Usage Statistics and Market Share of Advertising Networks for Websites, October 2025 (original) (raw)
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This diagram shows the percentages of websites using various advertising networks. See technologies overview for explanations on the methodologies used in the surveys. Our reports are updated daily.
How to read the diagram:
53.5% of the websites use none of the advertising networks that we monitor.
Google Ads is used by 46.1% of all the websites, that is a advertising network market share of 99.2%.
| None | 53.5% |
|---|---|
| Google Ads | 46.1%99.2% |
| Amazon Associates | 0.8%1.6% |
| Equativ | 0.3%0.7% |
| AdRoll | 0.2%0.5% |
| Microsoft Advertising | 0.2%0.4% |
| Awin | 0.1%0.2% |
| CJ Affiliate | 0.1%0.1% |
| MGID | 0.1%0.1% |
| OpenX | 0.1%0.1% |
| Yandex.Direct | 0.1%0.1% |
| ValueCommerce | 0.1%0.1% |
| PubMatic | less than 0.1%0.1% |
| VDX.TV | less than 0.1%0.1% |
| Index Exchange | less than 0.1%0.1% |
| Rakuten Advertising | less than 0.1%0.1% |
| Skimlinks | less than 0.1%0.1% |
| Clever Advertising | less than 0.1%0.1% |
| Infolinks | less than 0.1%0.1% |
| BuySellAds | less than 0.1%0.1% |
| PulsePoint | less than 0.1%0.1% |
| Sovrn | less than 0.1%0.1% |
| LTK | less than 0.1%0.1% |
| Outbrain | less than 0.1%0.1% |
| W3Techs.com, 21 October 2025 | |
| absolute usage percentagemarket share | |
| Percentages of websites using various advertising networksNote: a website may use more than one advertising network |
The following advertising networks have a market share of less than 0.1%
- Yahoo Advertising
- Tradedoubler
- Media.net
- Epsilon
- SeedTag
- ExoClick
- AdFox
- AdButler
- ShareASale
- Nexxen
- JuicyAds
- eBay Partner Network
- AvantLink
- Baidu Promote
- Nativo
- Adblade
- Partnerize
- AdRiver
- Carbon Ads
- Dstillery
- Collective Voice
- Kevel
- CPM Star
- LinkConnector
- BidVertiser
- AudienceScience
- Nuffnang
- Vibrant
- PopAds
- Ad4Game
- Blockthrough
- EthicalAds
- GumGum
- Blogads
- RhythmOne
- PopCash
- Sharethrough
- EroAdvertising
- Adsterra
- FlexOffers
- Yieldbird
- Facebook Audience Network
- H12 Media
- Adcash
- Adify
- Adversal
- MicroAd
- SmartyAds
- Digital Remedy
- ClickBank
- LinkWorth
- PlugRush
- PropellerAds
- AdWorldMedia
- Live!Ads
- AdWolf
- Epom Market
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