Romana Garma | Victoria University (original) (raw)

Papers by Romana Garma

Asia Pacific Journal of Marketing and Logistics, Oct 3, 2008

The impact of consumer ethnocentrism and country of origin sub-components for high involvement pr... more The impact of consumer ethnocentrism and country of origin sub-components for high involvement products on young Chinese consumers' product assessments,

The Global Studies Journal, 2015

Journal of Strategic Marketing, Dec 1, 2011

The accuracy of the Content should not be relied upon and should be independently verified with p... more The accuracy of the Content should not be relied upon and should be independently verified with primary sources of information. Taylor and Francis shall not be liable for any losses, actions, claims, proceedings, demands, costs, expenses, damages, and other liabilities whatsoever or howsoever caused arising directly or indirectly in connection with, in relation to or arising out of the use of the Content. This article may be used for research, teaching, and private study purposes. Any substantial or systematic reproduction, redistribution, reselling, loan, sub-licensing, systematic supply, or distribution in any form to anyone is expressly forbidden.

Polonsky, Michael and Garma, Romana 2008, Are carbon offsets potentially the new "greenwash?... more Polonsky, Michael and Garma, Romana 2008, Are carbon offsets potentially the new "greenwash?", in ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Promaco Conventions ...

This paper seeks to examine the geographic dispersion of research published in leading marketing ... more This paper seeks to examine the geographic dispersion of research published in leading marketing journals, as defined in one past US study, based on locations of scholars' universities. Much of the research on publishing frequently seeks to develop rankings of individuals or ...

Intense competition in the higher education sector in Australia and abroad has forced many univer... more Intense competition in the higher education sector in Australia and abroad has forced many universities to become 'entrepreneurs' and implement marketing strategies in recruiting students. This paper compares the pre-choice behaviour of Australian and Malaysian students in relation to ...

International journal of business, Jun 1, 2010

Firms and consumers have realised the need to make changes in their consumption dlle fo environme... more Firms and consumers have realised the need to make changes in their consumption dlle fo environmental issues like global warming. These changes likely rely all consumers using inJormation about products to make more responsible choices. However, some oj these messages-particularly those dealing with carbon offSet programs-are potentially misleading. which may then prevent consumers Jrom undertaking responsible behaviours. This paper examines several issues that are important to the marketing oj carbon offsets.

European Journal of Marketing, Jul 8, 2014

Purpose– This paper aims to investigate the authenticity concept and its antecedents and conseque... more Purpose– This paper aims to investigate the authenticity concept and its antecedents and consequences within the context of museums.Design/methodology/approach– A higher-order scale of authenticity is developed and then tested for reliability and validity using a sample of museum visitors. To investigate authenticity in a model with two antecedents and two outcomes, an additional data set was collected. Hypotheses were tested using structural equation modelling.Findings– The results show that perceived authenticity of the museum, the visitor and the materials in the museum are dimensions of perceived authenticity, resonating with Bal’s (1996) research in this area. Findings also confirm that consumer scepticism and expectations are antecedents to perceived authenticity of the visitor experience in museums, and that perceived authenticity in turn affects visitor satisfaction and perceived corporate hypocrisy.Practical implications– This research provides a framework for museums to manage visitors’ perceptions of authenticity, and to plan and design exhibits accordingly.Originality/value– Our research, set in the museum context, articulates the basis of perceived authenticity, its antecedents and outcomes. This study sets the foundation for research to further explore how perceived authenticity interacts with other constructs relevant to consumption.

Academy Marketing Science Conference, 2006

Wong, Chui Yim, Polonsky, Michael and Garma, Romana 2006, Does the experience and exposure of for... more Wong, Chui Yim, Polonsky, Michael and Garma, Romana 2006, Does the experience and exposure of foreign origin affect Chinese consumers' country of origin (COO) perception of products?, in AMS/KAMS 2006 : Cultural perspectives in marketing conference, Academy of Marketing ...

Purpose of this paper was to examine the global contribution of academics to marketing literature... more Purpose of this paper was to examine the global contribution of academics to marketing literature between 1999 and 2003. This was done based on an examination of the location of academics institution of employment, as reported in published works within the targeted journals. This was then used to examine the globally dispersion of publishing by institutions. Design/approach. The paper used a content analysis. The authorship of all articles in 20 leading journals was examined between 1999 and 2003. Empirical examination of institutions performance was undertaken across geographic regions. There was also an examination of whether the type of journal impacted on regional performance, using Polonsky and Whitelaw's (2006) A, B and C journal groupings. Findings. The research found that there is a significant "bias" of authorship within the 20 journals examined, with the majority of works published by academics at institutions in North America. There is some variation in regional performance based on the type of journal examined. However, when one considers the number of universities within each country/region, it is identified that the proportion of institutions within a country/region publishing within the targeted journals is in fact hight outside North America. Limitations. There was no attempt to examine why any differences exist. The study also only focused on a sample of 20 English language journals over 5 years, although these journals have been 'defined' as a leading marketing journal for European marketing academics. Practical Implications. The research suggests that there may in fact be a range of differences in publishing behaviour. It is unclear if these differences relate to variations in the "objectives" of institutions within each country or other factors. The research posits that a marketing knowledge may be unnecessarily restricted, if there is a bias against non-north American perspectives. Originality. While there have been other works examining research performance of institutions, there have not been any marketing-related works that focused on the nation in which authors work. This work therefore takes a global "snapshot" of national research performance within marketing.

Using the theory of reasoned action, this study proposes a structural equation model that tests t... more Using the theory of reasoned action, this study proposes a structural equation model that tests the relationships among carbon and environmental knowledge, attitude and behaviour. We found that carbon related knowledge is unrelated to attitudes, but general environmental ...

This exploratory study examines how non-profit organisations view collaborations with other organ... more This exploratory study examines how non-profit organisations view collaborations with other organisations, based on the objective of the collaboration. This perspective has not been previously considered within the literature. Our findings suggest that non-profits believe there are differences in the management of collaborations depending on whether they are designed to achieve strategic or tactical goals. The variables of power and managerial imbalance were found to impact on the perceived effectiveness of strategic collaborations while organisational compatibility was found to impact on the perceived effectiveness of tactical collaborations.

This paper provides initial insights and face validity of the dimensionality of the higher order ... more This paper provides initial insights and face validity of the dimensionality of the higher order construct, customer citizenship behaviour directed to service personnel (CCB-SP). Customer citizenship behaviour directed to service personnel is an important construct to study as it contributes to employee job satisfaction (Bove and Garma, 2006). As citizenship behaviour is source, target and context specific, Rossiter’s (2002) construct definition guide and Churchill’s (1979) scale development procedures were followed to operationalise the construct. This paper reports the face validity of generated items as undertaken by two groups of experts (Faculty and service personnel). The results suggest six discrete dimensions identified by forty-two reflective items.

This article presents the results of an experiment that compares the perceptions of product quali... more This article presents the results of an experiment that compares the perceptions of product quality and purchase intentions of foreign versus home products by Chinese consumers who have had experience living in a western society compared to those living in China. The results indicate experience does affect purchase likelihood for home versus foreign products. Chinese, generally, find country of parts as the best cue in evaluating product quality and purchase intentions.

The Global Studies Journal, Oct 1, 2019

Australasian Marketing Journal (amj), Feb 1, 2011

The effectiveness of an alliance may be influenced by a number of factors including managerial an... more The effectiveness of an alliance may be influenced by a number of factors including managerial and power imbalances, conflict, organisational compatibility, prior history and the length of the relationship. While the relationships between these variables have been examined in the literature, no study to date has examined whether the perceived effectiveness of the alliance differs depending on whether the collaboration has a strategic or tactical emphasis. This study examines relationships in the context of alliances from environmental non-profit organisations' perspectives. The findings indicate that there are differences in the factors influencing perceived alliance effectiveness and governance for tactical and strategic alliances. The implications of the findings are discussed and future research directions are identified.

Journal of Nonprofit & Public Sector Marketing, Oct 25, 2006

This paper examines the potential for using service blueprinting to assist non-profit organizatio... more This paper examines the potential for using service blueprinting to assist non-profit organizations in better managing donor exchanges. In many cases organizations are unclear of donors&amp;amp;amp;amp;#x27; expectations in relation to the overall giving experience. Failure to deliver on expectations could ...

PROCEEDING FOR GLOBAL TOURISM CONFERENCE (GTC) 2021, 2021

Contemporary tourism has seen the adoption of mobile applications to discover and market attracti... more Contemporary tourism has seen the adoption of mobile applications to discover and market attractions such as restaurants and hotels, yet few academic studies focus on customer attitudes and behaviours towards the usage of mobile marketing for restaurants in non-western cultures, like Saudi Arabia. The Saudi Arabian Government’s announcement that its borders are opening to international tourists marks a significant opportunity for the hospitality businesses. This study provides insight into customers’ attitudes and behaviours towards using mobile marketing channels when deciding on restaurants. Qualitative research using semi-structured interviews were conducted with ten Saudi customers who frequently utilised their smartphones to decide on restaurants. Thematic analysis identified positive attitudes towards using mobile marketing for restaurants which considered factors like usefulness, ease of use, time and money savings, while misleading information and massive advertising resulte...