Muati Upm | UPM - Universiti Putra Malaysia (original) (raw)

Papers by Muati Upm

The publisher of Journal of Language and Communication will not be responsible for the statement ... more The publisher of Journal of Language and Communication will not be responsible for the statement made by the authors in any articles published in the journal. Under no circumstances will the publisher of this publication be liable for any loss or damage caused by reliance on the advice, opinion or information obtained either explicitly or implied through the contents of this publication. All rights of reproduction are reserved in respect of all papers, articles, illustrations, etc., published in the Journal of Language and Communication. All materials published in this journal are protected by copyright, which covers exclusive rights to reproduce and distribute the materials. Materials published in the Journal of Language and Communication cannot be reproduced or stored in electronic, optical or magnetic form without the written consent of the publisher.

Remarkable politicians are those who are skilled at communicating their ideas with a good sense o... more Remarkable politicians are those who are skilled at communicating their ideas with a good sense of persuasion. The
present paper is an endeavour to investigate the persuasive strategies of the African leader, Nelson Mandela, with
reference to his address No Easy Walk to Freedom (1953). Johnstone’s (2008) framework for persuasive strategies was
used for the analysis. The findings demonstrate the use of three persuasive strategies – quasilogical, presentational and
analogical. Quasilogical argumentation, which is based on rationality, was made through syllogism, enthymeme and
causation. To create involvement, Mandela manipulated presentational persuasion via rhetorical deixes, metaphors,
repetition and alliteration. Attempting to elevate the spiritual values of his addressees in regard to the cause of liberation
and freedom, Mandela employed analogical persuasion by making a reference to the Bible. Of these three strategies,
quasilogical and presentational strategies were the most manipulated by Mandela in the given speech to move his
audience. Logic and rationality was used to motivate his audience to receive his claims about white supremacy,
and emotions mainly grief and rage were evoked to energize the course of anti-white supremacy non-violent
orchestrated struggle.

The present study examines selected speeches of a non-Western leading politician as an attempt to... more The present study examines selected speeches of a non-Western leading politician as an attempt to widen the scope of rhetorical studies from different cultures and to address the lack of studies from non-Western societies. The study conducts a rhetorical analysis of selected speeches of Mahathir Mohamad (the fourth Prime Minister of Malaysia) to identify and interpret his language use as a means to persuade his audience to accept or follow a specific course of action. This study explores logos, ethos, and pathos as a means of persuasion demonstrating how they are utilized by Mahathir Mohamad to influence his audience. The findings revealed that logical, ethical and emotional proofs were used for this purpose. Together logos and pathos projected Mahathir’s ethos, that is, his credibility as a person, as a persuasive mean. Supportive rhetorical techniques such as examples, parallelisms, rhetorical questions and metaphors were used to enhance Mahathir’s argument and to add clarity and conciseness to the argument.

IJALEL Future, Current & Past Issues by Muati Upm

The publisher of Journal of Language and Communication will not be responsible for the statement ... more The publisher of Journal of Language and Communication will not be responsible for the statement made by the authors in any articles published in the journal. Under no circumstances will the publisher of this publication be liable for any loss or damage caused by reliance on the advice, opinion or information obtained either explicitly or implied through the contents of this publication. All rights of reproduction are reserved in respect of all papers, articles, illustrations, etc., published in the Journal of Language and Communication. All materials published in this journal are protected by copyright, which covers exclusive rights to reproduce and distribute the materials. Materials published in the Journal of Language and Communication cannot be reproduced or stored in electronic, optical or magnetic form without the written consent of the publisher.

Remarkable politicians are those who are skilled at communicating their ideas with a good sense o... more Remarkable politicians are those who are skilled at communicating their ideas with a good sense of persuasion. The
present paper is an endeavour to investigate the persuasive strategies of the African leader, Nelson Mandela, with
reference to his address No Easy Walk to Freedom (1953). Johnstone’s (2008) framework for persuasive strategies was
used for the analysis. The findings demonstrate the use of three persuasive strategies – quasilogical, presentational and
analogical. Quasilogical argumentation, which is based on rationality, was made through syllogism, enthymeme and
causation. To create involvement, Mandela manipulated presentational persuasion via rhetorical deixes, metaphors,
repetition and alliteration. Attempting to elevate the spiritual values of his addressees in regard to the cause of liberation
and freedom, Mandela employed analogical persuasion by making a reference to the Bible. Of these three strategies,
quasilogical and presentational strategies were the most manipulated by Mandela in the given speech to move his
audience. Logic and rationality was used to motivate his audience to receive his claims about white supremacy,
and emotions mainly grief and rage were evoked to energize the course of anti-white supremacy non-violent
orchestrated struggle.

The present study examines selected speeches of a non-Western leading politician as an attempt to... more The present study examines selected speeches of a non-Western leading politician as an attempt to widen the scope of rhetorical studies from different cultures and to address the lack of studies from non-Western societies. The study conducts a rhetorical analysis of selected speeches of Mahathir Mohamad (the fourth Prime Minister of Malaysia) to identify and interpret his language use as a means to persuade his audience to accept or follow a specific course of action. This study explores logos, ethos, and pathos as a means of persuasion demonstrating how they are utilized by Mahathir Mohamad to influence his audience. The findings revealed that logical, ethical and emotional proofs were used for this purpose. Together logos and pathos projected Mahathir’s ethos, that is, his credibility as a person, as a persuasive mean. Supportive rhetorical techniques such as examples, parallelisms, rhetorical questions and metaphors were used to enhance Mahathir’s argument and to add clarity and conciseness to the argument.