Tesco's cool QR code advertising campaign (original) (raw)

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Tesco's cool QR code advertising campaign

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The problem: How could Tesco, the multinational supermarket giant, increase its market share in South Korea without opening new stores?

The solution: South Korean advertising agency Cheil, plastered life-size posters of grocery store displays along the entire length of a subway walls and added QR codes. Tired workers could now do their grocery shopping while waiting for the train home. They simply scanned individual food items to a virtual shopping cart and their groceries were home- delivered shortly afterwards.

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Fully 10,287 customers visited the virtual grocery store with their phones during the campaign and Tesco’s online sales grew 130 per cent. See Tesco’s video here

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Thanks to Wasp Barcode Technologies for sharing their list of top QR code cmpains of 2011. Also on their list:

Starbucks for QR codes that allow customers to see video interviews with coffee experts (Vancouver coffee company, Ethical Bean, is just as, if not more technologically sophisticated than Starbucks.)

Phillips & Company for painting QR codes on rooftops in the hope these would show up on screens of Google Maps users.

JC Penney for a Christmas campaign in which shoppers buying a gift from the store could scan a QR code, record 60 seconds of voice and attach the QR code to the gift for a personalized greeting.

Victoria’s Secret for a billboard campaign featuring nearly nude models. QR codes were strategically placedto cover select body parts.

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