1 a Thematic Tourist Promotion of Trans-Saharan.pdf (original) (raw)

This study examines six niche market sectors (Adventure, Sports, Wildlife, Arts & Crafts, Culture/Heritage/History, and Gemstones & Gold) in five countries (Egypt, Ethiopia, Morocco, Nigeria, and Sudan) along the Trans-Saharan Trade Routes. Whereas the largest tourism promotion Internet sites in the assessed nations are similar, Egypt receives the largest revenue from tourism, followed by Morocco and Nigeria which weigh in at 2nd and 3rd places and they in turn each earn more than three times the annual tourist revenues of Ethiopia and Sudan. The preliminary data-base analysis of niche-market opportunities across these five countries suggests a combined thematic approach to Trans-Saharan Tourism could significantly enhance tourism revenue in all five nations due to unique resources in each country which share a common bond of being part of the ancient TransSaharan Trade Route given that tourism resources are not homogeneously distributed. Preliminary results suggest combining niche ...

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