Hashed Ahmed | Universiti Utara Malaysia (original) (raw)

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Papers by Hashed Ahmed

International Review of Management and Marketing, 2016

This study empirically examined the mediating effect of brand satisfaction (BS) on the relationsh... more This study empirically examined the mediating effect of brand satisfaction (BS) on the relationship between brand image (BI) and brand loyalty (BL) among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among BI, BS on BL. Data collected from customers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis. This study applies partial least squares to a sample of 458 customers to test hypothesized relationships. The findings indicate that BI and BS appear to have significant and positive relationship with BL. BS mediates the relationship between BI and BL. The results are compared with earlier findings and implications for further research are discussed.

American Journal of Economics, 2012

The aim of this study is to find out the customer's satisfaction with Yemen i Mobile service prov... more The aim of this study is to find out the customer's satisfaction with Yemen i Mobile service providers. Th is study examined the relationship between perceived quality, perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on data gathered online fro m 118 academic staff in public universit ies in Yemen. The study found that the relationship between perceived value, perceived quality and corporate image have a significant positive influence on customer satisfaction, whereas customer expectation has positive but without statistical significance.

Management Science Letters, 2016

International Review of Management and Marketing, 2016

This study empirically examined the mediating effect of brand satisfaction (BS) on the relationsh... more This study empirically examined the mediating effect of brand satisfaction (BS) on the relationship between brand image (BI) and brand loyalty (BL) among Malaysian customer toward local automobile brands. Four hypotheses were developed to test hypothesizing relationships among BI, BS on BL. Data collected from customers of automobile brands in north Malaysia peninsula from three states which were Kedah, Penang, and Perlis. This study applies partial least squares to a sample of 458 customers to test hypothesized relationships. The findings indicate that BI and BS appear to have significant and positive relationship with BL. BS mediates the relationship between BI and BL. The results are compared with earlier findings and implications for further research are discussed.

American Journal of Economics, 2012

The aim of this study is to find out the customer's satisfaction with Yemen i Mobile service prov... more The aim of this study is to find out the customer's satisfaction with Yemen i Mobile service providers. Th is study examined the relationship between perceived quality, perceived value, customer expectation, and corporate image with customer satisfaction. The result of this study is based on data gathered online fro m 118 academic staff in public universit ies in Yemen. The study found that the relationship between perceived value, perceived quality and corporate image have a significant positive influence on customer satisfaction, whereas customer expectation has positive but without statistical significance.

Management Science Letters, 2016

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