Pioneer Optical Disc Expertise Advances On-Demand DVD Entertainment

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New Retail Service Featuring Company's Renowned DVD Optical Drive Being Demonstrated at CES LAS VEGAS--(Business Wire)--Pioneer Electronics (USA) Inc., in collaboration with Sonic Solutions, TitleMatch Entertainment Group and Primera Technology, announces today the demonstration of a fully-functional Qflix(TM) DVD-on-Demand Service with CSS encryption in its Consumer Electronics Show booth #9827. The Qflix program, developed by Pioneer and Sonic Solutions(R), offers a new means for content owners to release titles for custom production and sale while maintaining the same level of content protection used on commercially mass-produced DVDs.

"We are very excited to be part of such an innovative service that will augment the retail, distribution and consumer experience of DVD purchasing. Our efforts to establish Qflix with Sonic Solutions further reinforce Pioneer's strong commitment to optical disc development for both traditional and non-traditional content distribution," said Andy Parsons, senior vice president at Pioneer Electronics (USA) Inc.

Qflix was established to facilitate the adoption of secure downloading and burn applications, in accordance with the "DVD Download" industry-approved specifications for recording downloads set forth by the DVD Forum and the DVD Copy Control Association (DVDCCA).

"We are delighted to be collaborating with Pioneer to provide CES visitors a glimpse into the future of digital distribution," said Jim Taylor, senior vice president and general manager of Sonic Solutions' Advanced Technology Group. "Responding to consumer and industry interest in the electronic sell-through of video content and facilitating the adoption of secure download and burn applications, the Sonic and Pioneer partnership promises to usher in a new era of convenient consumer access to a broad range of quality entertainment."

Pioneer is featuring the TitleMatch DVD On-Demand service which allows retail customers to purchase DVD movies and home entertainment directly from a touch screen. Customer selected content is automatically recorded and printed direct-to-disc using a Primera Bravo XRP Disc Publisher, which features two integrated Pioneer BDC-202MR Optical Drives for immediate delivery at point-of-sale.

About Pioneer

Pioneer's Home Entertainment Division develops high definition home theater equipment for discerning entertainment junkies. Its flat panel televisions, Blu-ray Disc players, A/V receivers and speakers bring a new level of emotion to the HD experience. The company brands include Pioneer and Elite(R). When purchased from an authorized retailer, consumers receive a limited warranty for one year with Pioneer products and two years with Pioneer Elite products. More details can be located at www.pioneerelectronics.com.

About Qflix

The Qflix(TM) program offers a new means for content owners to release titles for custom production and sale over the Internet while maintaining the same level of copy protection used on commercially mass-produced DVDs. Sonic's Qflix program provides essential technology and IP for both the professional and consumer market. For professional and enterprise manufacturing of DVDs "on demand," the Qflix program allows production facilities to reduce the cost of carrying physical inventory while simultaneously offering extensive catalogs of content. The program also enables retailers to broaden the number of movies by augmenting physical product with on-demand DVD creation kiosks in their stores. For consumers, the Qflix program provides a long-awaited downloading and burning solution for movies and premium video content in computers and consumer electronic devices such as set-top boxes, networked DVD recorders, and DVRs.

For more information regarding the Qflix technology licensing program, please contact Qflix Licensing (licensing@qflix.com) or visit (www.qflix.com).

About Sonic Solutions

Sonic Solutions (NASDAQ: SNIC; http://www.sonic.com) enables the creation, management, and enjoyment of digital media content through its Hollywood to Home(TM) products, services, and technologies. Sonic's products range from the advanced authoring systems used to produce Hollywood DVD, HD DVD, and Blu-ray Disc film releases to the award-winning Roxio(R)-branded photo, video, music, and digital-media management applications. Sonic's patented technologies and AuthorScript(R) media engine are relied upon by leading technology firms to define rich media experiences on a wide array of consumer electronics, mobile devices, set-top players, retail kiosks, and PCs. Always an innovator, Sonic has taken a leading role in helping professional and consumer markets make the successful transition to the new high-definition media formats and, through the DVD On Demand(TM) and Qflix(TM) platforms, Sonic is defining new models for the digital distribution of premium Hollywood entertainment. Sonic Solutions is headquartered in Marin County, California.

About Primera Technology

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of CD/DVD/BD duplication and printing equipment. Primera is known for its award-winning Bravo line of CD/DVD/BD publishers including the world's best-selling Bravo SE, Bravo II, BravoPro and Bravo XR-Series Disc Publishers (Disc Publisher SE, II, Pro and XR-Series in Europe and Scandinavia).

More information about Primera, its history and products is available on the Internet at www.primera.com or by calling 1-800-797-2772 (USA and Canada). Outside of the USA and Canada, call (763) 475-6676 or FAX (763) 475-6677. E-mail to sales@primera.com.

About TitleMatch Entertainment Group

A division of Protocall Technologies Incorporated (OTCBB:PCLI), TitleMatch Entertainment Group is the innovator of on-demand content distribution. Its flagship TitleMatch DVD On-Demand service allows retailers to burn brand-name CD and DVD products at their stores and website distribution centers. The company's proprietary systems enable retailers to reduce their reliance on costly physical inventory, expand their selection of products, eliminate shrinkage and out-of-stock situations, speed time to market for new products and improve their operating margins with minimal space requirements. For more information, visit www.titlematch.com.

PIONEER, the PIONEER logo, the ELITE logo and PureVision are registered trademarks of the Pioneer Corporation.

Sonic, the Sonic logo, Sonic Solutions, AuthorScript, Hollywood to Home, Sonic DVD On Demand, Qflix, and Roxio are trademarks or registered trademarks of Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license.

Bravo is a trademark and Primera is a registered trademark of Primera Technology, Inc. All other trademarks are the property of their respective companies.

Pioneer Electronics (USA) Inc. Christina Ramirez, 310-952-2388 christina.ramirez@pioneer-usa.com or Brian Hale, 310-952-2418 brian.hale@pioneer-usa.com