Viral political Campaign: Suppoters of Jokowi-Amin in Indonesia Presidential Election (original) (raw)
Related papers
research , 2019
The use of social media in general election campaign in Indonesia becomes more common but the relationship between social media existence in political campaign and the final vote result still need to be scrutinized. Therefore this study aims to analyze with a systematic and empirical approach of the social media usage (Including Facebook, Twitter, and Instagram) by DKI Jakarta governor candidates for the 2017-2022 period. Based on the observations, we found that each DKI Jakarta governor candidate has had a popular social media account in Indonesia, namely Facebook, Twitter, and Instagram. Such media were used to in conducting political campaigns and interacting with their constituents. Based on in-depth analysis of the empirical data showed that the presence of social media in the political campaigns in Indonesia had a strong relationship with the final results of DKI Jakarta governor election. Relationship between the results of the general election and the popularity, participation, and activeness of candidates in using social media were shown not only in interaction quantity but also in quality of the political campaign contents. Furthermore social media popularity of the political parties which supported the candidates allegedly had a relationship with 2017 DKI Jakarta governor election results.
2019
This research focus on the pattern of social media-based communication as a determinant of political marketing strategy on the organization of political parties in Indonesia. Research subjects were netizens either as members or administrators of political parties. They were party members and administrators who intensely speak to developments and issues of local election or chatting intensively to actual topics of concern or trending topic using whatApps, line, telegram, facebook applications. This research method using interpretive / qualitative paradigm which was studied based on netnography study. This method sought to deeply understand the life of the virtual community from the perspective of the perpetrator. The object of the netnographic study was netizens (members and administrators of political parties) with their activities and lives in a virtual world. Data were collected through site observation / broadcast / message service, in depth interview. Data were analyzed using site analysis and thematic analysis based on field data and processed with the help of NVIVO as a qualitative analysis tool. The result of this research that the communication patterns of Indonesian Democratic Party of Struggle (PDI Perjuangan) were formatted in three types: vertical pattern (member-board), horizontal pattern (members and administrators) and diagonal pattern (member-board-member and board-member-board).
IT based social media impacts on Indonesian general legislative elections 2014
The information technology's applications in cyberspace (the internet) are currently dominated by social media. The author investigates and explores the advantages of social media implementation of any political party in Indonesian general legislative elections 2014. There are twelve national political parties participating in the election as contestants plus three local political parties in Aceh. In this researh, auhtor focus on national politial parties only. The author visited, analyzed, and learnt the social media used by the contestants. Those social media are : 1) Facebook, 2) Twitter, and 3) YouTube. Author also compares the popularity of political parties on social media with the results of a real count. Then Author can discuss : 1) the impact of social media on political parties, 2) social media as a brand of political parties, 3) social media as political presentation, and 4) social media as virtual society. The results of this study indicate that Facebook is still a social media application that received high attention by the voters on a campaign of political parties. Indonesian's legislative elections won by parties that are using social media as part of their campaigns.
The Use of Social Media as Candidate Campaign Tool in elections in Indonesia Post-New Order
Proceedings of the Third International Conference on Social Transformation, Community and Sustainable Development (ICSTCSD 2019), 2020
This study discusses the use of social media as a campaign tool in elections in Indonesia held after the New Order, both at the national level and general election of regional heads (Pilkada). The use of social media as a campaign tool has consequences for the shift in media campaign use carried out by candidates in general elections. This study uses the concept of political campaigning and the media deployment theory to see the influence of the use of social media as a campaign tool in post-New Order elections. 2 THEORETICAL 2.1 Campaign as a Form of Political Communication One form of political communication is political campaigns. According to Cangara (2009) in the context of political communication, the campaign was intended to mobilize support for a matter or a candidate. The campaign is a communication activity aimed at influencing other people so that they have insight, attitudes, and behavior by the wishes or desires of the information giver. Definition of Campaign according to Leslie B. Snyder (in Ruslan, 2008: 23), A communication campaign he was organized in an organized communication, directed at a particular audience, for a particular period a particular goal. That communication campaign is an organized communication activitykompas, directly addressed to a particular audience, at a predetermined period to achieve certain goals. 2.2 Media Dependancy Theory Another theory used to enrich research is the Media System Dependency Theory (MSD Theory). Ball-Rokeach and DeFleur (1976) state that this theory assumes that the more individuals depend on the media to meet needs, the more important the media is for individuals (in Yoonwhan Cho, 2009). Littlejohn and Foss (2008) state that this theory can also be used to see the extent to which individuals fulfill their needs for media to be dependent on certain media and make the media of choice important to them (in Gita Aprinta and Errika Dwi S.W, 2017).
2019 Election Campaign Model in Indonesia Using Social Media
Webology, 2022
The presence of social media platforms, especially Twitter, in Indonesia since the 2014 and 2019 elections have been used as a campaign media used by political parties to change conventional campaign strategies into virtual campaigns that are more informative, interactive, and participatory. This paper will analyze Twitter social media used by political parties, including @PDI_Perjuangan, @Gerindra, @DPP_PPP, @PKSejahtera during the campaign from January to April in the 2019 General Election, with analysis tools using Nvivo 12Plus. Using big data analysis from the Twitter of political parties, we found several things: first, the various news posted during the campaign with the amount and intensity of the news and becoming a trending topic will affect the number of followers owned by political parties, the more often political parties post news it will affect voter segmentation, the number of likes for the message content, the number of followers, and the number of retweets. Second, ...
2019
ABSTRACT: This article describes on the people’s criticism participation through social media to eject the UU PILKADA (Undang-Undang Pemilihan Langsung Kepala Daerah or Act for Regional Leaders Election) in Indonesia, which has been changed the electoral system from “direct” by people to “indirect” by the DPR (Dewan Perwakilan Rakyat or People’s Representative Council ); and considered as a violent to their rights, sovereignty, and duties in politics and democratic processes. By using a qualitative content analysis, this study shows that social media has important roles for building of new people’s participatory cultures; and effective for defending and performing of their rights and duties in political and democratic processes in Indonesia. Although this study not elaborates a special relationship between social media and citizenship education, it may be enlarged circuit for people to express an “ethics political culture” than a “streets political culture”; and employed as a powerf...
International Journal of Control and Automation
Social media accounts belonging to presidential candidates on the 2014 Indonesian Presidential Election are worthy of studying, particularly in terms of their users (the young voters); the question of which is whether they actively communicate via social media accounts owned by the presidential candidates and their supporters. In contrast, from the side of presidential candidates, what messages are communicated through their social media? This study was conducted with the survey method through questionnaire and content analysis on the accounts owned by presidential candidates of the Republic of Indonesia, and their interaction in the 2014 Presidential Election. The study results indicate that the respondents of young voters already have awareness on public issues related to the presidential candidates. This is reflected in the interest of respondents in noticing the social media accounts, such as Twitter and Facebook of Joko Widodo and Prabowo Subianto, and the accounts created by their supporters. The results of the analysis is that Prabowo, as one of the presidential candidates, managed directed messages in social media with a single line of command, and built a positive image, while the accounts belonging to Joko Widodo, another candidate, and those made by his supporters were not well coordinated.
International Journal of Psychosocial Rehabilitation
Regional election has been carried out simultaneously throughout Indonesia in June 2018. Candidates were competing to draw public attention and sympathy by employing communication via social media. Through social media, candidates can share information on their visions, missions, and major programs. The study is aimed at identifying the political strategies and campaign model employed by the social media campaign team of Syaifullah Yusuf (Gus Ipul)-Puti Guntur Soekarno Putri in the 2018 Governor Election. The study was conducted using netnography method in qualitative/quantitative paradigm. Data collection was carried out through observation of interactive communication on social media, in-depth interview, and literature review. The analysis was conducted using thematic analysis in accordance with the steps in netnography analysis, i.e. by using NVIVO software as the qualitative analysis instrument. The objective of the study was to identify the strategies employed during the campaign for Gus Ipul-Puti Guntur Soekarno Putri. In addition to open campaign and door-to-door campaign to social communities of smaller sizes, the candidate's team also campaigned via social media (Facebook, Instagram, YouTube, and Twitter). The model of campaign employed was in-person campaign and via social media networks. The campaign also included conventional model, i.e. by employing the primary components contained in the delivery and receipt of campaign messages. The campaign model describes that the source (campaign maker) holds a dominant role. He/she is to build messages aimed at creating changes in the targeted audiences (campaign recipients).
The role of online mass media as a tool for the 2019 political campaign in Indonesia
Jurnal Studi Komunikasi (Indonesian Journal of Communications Studies)
Media is a tool to provide information to be broadcasted or circulated openly to the public. In the technology era, the has a very media significant role because it can influence the public's opinion as the society cannot be separated from technology. During the 'New Order' era, the authorities had censored the truth, thus forced the public to initiate regime changes that brought down the new order rulers. Then, the reformation era emerged, which prioritised public freedom, including freedom of the press and freedom of expression. This study used qualitative analysis assisted with the NVivo12 Plus application in the data analysis. The data was obtained from the internet, websites, and journals. This study explained a form of a political campaign that used the influence and impact of media to lead public opinion. This research also looked at the role of the mass media-mainly online media-in the 2019 political campaign. We found that the media's influence and role are significant and reliable to win votes and political contestation. In addition, the research also provided information about the 2019 presidential election.