Mona Khadem Sameni | University of Wisconsin Milwaukee (original) (raw)
Address: Milwaukee, Wisconsin, United States
less
Uploads
Working Papers by Mona Khadem Sameni
This paper is intended to propose a model that considers all relevant factors regarding internet ... more This paper is intended to propose a model that considers all relevant factors regarding internet book purchase in the city
of Tehran. Thus, three models are estimated and evaluated in various stages and in each stage they become more
comprehensive by including additional factors and extra details. In addition to the broadly accepted models of
Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), a combined model of these two, namely
Decomposed Theory of Planned Behavior (DTBP) is also estimated in this paper. In an attempt to estimate the role of
each present factor in each model, a questionnaire is designed. In addition to descriptive method, Structural Equation
Modeling (SEM) has also been utilized to test the relevant hypotheses and present appropriate analyses.
It is consequently affirmed that the Structural Equation Modeling (SEM) is efficacious based on which a customized
model in accordance with the Iranian culture and the country’s interior circumstances has been proposed.
This paper is intended to propose a model that considers all relevant factors regarding internet ... more This paper is intended to propose a model that considers all relevant factors regarding internet book purchase in the city
of Tehran. Thus, three models are estimated and evaluated in various stages and in each stage they become more
comprehensive by including additional factors and extra details. In addition to the broadly accepted models of
Technology Acceptance Model (TAM) and Theory of Planned Behavior (TPB), a combined model of these two, namely
Decomposed Theory of Planned Behavior (DTBP) is also estimated in this paper. In an attempt to estimate the role of
each present factor in each model, a questionnaire is designed. In addition to descriptive method, Structural Equation
Modeling (SEM) has also been utilized to test the relevant hypotheses and present appropriate analyses.
It is consequently affirmed that the Structural Equation Modeling (SEM) is efficacious based on which a customized
model in accordance with the Iranian culture and the country’s interior circumstances has been proposed.