Nelly Gabriela Guaman Guadalima | Universidad Tecnica Particular de Loja (original) (raw)
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Papers by Nelly Gabriela Guaman Guadalima
The uptake to traditional mass media has changed in recent years, due to the impact that Internet... more The uptake to traditional mass media has changed in recent years, due to the impact that Internet has induced in the current society and especially in the younger generations, to be more specific in of digital natives generation.
The investigation realized to university students shows the decadence that has suffered the mass media against new technologies and the different applications that a Smartphone offers them, which are mostly use to communicate and interact between young people.
Through a survey applied to a sample of 365 students of different careers in UTPL and a focal group realized to 8 students, showed that Internet is the priority in the preference of college student at the moment of getting specific information, since the 86,3% of surveyed population get into to the digital platform.
The uptake to traditional mass media has changed in recent years, due to the impact that Internet... more The uptake to traditional mass media has changed in recent years, due to the impact that Internet has induced in the current society and especially in the younger generations, to be more specific in of digital natives generation.
The investigation realized to university students shows the decadence that has suffered the mass media against new technologies and the different applications that a Smartphone offers them, which are mostly use to communicate and interact between young people.
Through a survey applied to a sample of 365 students of different careers in UTPL and a focal group realized to 8 students, showed that Internet is the priority in the preference of college student at the moment of getting specific information, since the 86,3% of surveyed population get into to the digital platform.