Mark Harmon | University of Tennessee Knoxville (original) (raw)
Papers by Mark Harmon
Media Transformations, 2012
Name: Mark D Harmon, Associate professor, School of Journalism and Electronic Media, College of C... more Name: Mark D Harmon, Associate professor, School of Journalism and Electronic Media, College of Communications and Information, University of Tennessee Description: The film uses public domain video to show how our environment and institutions are co-opted or corrupted by corporate greed. Credits: The Studio/ Media Center/ Prelinger Archive/ Creative Commons Running Time: 5:0
British Journalism Review, 2010
Encyclopedia of Journalism
Electronic News
The authors analyze all 1,582 Meet the Presscongressional guests from the program's inception... more The authors analyze all 1,582 Meet the Presscongressional guests from the program's inception in 1947 until 2004. The guests were coded in terms of gender, state, party, and ideological orientation as measured by Americans for Democratic Action (ADA). The program generally followed the partisan and ideological patterns of the Congress itself in who showed up as guests. There was a clear tendency to exaggerate partisan differences, meaning slightly more liberal than typical Democratic guests and slightly more conservative than typical Republican guests. The program also drew heavily from a “golden rolodex” of predictable and frequent guests, often members of Congress with leadership titles.
Public Relations Review, 2001
... Beyond Agenda Setting: Information Subsidies and Public Policy, Communication and Information... more ... Beyond Agenda Setting: Information Subsidies and Public Policy, Communication and Information Science Monograph, MJ Voigt, Ed., Norwood, NJ, Ablex ... Candace White is an assistant professor of public relations in the School of Journalism at the University of Tennessee ...
Journalism Quarterly, 1989
Ratings books and academic surveys all point to the fact that local television news is a primary,... more Ratings books and academic surveys all point to the fact that local television news is a primary, if not dominant, news source in the United States. On a typical evening in a typical market a half-hour of local TV news will have a slightly larger audience than its network counterpart.’ Local television news, however, rarely has received the serious and comprehensive study that its significance would indicate. This report is the result of an effort to study one important aspect of local television news, the gatekeeping function exercised by local television news producers. The researcher has tried to identify and test two common themes in the existing sporadic and frequently contradictory research on local television news. Those themes are: 1) that local TV news is passive, borrowing its news agenda (the “what”) from local newspapers-and relying on police/fire scanners for a daily parade of disaster and crime stories, 2) local television news gatekeeping decisions (the “why”) are dominated by the visual imperative to show the viewer something of intrinsic interest.
Journal of Religion and Popular Culture, 2010
The researcher explores whether previously noted links between television viewing and materialism... more The researcher explores whether previously noted links between television viewing and materialism also appear among those in religious communities. Secondary analyses were conducted using data from six previous studies: Mennonites, American Buddhists, North American Hispanic Youth in Seventh-Day Adventist Congregations, two studies of youth in various Protestant denominations, and a national youth study with an over-sample of parochial students.
Journal of Media Economics, 1989
... The first eight stories were fires and shootings. Kitman's approach largely is anecdotal... more ... The first eight stories were fires and shootings. Kitman's approach largely is anecdotal, as is Ron Powers7 work in the book The Newscasters (1977). Powers believes that, in the rush to maximize audience and profit, local TV ...
The Journal of American Culture, 1987
International Journal of Public Opinion Research, 2001
ABSTRACT Can we assume that responses to poll questions actually reflect respondents' opi... more ABSTRACT Can we assume that responses to poll questions actually reflect respondents' opinions, attitudes, thoughts, or feelings? Several variables can confound actual opinions and our interpretations of them. A great deal of ‘noise,’ including communication breakdowns from dicult‐to‐follow questions, may hamper the typical opinion poll. Researchers have explored poll questions regarding question order, response order, context eects of preceding questions, even gender of the questioner or respondent. Only a few studies, however, have looked at the actual complexity or diculty of the poll questions themselves.
ABSTRACT Popularized by several books, articles, and even a stage play over the last several year... more ABSTRACT Popularized by several books, articles, and even a stage play over the last several years, a hypothesis known as “affluenza” predicts that media consumption will correlate positively with higher levels of materialistic traits. This paper re-analyzes data from a lifestyle survey administered to youth in Egypt and Saudi Arabia with an eye towards testing the affluenza hypothesis in light of the ongoing boom in Arab satellite television. While the survey was not specifically designed to test for affluenza, and therefore not an optimal tool, it did collect data on television viewing and several lifestyle topics which have been linked to affluenza in previous studies. Surprisingly, the data from this survey of Egyptian and Saudi youth did not show a link between increased television viewing and materialistic traits – in stark contrast to surveys conducted in the United States and Europe.
Journalism Quarterly, 1993
EJ468591 - Do "Instant Polls" Hit the Spot? Phone-In vs. Random Sampling of Public Opin... more EJ468591 - Do "Instant Polls" Hit the Spot? Phone-In vs. Random Sampling of Public Opinion.
... The only liberals we encounter in Goldberg's books are Limousine Liberalsmiddle-age... more ... The only liberals we encounter in Goldberg's books are Limousine Liberalsmiddle-aged, upper class, upper income, Ivy League-educated, and ... tabulation there would have revealed the poor more likely than the wealthy to identify themselves as liberal (http://sda.berkeley.edu ...
Educating tomorrow’s electronic media professionals., Apr 1, 2003
News organizations strive for accuracy both as an ethical imperative and as an economic reality. ... more News organizations strive for accuracy both as an ethical imperative and as an economic reality. Error-prone news organizations may lose both credibility and audience. Surprisingly few research projects, however, have addressed local television news accuracy. This project addressed that deficiency. One previous work, Singletary and Lipsky (1977), provided guidance for this project. The current work can and should be considered an update of that good, but dated, 1976 research project on accuracy in local television news. The results ...
Atlantic Journal of Communication
Media Transformations, 2012
Name: Mark D Harmon, Associate professor, School of Journalism and Electronic Media, College of C... more Name: Mark D Harmon, Associate professor, School of Journalism and Electronic Media, College of Communications and Information, University of Tennessee Description: The film uses public domain video to show how our environment and institutions are co-opted or corrupted by corporate greed. Credits: The Studio/ Media Center/ Prelinger Archive/ Creative Commons Running Time: 5:0
British Journalism Review, 2010
Encyclopedia of Journalism
Electronic News
The authors analyze all 1,582 Meet the Presscongressional guests from the program's inception... more The authors analyze all 1,582 Meet the Presscongressional guests from the program's inception in 1947 until 2004. The guests were coded in terms of gender, state, party, and ideological orientation as measured by Americans for Democratic Action (ADA). The program generally followed the partisan and ideological patterns of the Congress itself in who showed up as guests. There was a clear tendency to exaggerate partisan differences, meaning slightly more liberal than typical Democratic guests and slightly more conservative than typical Republican guests. The program also drew heavily from a “golden rolodex” of predictable and frequent guests, often members of Congress with leadership titles.
Public Relations Review, 2001
... Beyond Agenda Setting: Information Subsidies and Public Policy, Communication and Information... more ... Beyond Agenda Setting: Information Subsidies and Public Policy, Communication and Information Science Monograph, MJ Voigt, Ed., Norwood, NJ, Ablex ... Candace White is an assistant professor of public relations in the School of Journalism at the University of Tennessee ...
Journalism Quarterly, 1989
Ratings books and academic surveys all point to the fact that local television news is a primary,... more Ratings books and academic surveys all point to the fact that local television news is a primary, if not dominant, news source in the United States. On a typical evening in a typical market a half-hour of local TV news will have a slightly larger audience than its network counterpart.’ Local television news, however, rarely has received the serious and comprehensive study that its significance would indicate. This report is the result of an effort to study one important aspect of local television news, the gatekeeping function exercised by local television news producers. The researcher has tried to identify and test two common themes in the existing sporadic and frequently contradictory research on local television news. Those themes are: 1) that local TV news is passive, borrowing its news agenda (the “what”) from local newspapers-and relying on police/fire scanners for a daily parade of disaster and crime stories, 2) local television news gatekeeping decisions (the “why”) are dominated by the visual imperative to show the viewer something of intrinsic interest.
Journal of Religion and Popular Culture, 2010
The researcher explores whether previously noted links between television viewing and materialism... more The researcher explores whether previously noted links between television viewing and materialism also appear among those in religious communities. Secondary analyses were conducted using data from six previous studies: Mennonites, American Buddhists, North American Hispanic Youth in Seventh-Day Adventist Congregations, two studies of youth in various Protestant denominations, and a national youth study with an over-sample of parochial students.
Journal of Media Economics, 1989
... The first eight stories were fires and shootings. Kitman's approach largely is anecdotal... more ... The first eight stories were fires and shootings. Kitman's approach largely is anecdotal, as is Ron Powers7 work in the book The Newscasters (1977). Powers believes that, in the rush to maximize audience and profit, local TV ...
The Journal of American Culture, 1987
International Journal of Public Opinion Research, 2001
ABSTRACT Can we assume that responses to poll questions actually reflect respondents' opi... more ABSTRACT Can we assume that responses to poll questions actually reflect respondents' opinions, attitudes, thoughts, or feelings? Several variables can confound actual opinions and our interpretations of them. A great deal of ‘noise,’ including communication breakdowns from dicult‐to‐follow questions, may hamper the typical opinion poll. Researchers have explored poll questions regarding question order, response order, context eects of preceding questions, even gender of the questioner or respondent. Only a few studies, however, have looked at the actual complexity or diculty of the poll questions themselves.
ABSTRACT Popularized by several books, articles, and even a stage play over the last several year... more ABSTRACT Popularized by several books, articles, and even a stage play over the last several years, a hypothesis known as “affluenza” predicts that media consumption will correlate positively with higher levels of materialistic traits. This paper re-analyzes data from a lifestyle survey administered to youth in Egypt and Saudi Arabia with an eye towards testing the affluenza hypothesis in light of the ongoing boom in Arab satellite television. While the survey was not specifically designed to test for affluenza, and therefore not an optimal tool, it did collect data on television viewing and several lifestyle topics which have been linked to affluenza in previous studies. Surprisingly, the data from this survey of Egyptian and Saudi youth did not show a link between increased television viewing and materialistic traits – in stark contrast to surveys conducted in the United States and Europe.
Journalism Quarterly, 1993
EJ468591 - Do "Instant Polls" Hit the Spot? Phone-In vs. Random Sampling of Public Opin... more EJ468591 - Do "Instant Polls" Hit the Spot? Phone-In vs. Random Sampling of Public Opinion.
... The only liberals we encounter in Goldberg's books are Limousine Liberalsmiddle-age... more ... The only liberals we encounter in Goldberg's books are Limousine Liberalsmiddle-aged, upper class, upper income, Ivy League-educated, and ... tabulation there would have revealed the poor more likely than the wealthy to identify themselves as liberal (http://sda.berkeley.edu ...
Educating tomorrow’s electronic media professionals., Apr 1, 2003
News organizations strive for accuracy both as an ethical imperative and as an economic reality. ... more News organizations strive for accuracy both as an ethical imperative and as an economic reality. Error-prone news organizations may lose both credibility and audience. Surprisingly few research projects, however, have addressed local television news accuracy. This project addressed that deficiency. One previous work, Singletary and Lipsky (1977), provided guidance for this project. The current work can and should be considered an update of that good, but dated, 1976 research project on accuracy in local television news. The results ...
Atlantic Journal of Communication