Tourism and COVID-19: The Show Must Go On (original) (raw)
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COVID-19 has significantly influenced tourism, including tourists’ and residents’ attitudes toward tourism. At the same time, attitudes and consumer confidence are important for economic recovery in the tourism sector. This study explores the effects of the COVID-19 pandemic on people’s attitudes toward tourism by analyzing time-series data on the number of COVID-19 positive cases, vaccinations, news sentiment, a total number of daily mentions of tourism, and the share of voice for positive and negative sentiment toward tourism. The applied data analysis techniques include descriptive analysis, visual representation of data, data decomposition into trend and cycle components, unit root tests, Granger causality test, and multiple time series regression. The results demonstrate that the COVID-19 statistics and media coverage have significant effects on interest in tourism in general, as well as the positive and negative sentiment toward tourism. The results contribute to knowledge and...
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There are studies related to COVID-19 pandemic across various sectors, including social, psychology, and specific industries, e.g., tourism. Several countries have imposed travel restrictions to prevent COVID-19 outbreaks and it may lead to travel behaviour changes for their residents. This research contributes to the existing knowledge by providing a new point of view, by extending the Theory of Planned Behaviour (TPB) along with additional determinants of travellers' post-pandemic behavioural intentions, namely cognitive and affective risk perception and non-pharmaceutical interventions. This study focused on Indonesian residents who intended to travel abroad for vacation in 2020, but their plan was postponed due to the COVID-19 pandemic. Data was collected using a convenience sampling technique and analysed using partial least squares structural equation modelling (PLS-SEM). The PLS-SEM enables us to predict the key factors that affect post-pandemic travel intentions. The res...
Tourism Consumption Trends Changing and Tourism Promotion After the Outbreak of Covid-19
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The COVID-19 outbreak has caused an unprecedented health crisis, had a significant economic impact on many worldwide sectors and transformed the tourism sector to unprecedented levels. Also, create new challenges and new development paths. The main findings show that online information sources gained weight over consulting friends and relatives. Except for specialised and advisory services, a significant advance in digitisation is expected, where online platforms will displace physical travel agencies. Additionally, technologies such as applications, e-payment, online check-in/out, and artificial intelligence (AI) may play an increasingly important role in the long term. Each trip is a self-organised "traveller" who fewer purchases a journey from the tour service provider "tourist". Natural-based tourism, such as slow tourism, eco-tourism and adventure tourism, becomes the primary tourism forms. Marketing and promotional communications in safety, flexibility and hospitality that emphasise the understanding of personal risk and epidemic prevention stimulate the interest of tourists' "tourists' motivation".
The Role of Social Media in Selecting Touristic Destinations – A COVID-19 Context
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Social media has been occupying much of our lives lately and that is because of the availability of nearly anything only one click away, and, sometimes even a little bit more. Due to its significant spread into people's lives, why not using social media in a positive way, such as spotting different touristic destinations. In this respect, the hereby research paper is aiming to gather data and analyze specific factors that have influenced the tourism industry in the last years, in particular how social media and the existent technologies have disrupted the normal flow of choosing a destination and the way it is now seen through the help of other travelers that are revealing their thoughts, feelings, and opinions trough their pictures, videos and posts over the social media platforms. In doing do, we have distributed a questionnaire by means of social media by using a non-probability sampling method. The main findings indicate that there have been changes in the behavior of tourists when considering traveling in the context of a pandemic, and even though safety might have been the most prominent factor when choosing a travel destination, the quality of the services provided outranked safety. For businesses, the findings of the paper hint towards fully integrating social media with the other elements of the marketing in order to assure a successful use of the value-added technology.
The Impact of Covid-19 Pandemic on Consumer Behavior in Tourism Sector
Proceedings of the 6th Global Conference on Business, Management, and Entrepreneurship (GCBME 2021)
This research aimed to at providing an exploratory description of changes in tourist behavior in at-risk communities and how they affect the marketing strategy undertaken by the tourism industry as a tourism service provider. The research method is carried out with a qualitative approach with an observation method which is indicated by recording tourist behavior patterns as consumers through analysis of the content or message of a document obtained from some secondary data. Documents related to changes in tourist behavior during the Covid-19 pandemic related to statements, news, and research results published in the journal were analyzed based on several theories and relevant literature. The study results showed that the global panic caused by Covid-19 affected travel intentions. The Covid-19 pandemic affected travel habits; people will avoid traveling in groups and being surrounded by people. They will also avoid the risk of traveling without travel insurance. This pandemic has attracted the general public's attention about hygiene and health issues. Due to the economic crisis, tourists will be more careful in spending their money on tourist trips. Tourists refrain from eating out and respect nature more and practice more responsible tourism. This crisis is seen as an opportunity to change their consumption practices. Therefore, it is recommended that tourism managers focus on media strategies, foster a positive image, and stimulate tourism during and after the crisis. In addition, motivating tourists to travel during the pandemic season is an opportunity for managers to raise awareness of the pandemic season by presenting the benefits of travel and its opportunities (attractions, activities, services, etc.). It is also an opportunity for managers to build customer loyalty by changing their perception of travel in the pandemic season.
Considerations regarding the effects of COVID-19 on the tourism market
Theoretical and Applied Economics, 2020
Through this article, the authors aim to provide a detailed analysis of the influence of the COVID-19 pandemic on a part of the tourism sector, namely, the attitude that tourists have towards travel agencies and online platforms. While the situation on the tourism market is bleak, the conclusions lead us to the idea that, given the recent growing desires of tourists there is a chance of a systematic return. Through the research carried out on a sample of 435 people, the authors highlight the significant differences regarding the pre-purchase behavior of the tourist product, respectively the mode, travel booking, preferences, motivations of the tourist, in the context of the predominance of a specific factor during COVID-19 and post COVID-19 and respectively the trust in the tourist services/in the travel agencies in general. The results of this research can be a starting point for the analysis of other market segments in order to develop marketing strategies specific to the COVID-19...
Impact of Covid-19 Pandemic on Tourists' Behavior and Preferences: A Critical Insight
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Changes in Consumption Patterns and Tourist Promotion after the COVID-19 Pandemic
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The COVID-19 pandemic has entailed an unprecedented health crisis with significant economic impacts in many sectors worldwide. The tourism sector has been one of the most affected, with significant impacts on the number of cancelled reservations, a decrease in international travel and changes in consumption behaviour. This study aims to analyse the main changes in promotion and marketing in the tourism sector in Spain after the pandemic. To this end, a qualitative analysis was carried out via questionnaire-based interviews with 65 experts in the areas of marketing, consumer behaviour and tourism. The main findings show that online information sources gained weight over consulting friends and relatives, and a great advance in digitization is expected, where physical travel agencies will be displaced by online platforms, except for specialized and advisory services. Additionally, technologies such as virtual reality (VR) or artificial intelligence (AI) may play an increasingly importa...