Pere Freixa | Pompeu Fabra University (original) (raw)
Papers by Pere Freixa
Revista Thésis, 2016
Treze artistas exploraram a experiência narrativa inspirada na ideia de pensamento visual de J. R... more Treze artistas exploraram a experiência narrativa inspirada na ideia de pensamento visual de J. Ruskin e no método poético de Walter Benjamin. Cada autor convidado elaborou especialmente para Thésis, em formato de imagem, diferentes referências ao âmbito da simulação, do fingimento, da imaginação, do irreal, do fantasioso, do utópico, do distópico, mas também daquilo que ele entenderia como representação do real.
Hipertext.net, Jul 11, 2013
This research proposes a protocol of action for the performance of cultural and museum studies wi... more This research proposes a protocol of action for the performance of cultural and museum studies with minors in the context of COVID-19, which helps, first, to safeguard minors in focus groups, interviews, and participant observation and, second, to ensure that the research is successful. Development of the protocol entailed a systematised review featuring analysis of an array of documents divided into four scenarios: 1) institutional regulations on research with minors, 2) cultural studies associated with methodologies and minors, 3) cultural studies on applications and emerging technologies applied to minors, and 4) institutional regulations on COVID-19 in museums and schools. This has yielded a proposal for a step-by-step, regulatory, methodological protocol, which is scalable in any discipline and with which to ensure safe studies with children.This rapport is result of the research project MIRONINS – Redesign of the cultural experience of visiting a museum through transmedia narrative, gamification and new technologies, COMRDI18- 1-0009, ACCIÓ program, Government of Catalonia, and the project Interactive storytelling and digital visibility in interactive documentary and structured journalism, RTI2018-095714-B-C21 (MICINN/FEDER). Spanish Ministry of Science, Innovation and Universities (Spain)
Centro de Investigação e de Estudos em Belas Artes, Faculdade de Belas-Artes, Universidade de Lisboa, 2015
La Biblioteca/CRAI i el Laboratori de Comunicació Interactiva (DigiDoc) de la UPF, presenten una ... more La Biblioteca/CRAI i el Laboratori de Comunicació Interactiva (DigiDoc) de la UPF, presenten una nova proposta de la seva eina metodològica en línia Com elaborar un treball acadèmic. El recurs ofereix a l'alumnat una guia dels passos a seguir en l'elaboració d'un treball universitari. La reelaboració que es presenta té com a eixos principals la utilització dramàtica de recursos audiovisuals i, sobretot, la centralitat de l'alumne, que deixa de ser una entitat unitària i passiva. La nova proposta gestiona els diferents perfils que els ...
Interaction in Digital News Media, 2018
New interactive feature journalism explores the boundaries between storytelling and direct data a... more New interactive feature journalism explores the boundaries between storytelling and direct data access. This chapter examines the use of interactive resources in online journalism and describes the evolution undergone by the media in recent years, as interactivity has come to be considered an essential element in the construction of user meaning. This vision of interaction as a primarily storytelling element involves recognizing its rhetorical value and the fundamental role that the reader plays in the completion and elaboration of the journalistic message in sequences of disrupted narrative. These new forms of storytelling are revolutionizing basic concepts of interactive documentary, including the role of stories and the user’s direct access to primary information. Assigning centrality to interaction results in transformations that affect the entire information system. Interactive documentaries and structured journalism offer alternative ways of perceiving the role of information insofar as they allow us to rethink relations between information—what are perceived as data, the different actors associated with it: professionals, reporting communities, the media, and the audience, and, ultimately, the text itself, understood in a very broad sense as multimedia, mutable, modifiable, expandable, and transmedia.
Núm. 44 (nov. 2005)Editorial: Còpies o invents? El procés social de la innovació. Converses al Vi... more Núm. 44 (nov. 2005)Editorial: Còpies o invents? El procés social de la innovació. Converses al Vivanda: Política de Blocs / Pere Freixa, Anna Fuster i Daniel Julià. Fet a Eina: Ca l’Aranyó / Isabel Velasco. Corresponsal: El celobert del món / Maria Pons
Universidad del País Vasco, 2021
The binomial formed by interactivity and the digital news media has enabled us to tackle the stud... more The binomial formed by interactivity and the digital news media has enabled us to tackle the study of interactive texts, the digital media and its ecosystem from a range of different perspectives. These different vantage points, moreover, offer a broad and complete overview of the complexity of contemporary communication, in which, often, the limits between emitters and receivers have become blurred, in which texts have acquired considerable dynamism and mutability, and where systems rather than analyzing, collecting, and managing information have become actors in their own right. All this has meant that ways of thinking about the media, in terms of its profitability and its need for legal protection, are in constant transformation and the subject of continuing debate. Interactivity is today an essential concept for understanding a media that is characterized by the constant flow of inputs and outputs from all the agents and actors that participate in it, exchanges that have come to...
Online Media and Global Communication
The objective of this article is to carry out a review of disinformation research in the Ibero-Am... more The objective of this article is to carry out a review of disinformation research in the Ibero-American area between 2017 and 2020. To do this, American Psychological Association standards for social scientific reviews are followed and about 60 papers published in indexed journals in Ibero-America are analyzed, as well as published books on the subject. The results are shown grouped into three parts. First, the three fundamental concepts related to disinformation are reviewed: the term of disinformation itself, as well as post-truth and infodemic. Second, the main disinformation products are studied: fake news, information disorders and hoaxes, according to their types, themes, formats, and channels. In the third part, the main strategies against disinformation are presented, reviewing the published works of two of them: content curation and fact checking. The most notable authors, by quantity of research, on the subject are Magallón-Rosa with 6 works, Ufarte-Ruiz with 4 and García-...
Como é característica fundadora do projeto CSO – criadores sobre outras obras – os artistas são a... more Como é característica fundadora do projeto CSO – criadores sobre outras obras – os artistas são aqui convidados a comunicar o seu conhecimento sobre outros artistas, dentro de um descentramento que toma os idiomas ibéricos como uma plataforma territorial de emergência, e de resistência, também. É uma área cultural periférica, alternativa, que se afirma em crescente grandeza. Dentro deste dispositivo comunicativo, a revista Croma delimita mais ainda o seu tema, nos artistas que de algum modo fazem incorporar a implicação social, a interação e a criação e formação de novos públicos como um dos componentes estruturantes da sua obra. Surgem na Croma obras intervenientes, que provocam, e que convocam, que estabelecem pontes, ou que as ameaçam. São obras em que a componente relacional (N. Bourriaud) ou formativa e integradora (P. Freire) assumem uma atualidade constante e renovada. Os artigos reunidos neste quinto número da Revista Croma propõem, no seu conjunto uma intenção de proximidad...
Universidad del País Vasco / Euskal Herriko Unibertsitatea, Argitalpen Zerbitzua = Servicio Editorial, 2021
En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoció... more En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoción de destinos y productos turísticos. Los destinos a través de sus portales pretenden cautivar a los posibles turistas utilizando herramientas interactivas que muestren y realcen las bondades del producto turístico que ofertan y permitan a los usuarios tener un trato personalizado en sus visitas. En esta investigación se presenta un estudio de caso sobre la calidad de la comunicación interactiva que se establece con los usuarios en los principales portales de destinos turísticos latinoamericanos. Los resultados permiten constatar la necesidad de desarrollar herramientas específicas para evaluar la calidad comunicacional que se establece mediante los recursos de comunicación interactiva, cada vez más imprescindibles en la comunicación turística. Evidencia también, la implementación, aún incipiente, de buenas prácticas de comunicación interactiva en la promoción turística en LatinoaméricaT...
Informes DigiDoc - EPI, 2022
Webdocs are facilitating the appearance of documentary projects in which the interaction and part... more Webdocs are facilitating the appearance of documentary projects in which the interaction and participation of all the partners implied –authors, community and audience– generate a shared space of documentation which in turn become part of a collective memory. In these projects, the authors articulate the dialog with and among such communities with digital and transmedia communication strategies, in which social networks play a central role. In this paper the results about the participation and transmedia strategies on i-docs are presented. Research is based on a triangulation of methods using study of literature, analysis of 3 case studies and interviews with the i-docs authors and producers. We argue that these projects present the following key characteristics: ability to adapt to each specific context, a main goal is to transcend the digital space and positively affect the participant communities, but also the difficulties to find a role and space within the larger media context....
En la actualidad, internet se ha convertido en uno de los canales mas utilizados para la promocio... more En la actualidad, internet se ha convertido en uno de los canales mas utilizados para la promocion de destinos y productos turisticos. Los destinos a traves de sus portales pretenden cautivar a los posibles turistas utilizando herramientas interactivas que muestren y realcen las bondades del producto turistico que ofertan y permitan a los usuarios tener un trato personalizado en sus visitas. En esta investigacion se presenta un estudio de caso sobre la calidad de la comunicacion interactiva que se establece con los usuarios en los principales portales de destinos turisticos latinoamericanos. Los resultados permiten constatar la necesidad de desarrollar herramientas especificas para evaluar la calidad comunicacional que se establece mediante los recursos de comunicacion interactiva, cada vez mas imprescindibles en la comunicacion turistica. Evidencia tambien, la implementacion, aun incipiente, de buenas practicas de comunicacion interactiva en la promocion turistica en Latinoamerica
Revista Thésis, 2016
Treze artistas exploraram a experiência narrativa inspirada na ideia de pensamento visual de J. R... more Treze artistas exploraram a experiência narrativa inspirada na ideia de pensamento visual de J. Ruskin e no método poético de Walter Benjamin. Cada autor convidado elaborou especialmente para Thésis, em formato de imagem, diferentes referências ao âmbito da simulação, do fingimento, da imaginação, do irreal, do fantasioso, do utópico, do distópico, mas também daquilo que ele entenderia como representação do real.
Hipertext.net, Jul 11, 2013
This research proposes a protocol of action for the performance of cultural and museum studies wi... more This research proposes a protocol of action for the performance of cultural and museum studies with minors in the context of COVID-19, which helps, first, to safeguard minors in focus groups, interviews, and participant observation and, second, to ensure that the research is successful. Development of the protocol entailed a systematised review featuring analysis of an array of documents divided into four scenarios: 1) institutional regulations on research with minors, 2) cultural studies associated with methodologies and minors, 3) cultural studies on applications and emerging technologies applied to minors, and 4) institutional regulations on COVID-19 in museums and schools. This has yielded a proposal for a step-by-step, regulatory, methodological protocol, which is scalable in any discipline and with which to ensure safe studies with children.This rapport is result of the research project MIRONINS – Redesign of the cultural experience of visiting a museum through transmedia narrative, gamification and new technologies, COMRDI18- 1-0009, ACCIÓ program, Government of Catalonia, and the project Interactive storytelling and digital visibility in interactive documentary and structured journalism, RTI2018-095714-B-C21 (MICINN/FEDER). Spanish Ministry of Science, Innovation and Universities (Spain)
Centro de Investigação e de Estudos em Belas Artes, Faculdade de Belas-Artes, Universidade de Lisboa, 2015
La Biblioteca/CRAI i el Laboratori de Comunicació Interactiva (DigiDoc) de la UPF, presenten una ... more La Biblioteca/CRAI i el Laboratori de Comunicació Interactiva (DigiDoc) de la UPF, presenten una nova proposta de la seva eina metodològica en línia Com elaborar un treball acadèmic. El recurs ofereix a l'alumnat una guia dels passos a seguir en l'elaboració d'un treball universitari. La reelaboració que es presenta té com a eixos principals la utilització dramàtica de recursos audiovisuals i, sobretot, la centralitat de l'alumne, que deixa de ser una entitat unitària i passiva. La nova proposta gestiona els diferents perfils que els ...
Interaction in Digital News Media, 2018
New interactive feature journalism explores the boundaries between storytelling and direct data a... more New interactive feature journalism explores the boundaries between storytelling and direct data access. This chapter examines the use of interactive resources in online journalism and describes the evolution undergone by the media in recent years, as interactivity has come to be considered an essential element in the construction of user meaning. This vision of interaction as a primarily storytelling element involves recognizing its rhetorical value and the fundamental role that the reader plays in the completion and elaboration of the journalistic message in sequences of disrupted narrative. These new forms of storytelling are revolutionizing basic concepts of interactive documentary, including the role of stories and the user’s direct access to primary information. Assigning centrality to interaction results in transformations that affect the entire information system. Interactive documentaries and structured journalism offer alternative ways of perceiving the role of information insofar as they allow us to rethink relations between information—what are perceived as data, the different actors associated with it: professionals, reporting communities, the media, and the audience, and, ultimately, the text itself, understood in a very broad sense as multimedia, mutable, modifiable, expandable, and transmedia.
Núm. 44 (nov. 2005)Editorial: Còpies o invents? El procés social de la innovació. Converses al Vi... more Núm. 44 (nov. 2005)Editorial: Còpies o invents? El procés social de la innovació. Converses al Vivanda: Política de Blocs / Pere Freixa, Anna Fuster i Daniel Julià. Fet a Eina: Ca l’Aranyó / Isabel Velasco. Corresponsal: El celobert del món / Maria Pons
Universidad del País Vasco, 2021
The binomial formed by interactivity and the digital news media has enabled us to tackle the stud... more The binomial formed by interactivity and the digital news media has enabled us to tackle the study of interactive texts, the digital media and its ecosystem from a range of different perspectives. These different vantage points, moreover, offer a broad and complete overview of the complexity of contemporary communication, in which, often, the limits between emitters and receivers have become blurred, in which texts have acquired considerable dynamism and mutability, and where systems rather than analyzing, collecting, and managing information have become actors in their own right. All this has meant that ways of thinking about the media, in terms of its profitability and its need for legal protection, are in constant transformation and the subject of continuing debate. Interactivity is today an essential concept for understanding a media that is characterized by the constant flow of inputs and outputs from all the agents and actors that participate in it, exchanges that have come to...
Online Media and Global Communication
The objective of this article is to carry out a review of disinformation research in the Ibero-Am... more The objective of this article is to carry out a review of disinformation research in the Ibero-American area between 2017 and 2020. To do this, American Psychological Association standards for social scientific reviews are followed and about 60 papers published in indexed journals in Ibero-America are analyzed, as well as published books on the subject. The results are shown grouped into three parts. First, the three fundamental concepts related to disinformation are reviewed: the term of disinformation itself, as well as post-truth and infodemic. Second, the main disinformation products are studied: fake news, information disorders and hoaxes, according to their types, themes, formats, and channels. In the third part, the main strategies against disinformation are presented, reviewing the published works of two of them: content curation and fact checking. The most notable authors, by quantity of research, on the subject are Magallón-Rosa with 6 works, Ufarte-Ruiz with 4 and García-...
Como é característica fundadora do projeto CSO – criadores sobre outras obras – os artistas são a... more Como é característica fundadora do projeto CSO – criadores sobre outras obras – os artistas são aqui convidados a comunicar o seu conhecimento sobre outros artistas, dentro de um descentramento que toma os idiomas ibéricos como uma plataforma territorial de emergência, e de resistência, também. É uma área cultural periférica, alternativa, que se afirma em crescente grandeza. Dentro deste dispositivo comunicativo, a revista Croma delimita mais ainda o seu tema, nos artistas que de algum modo fazem incorporar a implicação social, a interação e a criação e formação de novos públicos como um dos componentes estruturantes da sua obra. Surgem na Croma obras intervenientes, que provocam, e que convocam, que estabelecem pontes, ou que as ameaçam. São obras em que a componente relacional (N. Bourriaud) ou formativa e integradora (P. Freire) assumem uma atualidade constante e renovada. Os artigos reunidos neste quinto número da Revista Croma propõem, no seu conjunto uma intenção de proximidad...
Universidad del País Vasco / Euskal Herriko Unibertsitatea, Argitalpen Zerbitzua = Servicio Editorial, 2021
En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoció... more En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoción de destinos y productos turísticos. Los destinos a través de sus portales pretenden cautivar a los posibles turistas utilizando herramientas interactivas que muestren y realcen las bondades del producto turístico que ofertan y permitan a los usuarios tener un trato personalizado en sus visitas. En esta investigación se presenta un estudio de caso sobre la calidad de la comunicación interactiva que se establece con los usuarios en los principales portales de destinos turísticos latinoamericanos. Los resultados permiten constatar la necesidad de desarrollar herramientas específicas para evaluar la calidad comunicacional que se establece mediante los recursos de comunicación interactiva, cada vez más imprescindibles en la comunicación turística. Evidencia también, la implementación, aún incipiente, de buenas prácticas de comunicación interactiva en la promoción turística en LatinoaméricaT...
Informes DigiDoc - EPI, 2022
Webdocs are facilitating the appearance of documentary projects in which the interaction and part... more Webdocs are facilitating the appearance of documentary projects in which the interaction and participation of all the partners implied –authors, community and audience– generate a shared space of documentation which in turn become part of a collective memory. In these projects, the authors articulate the dialog with and among such communities with digital and transmedia communication strategies, in which social networks play a central role. In this paper the results about the participation and transmedia strategies on i-docs are presented. Research is based on a triangulation of methods using study of literature, analysis of 3 case studies and interviews with the i-docs authors and producers. We argue that these projects present the following key characteristics: ability to adapt to each specific context, a main goal is to transcend the digital space and positively affect the participant communities, but also the difficulties to find a role and space within the larger media context....
En la actualidad, internet se ha convertido en uno de los canales mas utilizados para la promocio... more En la actualidad, internet se ha convertido en uno de los canales mas utilizados para la promocion de destinos y productos turisticos. Los destinos a traves de sus portales pretenden cautivar a los posibles turistas utilizando herramientas interactivas que muestren y realcen las bondades del producto turistico que ofertan y permitan a los usuarios tener un trato personalizado en sus visitas. En esta investigacion se presenta un estudio de caso sobre la calidad de la comunicacion interactiva que se establece con los usuarios en los principales portales de destinos turisticos latinoamericanos. Los resultados permiten constatar la necesidad de desarrollar herramientas especificas para evaluar la calidad comunicacional que se establece mediante los recursos de comunicacion interactiva, cada vez mas imprescindibles en la comunicacion turistica. Evidencia tambien, la implementacion, aun incipiente, de buenas practicas de comunicacion interactiva en la promocion turistica en Latinoamerica
[ESP] Resumen. La irrupción de la inteligencia artificial en los medios de comunicación está gene... more [ESP] Resumen. La irrupción de la inteligencia artificial en los medios de comunicación está generando un intenso debate en torno a sus capacidades y repercusiones. Se percibe como una posibilidad o una amenaza según se valore su capacidad de transformación. En relación con los contenidos visuales, la IA está transformando radicalmente la producción y creación de imágenes ilustrativas. Sin embargo, el debate no parece haber llegado al fotoperiodismo. Actualmente aún no existen trabajos que analicen en profundidad el alcance que puede llegar a tener la incorporación de la IA en la creación de fotografía periodística. En esta investigación, por medio del estudio de caso, se localizan y definen aquellos aspectos que formarán parte del debate sobre los efectos de la incorporación de la IA en la construcción de relatos fotoperiodísticos. El uso incipiente de la IA por parte de fotógrafos de renombre ha demostrado su capacidad para desdibujar los límites del fotoperiodismo.
[ENG] Abstract.The irruption of artificial intelligence in the media is generating intense debate about its capabilities and impact. It is perceived as a possibility or a threat depending on how its transformative capacity is assessed. In relation to visual content, AI is radically transforming the production and creation of illustrative images. However, the debate does not seem to have reached photojournalism. Currently, there are still no works that analyze in depth the scope that the incorporation of AI can have in the creation of journalistic photography. In this research, by means of a case study, we locate and define those aspects that will be part of the debate on the effects of the incorporation of AI in the construction of photojournalistic narratives. The incipient use of AI by renowned photographers has demonstrated its ability to blur the boundaries of photojournalism.
XII Congreso Internacional de Ciberperiodismo: Desinformación y credibilidad en el ecosistema digital / XII International Conference on Online Journalism: Disinformation and credibility in the digital ecosystem. Bilbao, Spain, 2020
ENG Below] La crisis de la COVID-19 ha generado un escenario de dimensiones excepcionales tanto p... more ENG Below] La crisis de la COVID-19 ha generado un escenario de dimensiones excepcionales tanto por la cantidad de datos que se comparten como por su dimensión mundial. Gran parte de esa información, mucha de la cual es visual, se transmite por medio de las redes sociales. ¿Cómo se preservará este patrimonio colectivo? ¿Qué instituciones, organizaciones y medios de comunicación están apostando por los relatos ciudadanos? En esta comunicación se presentan iniciativas llevadas a cabo en España para recopilar y preservar información ciudadana sobre la pandemia. Contemplan tanto el aporte profesional como el generado por las audiencias. El análisis preliminar permite extraer primeras conclusiones sobre los distintos modelos que se han aplicado, así como los cambios detectados respecto a emergencias anteriores.
[ENG] The COVID-19 crisis has generated a scenario of exceptional dimensions, due to the amount of data that is shared, and its global dimension. Much of this information, -especially visual-, is transmitted through social networks. How will this collective heritage be preserved? What institutions, organizations and media are betting on citizen stories? This communication presents initiatives carried out in Spain to collect and preserve citizen information about the pandemic. They contemplate both the professional contribution and that generated by the audiences. The preliminary analysis makes it possible to draw first conclusions about the different models that have been applied, as well as the changes detected with respect to previous emergencies.
XII Congreso Internacional de Ciberperiodismo: Desinformación y credibilidad en el ecosistema digital / XII International Conference on Online Journalism: Disinformation and credibility in the digital ecosystem. Bilbao, Spain, 2020
[ENG Below] El 1 de mayo de 2020, Sarah Elizabeth Lewis se preguntaba, desde las páginas del New ... more [ENG Below] El 1 de mayo de 2020, Sarah Elizabeth Lewis se preguntaba, desde las páginas del New York Times, dónde estaban las fotos de las personas muriendo de Covid-19, las imágenes de las víctimas reales de la pandemia (Lewis, 2020). Reclamaba poder ver imágenes capaces de generar respuestas empáticas en la audiencia. Defendía el potencial transformador de ese tipo de imágenes, como demuestra sobradamente el legado que los fotógrafos documentales y de prensa nos ha brindado desde que empezaron a testimoniar conflictos, guerras y catástrofes. Sin embargo, la publicación en los medios de comunicación de imágenes en las que se puedan reconocer a personas enfermas, moribundas o muertas se ha convertido en un hecho cada vez más excepcional, sobre todo si de nuestros muertos o moribundos se trata. Durante las primeras semanas de la crisis del coronavirus medios de comunicación, agencias de noticias y fotógrafos freelance intentaron captar imágenes capaces de mostrar la magnitud de la pandemia como solamente la fotografía sabe hacer: de forma sintética, universal, incorporando todos aquellos elementos que transforman una imagen singular en icónica, fotografías que con el paso de los años se convierten en símbolo de un momento, de un acontecimiento o conflicto. El 3 de junio David Ramos, fotógrafo de la agencia Getty Images fue al Hospital del Mar, en Barcelona, para fotografiar el momento en el que el equipo médico del centro acompañaba a Isidre Correa, un enfermo de la Covid-19 que llevaba más de cincuenta días en la UCI, a ver el mar. La imagen dio la vuelta al mundo inmediatamente. ¿Por qué esta fotografía funcionó? ¿Qué elementos visuales contiene que la hacen excepcional? En esta comunicación se analiza la persistencia de tropos visuales relacionados con la narración fotográfica de catástrofes así como sus actualizaciones iconográficas.
[ENG] On May 1, 2020, Sarah Elizabeth Lewis wondered, from the New York Times' pages, where were the pictures of people dying from Covid-19, the images of the real victims of the pandemic (Lewis, 2020). She claimed to see images able to arise empathic responses from the audience. She defended the transformative potential of this kind of photography, as it is widely demonstrated by the legacy that some photojournalists have left behind us since they began to witness conflicts, wars, and natural disasters. However, the publication of sick, dying, or deceased people’s images in the media has become an increasingly exceptional fact, especially, when it comes to our dead or dying people. During the firsts weeks of the coronavirus crisis, the media, news agencies and freelance photographers have been trying to find situations and capture images capable of showing the exceptionality of this pandemic, as only photography knows to do it: in a synthetic, universal way, incorporating all those elements that transform a singular image into an iconic one. Photographs that over the years become a symbol of a moment, of an event, or a conflict. On June 3, David Ramos, photographer for the Getty Images agency, went to the Hospital del Mar, in Barcelona, to catch the moment when the medical team accompanied Mr. Isidre Correa, a Covid-19 patient who had been in suffering for more than 50 days in the ICU, to see the sea. The image went around the world immediately. Why did that photograph work? What visual elements does it contain that make it so exceptional? This communication analyses the persistence of visual tropes related to the photographic narration of catastrophes as well as their iconographic updates.
TURITEC 2016. XI Congreso internacional de Turismo y Tecnologías de la Información y la Comunicación XI Information Communications Technology & Tourism international conference
En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoció... more En la actualidad, internet se ha convertido en uno de los canales más utilizados para la promoción de destinos y productos turísticos. Los destinos a través de sus portales pretenden cautivar a los posibles turistas utilizando herramientas interactivas que muestren y realcen las bondades del producto turístico que ofertan. En esta investigación se presenta un estudio de caso sobre la calidad de la comunicación interactiva que se establece en los portales turísticos con los usuarios que permite constatar, aunque sea de forma preliminar, la necesidad de desarrollar herramientas específicas, parámetros e indicadores que logren evaluar la calidad comunicacional que se establece mediante los recursos de comunicación interactiva, cada vez más imprescindibles en la comunicación turística. Evidencia también, la implementación, aún incipiente, de recursos de comunicación interactiva que son comunes en otros ámbitos. Palabras clave: comunicación interactiva, destinos turísticos, web, calidad interacción.
Abstract: Today, Internet has become one of the most used for the promotion of destinations and tourist products channels. The destinations through its portals aim to captivate potential tourists using interactive tools to show and enhance the benefits of the tourism product offered. This research is a preliminary analysis of the quality of communication established in tourist portals with the user and helps verify the need to develop specific tools , parameters and indicators to achieve assess the communication quality is set by the resources of interactive communication increasingly frequent in the tourist communication. Evidence also, implementation, still emerging, interactive communication resource common in other areas.
En los últimos años, investigadores, comunicadores, fotógrafos, creadores y activistas sociales h... more En los últimos años, investigadores, comunicadores, fotógrafos, creadores y activistas sociales han desarrollado múltiples procedimientos y metodologías para hacer uso de la fotografía como herramienta de visualización, debate y emprendimiento social. Desde distintas disciplinas como la antropología visual y la etnografía, la fotografía documental y la creación artística, se ha constado la capacidad de la imagen fotográfica para desencadenar procesos de información, visualización y empoderamiento social cuando se involucra a las comunidades y sujetos fotografiados en los procesos de realización y recepción de las imágenes.
La propuesta que se presenta en esta comunicación, Retrato Ciudadano, tiene por objetivo proponer una metodología en la que se aúnan aspectos tanto de investigación social como de creación fotográfica, una metodología que permita el desarrollo de una práctica
fotográfica que integre creación e investigación. Una de las aportaciones más significativas reside en la importancia que se otorga a la toma en consideración de aquellos aspectos específicos de la configuración fotográfica de la imagen que confieren significación a la representación visual obtenida. Frente a otras metodologías de fotografía colectiva y participativa de origen antropológico y etnográfico, en Retrato Ciudadano se rechaza la neutralidad del aparato fotográfico y se reivindica su valor significante, su capacidad discursiva y su singularidad. Lejos de buscar la estetización del sujeto fotografiado como finalidad formal, se plantea a los participantes la toma en consideración de aquellos aspectos de lo fotográfico que confieren dimensión discusiva y, en consecuencia, autoral.
El proyecto de creación de un retrato colectivo presentado en esta comunicación se puso en práctica en formato de seminario intensivo o workshop durante el mes de julio de 2015 en la Universidad Estatal de Milagro, Ecuador, con estudiantes de los grados de Comunicación Social y Diseño Gráfico. Se tituló Ciudadano Milagro. En la comunicación se presentan los resultados y las conclusiones del mismo.
CSO International Congress - 03/27/15 Universidade de Lisboa. Research Communication - ppt (slade... more CSO International Congress - 03/27/15 Universidade de Lisboa. Research Communication - ppt (slades) presentation
Museums are being affected by the proliferation of mobile technologies equipped with Internet acc... more Museums are being affected by the proliferation of mobile technologies equipped with Internet access and location media. Although 80% of visitors own a smartphone only a small number of exhibitions are taking advantage of this situation by engaging visitors with apps designed and conceived for a digital and physical exhibition experience.
So far most of mobile apps for museums exhibitions have been designed for giving to the visitor additional information of physical objects, increasing the amount of data and information that the visitor already has, but without taking benefit of all its possibilities. We have identified a few projects that break with this design tradition setting the focus at the interception of play and content, visitor roles and storytelling. A lack of academic literature to analyse and design this kind of experiences was also noticed.
The design of apps for museums exhibitions offers a great opportunity to create new relations among museum discourse, visitors, space, and cultural content. Heritage institutions can offer new approaches to cultural experience by expanding the reception of cultural heritage with digital mobile technologies, creating new patterns of cross-media consumption.
Although the strategy of using participatory engagement for learning has been a major topic for museums and cultural dissemination (Simon 2010), a recent research trend (Deterding 2011, Nicholson 2012) defines video game elements as a good strategy for learning in non-game context. The goal of our framework is to offer a first review of the gamification concepts applied to museums context and mobility, expanding and confront it with other theories. Our frame elements may be useful to analyse and design playful interactive experiences as strategy for offering engaging experiences in museums. Exhibition's apps based on storytelling, play, cooperation and creativity.