The Visual Nation. Film, Soft Power and Egypt as a Community of Spectators. (original) (raw)
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I have tried, as much as possible, to limit the use of Arabic transcription throughout. However, in those rare instances where it is necessary, the format I use is a simplified version of the commonly cited transcription found in the Encyclopedia of Islam (Bosworth, 1960). Moreover, Arabic names, places and titles are not always strictly transcribed, but referred to as most commonly referenced. It is worth noting that they may appear differently in other published materials.
Egyptian films from the 1930s through the 1950s reflected the diversity of Egypt's cities. This article argues that a subtle but notable shift in the semiotics of otherness—from a Levantine idiom to a less fluid construction of ethno-religious identity—occurs over this period in Egyptian cinema. Analysis of the films Salamah fi khayr [Salama is Fine] and al-cIzz bahdala [Mistreated by Affluence], both released in 1937, reveals what the author identifies as a "Levantine" idiom. These films articulate an ethics of coexistence, adopt a visual language of inclusion, and represent identity as fluid and mutable. Postwar "ethnic comedies" such as Faṭimah wa-Marika wa-Rashil [Fatima, Marika, and Rachel, (1949)] and Ḥasan wa-Murqus wa-Kohayn [Hasan, Marcus, and Cohen (1954)], continue to take Egyptian diversity for granted. However, as this article demonstrates, the characteristics that had defined Levantine cinema—ethics, aesthetics, and fluidity of identity—are no longer present. All the films under discussion treat ethno-religious and national identity as performance. However, that being said, the valences attached to the comic appropriation of an identity not one's own via role play, assumed identities, and sudden, disorienting class mobility shift over time in nuanced but significant ways. In establishing the idioms of "Levantine cinema" and "ethnic comedies," this article also takes as a counterpoint the 2008 film Ḥasan wa-Murqus [Hasan and Marcus] which draws upon these earlier Egyptian cinematic traditions in constructing its own discourse of coexistence.