Oumou Sy - Fashion made in Africa (original) (raw)

From October 2005 we will present the Senegalese fashion designer Oumou Sy with a multitude of
events. Oumou Sy is known not only for her fantastic and lavishly produced fashion events but also
for the combination of Haute Couture with social and economic involvement.

Due to the lack of opportunity of gaining access to African fashion design and prêt-à-porter fashion,
the African consumers follow the European fashions. Many make use of the second-hand goods from
old clothes collections which flood the African markets.
By setting up her own model label Made in Africa Oumou Sy is creating the possibility of local
consumption of African fashions. This is why she is committed to introducing the industrial mass
production of African prêt-à-porter fashion which can be offered at affordable prices in Africa.

Fashion Show
On two evenings ten Senegalese models will present Oumou Sy´s latest creations on the walkway.

Exhibition of costumes and fashion photos by Thomas Dorn
In the Museum für Kunst und Gewerbe (Museum for Art and Trade) costumes of recent collections
will be shown. Photos will give an inright into the fashion production in Senegal.

Shop window exhibition
A shop window exhibition will present selected costumes and fashion designs.

Made in Africa
The new fashion label Made in Africa is to be presented in Germany in discussions with represent-atives of the economy and in workshops and support will be sought for the setting up of an indepen-
dent fashion industry in Senegal.