Managing the Operation of Call Center: An Attempt to Improve Service Quality for Costumer Satisfaction Case Study: PT. Astra International, Tbk - AstraWorld (original) (raw)

2013

Abstract

As CRM company for automotive industry, AstraWorld face so many challenges, especially in call center services. Almost every day, our end customers make interaction with call center agents 24 hours and 7 days. The activities are also different and depend on the customers needs, such as inqueries, booking, complaint, customer requests, emergency assistance, etc. But during that time, there is none survey to measure whether the customer feel satisfied or dissatisfied so the company able to set a strategic to improve the operational quality of service. Another fact found from our database analysis research that the customers will make interaction with the call center after 6 month – 12 month later. So looking at this condition, positive or negative services given will determine the customers level of satisfaction or event determine whether the customer want to use call center services again. This project will share about what is the real expectation that the customers bring while usi...

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