SUYONO SAPUTRA | Universitas Internasional Batam (original) (raw)
Papers by SUYONO SAPUTRA
ADPEBI International Journal of Business and Social Science, 2023
This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes... more This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes and purchase intentions of halal cosmetics in Batam. The method used in this study is a quantitative method. The object of this research is consumers who have used halal cosmetics in Batam City. This research was conducted by survey method by distributing questionnaires in the form of Google Forms to 350 respondents in Batam City. there were 305 questionnaires that could be used to process data using the SmartPLS program. The results of this study indicate a significant relationship between subjective norms, knowledge, and religious variables on consumer attitudes and a significant relationship between religious variables and consumer attitudes toward purchase intentions. Then there is an insignificant relationship between subjective norms and purchase intention. The results of this study are expected to be a reference for students in the marketing field who want to examine the factors that influence the purchase intention of halal cosmetics This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Journal of Business Studies and Mangement Review
In this study, the conceptual framework of brand equity is a combination of antecedents that crea... more In this study, the conceptual framework of brand equity is a combination of antecedents that create differential effects to customer response on customer-based brand equity in the banking and financial industry in Batam. By constructing a conceptual framework of the factors affecting brand equity, company will build a competitive advantage in the banking and financial industry that will increase their long-term sustainability in Batam. The recent trends of banking industry have changed tremendously, and studies of a brand equity in the banking industry at Batam and Indonesia is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand equity that will allow us to identify the conceptual framework of brand equity including all the factors affecting the customer response namely brand image, brand loyalty, brand awareness, and perceived quality and therefore wil...
This study aims to investigate the mediating role of customers' satisfaction on the effect of... more This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen ( purchase int... more Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen ( purchase intention ) dengan mengambil objek penelitian adalah konsumen pengunjung MegaMall Batam Centre di Kota Batam yang dikumpulkan dengan menggunakan metode purposive random sampling . Hasil penelitian ini menunjukkan bahwa secara langsung e-WOM berpengaruh signifikan terhadap citra merek, dan citra merek berpengaruh signifikan terhadap minat belanja. Studi ini membuktikan secara langsung e-WOM tidak berpengaruh signifikan terhadap minat belanja, namun secara tidak langsung, e-WOM berpengaruh signifikan terhadap minat belanja melalui citra merek sebagai mediasi. Kesimpulan penelitian terhadap minat belanja konsumen ini dapat direkomendasikan sebagai masukan bagi pihak manajemen tentang pentingnya faktor-faktor pembentuk minat belanja konsumen di sektor ritel. Peneliti menyakini pendekatan yang berkaitan dengan pembentukan citra merek dan e-WOM dapat membantu manajer meningkatkan keinginan dan mi...
International Journal of Economics and Management Studies
This study examines the effect of Customer Relationship Management (CRM) on banking customer loya... more This study examines the effect of Customer Relationship Management (CRM) on banking customer loyalty in Batam city of Indonesia through customer satisfaction as a mediating variable. The respondents of this study are the customers of commercial banking in Batam collected by using purposive sampling method. This study took 500 respondents as sample those are registered as customers at 155 commercial bank offices based on data from Indonesia Central Bank in 2016. The model developed aims to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of banking services industry in Batam. The result of this study indicate that CRM has a positive impact on loyalty through satisfaction as a mediating variable. The conclusion of customer loyalty research could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
The purpose of this study is to develop a model that relates directly and indirectly to the perfo... more The purpose of this study is to develop a model that relates directly and indirectly to the performance achievement of Free Trade Zone Development Agency in Indonesia including the construct of strategic planning and the role of innovation as mediation in supporting the relationship of independent variables and dependent variable. The proposed model was tested using SmartPLS ver. 3.0 for data processing. Data were collected from questionnaires completed by 109 samples who were seating as executives/head of the department of Free Trade Zone Development Agencies in Indonesia. The four hypotheses tested in this study conclude that the construct of strategic planning has a negative effect and not significant to the performance of the agencies but indirectly has a significant effect on performance if it through innovation as a mediation. Strategic planning directly has significant relation on innovation and innovation also evidenced to have strong influence in achieving organizational performance. This study indicates that the Agency may achieve great performance when they can practically set up strategic planning and optimize innovation ability within the organization.
ADPEBI International Journal of Business and Social Science, 2023
This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes... more This study aims to determine the effect of subjective norms, knowledge, and religion on attitudes and purchase intentions of halal cosmetics in Batam. The method used in this study is a quantitative method. The object of this research is consumers who have used halal cosmetics in Batam City. This research was conducted by survey method by distributing questionnaires in the form of Google Forms to 350 respondents in Batam City. there were 305 questionnaires that could be used to process data using the SmartPLS program. The results of this study indicate a significant relationship between subjective norms, knowledge, and religious variables on consumer attitudes and a significant relationship between religious variables and consumer attitudes toward purchase intentions. Then there is an insignificant relationship between subjective norms and purchase intention. The results of this study are expected to be a reference for students in the marketing field who want to examine the factors that influence the purchase intention of halal cosmetics This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.
Journal of Business Studies and Mangement Review
In this study, the conceptual framework of brand equity is a combination of antecedents that crea... more In this study, the conceptual framework of brand equity is a combination of antecedents that create differential effects to customer response on customer-based brand equity in the banking and financial industry in Batam. By constructing a conceptual framework of the factors affecting brand equity, company will build a competitive advantage in the banking and financial industry that will increase their long-term sustainability in Batam. The recent trends of banking industry have changed tremendously, and studies of a brand equity in the banking industry at Batam and Indonesia is increasingly becoming considerable to keep pace with this change. In this conceptual paper, we have summarized the literatures on currently prevailing concepts and approaches on brand equity that will allow us to identify the conceptual framework of brand equity including all the factors affecting the customer response namely brand image, brand loyalty, brand awareness, and perceived quality and therefore wil...
This study aims to investigate the mediating role of customers' satisfaction on the effect of... more This study aims to investigate the mediating role of customers' satisfaction on the effect of communication and conflict handling on long-term customers' loyalty in the banking sector in Riau Island Province. As part of the implementation of Customer Relationship Management (CRM), this study supports that there is a significant role between communication and conflict handling, satisfaction, and customer loyalty. The model developed in this study to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of the banking services industry in Riau Island Province. The conclusion could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen ( purchase int... more Penelitian ini menganalisis faktor-faktor yang mempengaruhi minat belanja konsumen ( purchase intention ) dengan mengambil objek penelitian adalah konsumen pengunjung MegaMall Batam Centre di Kota Batam yang dikumpulkan dengan menggunakan metode purposive random sampling . Hasil penelitian ini menunjukkan bahwa secara langsung e-WOM berpengaruh signifikan terhadap citra merek, dan citra merek berpengaruh signifikan terhadap minat belanja. Studi ini membuktikan secara langsung e-WOM tidak berpengaruh signifikan terhadap minat belanja, namun secara tidak langsung, e-WOM berpengaruh signifikan terhadap minat belanja melalui citra merek sebagai mediasi. Kesimpulan penelitian terhadap minat belanja konsumen ini dapat direkomendasikan sebagai masukan bagi pihak manajemen tentang pentingnya faktor-faktor pembentuk minat belanja konsumen di sektor ritel. Peneliti menyakini pendekatan yang berkaitan dengan pembentukan citra merek dan e-WOM dapat membantu manajer meningkatkan keinginan dan mi...
International Journal of Economics and Management Studies
This study examines the effect of Customer Relationship Management (CRM) on banking customer loya... more This study examines the effect of Customer Relationship Management (CRM) on banking customer loyalty in Batam city of Indonesia through customer satisfaction as a mediating variable. The respondents of this study are the customers of commercial banking in Batam collected by using purposive sampling method. This study took 500 respondents as sample those are registered as customers at 155 commercial bank offices based on data from Indonesia Central Bank in 2016. The model developed aims to measure customer loyalty through the implementation of customer relationship management (CRM) strategy of banking services industry in Batam. The result of this study indicate that CRM has a positive impact on loyalty through satisfaction as a mediating variable. The conclusion of customer loyalty research could be recommended for bank management in implementing the proper CRM strategy and maintaining the longtime relationship with the prime customers.
The purpose of this study is to develop a model that relates directly and indirectly to the perfo... more The purpose of this study is to develop a model that relates directly and indirectly to the performance achievement of Free Trade Zone Development Agency in Indonesia including the construct of strategic planning and the role of innovation as mediation in supporting the relationship of independent variables and dependent variable. The proposed model was tested using SmartPLS ver. 3.0 for data processing. Data were collected from questionnaires completed by 109 samples who were seating as executives/head of the department of Free Trade Zone Development Agencies in Indonesia. The four hypotheses tested in this study conclude that the construct of strategic planning has a negative effect and not significant to the performance of the agencies but indirectly has a significant effect on performance if it through innovation as a mediation. Strategic planning directly has significant relation on innovation and innovation also evidenced to have strong influence in achieving organizational performance. This study indicates that the Agency may achieve great performance when they can practically set up strategic planning and optimize innovation ability within the organization.