Eva Vicente - Profile on Academia.edu (original) (raw)

Papers by Eva Vicente

La pretensión del gobierno regional de nuestra Comunidad Autónoma, al igual que el resto de Comun... more La pretensión del gobierno regional de nuestra Comunidad Autónoma, al igual que el resto de Comunidades Autónomas (CC.AA.), es gozar del máximo nivel de autonomía a la hora de fijar su política presupuestaria. Obviamente esta autonomía se ve limitada por distintos aspectos, y uno de ellos, y precisamente no poco importante, son los gastos políticos ya comprometidos previamente. El objetivo básico de este trabajo consiste en elaborar y aplicar, a partir de alguna investigación seminal en esta materia, una metodología que nos permita analizar la evolución del margen de discrecionalidad presupuestaria del que han gozado nuestras autoridades políticas y determinar si las sucesivas modificaciones en los modelos de financiación autonómica han conllevado un mayor grado de discrecionalidad en el diseño de las políticas presupuestarias en Castilla y León. Ver en suma, si la creciente autonomía financiera se acompaña de una mayor libertad presupuestaria, o, si por el contrario, esa autonomía financiera lo que reporta finalmente es la asunción, por parte de las CC.AA., de un mayor volumen de gasto ya comprometido que coarta la maniobralidad presupuestaria de los gobiernos autonómicos.

Castiglia e Leon: un bilancio dopo vent'anni di decentramento

Economia della Cultura, 2006

Achieving effective visitor orientation in European museums. Innovation versus custodial

Journal of Cultural Heritage, 2014

ABSTRACT The context in which museums operate has evolved considerably over the last few decades,... more ABSTRACT The context in which museums operate has evolved considerably over the last few decades, while the challenges they face have increased. The current need for museums to augment their own revenue and improve their performance coupled with the transformation of cultural models towards more experiential services has led many to adopt a consumer orientation in an effort to make museums and their collections increasingly accessible to visitors. This visitor orientation is more than just a wish to bring culture closer to the public, but rather a desire to understand visitors’ demands and thus adapt to their expectations. This paper seeks to explore the relation between visitor orientation and performance in museums. Specifically, the study focuses on technological innovation and tradition as two alternative strategies to respond to visitor expectations. An empirical study was conducted for a sample of 491 European museums. Evidence is found to support the notion that the impact of visitor orientation on economic and market performance depends on how visitors’ needs are perceived and on museums’ commitment to either innovation or tradition and custody. Whereas technological innovation has a positive impact on revenue and economic performance, the impact of custodial orientation is negative. Custodial orientation only proves effective in market terms in large museums but does not prove effective in economic terms, for either small or large museums. This paper offers a guide as to how to deal with visitor orientation in cultural and heritage organizations. Although an orientation to innovate geared towards satisfying visitor needs would seem the logical way for museums to increase visitor numbers, an approach involving too much innovation, often leading museums to becoming shows, has been widely criticized.

Anales de estudios económicos y …, 2008

Resumen Este artículo tiene como objetivo profundizar en el análisis de los distintos elementos q... more Resumen Este artículo tiene como objetivo profundizar en el análisis de los distintos elementos que conforman las políticas públicas en el sector del Patrimonio y sus resultados desde un punto de vista económico. Para ello se toma como objeto de estudio un caso específico de política cultural relativa al Patrimonio Histórico: la política del Patrimonio Arquitectónico en Castilla y León. En primer lugar se hace una revisión de las principales características económicas del sector del Patrimonio Arquitectónico, de los fallos que se producen en su funcionamiento, así como de los instrumentos tradicionales de las políticas públicas en esteámbito. En segundo lugar se hace una descripción de la política estudiada a través de sus objetivos y de los medios e instrumentos aplicados para su consecución. Porúltimo, se evalúan sus resultados a través de la construcción de distintos indicadores.

In recent years a growing number of studies have started to apply non-market valuation methods to... more In recent years a growing number of studies have started to apply non-market valuation methods to es timate the economic value of cultural goods. The majority of these studies use stated preference tech niques, such as the contingent valuation method. This study discusses the application of the travel cost method to estimate the economic value of a specific type of cultural good: special exhibitions. The em pirical work focuses on the touring exhibition the 'Ages of Mankind', one of the first and most repre sentative examples of a blockbuster art exhibition in Spain. This is the first time, as far as we know, that this method has been applied to a large temporary exhibition and is one of the few applications of this method in the valuation of cultural goods.

Journal of Cultural Economics, 2011

Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovati... more Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovations in museums as well as its impact on museums’ economic, market and social performance. Secondly, we analyse how the (public–private) funding of such organizations impacts innovation and performance. The empirical work is based on information from a survey of 491 museums (British, French, Italian and Spanish). We find that museum size does prove relevant in the commitment to engage in innovation but that public funding of museums does not encourage innovation. We also highlight the importance of the explanatory power of the type of funding on the performance of these cultural organizations. This research also reveals how organizational and technological innovations as well as innovation in value creation in museums enhance economic, market and social performance.

Determinants of brand equity in cultural organizations: the case of an art exhibition

Service Industries Journal, 2011

The purpose of this research is two-fold. First, to explore the factors that help to create brand... more The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the relationships is developed and empirically tested using data collected from visitors attending The Ages of Mankind cultural exhibition in Castilla and León, Spain. In the present study, evidence is found to support the propositions that brand equity is closely linked to the particular image it conveys, to the event's recognition, the quality of the exhibitions and the cultural values it transmits. Brand equity also impacts visitor perception of the most recent exhibition, as well as future intentions to attend or even pay an admission fee.

Insights into Innovation in European Museums: The Impact of Cultural Policy and Museum Characteristics

Public Management Review, 2012

Innovation has become a key tool enabling museums to adapt to the major changes that have taken p... more Innovation has become a key tool enabling museums to adapt to the major changes that have taken place in recent decades in the milieu in which such organizations operate. However, countries' differing cultural policies, coupled with the particular nature of museums themselves (size, type of collection, organizational structure, system of funding, etc.), have a practical impact on the ability of such organizations to innovate and adapt to the new situation. In this context, our study posits three aspects through which innovation may appear in museums: technological innovation in management, technological innovation in visitor experience and organizational innovation. We also explore the extent to which the nature of cultural policies in different countries, how museums are managed and their size and funding impact each type of innovation. The empirical analysis was conducted for art and history museums in four European countries: France, Italy, Spain and the United Kingdom. We felt that exploring these relations in cultural organizations would be of interest and would make an important contribution to the field.

Tourism Management, 2010

This paper aims to explore determinants of brand equity for cultural activities from the perspect... more This paper aims to explore determinants of brand equity for cultural activities from the perspective of internal as well as external visitors. Our analysis advocates four elements for brand equity in artistic and cultural activities (loyalty, brand image, perceived quality and brand values) and assesses them for the case of an itinerant art exhibition staged over the past twenty years in a region of Spain. Building on extensive literature, a model of the relationship is developed and empirically tested using survey data collected from 406 visitors. Data are analysed through Partial Least Squares. Findings suggest that external visitors attach greater importance to brand image as a determinant of value than do internal visitors, whereas for the latter brand values are the main source of value.

In recent years a growing number of studies have started to apply non-market valuation methods to... more In recent years a growing number of studies have started to apply non-market valuation methods to estimate the economic value of cultural goods. The majority of these studies use stated preference techniques, such as the contingent valuation method. This study discusses the application of the travel cost method to estimate the economic value of a specific type of cultural good: special exhibitions. The empirical work focuses on the touring exhibition the 'Ages of Mankind', one of the first and most representative examples of a blockbuster art exhibition in Spain. This is the first time, as far as we know, that this method has been applied to a large temporary exhibition and is one of the few applications of this method in the valuation of cultural goods.

Books by Eva Vicente

Vicente, E. (2010): Economics of Built Cultural Heritage. In M. Mälkki & K. Schmidt-Thomé (eds.) (2010):)Integrating aims—built heritage in social and economic development, Centre for Urban and Regional Studies Publications (YTK), Espoo (Finland), pp. 19-43. ISBN: 978-952-60-3283-2

Vicente, E. (2009): Economia do patrimonio. En Fortuna, C. y Leite, R. P. (eds..) (2009): Plural de cidade: novos léxicos urbanos. Ed. Almedina, Coimbra. ISBN: 978-972-40-3924-4.

Vicente, E. (2007): Economía del Patrimonio Cultural y Políticas Patrimoniales. Instituto de Estudios Fiscales. Ministerio de Economía y Hacienda. Madrid. ISBN: 84-8008-247-X

Handbooks by Eva Vicente

Diccionario de Economía Pública. S. Álvarez García (coord.)

La pretensión del gobierno regional de nuestra Comunidad Autónoma, al igual que el resto de Comun... more La pretensión del gobierno regional de nuestra Comunidad Autónoma, al igual que el resto de Comunidades Autónomas (CC.AA.), es gozar del máximo nivel de autonomía a la hora de fijar su política presupuestaria. Obviamente esta autonomía se ve limitada por distintos aspectos, y uno de ellos, y precisamente no poco importante, son los gastos políticos ya comprometidos previamente. El objetivo básico de este trabajo consiste en elaborar y aplicar, a partir de alguna investigación seminal en esta materia, una metodología que nos permita analizar la evolución del margen de discrecionalidad presupuestaria del que han gozado nuestras autoridades políticas y determinar si las sucesivas modificaciones en los modelos de financiación autonómica han conllevado un mayor grado de discrecionalidad en el diseño de las políticas presupuestarias en Castilla y León. Ver en suma, si la creciente autonomía financiera se acompaña de una mayor libertad presupuestaria, o, si por el contrario, esa autonomía financiera lo que reporta finalmente es la asunción, por parte de las CC.AA., de un mayor volumen de gasto ya comprometido que coarta la maniobralidad presupuestaria de los gobiernos autonómicos.

Castiglia e Leon: un bilancio dopo vent'anni di decentramento

Economia della Cultura, 2006

Achieving effective visitor orientation in European museums. Innovation versus custodial

Journal of Cultural Heritage, 2014

ABSTRACT The context in which museums operate has evolved considerably over the last few decades,... more ABSTRACT The context in which museums operate has evolved considerably over the last few decades, while the challenges they face have increased. The current need for museums to augment their own revenue and improve their performance coupled with the transformation of cultural models towards more experiential services has led many to adopt a consumer orientation in an effort to make museums and their collections increasingly accessible to visitors. This visitor orientation is more than just a wish to bring culture closer to the public, but rather a desire to understand visitors’ demands and thus adapt to their expectations. This paper seeks to explore the relation between visitor orientation and performance in museums. Specifically, the study focuses on technological innovation and tradition as two alternative strategies to respond to visitor expectations. An empirical study was conducted for a sample of 491 European museums. Evidence is found to support the notion that the impact of visitor orientation on economic and market performance depends on how visitors’ needs are perceived and on museums’ commitment to either innovation or tradition and custody. Whereas technological innovation has a positive impact on revenue and economic performance, the impact of custodial orientation is negative. Custodial orientation only proves effective in market terms in large museums but does not prove effective in economic terms, for either small or large museums. This paper offers a guide as to how to deal with visitor orientation in cultural and heritage organizations. Although an orientation to innovate geared towards satisfying visitor needs would seem the logical way for museums to increase visitor numbers, an approach involving too much innovation, often leading museums to becoming shows, has been widely criticized.

Anales de estudios económicos y …, 2008

Resumen Este artículo tiene como objetivo profundizar en el análisis de los distintos elementos q... more Resumen Este artículo tiene como objetivo profundizar en el análisis de los distintos elementos que conforman las políticas públicas en el sector del Patrimonio y sus resultados desde un punto de vista económico. Para ello se toma como objeto de estudio un caso específico de política cultural relativa al Patrimonio Histórico: la política del Patrimonio Arquitectónico en Castilla y León. En primer lugar se hace una revisión de las principales características económicas del sector del Patrimonio Arquitectónico, de los fallos que se producen en su funcionamiento, así como de los instrumentos tradicionales de las políticas públicas en esteámbito. En segundo lugar se hace una descripción de la política estudiada a través de sus objetivos y de los medios e instrumentos aplicados para su consecución. Porúltimo, se evalúan sus resultados a través de la construcción de distintos indicadores.

In recent years a growing number of studies have started to apply non-market valuation methods to... more In recent years a growing number of studies have started to apply non-market valuation methods to es timate the economic value of cultural goods. The majority of these studies use stated preference tech niques, such as the contingent valuation method. This study discusses the application of the travel cost method to estimate the economic value of a specific type of cultural good: special exhibitions. The em pirical work focuses on the touring exhibition the 'Ages of Mankind', one of the first and most repre sentative examples of a blockbuster art exhibition in Spain. This is the first time, as far as we know, that this method has been applied to a large temporary exhibition and is one of the few applications of this method in the valuation of cultural goods.

Journal of Cultural Economics, 2011

Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovati... more Our work pursues a twin aim. Firstly, we explore the influence of organizational size on innovations in museums as well as its impact on museums’ economic, market and social performance. Secondly, we analyse how the (public–private) funding of such organizations impacts innovation and performance. The empirical work is based on information from a survey of 491 museums (British, French, Italian and Spanish). We find that museum size does prove relevant in the commitment to engage in innovation but that public funding of museums does not encourage innovation. We also highlight the importance of the explanatory power of the type of funding on the performance of these cultural organizations. This research also reveals how organizational and technological innovations as well as innovation in value creation in museums enhance economic, market and social performance.

Determinants of brand equity in cultural organizations: the case of an art exhibition

Service Industries Journal, 2011

The purpose of this research is two-fold. First, to explore the factors that help to create brand... more The purpose of this research is two-fold. First, to explore the factors that help to create brand equity in cultural organizations from the visitor viewpoint and second, to examine the impact of cultural brand equity on visitor satisfaction as well as on future intentions. A model of the relationships is developed and empirically tested using data collected from visitors attending The Ages of Mankind cultural exhibition in Castilla and León, Spain. In the present study, evidence is found to support the propositions that brand equity is closely linked to the particular image it conveys, to the event's recognition, the quality of the exhibitions and the cultural values it transmits. Brand equity also impacts visitor perception of the most recent exhibition, as well as future intentions to attend or even pay an admission fee.

Insights into Innovation in European Museums: The Impact of Cultural Policy and Museum Characteristics

Public Management Review, 2012

Innovation has become a key tool enabling museums to adapt to the major changes that have taken p... more Innovation has become a key tool enabling museums to adapt to the major changes that have taken place in recent decades in the milieu in which such organizations operate. However, countries' differing cultural policies, coupled with the particular nature of museums themselves (size, type of collection, organizational structure, system of funding, etc.), have a practical impact on the ability of such organizations to innovate and adapt to the new situation. In this context, our study posits three aspects through which innovation may appear in museums: technological innovation in management, technological innovation in visitor experience and organizational innovation. We also explore the extent to which the nature of cultural policies in different countries, how museums are managed and their size and funding impact each type of innovation. The empirical analysis was conducted for art and history museums in four European countries: France, Italy, Spain and the United Kingdom. We felt that exploring these relations in cultural organizations would be of interest and would make an important contribution to the field.

Tourism Management, 2010

This paper aims to explore determinants of brand equity for cultural activities from the perspect... more This paper aims to explore determinants of brand equity for cultural activities from the perspective of internal as well as external visitors. Our analysis advocates four elements for brand equity in artistic and cultural activities (loyalty, brand image, perceived quality and brand values) and assesses them for the case of an itinerant art exhibition staged over the past twenty years in a region of Spain. Building on extensive literature, a model of the relationship is developed and empirically tested using survey data collected from 406 visitors. Data are analysed through Partial Least Squares. Findings suggest that external visitors attach greater importance to brand image as a determinant of value than do internal visitors, whereas for the latter brand values are the main source of value.

In recent years a growing number of studies have started to apply non-market valuation methods to... more In recent years a growing number of studies have started to apply non-market valuation methods to estimate the economic value of cultural goods. The majority of these studies use stated preference techniques, such as the contingent valuation method. This study discusses the application of the travel cost method to estimate the economic value of a specific type of cultural good: special exhibitions. The empirical work focuses on the touring exhibition the 'Ages of Mankind', one of the first and most representative examples of a blockbuster art exhibition in Spain. This is the first time, as far as we know, that this method has been applied to a large temporary exhibition and is one of the few applications of this method in the valuation of cultural goods.

Vicente, E. (2010): Economics of Built Cultural Heritage. In M. Mälkki & K. Schmidt-Thomé (eds.) (2010):)Integrating aims—built heritage in social and economic development, Centre for Urban and Regional Studies Publications (YTK), Espoo (Finland), pp. 19-43. ISBN: 978-952-60-3283-2

Vicente, E. (2009): Economia do patrimonio. En Fortuna, C. y Leite, R. P. (eds..) (2009): Plural de cidade: novos léxicos urbanos. Ed. Almedina, Coimbra. ISBN: 978-972-40-3924-4.

Vicente, E. (2007): Economía del Patrimonio Cultural y Políticas Patrimoniales. Instituto de Estudios Fiscales. Ministerio de Economía y Hacienda. Madrid. ISBN: 84-8008-247-X

Diccionario de Economía Pública. S. Álvarez García (coord.)