Andrea Tangari | Wayne State University (original) (raw)

Papers by Andrea Tangari

Research paper thumbnail of Food access for all: Empowering innovative local infrastructure

Journal of Business Research, 2019

In underserved communities throughout affluent countries, people lack access to affordable, nutri... more In underserved communities throughout affluent countries, people lack access to affordable, nutritious food. To remedy this, Social Entrepreneurial Organizations (SEOs) are creating local, community-based food distribution infrastructure that provides sustainable access to healthy and affordable food. Our paper develops an integrative framework focused on identifying the key marketing practices that enhance the success of local, communitybased SEOs securing affordable access to healthy foods. We adopt a relational engagement approach and bring an inductive case study method to our collaborative research partnerships with SEOs innovating communitybased solutions to improve food access. Our research-based framework suggests opportunities for academic research on food access with conceptual and societal benefit. Finally, we call for more academic research to advance local, community-based social entrepreneurship focused on attaining healthy food access for all.

Research paper thumbnail of The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process

Journal of Public Policy & Marketing, 2016

Research paper thumbnail of Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices

Journal of Retailing, 2015

Research paper thumbnail of Tangari Folse Burton Kees JA

Research paper thumbnail of Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims

Journal of Consumer Affairs, 2014

ABSTRACT Front-of-package (FOP) nutrient content claims are often used by food manufacturers to p... more ABSTRACT Front-of-package (FOP) nutrient content claims are often used by food manufacturers to promote the nutrition levels of their products. In this research, two studies examine the influence of the numerical format (either percentages or absolute numbers) presented on FOP-reduced nutrient content claims and the moderating influence of consumers' numeracy levels (i.e., consumers' ability to interpret numbers). Low numerate consumers are more strongly influenced by the label's numerical format, but results differ across nutrition attributes linked to cardiovascular disease risk. For saturated fat, low numerate consumers had more favorable evaluations of the product that had a label presented in a percent format compared to an absolute unit format. In contrast, the moderating effect of numeracy had little effect on the format of reduced sodium claims. Implications are offered for policymakers, consumer researchers, and food manufacturers.

Research paper thumbnail of Case pack quantity's effect on retail market share

International Journal of Physical Distribution & Logistics Management, 2008

Purpose–The purpose of this study is to investigate the impact of a key logistics and distributio... more Purpose–The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm's performance. The paper builds theory with respect to case pack quantity's dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS). Design/methodology/approach–The study empirically tests the case pack quantity phenomenon using monthly ...

Research paper thumbnail of How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants

Journal of Consumer Affairs, 2014

Research paper thumbnail of Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Abstract Given that the impact of retail shelf facings and price on a product's market share is o... more Abstract Given that the impact of retail shelf facings and price on a product's market share is of substantial interest to marketing managers in the retail supply chain, we examine whether these relationships may be interdependent with the firm's supply chain activities. We offer predictions regarding the interdependence of the marketing and supply chain variables using monthly in-store observations from 62 different retail stores from five different chains, taken over a 24-month period.

Research paper thumbnail of The influence of consumer concern about global climate change on framing effects for environmental sustainability messages

Research paper thumbnail of Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions

Abstract Excessive sodium intake is a major cause of hypertension, a significant risk factor for ... more Abstract Excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, including coronary heart disease, stroke, and heart failure. Despite this finding, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to obtain greater consumer insight into this important public health issue.

Research paper thumbnail of How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice

ABSTRACT Consumer interest in behavior that is good for the environment is increasing, but actual... more ABSTRACT Consumer interest in behavior that is good for the environment is increasing, but actual behavior consistent with this objective has not risen accordingly. This may in part be due to consumers not realizing that their environmentally protective behaviors may have tangible future benefits for them. These studies examine the influence of message frames and a consumer's propensity to think about the future for products that have future benefits.

Research paper thumbnail of Weighing in on fast food consumption: The effects of meal and calorie disclosures on consumer fast food evaluations

An analysis of consumers' Weblogs and two experiments address:(1) the differences in evaluations ... more An analysis of consumers' Weblogs and two experiments address:(1) the differences in evaluations of menu items when consumers are versus are not provided with meal calorie information, and (2) their perception of calorie levels of different types of meals. Consumers provided their calorie estimates for specific meals offered by four different fast food restaurants, and an experiment assessed effects on consumer evaluations for calorie disclosures for actual items from two of these restaurants.

Research paper thumbnail of Case pack quantity's effect on retail market share: An examination of the backroom logistics effect and the store-level fill rate effect

Purpose–The purpose of this study is to investigate the impact of a key logistics and distributio... more Purpose–The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm's performance. The paper builds theory with respect to case pack quantity's dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).

Research paper thumbnail of THE SUCCESS OF MARKETING DOCTORAL PROGRAMS: INPUTS FROM DOCTORAL STUDENTS’EVALUATIONS

ABSTRACT The purpose of this study is to understand how a doctoral student's experiences during a... more ABSTRACT The purpose of this study is to understand how a doctoral student's experiences during a doctoral program influence the student's perceived (1) satisfaction and (2) perceived success. In addition, we also look at the role that burnout plays in these relationships. Results show that supervisor support and socialization are highly important factors in the overall satisfaction and success of doctoral students. We also look at more objective measures that can lead to satisfaction and success.

Research paper thumbnail of The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

This research examines the effects of message framing of health advertisements and individual dif... more This research examines the effects of message framing of health advertisements and individual differences in temporal orientation on consumer risk perceptions, attitude, and behavioral intentions. Results from two between-subjects experiments indicate that consumers' temporal orientation moderates ad-framing effects related to goal pursuit strategies (GPS).

Research paper thumbnail of THE MODERATING INFLUENCE OF CONSUMERS' TEMPORAL ORIENTATION ON THE FRAMING OF SOCIETAL NEEDS AND CORPORATE RESPONSES IN CAUSE-RELATED MARKETING CAMPAIGNS

The benefits associated with cause-related marketing (CRM) campaigns to both the sponsoring firm ... more The benefits associated with cause-related marketing (CRM) campaigns to both the sponsoring firm and its partnering nonprofit are well documented. However, the combination of the manner in which CRM messages are framed in advertisements and consumers' temporal orientation potentially alters a campaign's success. In an initial experiment, we assess the moderating role of temporal orientation on effects of the temporal framing of CRM messages. We extend these findings with a second experiment in which we evaluate whether an individual's temporal orientation affects their response to a CRM campaign based on the immediacy of the need and the timeliness of the response to the need. Findings indicate that consumers' temporal orientation (present or future) moderates the influence of the temporal framing within the ad (either proximal or distal) for a CRM campaign on attitudes and purchase intentions. In addition, attitude toward the CRM campaign mediates the effect of the three-way interaction on brand attitude and purchase intentions. Implications for both corporations and the nonprofits benefiting from CRM campaigns are offered.

Research paper thumbnail of How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents

This article presents two studies that examine similarities and differences with respect to how a... more This article presents two studies that examine similarities and differences with respect to how adults and adolescents process and respond to information in an antitobacco ad campaign. Study 1 examines (1) the effects of antitobacco advertising campaign measures (e.g., campaign advertisement integration, perceived strength of ad-based messages, attitude toward the ad campaign) on four key adult antismoking beliefs and (2) the influence of these campaign evaluations and beliefs on smokers' intentions to quit smoking. Hierarchical regression results show that antismoking ad campaign reactions explain substantial additional variance in beliefs about tobacco industry deceptiveness, smoking addictiveness, harmfulness of secondhand smoke, and restrictions on smoking at different public venues. The findings also show that the campaign variables as a whole are positively related to intentions to quit smoking, beyond the variance that is explained by demographics. In Study 2, the authors replicate and extend these findings for the campaign using similar measures and procedures for a sample of more than 900 adolescents. They draw comparisons between these adult and adolescent findings and offer some implications for potential corrective advertising for consumers' beliefs about smoking that may be required of tobacco companies based on U.S. v. Philip Morris USA, Inc.

Research paper thumbnail of Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?

To comply with the court's ruling in U.S. v. Philip Morris USA Inc., tobacco companies must fund ... more To comply with the court's ruling in U.S. v. Philip Morris USA Inc., tobacco companies must fund a large advertising campaign to 'correct' smoking beliefs about which consumers may have been misled as a result of past deceptive practices of tobacco companies. The authors use an ad copy experiment to examine (1) the effects of different versions of corrective ad statements that plaintiff intervenors submitted to the court on multi-item belief measures and (2) the impact of the ad versions and beliefs on general attitudes toward smoking across current adult smokers and nonsmokers. The tested ad versions include a copy-only control condition, a copy-with-graphic-visual condition, and a version with a potentially distracting visual. The results indicate that the corrective statements in advertisements can have a positive effect on antismoking beliefs of focal interest in the case and that the test advertisements affect some beliefs more strongly than others. The authors discuss potential policy implications and limitations and provide suggestions for further research.

Research paper thumbnail of Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers' Product Evaluations, Purchase Intentions, and …

Journal of Retailing, Jan 1, 2009

Within the context of quick service restaurant meals, three studies (a consumer diary study, web-... more Within the context of quick service restaurant meals, three studies (a consumer diary study, web-based experiment, and longitudinal experiment) examine how accurately consumers estimate calorie, fat, and sodium content and explore how objective nutrition information may influence product evaluations, perceptions, and purchase intentions. The results indicate that many consumers have little understanding of the calorie, fat, and sodium levels of many typical quick service meals, and this is especially true for less healthful meals. Consistent with rationale drawn from the expectancy-disconfirmation paradigm, results demonstrate that menu-based nutrition information provision negatively influences consumers' responses when that information is less favorable than expected. Findings suggest that the relationship between actual and expected nutrition levels drives responses, rather than the disclosure of information per se. Since these relationships can vary both within and between restaurants, results suggest that the effects of mandated nutrition information disclosure may not be uniform across the industry.

Research paper thumbnail of Food access for all: Empowering innovative local infrastructure

Journal of Business Research, 2019

In underserved communities throughout affluent countries, people lack access to affordable, nutri... more In underserved communities throughout affluent countries, people lack access to affordable, nutritious food. To remedy this, Social Entrepreneurial Organizations (SEOs) are creating local, community-based food distribution infrastructure that provides sustainable access to healthy and affordable food. Our paper develops an integrative framework focused on identifying the key marketing practices that enhance the success of local, communitybased SEOs securing affordable access to healthy foods. We adopt a relational engagement approach and bring an inductive case study method to our collaborative research partnerships with SEOs innovating communitybased solutions to improve food access. Our research-based framework suggests opportunities for academic research on food access with conceptual and societal benefit. Finally, we call for more academic research to advance local, community-based social entrepreneurship focused on attaining healthy food access for all.

Research paper thumbnail of The Squander Sequence: Understanding Food Waste at Each Stage of the Consumer Decision Making Process

Journal of Public Policy & Marketing, 2016

Research paper thumbnail of Now that's a Bright Idea: The Influence of Consumer Elaboration and Distance Perceptions on Sustainable Choices

Journal of Retailing, 2015

Research paper thumbnail of Tangari Folse Burton Kees JA

Research paper thumbnail of Do They Have Your Number? Understanding the Moderating Role of Format Effects and Consumer Numeracy for Quantitative Front-of-Package Nutrition Claims

Journal of Consumer Affairs, 2014

ABSTRACT Front-of-package (FOP) nutrient content claims are often used by food manufacturers to p... more ABSTRACT Front-of-package (FOP) nutrient content claims are often used by food manufacturers to promote the nutrition levels of their products. In this research, two studies examine the influence of the numerical format (either percentages or absolute numbers) presented on FOP-reduced nutrient content claims and the moderating influence of consumers' numeracy levels (i.e., consumers' ability to interpret numbers). Low numerate consumers are more strongly influenced by the label's numerical format, but results differ across nutrition attributes linked to cardiovascular disease risk. For saturated fat, low numerate consumers had more favorable evaluations of the product that had a label presented in a percent format compared to an absolute unit format. In contrast, the moderating effect of numeracy had little effect on the format of reduced sodium claims. Implications are offered for policymakers, consumer researchers, and food manufacturers.

Research paper thumbnail of Case pack quantity's effect on retail market share

International Journal of Physical Distribution & Logistics Management, 2008

Purpose–The purpose of this study is to investigate the impact of a key logistics and distributio... more Purpose–The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm's performance. The paper builds theory with respect to case pack quantity's dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS). Design/methodology/approach–The study empirically tests the case pack quantity phenomenon using monthly ...

Research paper thumbnail of How the Perceived Healthfulness of Restaurant Menu Items Influences Sodium and Calorie Misperceptions: Implications for Nutrition Disclosures in Chain Restaurants

Journal of Consumer Affairs, 2014

Research paper thumbnail of Marketing at the retail shelf: an examination of moderating effects of logistics on SKU market share

Abstract Given that the impact of retail shelf facings and price on a product's market share is o... more Abstract Given that the impact of retail shelf facings and price on a product's market share is of substantial interest to marketing managers in the retail supply chain, we examine whether these relationships may be interdependent with the firm's supply chain activities. We offer predictions regarding the interdependence of the marketing and supply chain variables using monthly in-store observations from 62 different retail stores from five different chains, taken over a 24-month period.

Research paper thumbnail of The influence of consumer concern about global climate change on framing effects for environmental sustainability messages

Research paper thumbnail of Hold the Salt! Effects of Sodium Information Provision, Sodium Content, and Hypertension on Perceived Cardiovascular Disease Risk and Purchase Intentions

Abstract Excessive sodium intake is a major cause of hypertension, a significant risk factor for ... more Abstract Excessive sodium intake is a major cause of hypertension, a significant risk factor for several forms of cardiovascular disease, including coronary heart disease, stroke, and heart failure. Despite this finding, the average intake among Americans is 150% of the maximum recommended level. The goal of this research is to obtain greater consumer insight into this important public health issue.

Research paper thumbnail of How the Temporal Framing of Energy Savings Influences Consumer Product Evaluations and Choice

ABSTRACT Consumer interest in behavior that is good for the environment is increasing, but actual... more ABSTRACT Consumer interest in behavior that is good for the environment is increasing, but actual behavior consistent with this objective has not risen accordingly. This may in part be due to consumers not realizing that their environmentally protective behaviors may have tangible future benefits for them. These studies examine the influence of message frames and a consumer's propensity to think about the future for products that have future benefits.

Research paper thumbnail of Weighing in on fast food consumption: The effects of meal and calorie disclosures on consumer fast food evaluations

An analysis of consumers' Weblogs and two experiments address:(1) the differences in evaluations ... more An analysis of consumers' Weblogs and two experiments address:(1) the differences in evaluations of menu items when consumers are versus are not provided with meal calorie information, and (2) their perception of calorie levels of different types of meals. Consumers provided their calorie estimates for specific meals offered by four different fast food restaurants, and an experiment assessed effects on consumer evaluations for calorie disclosures for actual items from two of these restaurants.

Research paper thumbnail of Case pack quantity's effect on retail market share: An examination of the backroom logistics effect and the store-level fill rate effect

Purpose–The purpose of this study is to investigate the impact of a key logistics and distributio... more Purpose–The purpose of this study is to investigate the impact of a key logistics and distribution variable, case pack quantity, on a consumer packaged goods (CPG) manufacturing firm's performance. The paper builds theory with respect to case pack quantity's dichotomous impact on the retail shelf replenishment process and subsequent impact on market share depending on product rate-of-sale (ROS).

Research paper thumbnail of THE SUCCESS OF MARKETING DOCTORAL PROGRAMS: INPUTS FROM DOCTORAL STUDENTS’EVALUATIONS

ABSTRACT The purpose of this study is to understand how a doctoral student's experiences during a... more ABSTRACT The purpose of this study is to understand how a doctoral student's experiences during a doctoral program influence the student's perceived (1) satisfaction and (2) perceived success. In addition, we also look at the role that burnout plays in these relationships. Results show that supervisor support and socialization are highly important factors in the overall satisfaction and success of doctoral students. We also look at more objective measures that can lead to satisfaction and success.

Research paper thumbnail of The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising

This research examines the effects of message framing of health advertisements and individual dif... more This research examines the effects of message framing of health advertisements and individual differences in temporal orientation on consumer risk perceptions, attitude, and behavioral intentions. Results from two between-subjects experiments indicate that consumers' temporal orientation moderates ad-framing effects related to goal pursuit strategies (GPS).

Research paper thumbnail of THE MODERATING INFLUENCE OF CONSUMERS' TEMPORAL ORIENTATION ON THE FRAMING OF SOCIETAL NEEDS AND CORPORATE RESPONSES IN CAUSE-RELATED MARKETING CAMPAIGNS

The benefits associated with cause-related marketing (CRM) campaigns to both the sponsoring firm ... more The benefits associated with cause-related marketing (CRM) campaigns to both the sponsoring firm and its partnering nonprofit are well documented. However, the combination of the manner in which CRM messages are framed in advertisements and consumers' temporal orientation potentially alters a campaign's success. In an initial experiment, we assess the moderating role of temporal orientation on effects of the temporal framing of CRM messages. We extend these findings with a second experiment in which we evaluate whether an individual's temporal orientation affects their response to a CRM campaign based on the immediacy of the need and the timeliness of the response to the need. Findings indicate that consumers' temporal orientation (present or future) moderates the influence of the temporal framing within the ad (either proximal or distal) for a CRM campaign on attitudes and purchase intentions. In addition, attitude toward the CRM campaign mediates the effect of the three-way interaction on brand attitude and purchase intentions. Implications for both corporations and the nonprofits benefiting from CRM campaigns are offered.

Research paper thumbnail of How Do Antitobacco Campaign Advertising and Smoking Status Affect Beliefs and Intentions? Some Similarities and Differences Between Adults and Adolescents

This article presents two studies that examine similarities and differences with respect to how a... more This article presents two studies that examine similarities and differences with respect to how adults and adolescents process and respond to information in an antitobacco ad campaign. Study 1 examines (1) the effects of antitobacco advertising campaign measures (e.g., campaign advertisement integration, perceived strength of ad-based messages, attitude toward the ad campaign) on four key adult antismoking beliefs and (2) the influence of these campaign evaluations and beliefs on smokers' intentions to quit smoking. Hierarchical regression results show that antismoking ad campaign reactions explain substantial additional variance in beliefs about tobacco industry deceptiveness, smoking addictiveness, harmfulness of secondhand smoke, and restrictions on smoking at different public venues. The findings also show that the campaign variables as a whole are positively related to intentions to quit smoking, beyond the variance that is explained by demographics. In Study 2, the authors replicate and extend these findings for the campaign using similar measures and procedures for a sample of more than 900 adolescents. They draw comparisons between these adult and adolescent findings and offer some implications for potential corrective advertising for consumers' beliefs about smoking that may be required of tobacco companies based on U.S. v. Philip Morris USA, Inc.

Research paper thumbnail of Can Corrective Ad Statements Based on U.S. v. Philip Morris USA Inc. Affect Consumer Beliefs About Smoking?

To comply with the court's ruling in U.S. v. Philip Morris USA Inc., tobacco companies must fund ... more To comply with the court's ruling in U.S. v. Philip Morris USA Inc., tobacco companies must fund a large advertising campaign to 'correct' smoking beliefs about which consumers may have been misled as a result of past deceptive practices of tobacco companies. The authors use an ad copy experiment to examine (1) the effects of different versions of corrective ad statements that plaintiff intervenors submitted to the court on multi-item belief measures and (2) the impact of the ad versions and beliefs on general attitudes toward smoking across current adult smokers and nonsmokers. The tested ad versions include a copy-only control condition, a copy-with-graphic-visual condition, and a version with a potentially distracting visual. The results indicate that the corrective statements in advertisements can have a positive effect on antismoking beliefs of focal interest in the case and that the test advertisements affect some beliefs more strongly than others. The authors discuss potential policy implications and limitations and provide suggestions for further research.

Research paper thumbnail of Food for Thought: How Will the Nutrition Labeling of Quick Service Restaurant Menu Items Influence Consumers' Product Evaluations, Purchase Intentions, and …

Journal of Retailing, Jan 1, 2009

Within the context of quick service restaurant meals, three studies (a consumer diary study, web-... more Within the context of quick service restaurant meals, three studies (a consumer diary study, web-based experiment, and longitudinal experiment) examine how accurately consumers estimate calorie, fat, and sodium content and explore how objective nutrition information may influence product evaluations, perceptions, and purchase intentions. The results indicate that many consumers have little understanding of the calorie, fat, and sodium levels of many typical quick service meals, and this is especially true for less healthful meals. Consistent with rationale drawn from the expectancy-disconfirmation paradigm, results demonstrate that menu-based nutrition information provision negatively influences consumers' responses when that information is less favorable than expected. Findings suggest that the relationship between actual and expected nutrition levels drives responses, rather than the disclosure of information per se. Since these relationships can vary both within and between restaurants, results suggest that the effects of mandated nutrition information disclosure may not be uniform across the industry.