Eva Vicente | Universidad de Valladolid (original) (raw)

Papers by Eva Vicente

Research paper thumbnail of Incidencia del vigente Sistema de Financiación Autonómica en el nivel de discrecionalidad presupuestaria de Castilla y León

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Research paper thumbnail of Castiglia e Leon: un bilancio dopo vent'anni di decentramento

Economia della Cultura, 2006

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Research paper thumbnail of Achieving effective visitor orientation in European museums. Innovation versus custodial

Journal of Cultural Heritage, 2014

ABSTRACT The context in which museums operate has evolved considerably over the last few decades,... more ABSTRACT The context in which museums operate has evolved considerably over the last few decades, while the challenges they face have increased. The current need for museums to augment their own revenue and improve their performance coupled with the transformation of cultural models towards more experiential services has led many to adopt a consumer orientation in an effort to make museums and their collections increasingly accessible to visitors. This visitor orientation is more than just a wish to bring culture closer to the public, but rather a desire to understand visitors’ demands and thus adapt to their expectations. This paper seeks to explore the relation between visitor orientation and performance in museums. Specifically, the study focuses on technological innovation and tradition as two alternative strategies to respond to visitor expectations. An empirical study was conducted for a sample of 491 European museums. Evidence is found to support the notion that the impact of visitor orientation on economic and market performance depends on how visitors’ needs are perceived and on museums’ commitment to either innovation or tradition and custody. Whereas technological innovation has a positive impact on revenue and economic performance, the impact of custodial orientation is negative. Custodial orientation only proves effective in market terms in large museums but does not prove effective in economic terms, for either small or large museums. This paper offers a guide as to how to deal with visitor orientation in cultural and heritage organizations. Although an orientation to innovate geared towards satisfying visitor needs would seem the logical way for museums to increase visitor numbers, an approach involving too much innovation, often leading museums to becoming shows, has been widely criticized.

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Research paper thumbnail of Análisis y evaluación de políticas culturales: las políticas del Patrimonio Histórico

Anales de estudios económicos y …, 2008

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Research paper thumbnail of Application of the travel cost method to estimate the economic value of cultural goods: Blockbuster art exhibitions

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Research paper thumbnail of How cultural organizations’ size and funding influence innovation and performance: the case of museums

Journal of Cultural Economics, 2011

Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovati... more Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovations in museums as well as its impact on museums’ economic, market and social performance. Secondly, we analyse how the (public–private) funding of such organizations impacts innovation and performance. The empirical work is based on information from a survey of 491 museums (British, French, Italian and Spanish). We find that museum size does prove relevant in the commitment to engage in innovation but that public funding of museums does not encourage innovation. We also highlight the importance of the explanatory power of the type of funding on the performance of these cultural organizations. This research also reveals how organizational and technological innovations as well as innovation in value creation in museums enhance economic, market and social performance.

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Research paper thumbnail of Determinants of brand equity in cultural organizations: the case of an art exhibition

Service Industries Journal, 2011

The purpose of this research is two-fold. First, to explore the factors that help to create brand... more The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the relationships is developed and empirically tested using data collected from visitors attending The Ages of Mankind cultural exhibition in Castilla and León, Spain. In the present study, evidence is found to support the propositions that brand equity is closely linked to the particular image it conveys, to the event's recognition, the quality of the exhibitions and the cultural values it transmits. Brand equity also impacts visitor perception of the most recent exhibition, as well as future intentions to attend or even pay an admission fee.

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Research paper thumbnail of Insights into Innovation in European Museums: The Impact of Cultural Policy and Museum Characteristics

Public Management Review, 2012

Innovation has become a key tool enabling museums to adapt to the major changes that have taken p... more Innovation has become a key tool enabling museums to adapt to the major changes that have taken place in recent decades in the milieu in which such organizations operate. However, countries' differing cultural policies, coupled with the particular nature of museums themselves (size, type of collection, organizational structure, system of funding, etc.), have a practical impact on the ability of such organizations to innovate and adapt to the new situation. In this context, our study posits three aspects through which innovation may appear in museums: technological innovation in management, technological innovation in visitor experience and organizational innovation. We also explore the extent to which the nature of cultural policies in different countries, how museums are managed and their size and funding impact each type of innovation. The empirical analysis was conducted for art and history museums in four European countries: France, Italy, Spain and the United Kingdom. We felt that exploring these relations in cultural organizations would be of interest and would make an important contribution to the field.

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Research paper thumbnail of Components of art exhibition brand equity for internal and external visitors

Tourism Management, 2010

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Research paper thumbnail of Review of Public Economics Vicente&Frutos

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Books by Eva Vicente

Research paper thumbnail of Vicente, E. (2010): Economics of Built Cultural Heritage. In M. Mälkki & K. Schmidt-Thomé (eds.) (2010):)Integrating aims—built heritage in social and economic development, Centre for Urban and Regional Studies Publications (YTK), Espoo (Finland), pp. 19-43. ISBN: 978-952-60-3283-2

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Research paper thumbnail of Vicente, E. (2009): Economia do patrimonio. En Fortuna, C. y Leite, R. P. (eds..) (2009): Plural de cidade: novos léxicos urbanos. Ed. Almedina, Coimbra. ISBN: 978-972-40-3924-4.

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Research paper thumbnail of Vicente, E. (2007): Economía del Patrimonio Cultural y Políticas Patrimoniales. Instituto de Estudios Fiscales. Ministerio de Economía y Hacienda. Madrid. ISBN: 84-8008-247-X

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Handbooks by Eva Vicente

Research paper thumbnail of Diccionario de Economía Pública. S. Álvarez García (coord.)

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Research paper thumbnail of Incidencia del vigente Sistema de Financiación Autonómica en el nivel de discrecionalidad presupuestaria de Castilla y León

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Research paper thumbnail of Castiglia e Leon: un bilancio dopo vent'anni di decentramento

Economia della Cultura, 2006

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Research paper thumbnail of Achieving effective visitor orientation in European museums. Innovation versus custodial

Journal of Cultural Heritage, 2014

ABSTRACT The context in which museums operate has evolved considerably over the last few decades,... more ABSTRACT The context in which museums operate has evolved considerably over the last few decades, while the challenges they face have increased. The current need for museums to augment their own revenue and improve their performance coupled with the transformation of cultural models towards more experiential services has led many to adopt a consumer orientation in an effort to make museums and their collections increasingly accessible to visitors. This visitor orientation is more than just a wish to bring culture closer to the public, but rather a desire to understand visitors’ demands and thus adapt to their expectations. This paper seeks to explore the relation between visitor orientation and performance in museums. Specifically, the study focuses on technological innovation and tradition as two alternative strategies to respond to visitor expectations. An empirical study was conducted for a sample of 491 European museums. Evidence is found to support the notion that the impact of visitor orientation on economic and market performance depends on how visitors’ needs are perceived and on museums’ commitment to either innovation or tradition and custody. Whereas technological innovation has a positive impact on revenue and economic performance, the impact of custodial orientation is negative. Custodial orientation only proves effective in market terms in large museums but does not prove effective in economic terms, for either small or large museums. This paper offers a guide as to how to deal with visitor orientation in cultural and heritage organizations. Although an orientation to innovate geared towards satisfying visitor needs would seem the logical way for museums to increase visitor numbers, an approach involving too much innovation, often leading museums to becoming shows, has been widely criticized.

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Research paper thumbnail of Análisis y evaluación de políticas culturales: las políticas del Patrimonio Histórico

Anales de estudios económicos y …, 2008

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Research paper thumbnail of Application of the travel cost method to estimate the economic value of cultural goods: Blockbuster art exhibitions

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Research paper thumbnail of How cultural organizations’ size and funding influence innovation and performance: the case of museums

Journal of Cultural Economics, 2011

Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovati... more Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovations in museums as well as its impact on museums’ economic, market and social performance. Secondly, we analyse how the (public–private) funding of such organizations impacts innovation and performance. The empirical work is based on information from a survey of 491 museums (British, French, Italian and Spanish). We find that museum size does prove relevant in the commitment to engage in innovation but that public funding of museums does not encourage innovation. We also highlight the importance of the explanatory power of the type of funding on the performance of these cultural organizations. This research also reveals how organizational and technological innovations as well as innovation in value creation in museums enhance economic, market and social performance.

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Research paper thumbnail of Determinants of brand equity in cultural organizations: the case of an art exhibition

Service Industries Journal, 2011

The purpose of this research is two-fold. First, to explore the factors that help to create brand... more The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the relationships is developed and empirically tested using data collected from visitors attending The Ages of Mankind cultural exhibition in Castilla and León, Spain. In the present study, evidence is found to support the propositions that brand equity is closely linked to the particular image it conveys, to the event's recognition, the quality of the exhibitions and the cultural values it transmits. Brand equity also impacts visitor perception of the most recent exhibition, as well as future intentions to attend or even pay an admission fee.

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Research paper thumbnail of Insights into Innovation in European Museums: The Impact of Cultural Policy and Museum Characteristics

Public Management Review, 2012

Innovation has become a key tool enabling museums to adapt to the major changes that have taken p... more Innovation has become a key tool enabling museums to adapt to the major changes that have taken place in recent decades in the milieu in which such organizations operate. However, countries' differing cultural policies, coupled with the particular nature of museums themselves (size, type of collection, organizational structure, system of funding, etc.), have a practical impact on the ability of such organizations to innovate and adapt to the new situation. In this context, our study posits three aspects through which innovation may appear in museums: technological innovation in management, technological innovation in visitor experience and organizational innovation. We also explore the extent to which the nature of cultural policies in different countries, how museums are managed and their size and funding impact each type of innovation. The empirical analysis was conducted for art and history museums in four European countries: France, Italy, Spain and the United Kingdom. We felt that exploring these relations in cultural organizations would be of interest and would make an important contribution to the field.

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Research paper thumbnail of Components of art exhibition brand equity for internal and external visitors

Tourism Management, 2010

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Research paper thumbnail of Review of Public Economics Vicente&Frutos

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Research paper thumbnail of Vicente, E. (2010): Economics of Built Cultural Heritage. In M. Mälkki & K. Schmidt-Thomé (eds.) (2010):)Integrating aims—built heritage in social and economic development, Centre for Urban and Regional Studies Publications (YTK), Espoo (Finland), pp. 19-43. ISBN: 978-952-60-3283-2

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Research paper thumbnail of Vicente, E. (2009): Economia do patrimonio. En Fortuna, C. y Leite, R. P. (eds..) (2009): Plural de cidade: novos léxicos urbanos. Ed. Almedina, Coimbra. ISBN: 978-972-40-3924-4.

Bookmarks Related papers MentionsView impact

Research paper thumbnail of Vicente, E. (2007): Economía del Patrimonio Cultural y Políticas Patrimoniales. Instituto de Estudios Fiscales. Ministerio de Economía y Hacienda. Madrid. ISBN: 84-8008-247-X

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Research paper thumbnail of Diccionario de Economía Pública. S. Álvarez García (coord.)

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