Felix Ortega | University of Salamanca (original) (raw)
Papers by Felix Ortega
La investigación sobre las prácticas, metodologías e instrumentos de investigación en comunicació... more La investigación sobre las prácticas, metodologías e instrumentos de investigación en comunicación en nuestro contexto cultural es un objeto de estudio que presenta un interés cada vez más creciente. Presentamos en este capítulo seis casos de estudio asociados a metodologías e instrumentos avanzados de recopilación de datos estructurados y mediante targets y objetos de análisis definidos para objetos y muestras pequeñas y medianas. Introducimos brevemente estos ejemplos y analizamos las debilidades, amenazas, fortalezas y oportunidades que las nuevas aproximaciones científicas mediante instrumentos avanzados, metodologías de análisis automático, machine learning, algorítmico, big data e inteligencia artificial pueden ofrecer a los investigadores en comunicación y ciencias sociales afines. Los objetivos que presentamos en este capítulo son los siguientes:1. Presentar un análisis de estado de la cuestión de las metodologías e instrumentos utilizados en la investigación en Comunicación...
Media and particularly Public Media are constantly asking for independence from politics. Their p... more Media and particularly Public Media are constantly asking for independence from politics. Their professionals and citizens share this demand. European Institutions and academics highlight the essential role of this independence for Public Broadcasters in order to accomplish their public service remit. Some authors (Hortz, 2016; Hasebrink, 2012; Carpentier, 2011) point out the need of a bigger effort to offer citizens more possibilities of real participation in the decision-making process of Public Media, because this helps with the goal of independence. In this context, the research study was carried out with the following objectives: a) to obtain evidence of demand from citizens (young people and adults) for the independence of Spanish public service broadcasters and of citizen assessment of the level of independence of these broadcasters; b) to obtain evidence of citizen perception of opportunities to participate in the governance of public service broadcasters and their use of channels of participation; c) to analyse the relationship between public participation in the decision-making bodies of public service broadcasters (as a governance tool) and the reputation of those broadcasters. The work method involved carrying out a quantitative study (the survey) and a documentary-structural analysis of the Spanish national public service broadcaster and the 10 regional public service broadcasters to be able to take the third methodological step of finding a correlation between the independence of these public service broadcasters and their reputation, as backed by evidence in both cases.
Information
The world of video games has become one of the most important entertainment niches for society. I... more The world of video games has become one of the most important entertainment niches for society. In the last decade it has surpassed in turnover audio-visual markets such as cinema and music, driving the development of a new form of communication. The increase in the number of female gamers has highlighted the need to discover differences and similarities between players, both in habits and motivations. We present a study based on a survey procedure for the completion of a questionnaire that aimed to cover the age range of 18 to 30 years of Spanish youngsters and that reached a total of 711 valid responses. The results showed that there were no significant differences in terms of hours spent playing video games between the two genders, although there were motivational differences in the reasons for playing, specifically in terms of competition and challenge. The discussion of the results was carried out by means of a comparative statistical analysis of means to confirm the hypotheses...
Communication & Society, 1970
La independencia del poder político de los medios, especialmente de las televisiones públicas, es... more La independencia del poder político de los medios, especialmente de las televisiones públicas, es una reivindicación generalizada tanto por parte de sus profesionales como de los ciudadanos. Desde las instituciones europeas y también desde al academia se apela al papel esencial que juega la independencia del poder político para que las televisiones públicas cumplan su misión de servicio público. en algunos casos (Hortz 2016, Hasebrink 2012, Carpentier 2011) se considera que la participación ciudadana en niveles decisorios de las corporaciones públicas hace más eficaz el esfuerzo por la independencia en estos medios. En este contexto, la investigación realizada ha tenido los siguientes objetivos: a) Obtener evidencias de la demanda de los ciudadanos -jóvenes y adultos- sobre la independencia de los medios públicos y sobre su valoración acerca del grado de independencia de las televisiones públicas españolas; b) obtener evidencias acerca de su percepción, tanto sobre la posibilidad de...
This article describes and evaluates the application of the supervised sentiment analysis in poli... more This article describes and evaluates the application of the supervised sentiment analysis in political communication through a real-time classifier of political opinions in Spanish tweets using machine learning techniques, both on a local computer and using distributed computing for big data problems. We describe the associated emerging methods and techniques and analyze the opportunities that these innovations represent for political communication
Segundo a Constituição Federal, Art. 221, Brasil, 1988, os concessionários de TV de sinal aberto ... more Segundo a Constituição Federal, Art. 221, Brasil, 1988, os concessionários de TV de sinal aberto devem priorizar a produção e transmissão de programas com princípios educativos, artísticos, culturais e informativos. O artigo pressupõe traçar o panorama da programação da emissora Rede Record no Estado de São Paulo, Rede Record no Rio Grande do Sul e afiliada Rede Itapoan, na Bahia. Para tanto, realizou-se uma investigação empírica a partir da análise de conteúdo da programação exibida durante o ano de 2012. Os resultados sinalizam forte presença de uma ideologia religiosa por cima de qualquer compromisso social.
This book has a long story. More than we expected, for sure. However, we believe it was worth it.... more This book has a long story. More than we expected, for sure. However, we believe it was worth it. The book originated from the encounters which, within the context of the annual conferences of IAMCR 3 , have taken place between Latin Americans and Europeans, in which we include our respective communication researchers' associations: Latin American Communication Association Researchers Association (ALAIC) and European Communication Research and Education Association (ECREA). A workgroup was formed to boost joint actions and cooperation between both associations. Among the most noticeable results of such cooperation are the joint panels in several international encounters, the boost for the ALAIC's Summer School from the European experience, and this book. The idea came from one of those joint panels, where a "map" of the main traditions or currents of thought was presented alongside with an action that has crossed the communication area in Latin America 4. It was a possible, open-to-discussion map, that also showed ties to currents originated in other places of the world. Hence, for instance, and in general, functionalist traditions have had a greater development in North America, critical traditions in Europe and post-colonials in Asia, and in the meantime alternative currents are strong in Latin America, and the culturalists find roots in Europe and Latin America. Most recently, feminisms, firstly with a greater presence in Europe and North America, have strengthened in Latin America in what concerns social sciences in general and communication specifically. However, all of
In this case study we assessed the effectiveness of hypnosis for the physical force in sportsmen.... more In this case study we assessed the effectiveness of hypnosis for the physical force in sportsmen. Participant was 1 amateur cyclist with hypnotic suggestion. The intervention with hypnosis consisted of a brief relaxation technique, a hypnotic induction phase, a deep hypnosis phase, hypnotic suggestion and a phase of exit from the hypnotic state. The results indicated an improvement of the physical force in the sportsman submitted to the treatment with hypnosis. Performance improved as number of hypnosis sessions increased. These finding suggest that hypnotic intervention can help sportsmen to withstand the physical exhaustion produced by high levels of effort.
En la actualidad la inactividad fisica y el desarrollo de habitos no saludables desarrollan grand... more En la actualidad la inactividad fisica y el desarrollo de habitos no saludables desarrollan grandes repercusiones en nuestra sociedad como son la obesidad y otras patologias derivadas de la misma, por lo que consideramos imprescindible la intervencion desde la etapa primaria de las escuelas permitiendo realizar modificaciones en dichos habitos para fomentar elementos saludables en las etapas adultas. Por tanto en este estudio se plantean como objetivos: determinar los niveles de obesidad de los escolares de La Malaha (Granada), establecer posibles relaciones entre las variables, e intervenir con un programa (dimension fisica, nutricional y postural) en los escolares. En el presente estudio, realizado en el C.E.I.P San Isidro Labrador de La Malaha (Granada) sobre 95 escolares de siete a 12 anos, se trabajan las variables de obesidad, actividad fisica, influencia de la practica deportiva por parte de las familias, dedicacion al ocio sedentario y habitos alimenticios. En cuanto a los r...
Cómo citar este artículo / Referencia normalizada D Ramos Méndez, F Ortega-Mohedano (2017): "La r... more Cómo citar este artículo / Referencia normalizada D Ramos Méndez, F Ortega-Mohedano (2017): "La revolución en los hábitos de uso y consumo de vídeo en teléfonos inteligentes entre usuarios Millenials, la encrucijada revelada".
Palabra Clave - Revista de Comunicación, 2016
Durante los últimos dos años (2011-2012), el Centro de Desarrollo Sociocultural (CDS) de la Funda... more Durante los últimos dos años (2011-2012), el Centro de Desarrollo Sociocultural (CDS) de la Fundación Germán Sánchez Ruipérez (Peñaranda, España) ha desarrollado "Conexiones Improbables en la niebla". Se trata de un proyecto de innovación que se ha enfrentado a los actuales retos planteados por el consumo cultural y que ha experimentado con nuevos modelos producidos en los espacios culturales. Contando con la intervención directa de dos agentes externos-c2+i y Banana Asylum-y con la colaboración de otros muchos colectivos y personas, el CDS ha empleado metodologías de investigación social para desarrollar el proyecto, y para facilitar, tanto la implicación activa de la comunidad, como la administración de la incertidumbre producida en su
Flexibility is one of the basic physical qualities that are worked on both in elementary and seco... more Flexibility is one of the basic physical qualities that are worked on both in elementary and secondary education but not at the university stage. Of the four basic physical qualities, flexibility is the only quality that progressively diminishes with age. We selected a sample of 410 subjects (42% males vs. 58% females) aged 6 to 30 years old from Granada and Almería. To collect data, the deep trunk flexion test was used, establishing that the mean flexibility among the sample was 22.25 cm. By gender, females (X = 22.82 cm) were more flexible than males (X = 21.46 cm). The highest flexor capacity values were achieved between the ages of 10 and 11 years, with these values steadily decreasing with age. Consequently, the highest peaks of flexibility were found in primary education (24.98 cm) while the lowest values were found in university education (19.50 cm). Finally, as reported in the literature consulted, the results of this study found that average flexibility decreases with age.
Investigación-forma de citar-informe revisores-agenda-metadatos-PDF-Creative Commons-ULEPICC
La flexibilitat és una de les qualitats físiques bàsiques que es treballa tant en els cicles de p... more La flexibilitat és una de les qualitats físiques bàsiques que es treballa tant en els cicles de primària com de secundària, però no en l'etapa universitària. De les quatre qualitats físiques bàsiques, la flexibilitat és l'única que minva a mesura que augmenta l'edat. Per dur a terme l'estudi es va comptar amb una mostra de 410 subjectes (42% de sexe
Cuadernos.info, 2008
This article is based on the preliminary results of our research on Audiovisual Elements in Latin... more This article is based on the preliminary results of our research on Audiovisual Elements in Latin America within the Context tal Convergence. The study was conducted in August and Septe in Santiago de Chile and examined the challenges and uncertain Chilean «public» television faces today and those it will confront future. Here we present the most relevant results of a series of str interviews of experts in communications media and audiovisual institutions. After preparing a SWOT analysis we present recomm on the strategies that public television and the audiovisual sector follow for an optimal future development.
La investigación sobre las prácticas, metodologías e instrumentos de investigación en comunicació... more La investigación sobre las prácticas, metodologías e instrumentos de investigación en comunicación en nuestro contexto cultural es un objeto de estudio que presenta un interés cada vez más creciente. Presentamos en este capítulo seis casos de estudio asociados a metodologías e instrumentos avanzados de recopilación de datos estructurados y mediante targets y objetos de análisis definidos para objetos y muestras pequeñas y medianas. Introducimos brevemente estos ejemplos y analizamos las debilidades, amenazas, fortalezas y oportunidades que las nuevas aproximaciones científicas mediante instrumentos avanzados, metodologías de análisis automático, machine learning, algorítmico, big data e inteligencia artificial pueden ofrecer a los investigadores en comunicación y ciencias sociales afines. Los objetivos que presentamos en este capítulo son los siguientes:1. Presentar un análisis de estado de la cuestión de las metodologías e instrumentos utilizados en la investigación en Comunicación...
Media and particularly Public Media are constantly asking for independence from politics. Their p... more Media and particularly Public Media are constantly asking for independence from politics. Their professionals and citizens share this demand. European Institutions and academics highlight the essential role of this independence for Public Broadcasters in order to accomplish their public service remit. Some authors (Hortz, 2016; Hasebrink, 2012; Carpentier, 2011) point out the need of a bigger effort to offer citizens more possibilities of real participation in the decision-making process of Public Media, because this helps with the goal of independence. In this context, the research study was carried out with the following objectives: a) to obtain evidence of demand from citizens (young people and adults) for the independence of Spanish public service broadcasters and of citizen assessment of the level of independence of these broadcasters; b) to obtain evidence of citizen perception of opportunities to participate in the governance of public service broadcasters and their use of channels of participation; c) to analyse the relationship between public participation in the decision-making bodies of public service broadcasters (as a governance tool) and the reputation of those broadcasters. The work method involved carrying out a quantitative study (the survey) and a documentary-structural analysis of the Spanish national public service broadcaster and the 10 regional public service broadcasters to be able to take the third methodological step of finding a correlation between the independence of these public service broadcasters and their reputation, as backed by evidence in both cases.
Information
The world of video games has become one of the most important entertainment niches for society. I... more The world of video games has become one of the most important entertainment niches for society. In the last decade it has surpassed in turnover audio-visual markets such as cinema and music, driving the development of a new form of communication. The increase in the number of female gamers has highlighted the need to discover differences and similarities between players, both in habits and motivations. We present a study based on a survey procedure for the completion of a questionnaire that aimed to cover the age range of 18 to 30 years of Spanish youngsters and that reached a total of 711 valid responses. The results showed that there were no significant differences in terms of hours spent playing video games between the two genders, although there were motivational differences in the reasons for playing, specifically in terms of competition and challenge. The discussion of the results was carried out by means of a comparative statistical analysis of means to confirm the hypotheses...
Communication & Society, 1970
La independencia del poder político de los medios, especialmente de las televisiones públicas, es... more La independencia del poder político de los medios, especialmente de las televisiones públicas, es una reivindicación generalizada tanto por parte de sus profesionales como de los ciudadanos. Desde las instituciones europeas y también desde al academia se apela al papel esencial que juega la independencia del poder político para que las televisiones públicas cumplan su misión de servicio público. en algunos casos (Hortz 2016, Hasebrink 2012, Carpentier 2011) se considera que la participación ciudadana en niveles decisorios de las corporaciones públicas hace más eficaz el esfuerzo por la independencia en estos medios. En este contexto, la investigación realizada ha tenido los siguientes objetivos: a) Obtener evidencias de la demanda de los ciudadanos -jóvenes y adultos- sobre la independencia de los medios públicos y sobre su valoración acerca del grado de independencia de las televisiones públicas españolas; b) obtener evidencias acerca de su percepción, tanto sobre la posibilidad de...
This article describes and evaluates the application of the supervised sentiment analysis in poli... more This article describes and evaluates the application of the supervised sentiment analysis in political communication through a real-time classifier of political opinions in Spanish tweets using machine learning techniques, both on a local computer and using distributed computing for big data problems. We describe the associated emerging methods and techniques and analyze the opportunities that these innovations represent for political communication
Segundo a Constituição Federal, Art. 221, Brasil, 1988, os concessionários de TV de sinal aberto ... more Segundo a Constituição Federal, Art. 221, Brasil, 1988, os concessionários de TV de sinal aberto devem priorizar a produção e transmissão de programas com princípios educativos, artísticos, culturais e informativos. O artigo pressupõe traçar o panorama da programação da emissora Rede Record no Estado de São Paulo, Rede Record no Rio Grande do Sul e afiliada Rede Itapoan, na Bahia. Para tanto, realizou-se uma investigação empírica a partir da análise de conteúdo da programação exibida durante o ano de 2012. Os resultados sinalizam forte presença de uma ideologia religiosa por cima de qualquer compromisso social.
This book has a long story. More than we expected, for sure. However, we believe it was worth it.... more This book has a long story. More than we expected, for sure. However, we believe it was worth it. The book originated from the encounters which, within the context of the annual conferences of IAMCR 3 , have taken place between Latin Americans and Europeans, in which we include our respective communication researchers' associations: Latin American Communication Association Researchers Association (ALAIC) and European Communication Research and Education Association (ECREA). A workgroup was formed to boost joint actions and cooperation between both associations. Among the most noticeable results of such cooperation are the joint panels in several international encounters, the boost for the ALAIC's Summer School from the European experience, and this book. The idea came from one of those joint panels, where a "map" of the main traditions or currents of thought was presented alongside with an action that has crossed the communication area in Latin America 4. It was a possible, open-to-discussion map, that also showed ties to currents originated in other places of the world. Hence, for instance, and in general, functionalist traditions have had a greater development in North America, critical traditions in Europe and post-colonials in Asia, and in the meantime alternative currents are strong in Latin America, and the culturalists find roots in Europe and Latin America. Most recently, feminisms, firstly with a greater presence in Europe and North America, have strengthened in Latin America in what concerns social sciences in general and communication specifically. However, all of
In this case study we assessed the effectiveness of hypnosis for the physical force in sportsmen.... more In this case study we assessed the effectiveness of hypnosis for the physical force in sportsmen. Participant was 1 amateur cyclist with hypnotic suggestion. The intervention with hypnosis consisted of a brief relaxation technique, a hypnotic induction phase, a deep hypnosis phase, hypnotic suggestion and a phase of exit from the hypnotic state. The results indicated an improvement of the physical force in the sportsman submitted to the treatment with hypnosis. Performance improved as number of hypnosis sessions increased. These finding suggest that hypnotic intervention can help sportsmen to withstand the physical exhaustion produced by high levels of effort.
En la actualidad la inactividad fisica y el desarrollo de habitos no saludables desarrollan grand... more En la actualidad la inactividad fisica y el desarrollo de habitos no saludables desarrollan grandes repercusiones en nuestra sociedad como son la obesidad y otras patologias derivadas de la misma, por lo que consideramos imprescindible la intervencion desde la etapa primaria de las escuelas permitiendo realizar modificaciones en dichos habitos para fomentar elementos saludables en las etapas adultas. Por tanto en este estudio se plantean como objetivos: determinar los niveles de obesidad de los escolares de La Malaha (Granada), establecer posibles relaciones entre las variables, e intervenir con un programa (dimension fisica, nutricional y postural) en los escolares. En el presente estudio, realizado en el C.E.I.P San Isidro Labrador de La Malaha (Granada) sobre 95 escolares de siete a 12 anos, se trabajan las variables de obesidad, actividad fisica, influencia de la practica deportiva por parte de las familias, dedicacion al ocio sedentario y habitos alimenticios. En cuanto a los r...
Cómo citar este artículo / Referencia normalizada D Ramos Méndez, F Ortega-Mohedano (2017): "La r... more Cómo citar este artículo / Referencia normalizada D Ramos Méndez, F Ortega-Mohedano (2017): "La revolución en los hábitos de uso y consumo de vídeo en teléfonos inteligentes entre usuarios Millenials, la encrucijada revelada".
Palabra Clave - Revista de Comunicación, 2016
Durante los últimos dos años (2011-2012), el Centro de Desarrollo Sociocultural (CDS) de la Funda... more Durante los últimos dos años (2011-2012), el Centro de Desarrollo Sociocultural (CDS) de la Fundación Germán Sánchez Ruipérez (Peñaranda, España) ha desarrollado "Conexiones Improbables en la niebla". Se trata de un proyecto de innovación que se ha enfrentado a los actuales retos planteados por el consumo cultural y que ha experimentado con nuevos modelos producidos en los espacios culturales. Contando con la intervención directa de dos agentes externos-c2+i y Banana Asylum-y con la colaboración de otros muchos colectivos y personas, el CDS ha empleado metodologías de investigación social para desarrollar el proyecto, y para facilitar, tanto la implicación activa de la comunidad, como la administración de la incertidumbre producida en su
Flexibility is one of the basic physical qualities that are worked on both in elementary and seco... more Flexibility is one of the basic physical qualities that are worked on both in elementary and secondary education but not at the university stage. Of the four basic physical qualities, flexibility is the only quality that progressively diminishes with age. We selected a sample of 410 subjects (42% males vs. 58% females) aged 6 to 30 years old from Granada and Almería. To collect data, the deep trunk flexion test was used, establishing that the mean flexibility among the sample was 22.25 cm. By gender, females (X = 22.82 cm) were more flexible than males (X = 21.46 cm). The highest flexor capacity values were achieved between the ages of 10 and 11 years, with these values steadily decreasing with age. Consequently, the highest peaks of flexibility were found in primary education (24.98 cm) while the lowest values were found in university education (19.50 cm). Finally, as reported in the literature consulted, the results of this study found that average flexibility decreases with age.
Investigación-forma de citar-informe revisores-agenda-metadatos-PDF-Creative Commons-ULEPICC
La flexibilitat és una de les qualitats físiques bàsiques que es treballa tant en els cicles de p... more La flexibilitat és una de les qualitats físiques bàsiques que es treballa tant en els cicles de primària com de secundària, però no en l'etapa universitària. De les quatre qualitats físiques bàsiques, la flexibilitat és l'única que minva a mesura que augmenta l'edat. Per dur a terme l'estudi es va comptar amb una mostra de 410 subjectes (42% de sexe
Cuadernos.info, 2008
This article is based on the preliminary results of our research on Audiovisual Elements in Latin... more This article is based on the preliminary results of our research on Audiovisual Elements in Latin America within the Context tal Convergence. The study was conducted in August and Septe in Santiago de Chile and examined the challenges and uncertain Chilean «public» television faces today and those it will confront future. Here we present the most relevant results of a series of str interviews of experts in communications media and audiovisual institutions. After preparing a SWOT analysis we present recomm on the strategies that public television and the audiovisual sector follow for an optimal future development.
Research Traditions in Dialogue. Communication Studies in Latin America and Europe, 2020
Paulino, Fernando; Kaplún, Gabriel; Vicente Mariño, Miguel; y Custodio, Leonardo (Editores) (2020... more Paulino, Fernando; Kaplún, Gabriel; Vicente Mariño, Miguel; y Custodio, Leonardo (Editores) (2020). Research Traditions in Dialogue. Communication Studies in Latin America and Europe. Porto: Media XXI. ISBN: 978-989-729-214-9. e-ISBN: 978-989-729-215-6. Disponible en: https://www.alaic.org/site/wp-content/uploads/2020/12/Research-Traditions-in-Dialogue.pdf
Spanish version available: Paulino, Fernando; Kaplún, Gabriel; Vicente Mariño, Miguel; y Custodio, Leonardo (Editores) (2020). Tradiciones de investigación en diálogo. Estudios sobre comunicación en América Latina y Europa. Porto: Media XXI. ISBN: 978-989-729-216-3. e-ISBN: 978-989-729-217-0. Disponible en: https://www.alaic.org/site/wp-content/uploads/2020/12/Tradiciones-de-Investigacion-en-Dialogo-capa-3.pdf