Norhafezah Yusof | Universiti Utara Malaysia (original) (raw)

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Papers by Norhafezah Yusof

Research paper thumbnail of THE RELEVANCE OF CONFUCIAN VALUES TO LEADERSHIP COMMUNICATION

Research on leadership communication is still an active area of inquiry as can be seen from the g... more Research on leadership communication is still an active area of inquiry as can be seen from the growing number of studies employing different perspectives to enhance the contributions of the field in its own right. From the intercultural communication perspective, every culture provides a particular view of leadership communication because each culture has tended to look at certain cultural conceptual artifacts differently. For example, in Asia, the studies on leadership communication tended to focus on Japanese and Korean and there are only a few studies which have used other cultural notions like the ones carried out in Malaysia. Among the challenges faced by the leaders in Malaysia are the ways to remain relevant in light of rapid changes in the country. The priority is, therefore, to be able sustain the impressive achievements made thus far in the rather challenging context of a multi-racial and multi-religious society, especially the need to understand the cultural thinking of the Chinese community after the recent General Election (GE13). This article discusses the Chinese and Western leadership cultures and the roles of Confucian values in leadership communication in East Asia. On the basis of insights gained, a model has been proposed to guide the development of subsequent leadership communication studies, particularly that which involves the Chinese community in Malaysia.

Research paper thumbnail of Malaysia in Transition: A Comparative Analysis of Asian Values, Islam Hadhari and 1malaysia

This paper discusses on the principles of Asian values, propagated by Malaysia fourth prime minis... more This paper discusses on the principles of Asian values, propagated by Malaysia fourth prime minister Mahathir Mohamad, Islam Hadhari by the fifth prime minister Abdullah Ahmad Badawi, and 1Malaysia by the current prime minister Najib Razak. This paper gives a special attention to Abdullah and Islam Hadhari because it links the Mahathir's period to current Najib's leadership. The intension of this paper is to prove that actually these concepts are similar in theory and practice in stressing more on Islam and neo-feudalistic Malay agenda. In fact, Islam Hadhari is ironically a concept created by Mahathir himself to counter the idea of Islamic State from the Islamic party, PAS. Therefore, even after resigning from government, Mahathir's agenda of Asian values is still being practiced. Najib Razak, current Prime Minister, on the other hand intended to promote quality leadership performance for the public and unity among the multiracial Malaysia. Although there are differences in term of the arguments for each of the idea, it is clear that these ideas or philosophies attempt to protect the real agenda of those three leaders which were to protect the political culture of neo-feudalism and ensure the ruling United Malays National Organization (UMNO) and Barisan Nasional (BN) will stay in power. This paper shows the debates between scholars in explaining the ideas and philosophies behind those three concepts in Malaysia's realpolitik.

Research paper thumbnail of THE RELEVANCE OF CONFUCIAN VALUES TO LEADERSHIP COMMUNICATION

Research on leadership communication is still an active area of inquiry as can be seen from the g... more Research on leadership communication is still an active area of inquiry as can be seen from the growing number of studies employing different perspectives to enhance the contributions of the field in its own right. From the intercultural communication perspective, every culture provides a particular view of leadership communication because each culture has tended to look at certain cultural conceptual artifacts differently. For example, in Asia, the studies on leadership communication tended to focus on Japanese and Korean and there are only a few studies which have used other cultural notions like the ones carried out in Malaysia. Among the challenges faced by the leaders in Malaysia are the ways to remain relevant in light of rapid changes in the country. The priority is, therefore, to be able sustain the impressive achievements made thus far in the rather challenging context of a multi-racial and multi-religious society, especially the need to understand the cultural thinking of the Chinese community after the recent General Election (GE13). This article discusses the Chinese and Western leadership cultures and the roles of Confucian values in leadership communication in East Asia. On the basis of insights gained, a model has been proposed to guide the development of subsequent leadership communication studies, particularly that which involves the Chinese community in Malaysia.

Research paper thumbnail of Malaysia in Transition: A Comparative Analysis of Asian Values, Islam Hadhari and 1malaysia

This paper discusses on the principles of Asian values, propagated by Malaysia fourth prime minis... more This paper discusses on the principles of Asian values, propagated by Malaysia fourth prime minister Mahathir Mohamad, Islam Hadhari by the fifth prime minister Abdullah Ahmad Badawi, and 1Malaysia by the current prime minister Najib Razak. This paper gives a special attention to Abdullah and Islam Hadhari because it links the Mahathir's period to current Najib's leadership. The intension of this paper is to prove that actually these concepts are similar in theory and practice in stressing more on Islam and neo-feudalistic Malay agenda. In fact, Islam Hadhari is ironically a concept created by Mahathir himself to counter the idea of Islamic State from the Islamic party, PAS. Therefore, even after resigning from government, Mahathir's agenda of Asian values is still being practiced. Najib Razak, current Prime Minister, on the other hand intended to promote quality leadership performance for the public and unity among the multiracial Malaysia. Although there are differences in term of the arguments for each of the idea, it is clear that these ideas or philosophies attempt to protect the real agenda of those three leaders which were to protect the political culture of neo-feudalism and ensure the ruling United Malays National Organization (UMNO) and Barisan Nasional (BN) will stay in power. This paper shows the debates between scholars in explaining the ideas and philosophies behind those three concepts in Malaysia's realpolitik.

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