The Migration from AM Radio to FM Radio in Brazil: Implications for Listeners and Local Broadcasters (original) (raw)

How the São Paulo youngsters listen to radio

Proceedings of Net Station International Conference, 2015

This paper analyses how São Paulo radio stations targeting the young audience (up to 30 years old) are reconfiguring their services and schedules to serve a new audience demand. The introduction of social networks in the dynamics of the shows (especially Twitter and Facebook, and more recently WhatsApp) has added new possibilities of interaction between a highly connected audience – which already used telephone, e-mail and SMS – and the broadcaster. Besides that, the stations started offering more content in their web pages: photo, video, predetermined musical playlists, segmented news, etc. Now, the programmes on dial are also changing, bringing back a kind of show that, for about 20 years, have been generally put aside in favour of a music-driven programming. We can now notice more presence of the radio presenter during the musical programming, including more live interaction to the listeners; fictional productions; talk shows and long interviews; live game shows. Thus, this paper demonstrates how the five main radio stations segmented to young audience in São Paulo (two of them national networks) have made major changes to their content production structure.

Migration of Radio and the Market

SET EXPO PROCEEDINGS, 2017

Representatives of Brazil's main radio stations involved in the migration of AM radio to FM, highlight the model of expected business through integration with the programming on FM, although in eFM (Extended FM). The current scenario of radio broadcasters in the advertising market.Highlights for the preservation of radio with the journalistic content, radio with image, online and hybrid platforms successful cases such as the recovery of the hearing of the Media Wave stations by migration. A CASE OF SUCCESS Speaker: Roberto Dimas Ribeiro do Amaral-Product Director-Sistema Catarinense de Comunicações Product Director The presentation highlights the success of Radio Clube de Lages Ltda, of the Sistema Catarinense de Comunicações, the second broadcaster to migrate in Brazil from AM to FM.Management of modeling work, content crystallization-migrant radio-with wide audience recovery in Lages and Region.Proof through audience research. Market and the Challenge!Post migration success with revenue growth. Group broadcasters strengthened and motivated.

Digital Radio in Brazil: Indecision and Impasse After a Ten-Year Discussion

Government and radio broadcasting stations have been debating the model of digital transmission to be adopted in Brazil, without having come to a consensus. The impasse is related to the technological characteristics of the available systems (IBOC, DRM, and DAB) that are not integrally adaptable to the model of radio broadcasting, to the regulatory laws, and to the rules of the radio market in the country. Tests done with IBOC reveal that the digital system does not provide the same coverage as a quality analogical AM radio. Other aspects are the technical conditions of the Brazilian broadcasting stations and their adaptability to a digital system: 37% of them still function with valve transmitters, most of them being between AM commercial and public radio stations. As they are broadcasting stations with few resources for investment in transistorized equipment, it will be necessary to create public policies of incentive for digitalization, which would collaborate toward the sustainability of the sector. The present study presents data from a sample of 750 stations, which corresponds to 96.45% of the profile of the Brazilian radio market, and integrates the data with national research. The path toward a process of digitalization in radio broadcasting is at a moment of impasse and indecision. For the past 10 years, government, radio broadcasting stations, and sectors of civil society have been discussing which technology of digital transmission (IBOC, DRM, or DAB) is to be adopted in the country, without coming to a consensus. The impasse is linked to technological factors that complicate adjusting the existing transmission systems to the reality of the radio broadcasting market, to the absence of public policies for transition in an analogical relation, and to the political disputes among the different people involved in the process, who have the intention of guaranteeing gained positions. Nelia R. Del Bianco (Ph.D., University of São Paulo) is professor of Communication at University of Brasilia. Her research focus is communication policies and the impact of technological innovation on the radio.

The Role of Radio in Everyday Brazilian Society (1923-1960)

2017

As the lights dim on the twentieth century, we can conclude that this has been the revolutionary era in forms of long-distance communication. Many will say that it is a time of acceleration of technical discoveries in all sectors of human knowledge. They are, without a doubt, correct. However, without rapid means of communication, only small groups of people would have access to these discoveries. The immediacy of events is directly proportional to their distribution throughout the world. The story of rapid communication originated with the emergence of radio broadcasting. In Brazil, the first radio station began activity in 1923. Over the course of its more than seventy-year history, Brazilian radio has played many roles, responded to various interests, and adapted to changing times. Today, Brazilian radio reaches more than 113 million listeners, in comparison with 85 million television spectators and no more than 8 million readers of newspapers and magazines. Regardless of its broad participation in the construction of a modern mass society in Brazil, radio has not been viewed as a promising field of study and its importance has largely been eclipsed by a more powerful competitor: television. Television transmission in Brazil began in 1950, only reaching a significant number of televisions during the 1960s. In other words, between the 1920s and the 1960s radio was the principal vehicle of mass communication in Brazil. This article will analyze some of the primary aspects of Brazilian radio and its role during this period. Similar to the dynamic which established itself in the majority of Western countries, these years reflected profound changes in social, cultural, economic and political 618 PORTUGUESE LITERARY & CULTURAL STUDIES 4/5 structures in Brazilian society. Radio at times played secondary and often

Digital radio in Brazil: analysis of an unfinished debate

Radio Evolution Conference Proceedings, 2012

Government and radio broadcasting stations have been debating the model of digital transmission to be adopted in Brazil, without having come to a consensus. The impasse is related to the technological characteristics of the available systems (HD Radio, DRM, and DAB) that are not integrally adaptable to the model of radio broadcasting, to the regulatory laws, and to the rules of the radio market in the country. Tests done with HD Radio revealed that the digital system does not provide the same coverage as a quality analogical AM radio. Other aspects are the technical conditions of the Brazilian broadcasting stations and their adaptability to a digital system: 37% of them still function with valve transmitters, most of them being between AM commercial and public radios. As they are broadcasting stations with few resources for investment in transistorized equipment, it will be necessary to create public policies of incentive for digitalization, which would collaborate to the sustainability of the sector. The data are integrated into national research, based on a sample of 750 stations, which corresponds to 96.42% of the profile of the Brazilian radio market.

Digital Radio in Brazil: Not left, nor right. Let’s move forward

The article focuses the imminent choice of the Brazilian Digital Radio System (SBRD), taking as a privileged object the analysis of the Ginga middleware, developed for the Interactive Brazilian Digital TV. Pointing to the importance of collaborative and independent research carried out by citizens engaged in defending the Digital Radio Mondiale standard for Brazilian Digital Radio, we argue for an emerging dynamic spectrum management that makes obsolete its historical and exclusive use governed by concessionary regimes. Finally, we observe the commodification of the spectrum as an obstacle affecting the transition from analogue to digital and affirm a new paradigm of the spectrum as abundant and a technological common good. Keywords: Digital Television; Digital Radio; Ginga Middleware; Spectrum; Paradigm.

Radio research in Brazil: a preliminary mapping of doctoral theses about audio media

Revista Matrizes, 2012

This article provides, through the methodology of content analysis, a mapping of doctoral theses produced by Brazilian researchers in the field of radio and sound media. The survey was conducted by crossing two official databases: the theses database of Capes and Plataforma Lattes. We note that the theses on this subject were developed in the country over the past 23 years and show a variation with respect to the thematic approach. The center of the scientific literature on radio and sound media, in accordance with the data collected, is the southeast region, mainly the state of Sao Paulo.

Free, Pirate, Community – the representation of identities on FM radios in São Paulo/Brazil.

OLIVEIRA, PORTELA and SANTOS (Org.) Radio evolution Conference Proceedings, 2012

This paper proposes to offer an up-to-date perspective of the FM radio broadcasting scenario in the city of São Paulo (Brazil), focusing on its commercial, educational, pirate and community radios. Special attention is given to pirate and community radios in an attempt to demonstrate the impasses encountered in developing a radio broadcasting system able to represent the city’s ethnic, religious, geographic, political and culture diversity. The term “community radio” used herein refers to radio stations that have been authorized to broadcast within this modality based on legislation passed in 1998. The current situation of community radios in the city will be looked into and, because of its importance within this scenario, a more detailed description will be offered of the Heliopolis FM Radio Station (87.5 MHz), created in 1992 and which in 2008 became the first legal community radio in São Paulo.

The Brazilian public radio broadcasting service and the digital era: the case of the EBC

2016

Developments in digital technology and the continual increase of new online communication services have proven to be a challenge when it comes to maintaining radio broadcasting systems across the globe. This new context has given media the pressing need to rethink their strategies, diversify their operations and use new distribution platforms for content if they wish, in the medium term, to renew and keep their audiences. With a multitude of media on offer, public stations face considerable losses of audiences, something that could threaten the social legitimacy of public radio broadcasting and relegate it to a position of minor relevance in the eyes of the public. At the same time, and paradoxically speaking, digital platforms have the potential to spread content and become the mediums that stations could use to renew their interaction with the public. From this general premise, the Observatory of Public Broadcasting in Latin America examined the annual activity plans provided by t...