuruan hadir memberikan inovasi baru dengan air mineral kemasan dengan bentuk botol Doraemon yang digemari anak-anak karena karakter produknya ialah karakter kartun yang tampil lebih menarik dan sesuai dengan segmentasi pasarnya. Penelitian ini bertujuan untuk menganalisa dan mendeskripsikan makna dan tanda pada kemasan air botol merek Cleo yang memiliki karakter doraemon, menggunakan metode penelitian kualitatif dengan pendekatan analisis semiotic Sanders Pierce. Hasil dari penelitian ini yaitu menunjukan bahwa kemasan yang dibuat dalam bentuk 3 dimensi dengan karakter Doraemon yang didesain sesuai dengan karakternya juga ditambahkan karakter lain yang ada di cerita Doraemon sepe...
PUAN INDONESIA
The aim of this training was to acknowledge the SMK students the skills of communication. Public ... more The aim of this training was to acknowledge the SMK students the skills of communication. Public speaking was the main topic of this training. Public speaking mastery affects people’s relationship, leadership, and attitudes. The SMK graduates must have public speaking skill for their future when they are welcomed in workplace. The collaboration of the vocational skills, public speaking skill, and English-speaking skill will enter the graduates to the successful future. This training was held at SMKN 7 Batam from November 10th to 11th, 2022 with MM, RPL, TKJ, TITL, and TJAT students as the participants. This activity applied the community education with training-course technique. The training included mentoring, discussion, and practice in which the materials were the strategies of public speaking and basic course of English. The result of the activity was the educating the participants in controlling fear and anxiety while speaking in public. Besides, it was increasing the participa...
Scientia Journal, 2023
Coffee Shop Striped 4 is a Coffee Shop located in Batam City that has used social media Instagram... more Coffee Shop Striped 4 is a Coffee Shop located in Batam City that has used social media Instagram as a tool for promotion. Instagram social media can be used as an effective marketing communication strategy if it has the right and clear media design. The aim of the researcher is to analyze the marketing communication strategy through Instagram social media carried out by the 4-line Coffee Shop to attract consumer buying interest. This research method uses a qualitative approach. By interviewing 4 respondents with the purposive sampling method. Interviews were conducted with the owner, administration, IT, and customers of the 4-lined coffee shop in Batam. The analysis in this study uses a data credibility test consisting of a credibility test and a transferability test. The results showed that the Batam City 4 Striped Coffee Shop has 7 design stages on social media: concept, design, content, photos, models, reels, and themes.
Journal Scientia, 2023
Bumi Manusia is a film that tells the love story of two characters named Minke and Annelies. The ... more Bumi Manusia is a film that tells the love story of two characters named Minke and Annelies. The film, which premiered on the big screen on August 15, 2019, was realized in a colonial land setting in the early 20th century. The purpose of this research is to find out the representation of cultural imperialism in the film Bumi Manusia. This research is a descriptive qualitative research with the technique of observation, documentation and literature study. The results of this study show that fashion as a representation of cultural imperialism in the film Bumi Manusia is influenced by two cultures, namely European and Japanese cultures. Eropean fashion style is represented in three types, namely, daily fashion, pajamas and wedding clothes. Japanese fashion style is represented in the use of Kimono. Japanese fashion style is not dominant in the film.
Journal Scientia , 2022
Zero to Hero is a biographical film that depicts the life of a paralympic athlete named So Wai Wa... more Zero to Hero is a biographical film that depicts the life of a paralympic athlete named So Wai Wai. This film tells the story of the struggle of So Wai Wai and his mother who earned the nickname wonder mom, showing how So Wai Wai won her 5 gold medals in the Paralympics and her mother's struggle with her son who was diagnosed with jaundice where he couldn't walk until a miracle happened to him. The purpose of this study was to determine the identity of individual communication in the film Zero to Hero and to determine the meaning of denotation, connotation, and myth in the film Zero to Hero. This type of research is descriptive with a qualitative approach. The result of this research is the meaning of humanity in the film Zero to Hero based on Roland Barthes' semiotic analysis.
Journal Scientia, 2022
Films can be used to send messages, for example, in the form of moral messages contained in a fil... more Films can be used to send messages, for example, in the form of moral messages contained in a film. The definition of morality in the general Indonesian dictionary is good or bad of aon and a person's behaviouriourhis shows that morality is part of the term used in conveying the determinants of good and bad human behaviour. The purpose of this study is to determine the meaning and value of the moral message contained in the imperfect film. The design in this study uses the Semiotic Analysis method from Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in the film Imperfect. The results of this study explain that there are several body shaming behaviours, namely physical viewing, ridicule and ridicule and the positive side is the existence of self-respect in religious tolerance, attention, and self-confidence. The conclusion shows that body sharing shaming behaviourhavioubehaviour bullet dbulletsecure so that it is very disturbing mentally, where essence he needs to get self-esteem from respect for himself, others, as well as the environment and life
Puan Indonesia, 2023
The aim of this training was to acknowledge the SMK students the skills of communication. Public ... more The aim of this training was to acknowledge the SMK students the skills of communication. Public speaking was the main topic of this training. Public speaking mastery affects people's relationship, leadership, and attitudes. The SMK graduates must have public speaking skill for their future when they are welcomed in workplace. The collaboration of the vocational skills, public speaking skill, and English-speaking skill will enter the graduates to the successful future. This training was held at SMKN 7 Batam from November 10 th to 11 th , 2022 with MM, RPL, TKJ, TITL, and TJAT students as the participants. This activity applied the community education with training-course technique. The training included mentoring, discussion, and practice in which the materials were the strategies of public speaking and basic course of English. The result of the activity was the educating the participants in controlling fear and anxiety while speaking in public. Besides, it was increasing the participants' confidence.
Jurnal Ilmiah Manajemen , 2023
A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance o... more A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance of more than 500 distributors, Indomaret has developed a minimarket business with 16,000 locations, a full product inventory, 60% company-owned stores, and 40% franchise-owned stores. Both physical and online marketing initiatives are part of Indomaret's marketing plan. The expansion of the market for Indomaret products is the aim of this marketing strategy. The marketing strategy has been modified to meet market demands because of the existence of the internet, and Indomaret's success cannot be separated from the marketing strategy. This study attempts to understand and analyze the Internet Marketing Communication strategy used by Indomaret Batam to manage its business. In this form of research, a qualitative descriptive methodology is employed. Interviews were employed to acquire data and study of the literature. Data collection, data reduction, data display and conclusions, and a credibility and transferability test are the four processes in a Miles and Huberman data analysis. The study's findings revealed the three methods of online marketing communication they employed: (1) applications, such as Indomaret's klik Indomaret, I-Saku, and Indomaret Point; (2) social media platforms including Instagram, Youtube, Facebook, and Twitter; and (3) websites. Indomaret. The emergence of new media includes these three forms of communication. Indomaret can shape its target audience both offline and online thanks to these three new media genres that produce digital natives.
Jurnal Ilmiah Manajemen UPB, 2022
This study was aimed at analyzing the effect of discipline (X1) and human resource competence (X2... more This study was aimed at analyzing the effect of discipline (X1) and human resource competence (X2) on the employee performance of Badan Pengusahaan (BP) Batam (Y). The approach in this study uses quantitative methods, by distributing questionnaires to respondents. The research sample is 100 people. The results show that (1) partially there is an effect of discipline on employee performance with a t-count value (4,163) > t-table (1,984), (2) partially there is an effect of human resource competence on employee performance with a t-count value (5.519) > t-table (1.984), (3) simultaneously there is the influence of discipline and competence of human resources on employee performance with the value of F-count (39.247) > F-table (3.09).
Novel Coronavirus (2019-nCoV) appeared at the end of 2019 and is a new virus reported by the Chin... more Novel Coronavirus (2019-nCoV) appeared at the end of 2019 and is a new virus reported by the Chinese State to the World Health Organization (WHO) in an area in Wuhan City, Hubei Province, China. Starting from the outbreak of this virus, every country has imposed a New Normal which affects all aspects of the economy to education. The role of Public Relations in education has also experienced a New Normal, so the purpose of this study is to determine the role of Public Relations as a communication facilitator in maintaining the image on social media in the New Normal era. This research is included in descriptive qualitative research and is seen based on the theory of the role of Public Relations by Cutlip, Center and Broom. Data collection techniques using interviews, documentation and observations. The analytical method used is an interactive model by Miles and Huberman. The results of the study found that the role of Public Relations in Yehonala School as a communication facilitator...
Research objectives: To determine the quality of employee service related to the image of the com... more Research objectives: To determine the quality of employee service related to the image of the company Indomaret, and to determine the quality of employee service affects the image of the company. This research method uses a quantitative approach. By spreading 345 respondents with random sampling method. Distribution of questionnaires conducted to consumers who have experienced the services provided by employees. The analysis in this study used the validity test, reliability test, normality test, correlation test, regression test using SPSS. The benefit of this research is that it can provide information about the quality of employee service to the company's image, and can be used as a reference to complement future researchers. The results of the research on the quality of employee service have an effect on company image
Tourism is not new, currently tourism is an industrial product that is increasingly in demand to ... more Tourism is not new, currently tourism is an industrial product that is increasingly in demand to be visited. Local governments are responsible for developing and managing all the potentials of their respective regions to be able to attract foreign and local tourists. As a tourism destination, Batam City has a geographic area in one or more administrative areas that have accessibility, tourism facilities, public facilities, tourist attractions to complement the realization of tourism. The research is carried out on the basis of samples, the analysis can use descriptive statistics, descriptive statistics themselves can be used if the research only needs to present sample data and does not want to draw conclusions for the population where the sample is obtained, and testing in this study uses descriptive testing using several tests through assistance software SPSS 23. This type of research is quantitative research that will study that will test the image of the city which consists of c...
Jurnal Jejak Hukum Indonesia, 2024
This research evaluates the effectiveness of the Batam City Bawaslu strategy in minimizing negati... more This research evaluates the effectiveness of the Batam City Bawaslu strategy in minimizing negative campaigns on social media during the 2020 Simultaneous Pilkada. This type of research uses qualitative research methods. The research results show that Bawaslu has implemented an outreach strategy through its official Instagram account, with a focus on education regarding election regulations, the role of supervisors, and the dangers of money politics. Despite these efforts, this research suggests the need for more in-depth evaluation of the effectiveness of these strategies in changing the behavior of political actors and society. Apart from that, this research also identifies several challenges faced by Bawaslu in efforts to minimize negative campaigns on social media.
The Journal of Academic Science, 2024
This study investigates the influence of social media, misinformation, and digital communication ... more This study investigates the influence of social media, misinformation, and digital communication strategies on public perception and trust. The primary objective is to qualitatively analyze the literature to understand how these factors shape public opinion and trust in information sources. The research employs a qualitative literature review methodology, synthesizing findings from academic articles, industry reports, case studies, and empirical studies to provide a comprehensive overview of current knowledge in this field.
Jurnal Masyarakat Mandiri (JMM), 2024
Nowadays, the youngsters are beginning to engage more frequently online interaction, which sugges... more Nowadays, the youngsters are beginning to engage more frequently online interaction, which suggests a decline of interest in speaking in front of the public. Therefore, this activity focuses on providing the training of public speaking for the SMA and SMK students in Batam. This activity improves both the participants’ confidence and English skill. It was held at SMA Putra Batam Batu Aji, SMA Ulul Ilmi Cendekia Sekupang, SMA Muhammadiyah 1 Batam, SMK Putra Jaya Tembesi, and SMK Globe Nasional Plus 2 Batam from January to April 2023. 147 participants participated in this training. Due to the aim of this training is that the participants may demonstrate public speaking, it matched the method of service-learning with the models of lecture, discussion, and practice doing. The participants answered 5 essay questions about public speaking, and 130 participants scored above 70 points. The results of this activity were that the participants gained the soft skill about the ability to speak in front of the public, reduce doubt and nervousness while speaking, and speak English. The participants’ public speaking skill reached 66%, and 88% of participants understood about public speaking by answering the questions given.
Puan Indonesia, 2024
The Ansor Youth Movement (GP) is a youth, community, national, and religious organization with a ... more The Ansor Youth Movement (GP) is a youth, community, national, and religious organization with a popular character. The spirit of struggle, nationalism, liberation, and heroic ethos colors GP Ansor. GP Ansor has a vision, mission, and goals as a structured organization. GP Ansor has spread throughout all regions in Indonesia, including in Batam. The coaching at GP Ansor Sagulung District is carried out with the following stages of coaching: GP Ansor Youth follows all the material that will be delivered at this coaching
Jurnal Puan Indonesia
Citizen journalism was present in Indonesia beginning with the tsunami disaster in Aceh in 2004. ... more Citizen journalism was present in Indonesia beginning with the tsunami disaster in Aceh in 2004. Recorded images that could not be covered directly by journalists were finally able to be witnessed by wide audiences both locally, nationally, and internationally. So that the presence of citizen journalism using social media makes it a competitor as well as a complement in producing information for mass media institutions. GP Ansor (GP) is a youth, social, national, and religious organization with a populist character. This coaching and training were aimed at GP Ansor Youth, namely female students from the Sirrul Illahiyah Islamic Boarding School Batam to follow all the material that would be presented in this coaching activity, namely the basics of journalism, news writing, and press releases. As a result of this activity, participants gain knowledge and training on journalism, especially in making news and press releases that will be published by the media. The training activities were carried out by the service team for the female students of the Sirrul Illahiyah Islamic Boarding School in the Panaran plot of Tembesi Village for 5 days taking place as planned with 20 children participating. Everyone is enthusiastic and aware of journalism.
What is Social Media? • Social media is an internet-based form of communication. Social media pla... more What is Social Media? • Social media is an internet-based form of communication. Social media platforms allow users to have conversations, share information, and create web content. • There are many forms of social media, including blogs, micro-blogs, wikis, social networking sites, photo-sharing sites, instant messaging, video-sharing sites, podcasts, widgets, virtual worlds, and more.
Wacadesain
Dewasa ini merk air mineral kemasan yang bermunculan sehingga mau tak mau maka makin memunculkan ... more Dewasa ini merk air mineral kemasan yang bermunculan sehingga mau tak mau maka makin memunculkan persaingan Banyak pelaku usaha yang tidak begitu memperhatikan kemasan produknya, maka mereka akan tertinggal. Cleo sebagai salah satu merk air mineral kemasan yang berasal dari PT SARIGUNA PRIMA TIRTA TBK di pasuruan hadir memberikan inovasi baru dengan air mineral kemasan dengan bentuk botol Doraemon yang digemari anak-anak karena karakter produknya ialah karakter kartun yang tampil lebih menarik dan sesuai dengan segmentasi pasarnya. Penelitian ini bertujuan untuk menganalisa dan mendeskripsikan makna dan tanda pada kemasan air botol merek Cleo yang memiliki karakter doraemon, menggunakan metode penelitian kualitatif dengan pendekatan analisis semiotic Sanders Pierce. Hasil dari penelitian ini yaitu menunjukan bahwa kemasan yang dibuat dalam bentuk 3 dimensi dengan karakter Doraemon yang didesain sesuai dengan karakternya juga ditambahkan karakter lain yang ada di cerita Doraemon sepe...
PUAN INDONESIA
The aim of this training was to acknowledge the SMK students the skills of communication. Public ... more The aim of this training was to acknowledge the SMK students the skills of communication. Public speaking was the main topic of this training. Public speaking mastery affects people’s relationship, leadership, and attitudes. The SMK graduates must have public speaking skill for their future when they are welcomed in workplace. The collaboration of the vocational skills, public speaking skill, and English-speaking skill will enter the graduates to the successful future. This training was held at SMKN 7 Batam from November 10th to 11th, 2022 with MM, RPL, TKJ, TITL, and TJAT students as the participants. This activity applied the community education with training-course technique. The training included mentoring, discussion, and practice in which the materials were the strategies of public speaking and basic course of English. The result of the activity was the educating the participants in controlling fear and anxiety while speaking in public. Besides, it was increasing the participa...
Scientia Journal, 2023
Coffee Shop Striped 4 is a Coffee Shop located in Batam City that has used social media Instagram... more Coffee Shop Striped 4 is a Coffee Shop located in Batam City that has used social media Instagram as a tool for promotion. Instagram social media can be used as an effective marketing communication strategy if it has the right and clear media design. The aim of the researcher is to analyze the marketing communication strategy through Instagram social media carried out by the 4-line Coffee Shop to attract consumer buying interest. This research method uses a qualitative approach. By interviewing 4 respondents with the purposive sampling method. Interviews were conducted with the owner, administration, IT, and customers of the 4-lined coffee shop in Batam. The analysis in this study uses a data credibility test consisting of a credibility test and a transferability test. The results showed that the Batam City 4 Striped Coffee Shop has 7 design stages on social media: concept, design, content, photos, models, reels, and themes.
Journal Scientia, 2023
Bumi Manusia is a film that tells the love story of two characters named Minke and Annelies. The ... more Bumi Manusia is a film that tells the love story of two characters named Minke and Annelies. The film, which premiered on the big screen on August 15, 2019, was realized in a colonial land setting in the early 20th century. The purpose of this research is to find out the representation of cultural imperialism in the film Bumi Manusia. This research is a descriptive qualitative research with the technique of observation, documentation and literature study. The results of this study show that fashion as a representation of cultural imperialism in the film Bumi Manusia is influenced by two cultures, namely European and Japanese cultures. Eropean fashion style is represented in three types, namely, daily fashion, pajamas and wedding clothes. Japanese fashion style is represented in the use of Kimono. Japanese fashion style is not dominant in the film.
Journal Scientia , 2022
Zero to Hero is a biographical film that depicts the life of a paralympic athlete named So Wai Wa... more Zero to Hero is a biographical film that depicts the life of a paralympic athlete named So Wai Wai. This film tells the story of the struggle of So Wai Wai and his mother who earned the nickname wonder mom, showing how So Wai Wai won her 5 gold medals in the Paralympics and her mother's struggle with her son who was diagnosed with jaundice where he couldn't walk until a miracle happened to him. The purpose of this study was to determine the identity of individual communication in the film Zero to Hero and to determine the meaning of denotation, connotation, and myth in the film Zero to Hero. This type of research is descriptive with a qualitative approach. The result of this research is the meaning of humanity in the film Zero to Hero based on Roland Barthes' semiotic analysis.
Journal Scientia, 2022
Films can be used to send messages, for example, in the form of moral messages contained in a fil... more Films can be used to send messages, for example, in the form of moral messages contained in a film. The definition of morality in the general Indonesian dictionary is good or bad of aon and a person's behaviouriourhis shows that morality is part of the term used in conveying the determinants of good and bad human behaviour. The purpose of this study is to determine the meaning and value of the moral message contained in the imperfect film. The design in this study uses the Semiotic Analysis method from Charles Sanders Pierce by taking the constructivism paradigm to see the moral message in the film Imperfect. The results of this study explain that there are several body shaming behaviours, namely physical viewing, ridicule and ridicule and the positive side is the existence of self-respect in religious tolerance, attention, and self-confidence. The conclusion shows that body sharing shaming behaviourhavioubehaviour bullet dbulletsecure so that it is very disturbing mentally, where essence he needs to get self-esteem from respect for himself, others, as well as the environment and life
Puan Indonesia, 2023
The aim of this training was to acknowledge the SMK students the skills of communication. Public ... more The aim of this training was to acknowledge the SMK students the skills of communication. Public speaking was the main topic of this training. Public speaking mastery affects people's relationship, leadership, and attitudes. The SMK graduates must have public speaking skill for their future when they are welcomed in workplace. The collaboration of the vocational skills, public speaking skill, and English-speaking skill will enter the graduates to the successful future. This training was held at SMKN 7 Batam from November 10 th to 11 th , 2022 with MM, RPL, TKJ, TITL, and TJAT students as the participants. This activity applied the community education with training-course technique. The training included mentoring, discussion, and practice in which the materials were the strategies of public speaking and basic course of English. The result of the activity was the educating the participants in controlling fear and anxiety while speaking in public. Besides, it was increasing the participants' confidence.
Jurnal Ilmiah Manajemen , 2023
A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance o... more A franchise company is PT. Indomarco Prismatama, better known as Indomaret, with the assistance of more than 500 distributors, Indomaret has developed a minimarket business with 16,000 locations, a full product inventory, 60% company-owned stores, and 40% franchise-owned stores. Both physical and online marketing initiatives are part of Indomaret's marketing plan. The expansion of the market for Indomaret products is the aim of this marketing strategy. The marketing strategy has been modified to meet market demands because of the existence of the internet, and Indomaret's success cannot be separated from the marketing strategy. This study attempts to understand and analyze the Internet Marketing Communication strategy used by Indomaret Batam to manage its business. In this form of research, a qualitative descriptive methodology is employed. Interviews were employed to acquire data and study of the literature. Data collection, data reduction, data display and conclusions, and a credibility and transferability test are the four processes in a Miles and Huberman data analysis. The study's findings revealed the three methods of online marketing communication they employed: (1) applications, such as Indomaret's klik Indomaret, I-Saku, and Indomaret Point; (2) social media platforms including Instagram, Youtube, Facebook, and Twitter; and (3) websites. Indomaret. The emergence of new media includes these three forms of communication. Indomaret can shape its target audience both offline and online thanks to these three new media genres that produce digital natives.
Jurnal Ilmiah Manajemen UPB, 2022
This study was aimed at analyzing the effect of discipline (X1) and human resource competence (X2... more This study was aimed at analyzing the effect of discipline (X1) and human resource competence (X2) on the employee performance of Badan Pengusahaan (BP) Batam (Y). The approach in this study uses quantitative methods, by distributing questionnaires to respondents. The research sample is 100 people. The results show that (1) partially there is an effect of discipline on employee performance with a t-count value (4,163) > t-table (1,984), (2) partially there is an effect of human resource competence on employee performance with a t-count value (5.519) > t-table (1.984), (3) simultaneously there is the influence of discipline and competence of human resources on employee performance with the value of F-count (39.247) > F-table (3.09).
Novel Coronavirus (2019-nCoV) appeared at the end of 2019 and is a new virus reported by the Chin... more Novel Coronavirus (2019-nCoV) appeared at the end of 2019 and is a new virus reported by the Chinese State to the World Health Organization (WHO) in an area in Wuhan City, Hubei Province, China. Starting from the outbreak of this virus, every country has imposed a New Normal which affects all aspects of the economy to education. The role of Public Relations in education has also experienced a New Normal, so the purpose of this study is to determine the role of Public Relations as a communication facilitator in maintaining the image on social media in the New Normal era. This research is included in descriptive qualitative research and is seen based on the theory of the role of Public Relations by Cutlip, Center and Broom. Data collection techniques using interviews, documentation and observations. The analytical method used is an interactive model by Miles and Huberman. The results of the study found that the role of Public Relations in Yehonala School as a communication facilitator...
Research objectives: To determine the quality of employee service related to the image of the com... more Research objectives: To determine the quality of employee service related to the image of the company Indomaret, and to determine the quality of employee service affects the image of the company. This research method uses a quantitative approach. By spreading 345 respondents with random sampling method. Distribution of questionnaires conducted to consumers who have experienced the services provided by employees. The analysis in this study used the validity test, reliability test, normality test, correlation test, regression test using SPSS. The benefit of this research is that it can provide information about the quality of employee service to the company's image, and can be used as a reference to complement future researchers. The results of the research on the quality of employee service have an effect on company image
Tourism is not new, currently tourism is an industrial product that is increasingly in demand to ... more Tourism is not new, currently tourism is an industrial product that is increasingly in demand to be visited. Local governments are responsible for developing and managing all the potentials of their respective regions to be able to attract foreign and local tourists. As a tourism destination, Batam City has a geographic area in one or more administrative areas that have accessibility, tourism facilities, public facilities, tourist attractions to complement the realization of tourism. The research is carried out on the basis of samples, the analysis can use descriptive statistics, descriptive statistics themselves can be used if the research only needs to present sample data and does not want to draw conclusions for the population where the sample is obtained, and testing in this study uses descriptive testing using several tests through assistance software SPSS 23. This type of research is quantitative research that will study that will test the image of the city which consists of c...
PT. Mafy Media Literasi Indonesia, 2023