Roger Gans - Profile on Academia.edu (original) (raw)
Papers by Roger Gans
A Story About Speaking Up: Mediation Effects of Narrative Persuasion on Organizational Voice Intentions
International journal of business communication, May 13, 2022
Source Expertise on Effectiveness of a Pro-Vaccine Message
Persistent public resistance to an apparently safe, effective and life-saving public health pract... more Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source expertise on pro-HPV-vaccine advocacy messaging effectiveness among audiences of differing political ideologies. The findings support prior research indicating greater resistance to HPV vaccination among political conservatives. Subjects who self-identified politically as Centrists and Conservatives were significantly less likely to think deeply about a pro-HPV advocacy message delivered by an expert spokesperson than were politically self-identified Progressives. Conservatives who viewed a pro-HPV vaccination message delivered by a non-expert spokesperson had significantly more positive
Persistent public resistance to an apparently safe, effective and life-saving public health pract... more Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source expertise on pro-HPV-vaccine advocacy messaging effectiveness among audiences of differing political ideologies. The findings support prior research indicating greater resistance to HPV vaccination among political conservatives. Subjects who self-identified politically as Centrists and Conservatives were significantly less likely to think deeply about a pro-HPV advocacy message delivered by an expert spokesperson than were politically self-identified Progressives. Conservatives who viewed a pro-HPV vaccination message delivered by a non-expert spokesperson had significantly more positive attitudes toward HPV vaccination than Conservatives who received no advocacy message (the control condition). By contrast, attitudes of Conservatives who viewed a pro-HPV vaccination message delivered by an expert spokesperson were not significantly different from those who received no advocacy message. The findings suggest an over-reliance on expert spokespeople for delivering science-based behavioral recommendations.
In an effort to tease out possible expressions of dispositional differences in people of differen... more In an effort to tease out possible expressions of dispositional differences in people of different political ideologies, this study uses media preference and consumption data from the 2008 National Annenberg Election Survey (NAES08-Online) to examine characteristics of audiences for a range of television shows and genres. The individual shows include two political satires, The Daily Show with Jon Stewart, and The Colbert Report; a late-night comedy/variety show, The Tonight Show with Jay Leno; a hospital-based ensemble situation comedy, Scrubs; two animated comedies, The Simpsons, and The Family Guy; and two action-oriented dramas, 24, and CSI: Miami. The genres include comedies, dramas, sports and documentaries. The results of a series of one-way ANOVAs and regression analyses supported the hypotheses that conservatives do not enjoy humor as much as liberals, and that they enjoy political humor even less than non-political humor.
Missing the mark in marketing healthcare services to emergent populations: Why we go wrong and how we might do better
International Journal of Healthcare Management
How Public Health Campaigns Promote Public Health Disparities
Southern Communication Journal
A Story About Speaking Up: Mediation Effects of Narrative Persuasion on Organizational Voice Intentions
International journal of business communication, May 13, 2022
Source Expertise on Effectiveness of a Pro-Vaccine Message
Persistent public resistance to an apparently safe, effective and life-saving public health pract... more Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source expertise on pro-HPV-vaccine advocacy messaging effectiveness among audiences of differing political ideologies. The findings support prior research indicating greater resistance to HPV vaccination among political conservatives. Subjects who self-identified politically as Centrists and Conservatives were significantly less likely to think deeply about a pro-HPV advocacy message delivered by an expert spokesperson than were politically self-identified Progressives. Conservatives who viewed a pro-HPV vaccination message delivered by a non-expert spokesperson had significantly more positive
Persistent public resistance to an apparently safe, effective and life-saving public health pract... more Persistent public resistance to an apparently safe, effective and life-saving public health practice such as HPV vaccination illustrates a significant issue in the communication of behavioral recommendations based on evidence-based scientific data and consensus views of scientific and medical experts. This study examines the influence of source expertise on pro-HPV-vaccine advocacy messaging effectiveness among audiences of differing political ideologies. The findings support prior research indicating greater resistance to HPV vaccination among political conservatives. Subjects who self-identified politically as Centrists and Conservatives were significantly less likely to think deeply about a pro-HPV advocacy message delivered by an expert spokesperson than were politically self-identified Progressives. Conservatives who viewed a pro-HPV vaccination message delivered by a non-expert spokesperson had significantly more positive attitudes toward HPV vaccination than Conservatives who received no advocacy message (the control condition). By contrast, attitudes of Conservatives who viewed a pro-HPV vaccination message delivered by an expert spokesperson were not significantly different from those who received no advocacy message. The findings suggest an over-reliance on expert spokespeople for delivering science-based behavioral recommendations.
In an effort to tease out possible expressions of dispositional differences in people of differen... more In an effort to tease out possible expressions of dispositional differences in people of different political ideologies, this study uses media preference and consumption data from the 2008 National Annenberg Election Survey (NAES08-Online) to examine characteristics of audiences for a range of television shows and genres. The individual shows include two political satires, The Daily Show with Jon Stewart, and The Colbert Report; a late-night comedy/variety show, The Tonight Show with Jay Leno; a hospital-based ensemble situation comedy, Scrubs; two animated comedies, The Simpsons, and The Family Guy; and two action-oriented dramas, 24, and CSI: Miami. The genres include comedies, dramas, sports and documentaries. The results of a series of one-way ANOVAs and regression analyses supported the hypotheses that conservatives do not enjoy humor as much as liberals, and that they enjoy political humor even less than non-political humor.
Missing the mark in marketing healthcare services to emergent populations: Why we go wrong and how we might do better
International Journal of Healthcare Management
How Public Health Campaigns Promote Public Health Disparities
Southern Communication Journal