A Conceptual Study on Green Marketing Practices adopted by emerging corporate in the era of Globalization (original) (raw)
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Environmental issue is a sizzling topic nowadays as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied. Abstract-Environmental issue is a sizzling topic nowadays as almost every country's government and society has started to be more aware about these issues. This leads to a trend of green marketing used by the firm as one of the strategies in order to gain profit and protect the environment. This paper will be discussing the green marketing and its sustainability as well as the tools and marketing mix of green marketing. Other than that, the green consumer and branding will be discussed in further in this paper as this will attract more consumers. Lastly, firm will be benefited once green marketing strategy is applied.
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The significance of sustainable development has been realized globally since the eighties (WCED, 1987). With continuous awareness of global warming, environmental degradation and safeguard of the planet, many countries have developed and adopted green marketing strategies to address a sustainable future and to achieve the Sustainable Development. Green marketing practices can aggravate firms performance and society in the pursuit of sustainability by addressing the social and ecological benefits. This research with a noble intention attempt to analyses the impact of green marketing practices on organizational performance and sustainable development. To get the effective result a in-depth review of literature has done as well as the online survey has done among the firm owner to get the primary data. The collected data has further analyzed by using regression analysis with the help whose result explore that there a significant positive relationship between green marketing activities and organizational performance as well as the future sustainable development. This piece of research can beneficial to marketer to adopt green marketing and also can extend by taking into consideration relationship between various green marketing element with social and firm sustainable development
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Nowadays, businesses are aware that they cannot carry on without being aware of environmental problems. Businesses have to take environmental aspects of all activities in their business strategies and long-term plans. Those environmental activities and green marketing are started to be taken into consideration by so many businesses. In this study, green marketing is examined.
GREEN MARKETING STRATEGIES: ADOPTION, AWARENESS AND MISUSE
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The rise of sustainable marketing marked a shift in how society views the environment. Due to the increasing concerns about the harmful effects of climate change, people started demanding more eco-friendly products. This has opened up new opportunities for businesses. Due to the increasing concerns about the harmful effects of climate change, people started demanding more eco-friendly products. This has opened up new opportunities for businesses. Due to the limited resources that businesses have, it is important that they use them efficiently to achieve their goals. Green marketing strategies is also about developing new and improved products that are designed to meet the needs of the environment. Doing so will allow companies to gain an advantage over their competitors. In 2020, it has been estimated that the Earth is experiencing climate change due to human activities. Most climate scientists agree that the effects of global warming are caused by the pollution and depletion of natural resources. Aside from natural disasters, climate change also causes the extinction of marine life and diseases. Due to the seriousness of this issue, many companies have started adopting a sustainable business concept. This concept combines the various aspects of a company's operations. The goal of a sustainable business concept is to create a more environmentfriendly environment for the company. According to many executives, it can help them gain a company"s competitive advantage. This study is carried out using various sources, such as academic journals and digital books. It is then analyzed to find out the most effective Green Strategies that businesses have adopted to increase their awareness and business but nowadays it have been misused by many organizations.
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Business firms have become aware of the need to protect natural environment and starts practicing the environmental marketing strategies as part of their social responsibility programs. In this paper presents some cases of firms adopting green marketing strategies and exploratory research method is used to analysis and drawn the conclusion. This paper is based on the review of the most relevant literature and empirical studies. The purpose of this paper is to understand the importance of the environmental marketing strategies into the firms operations. This study also reveals that eco-label is differentiate the producers product is environmental friendly or conventional. Key findings of this paper are that corporations cannot afford to stay away from the green market trends and they need to equally participate in the social programs and for this purpose a decision model is developed based on environmental marketing strategies for high green and low green companies which they can adopt as part of their total corporate planning. This environmental model is developed from the study of existing market literature.
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Within the campus of business ethics and social responsibility, green marketing strategy has become a much discussed issue in today's academic world as well as in the profession. Though corporate greening has gained a widespread recognition, different studies have found the concept still facing much confusion especially on norms of ideal green marketing practices. As a consequence, many organizations which are professing green marketing are not profound about it. Among those firms some are partially involved while some are not yet convinced to adopt the green marketing strategy mostly because they do not find it worthwhile regarding revenue and profit. In academia, there are considerable amount of literature providing scattered individual insights from different perspectives. A chapter synthesizing these literatures can be helpful for both academics and marketing practitioners. This chapter attempts to review the literature to understand the origin and evolution of green marketing and green marketing strategy with all its major fundamental dimensions. Based on the existing mainstream literature, the chapter also reveals the green marketing strategy from the strategic consumer behavioral perspective. Furthermore, it summarizes the key success factors behind green marketing, its impact on the organizational performance as well as recommendations for successful implementations. The chapter is a synthesis of the green marketing philosophy and green marketing strategy that might serve as an extensive reference material to both the researchers and marketing practitioners in conducting interesting future research in the field as well as in formulating and adopting appropriate green marketing strategies.
Granthaalayah Publications and Printers, 2023
Creating and promoting items according to their perceived or actual environmental sustainability is referred to as "green marketing." Two instances of green marketing involve highlighting the reduced emissions linked to a product's manufacturing process or using recycled materials in product packaging. Some companies might further position themselves as mindful businesses by giving a portion of their sales profits to environmental projects like planting trees. Green marketing is part of a broader trend toward socially and environmentally friendly business practices. Consumers are increasingly expecting companies to demonstrate their commitment to improving their operations while also following to various environmental, social, and governance (ESG) standards. To continue to achieve this, a lot of businesses will continue to send out social impact statements in which they transparently track their advancement toward these goals on a regular basis. Reducing the carbon emissions linked to the company's operations upholding strict labor laws both domestically and in foreign supply chains, and charitable endeavors aimed at benefitting the communities where the company operates are common examples of ESG-related improvements. Green marketing, while primarily referring to environmental measures, is increasingly being offered alongside with corporate governance and social goals. Based on a survey of 120 marketing managers, a collection of green marketing practices is identified in this article.