Halimah Zahrah | Universitas Pendidikan Indonesia (UPI) Bandung (original) (raw)
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Papers by Halimah Zahrah
Journal of Accounting and Finance Management
The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel... more The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analys...
Image : Jurnal Riset Manajemen
ABSTRAKPada masa pandemi covid-19, Toyota mengalami penurunan penjualan karena adanya kebijakan p... more ABSTRAKPada masa pandemi covid-19, Toyota mengalami penurunan penjualan karena adanya kebijakan pemerintah PSBB (Pembatasan Sosial Berskala Besar) dan PPKM Pemberlakuan Pembatasan Kegiatan Masyarakat) yang mengakibatkan mobilitas masyarakat terbatas. Proses pemasaran secara digital di masa pandemi covid-19 menuntut perusahaan mengambil langkah untuk memasarkan produk/jasanya dengan pemasaran digitalisasi. Penelitian ini meneliti tentang efek mediasi paralel citra, kualitas produk dan penetapan harga terhadap hubungan antara kualitas situs web dengan keputusan pembelian pada saat pandemi covid-19. Dalam penelitian ini metode yang digunakkan adalah deskriptif kuantitatif. Sumber data yang diteliti adalah data primer dengan penyebaran kusioner responden yang sudah membeli mobil Toyota. Adapun Kriteria konsumen Toyota yang dijadikan sampel dalam penelitian ini adalah konsumen Toyota yang memiliki facebook, Instagram, dan twitter. Variabel operasional dalam penelitian ini adalah Kualitas...
Journal of Accounting and Finance Management
The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel... more The phenomenon in the hotel industry, which at the time of this endemic began to rise, made hotel entrepreneurs or managers take advantage of partnerships to increase profits. The benchmark for the success of the company is judged by the small number of problems that occur in the company. This study aims to obtain findings about whether or not the influence of the partnership strategy is suspected on business success. This type of research is descriptive quantitative. The unit of analysis studied were hotel owners in West Java who are members of the Indonesian Hotel and Restaurant Association in the West Java region. The population was taken from the number of hotel entrepreneurs in West Java who are members of the West Java hotel and restaurant business association on instagram @phrijabar as many as 134. The sampling technique uses purposive sampling, because the data source collection technique is carried out by determining a sample of certain considerations. Technical Data Analys...
Image : Jurnal Riset Manajemen
ABSTRAKPada masa pandemi covid-19, Toyota mengalami penurunan penjualan karena adanya kebijakan p... more ABSTRAKPada masa pandemi covid-19, Toyota mengalami penurunan penjualan karena adanya kebijakan pemerintah PSBB (Pembatasan Sosial Berskala Besar) dan PPKM Pemberlakuan Pembatasan Kegiatan Masyarakat) yang mengakibatkan mobilitas masyarakat terbatas. Proses pemasaran secara digital di masa pandemi covid-19 menuntut perusahaan mengambil langkah untuk memasarkan produk/jasanya dengan pemasaran digitalisasi. Penelitian ini meneliti tentang efek mediasi paralel citra, kualitas produk dan penetapan harga terhadap hubungan antara kualitas situs web dengan keputusan pembelian pada saat pandemi covid-19. Dalam penelitian ini metode yang digunakkan adalah deskriptif kuantitatif. Sumber data yang diteliti adalah data primer dengan penyebaran kusioner responden yang sudah membeli mobil Toyota. Adapun Kriteria konsumen Toyota yang dijadikan sampel dalam penelitian ini adalah konsumen Toyota yang memiliki facebook, Instagram, dan twitter. Variabel operasional dalam penelitian ini adalah Kualitas...