Colours for the colourblind | (original) (raw)

Based on the notion of 'inclusion', ColorAdd® is a monochromatic graphic code that allows colourblind users - representing about 10% of the world's population - to identify colours in situations where it is the key factor in decision-making, without dependence on third parties nor the discomfort of uncertainty.

An inherited deficiency with no cure, colour blindness is the inability to perceive differences between some of the colours that others can distinguish. As colour is a key tool used healthcare, education, transportation, computer and directional systems worldwide, the ColorAdd® system was developed not for designers but for society in general, providing a significant contribution to social inclusion.

The colour code

Since the message of other coded systems, such as road signs, is easily read by colourblind and non-colourblind individuals alike, form was used to constitute the basis and support the construction of the representation of colour.

The universality of the colour system, with primary colours and secondary colours, was adopted as the basis for the ColorAdd® system. Each primary colour is associated to three forms representing blue (cyan), yellow and red (magenta). The secondary colours can be formed using the basic forms as if 'mixing' the primary pigments themselves, making their perception and subsequently the composition of a colour pallet easy.

Two additional forms are added, representing black and white. Together with the elements they represent lighter or darker tones of the colours.

Project implementation

The application of the developed code is universal for all areas of social and economic uses, including transport, health, education, textile industry, paint, etc.

The implementation of ColorAdd® includes all sectors of global society, regardless of geographical location, culture, language, religion, or the socio-economic factors. The market has no borders as the code is universal and can be applied across all sectors and all countries.

Links

News segment on ColorAdd's development (Portuguese).

Creative credits

Project developer and designer: Miguel Neiva

For more information on ColorAdd®, please contact:

Miguel Neiva, Porto (Portugal)
info@coloradd.net / coloradd@gmail.com
http://coloradd.net