Brian A Hananto | Universitas Pelita Harapan (original) (raw)
Currently Works at Universitas Pelita Harapan; Visual Communication Design Major
Phone: 085697593901
Address: Lippo Karawaci
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Papers by Brian A Hananto
Jurnal Titik Imaji, 2019
Since 2014 the City of Bogor has made several programmes that are intended to raise its brand. Th... more Since 2014 the City of Bogor has made several programmes that are intended to raise its brand. Through multiple events and development, Bogor has able to reach new heights and showcases it's potential to be branded properly. From observations on various sites in Bogor and also reviewing publications and documentation on the designs produced for Bogor; it can be inferred that Bogor's brand touchpoints aren't consistent and do not represent what Bogor's essential identity was. Later on, after a series of studies and interviews, it is concluded that Bogor has a dire need of a brand identity redesign, starting with its visual identity. The need for identity is answered with two alternative logo designs that are shown in this paper. Both designs attempt to show parts of Bogor's identity and heritage through a rationale and a contemporary approach to designing a logo. Though the design project was a simulation for a student's final project, the designs were evaluated and presented to the staffs of the Bogor City government; one design is selected and developed further to visual elements that are implemented on several items and brand touchpoints. In the end, this paper attempts to show a comprehensive design process on designing a visual identity for a city, starting from the research, ideation and also crafting the visuals.
Perancangan sistem tanda dalam konteks envinronmental graphic design (EGD) adalah komunikasi graf... more Perancangan sistem tanda dalam konteks envinronmental graphic design (EGD) adalah komunikasi grafis tentang informasi yang diperlukan dalam lingkungannya. EGD meliputi aspek-aspek signage and wayfinding, interpretation, dan placemaking. Proses desain sistem tanda berbasis tahapan-tahapan proses desain sebagaimana dikemukakan oleh Chris Calori dan Robin Landa. Kedua proses desain tersebut menjadi dasar bagi pengembangan proses desain yang diterapkan pada mata kuliah Perancangan Sistem Tanda dalam program studi sarjana strata satu desain komunikasi visual. Metode perancangan dilakukan dengan mengaplikasikan proses desain tersebut untuk studi kasus perancangan wayfinding & placemaking signage di dalam interior FMX Mart. Proses desain meliputi tahapan pre-design (research dan reference), design, dan post-design (implementation). Hasilnya adalah karya perancangan sistem tanda interior mini mart sebagai tugas mahasiswa yang dibuat sesuai dengan proses desain hasil pengembangan mata kuliah tersebut. Melalui simulasi produksi ukuran 1:1 signage FMX Mart yang dibuat, mahasiswa dapat mendapatkan gambaran dan pengalaman empirik dalam perancangan signage.
Jurnal Titik Imaji, 2019
Since 2014 the City of Bogor has made several programmes that are intended to raise its brand. Th... more Since 2014 the City of Bogor has made several programmes that are intended to raise its brand. Through multiple events and development, Bogor has able to reach new heights and showcases it's potential to be branded properly. From observations on various sites in Bogor and also reviewing publications and documentation on the designs produced for Bogor; it can be inferred that Bogor's brand touchpoints aren't consistent and do not represent what Bogor's essential identity was. Later on, after a series of studies and interviews, it is concluded that Bogor has a dire need of a brand identity redesign, starting with its visual identity. The need for identity is answered with two alternative logo designs that are shown in this paper. Both designs attempt to show parts of Bogor's identity and heritage through a rationale and a contemporary approach to designing a logo. Though the design project was a simulation for a student's final project, the designs were evaluated and presented to the staffs of the Bogor City government; one design is selected and developed further to visual elements that are implemented on several items and brand touchpoints. In the end, this paper attempts to show a comprehensive design process on designing a visual identity for a city, starting from the research, ideation and also crafting the visuals.
Perancangan sistem tanda dalam konteks envinronmental graphic design (EGD) adalah komunikasi graf... more Perancangan sistem tanda dalam konteks envinronmental graphic design (EGD) adalah komunikasi grafis tentang informasi yang diperlukan dalam lingkungannya. EGD meliputi aspek-aspek signage and wayfinding, interpretation, dan placemaking. Proses desain sistem tanda berbasis tahapan-tahapan proses desain sebagaimana dikemukakan oleh Chris Calori dan Robin Landa. Kedua proses desain tersebut menjadi dasar bagi pengembangan proses desain yang diterapkan pada mata kuliah Perancangan Sistem Tanda dalam program studi sarjana strata satu desain komunikasi visual. Metode perancangan dilakukan dengan mengaplikasikan proses desain tersebut untuk studi kasus perancangan wayfinding & placemaking signage di dalam interior FMX Mart. Proses desain meliputi tahapan pre-design (research dan reference), design, dan post-design (implementation). Hasilnya adalah karya perancangan sistem tanda interior mini mart sebagai tugas mahasiswa yang dibuat sesuai dengan proses desain hasil pengembangan mata kuliah tersebut. Melalui simulasi produksi ukuran 1:1 signage FMX Mart yang dibuat, mahasiswa dapat mendapatkan gambaran dan pengalaman empirik dalam perancangan signage.